Loopex Digital

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a software company 

Describe what your company does in a single sentence.

We are a deep learning AI testing platform that lets anyone create end-to-end tests in minutes. Tests are powered by AI and deep learning to run on any browser in the cloud, and self-heal as your site changes. Most organizations today still rely heavily on manual software testing, and this is because most test automation tools are painful to use and unreliable. We solve these test automation challenges by using machine learning and big data to transform how companies deliver software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Achieve Higher Rankings
• Drive More Organic Traffic
• Elevate Domain Authority

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Research and Optimization: Conduct thorough keyword research to identify relevant and high-value terms. This involves analyzing market trends, competitor strategies, and search engine algorithms to optimize web content, aligning it with the target audience's search intent. 
• On-Page SEO Enhancements: Implement a series of on-page SEO improvements, including optimizing meta tags, headers, and descriptions. Ensure that the content is high-quality, relevant, and regularly updated, while also focusing on website structure and URL optimization for better search engine indexing. 
• Content Strategy Development: Develop a comprehensive content strategy aimed at establishing the website as an authority in its field. This includes creating and distributing valuable, relevant, and consistent content to attract and engage the defined audience, with an emphasis on SEO optimization. 
• Technical SEO Adjustments: Make critical technical SEO adjustments to improve website loading speed, ensure mobile-friendliness, and fix broken links. Enhance site architecture for improved user experience and search engine crawling efficiency. 
• Backlink Strategy: Create a robust backlink strategy to raise domain authority. This involves acquiring high-quality backlinks from reputable and relevant websites to bolster the website's credibility and authority for search engines. 
• Analytics and Reporting: Provide regular analytics and performance reporting. Track keyword rankings, monitor organic traffic, and assess user engagement metrics to continuously refine the SEO strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We Achieved Higher Rankings on Relevant, Highly Competitive Terms: Our project successfully improved our website's rankings on relevant and highly competitive search terms. These enhancements in rankings are directly contributing to our business pipeline and attracting new business. This indicates not only an effective keyword strategy on our part but also that our content aligns well with the search intent of our target audience, which is crucial in driving qualified traffic. 
• We Raised Our Domain Authority and Continue to See Month-Over-Month Traffic Increases: There was a notable increase in our website's domain authority, a metric that reflects a site's credibility and trustworthiness in the eyes of search engines. 

This enhancement in domain authority has been accompanied by consistent month-over-month increases in our website traffic. This sustained growth in traffic suggests that our SEO strategies are not only effective in the short term but are also contributing to our long-term online visibility and audience engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loopex demonstrated a high level of professionalism and extensive industry experience throughout the project. Their team's expertise was evident in every aspect of their work, from their strategic approach to SEO to their handling of complex challenges. They brought a wealth of knowledge and best practices to the table, which was instrumental in crafting effective strategies tailored to our specific market and objectives. 

This depth of experience not only inspired confidence but also significantly contributed to the efficacy and success of our SEO endeavors:

• Timeliness of Deliverables: Loopex consistently delivered items on time. Every phase of the project, from initial research and strategy development to implementation and reporting, adhered strictly to the agreed-upon timelines. This punctuality in delivering key milestones played a significant role in the smooth progression and success of the project. 
• Effective Communication: Loopex excelled in communication. They maintained open and transparent lines of communication throughout the project. This included regular updates, prompt responses to queries, and proactive outreach to discuss project developments. Their communicative approach ensured that we were always informed and engaged in the project's progress.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most impressively and uniquely about them was their exceptional ability to drive tangible results. Their approach to SEO and digital marketing wasn't just about implementing standard practices; it was about creating a significant, measurable impact on our business. Their deep and comprehensive understanding of all aspects of SEO, from technical to content and beyond, allowed them to implement holistic strategies that covered all bases.

Are there any areas for improvement or something Loopex Digital could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Owner of Mindfulness Exercises

Describe what your company does in a single sentence.

We’re an online portal that offers both free and paid tools for mindfulness practitioners and meditation teachers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Increase our organic traffic by 40%
• Rank for “mindfulness exercises” keyword on Google
• Increase the conversion rates

SOLUTION

How did you find Loopex Digital?

• Referral
• LinkedIn

Why did you select Loopex Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Technical audit: Maria's team first conducted a thorough technical audit of our website to identify the weak points that impacted our user experience and the overall SEO health. 
• Content audit & content development: Loopex Digital conducted an in-depth content audit of our website and identified that our existing content was scatered across the website. So, they developed a comprehensive content strategy to centralize and organize our existing content first. Then, they created new content hubs focusing on specific topics within the "Mind Exercises" topic by targeting relatively easy informational keywords relevant to our niche. 
• Link-building: Maria's team then implemented a strategic link-building campaign to acquire high-quality backlinks. This helped our website not only to secure relevant backlinks but also to develop partnerships within our niche. 

As for the key deliverables: 

• A detailed report of technical issues identified during the technical audit and an action plan with timelines to be implemented by them. 
• A content strategy to centralize and structure our existing content effectively. Well-researched and keyword-optimized blog articles and content hubs targeting specific informational keywords. 
• Acquired high-quality backlinks from authoritative websites within our niche that boosted our rankings on Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic: We observed a huge growth in our organic traffic over six months by 40%. 
• Improved target keyword rankings: We are ranking for our main target keyword on the first page of Google search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every week, we have recurring meetings to discuss what's been done, what upcoming tasks we have, how we're doing, and other essentials. Also, we use Slack to chat with the whole team every day.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really care about our success, they really care about our team, and they overdeliver on their weekly deliverables.

Are there any areas for improvement or something Loopex Digital could have done differently?

None that I can think of. Everything is extraordinary.

BACKGROUND

Please describe your company and position.

I am the co-founder of M.A.M educational movement

Describe what your company does in a single sentence.

«M.A.M educational movement» is an online school with its own platform with live stream courses of Armenian language, history, and culture for children aged 6-17 and also for adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Analyze the website from the technical perspective
• Identify all SEO aspects that need improvement to help us rank higher

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The process began with an initial consultation. Following that, the SEO team, led by Maria, completed a technical SEO audit of our website. This involved a comprehensive examination of various aspects, including Google Analytics & Google Search Console set up, Core Web Vitals, backlink profile, meta tags, and over 150 other points. Once the analysis was finished, the team created a detailed list of SEO actions. 

They went a step further by providing video explanations for each identified issue. To make things even more comprehensive to non-SEOs, the Loopex team also provided us with an overview video. This video not only showcased all the findings but also explained all the steps required for us to initiate the implementation phase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Loopex Digital sent us a really detailed report. We now have a clear understanding of our website’s current state: what is working well and what needs improvement. Plus, we've got a clear to-do list for what comes next. Fixing these things should make our site easier for search engines to understand and show up better in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach to managing the project was effective and quick.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's a local company and does successful projects.

Are there any areas for improvement or something Loopex Digital could have done differently?

We haven't met any areas for improvement. They have a very professional staff.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a manufacturing company

Describe what your company does in a single sentence.

We are specialized in creating premium pool floats with unique designs that make a statement both in and out of the pool.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Improve the UX
• Enhance our website’s structure and content
• Increase our website’s organic traffic

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

Good value for cost

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loopex Digital's scope of work for our project included a comprehensive initial SEO audit, and full SEO strategy development. Here is what has been delivered to us: 

• a thorough keyword research
• recommendations for on-page optimization, content development, and UX improvements
• a detailed content strategy outreach campaign to secure high-quality backlinks from authoritative websites in our industry.

Throughout the project, their team was quite collaborative and focused on improving our website's visibility and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a short period of time, we experienced a visible increase in leads from search engines due to keyword and content optimization. The outreach campaigns further boosted our rankings and visibility. We are pleased with the results of the project and appreciate the thoroughness and professionalism of Loopex Digital's team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used Slack to keep the contact with the Loopex Digital team. They were super organized and hit all their project deadlines. They provided us with regular progress reports and data that let us track our SEO wins and make changes along the way.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their proactive communication, expertise, and fast action.

Are there any areas for improvement or something Loopex Digital could have done differently?

No, it's all perfect!

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of a Cognitive Technology Company

Describe what your company does in a single sentence.

We create custom neural networks for enterprises to enable maximum ROI from investments in cognitive technologies (AI, ML, hyperautomation, etc.).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• In-Depth Keyword Research
• Team Training

SOLUTION

How did you find Loopex Digital?

Other

Why did you select Loopex Digital over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Demonstrated Exceptional SEO Expertise

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project included advanced, in-depth keyword research in a highly competitive industry and training for our team members to draft exceptional content briefs and maximize the use of this research in their article drafting/editing/publishing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dozens of target keywords for future articles, complete with search volume and dependable competitor analysis, and training videos for our team that we could use as long-term assets within our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've worked with dozens of marketing professionals over the years — both individuals and agencies. I'm also more experienced with SEO and all forms of digital marketing than the average client due to my background as an entrepreneur, a marketing consultant, and a marketing executive. Describing this team as "cream of the crop" doesn't adequately summarize how exceptional they were to work with. 

They are brilliant SEO professionals, have outstanding personalities, were always prompt in their communication, etc. They're easily within my "top 3" external contractors I've worked with over the years and #1 when it comes to SEO (by a "country mile"). 

I can't see myself turning anywhere else for content marketing or SEO assistance in the future. If we could hire the entire team in-house to work for us full-time — we would. That's the closest I can come to describing how exceptional our experience was.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are brilliant SEO professionals. They have outstanding personalities, were always prompt in their communication, etc.

Are there any areas for improvement or something Cognitive Technology Company could have done differently?

Not for this project, no.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of a communication company

Describe what your company does in a single sentence.

We are a communication company that offers group training, one-on-one coaching, and courses that help individuals and organizations become clear, effective communicators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Increase our visibility in search engines
• Improve the UX/UI of our website
• Rank higher for target keywords

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Starting with a consultation, Loopex Digital conducted a comprehensive audit of our website, analyzing our current on-site and off-site optimization strategies, website structure, content, and keywords. After the issues were identified, they developed a strategy for our website and started the implementation process right away. 

For each service we offer, Loopex Digital found the targeted keywords and created separate landing pages based on the keywords. Next, they suggested targeting informational keywords through blog posts and covering topics that our audience was interested in. Loopex Digital also helped to improve the UX/UI. They crafted a comprehensive outline and visually appealing design for all of our website's landing pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Loopex Digital has been an enriching experience. We're now reaching more people and making connections with our target audience. We've seen an uptick in our rankings, conversion rates, and target audience growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loopex Digital's project management style was well-structured and proactive. We kept the communication on Slack and emails, and both made the process easier. Their head of SEO, Maria, served as our primary point of contact. Her team was our go-to peeps for this project and was always around to answer our questions. We loved how they were always on the ball and kept us in the loop!

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Loopex Digital team has been flexible and easy to work with. They provide detailed videos to help with discussion points and instructions.

Are there any areas for improvement or something Loopex Digital could have done differently?

While we understand that SEO improvements are a long-game plan, improvement results are slow.

BACKGROUND

Please describe your company and position.

I am the Principal of a design company

Describe what your company does in a single sentence.

We're a full-service digital agency that combines branded web development and UX design to create memorable digital products people love.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• SEO Consultation

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

We were facing some SEO issues as our website's traffic was not increasing, despite our efforts to improve it. That's when we decided to find SEO experts to guide us in identifying the issues and achieving our goals more efficiently. With Loopex Digital’s consultation, we gained valuable insights into optimizing our website's visibility and rankings through strategies such as keyword research, content development, and link building. 

Their SEO consultation helped us to identify the best practices for on-page optimization and UX, which we implemented to ensure that our website attracts the right audience and engages them effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project's measurable outcomes were demonstrated through a comprehensive report provided by Maria after the consultation. The report gave us the lowdown on how to make our website more visible on Google. We’ve got all the necessary tips on keywords, meta descriptions, backlinks, and content optimization that we're using to boost our online presence. Thanks to the report, we can do the implementation ourselves and keep track of our SEO progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a Zoom meeting and stayed in touch via email. Maria and her team were extremely punctual, professional, and communicative.

What was your primary form of communication with Loopex Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Loopex Digital’s greatest strength was its ability to present everything related to SEO in a manner that was both lucid and uncomplicated. I also was impressed by the depth of their SEO knowledge.

Are there any areas for improvement or something Loopex Digital could have done differently?

Nothing, to be honest. I liked how smooth and professional the whole process was.

BACKGROUND

Please describe your company and your position there.

It is a print-on-demand company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

Our main goal was to enhance the website's ranking and traffic through link-building. Ultimately, we aimed to market the website to attract more visitors who would convert into customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Linkedin.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team at Loopex Digital was responsible for the successful implementation of our link-building campaign. We gave them the pages to promote, the budget, and monthly targets, and they took it from there. Their work involved beefing up our backlink profile and securing top-notch backlinks using the resources we provided.

How many people from the vendor's team worked with you, and what were their positions?

We were directly working with the co-founder of the company and the head of the link-building department.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started working with Loopex Digital early in 2021, and by the end of 2022, we observed a significant uptick in monthly organic traffic, increasing by 200 times. Additionally, our homepage experienced a huge improvement in search ranking, moving up 41 positions from 53rd to 12th.

Describe their project management style, including communication tools and timeliness.

The project was planned and monitored by the head of Loopex Digital’s link-building department. The communication was conducted via email, and all the workflow was managed by their internal tools and resources.

Weekly reports were presented at the end of every week, and updates were given regarding monthly targets at the end of every month.

What did you find most impressive or unique about this company?

They never tried to offer services that we didn't need just to make more money. They are honest and suggest services that benefit us.

Are there any areas for improvement or something they could have done differently?

I cannot think of any areas of improvement.

BACKGROUND

Please describe your company and your position there.

We operate a range of news websites covering a variety of niches, including cryptocurrency, health, and finance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We needed an agency with a proven track record of SEO consulting services in optimizing news websites. We wanted them to analyze the current SEO state of our websites and provide us with the best suggestions to improve our search engine rankings and increase our visibility to our target audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Linkedin via Maria’s profile, she is the co-founder and head of SEO at Loopex Digital.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital’s team started with an initial consultation for our news websites to understand our target audience, goals, and current SEO performance. Then they conduct a thorough analysis of each website's current SEO state, including existing page analysis and new opportunity analysis. Based on the results, they developed a comprehensive SEO guide with various SEO suggestions and recommendations for every website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the head of SEO and the on-site SEO strategist. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Loopex Digital helped us to understand what our websites were missing for better SEO results. We received comprehensive documents outlining the recommended SEO strategies for our news websites, including recommendations for on-page optimization, off-page optimization, content creation, and technical SEO.

Describe their project management style, including communication tools and timeliness.

We kept communicating via email and had several zoom calls.

What did you find most impressive or unique about this company?

The team of Loopex Digital was extremely proficient and knowledgeable. Most importantly, they were able to explain the intricacies of SEO in a way that was clear and easy to understand.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. All their suggestions were effective in improving our websites’ search engine rankings.

BACKGROUND

Please describe your company and your position there.

We are a Shopify website design agency based in London, and I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We were looking for SEO services to increase our online presence and bring more organic traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Loopex Digital via our internal connections. They are well known for high-quality SEO services, so we chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Loopex team consulted us and developed a personalized strategy for Pluro. After fixing all crucial technical issues on the website, they concentrated on link-building. The strategy implementation went well, they acquired high-quality backlinks from different relevant websites.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the head of SEO, Maria, and other SEO specialists from the following departments: technical SEO, on-site, and off-site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their active link-building camping has been very successful. Organic traffic to

Describe their project management style, including communication tools and timeliness.

The managers were always available to answer questions and provide feedback. They organized weekly meetings in which they reported on the progress of our project and kept us informed all the time.

What did you find most impressive or unique about this company?

They were like a part of our team. The communication was easy, and their expertise is top-notch! Their dedication and focus on the task at hand set them apart.

Are there any areas for improvement or something they could have done differently?

There's nothing I would like to change I'm content with the service as it was.