Longhouse Branding & Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the co-director of a non-profit organization. We provide support for people living with HS and their families and friends.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Longhouse Branding & Marketing?

We wanted to improve our website to drive more traffic. We also wanted to improve our social media strategy to help more Canadians and develop a tool to help people find healthcare providers.

SOLUTION

What was the scope of their involvement?

Longhouse Branding & Marketing created a website for us, a newsletter template, and a healthcare provider tool. They also created a branding sheet for us that was super helpful in creating uniform materials.

What is the team composition?

We worked with 2–5 members of Longhouse Branding & Marketing’s team.

How did you come to work with Longhouse Branding & Marketing?

We found them through an online search. Their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together from August 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had good feedback on the healthcare provider tool and the newsletter. We expect to see increased traffic to our website and engagement with our healthcare provider tool and newsletter.

How did Longhouse Branding & Marketing perform from a project management standpoint?

They had excellent communication throughout the project. The team was extremely professional and informative. They delivered on time. We communicated via virtual meetings and email.

What did you find most impressive about them?

Longhouse Branding & Marketing asked us what we were working at every virtual meeting, which was unique. They were very interested in our work and tailored our experience.

Are there any areas they could improve?

No, they were great.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and lawyer of The Law Portal, a family law services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Longhouse Branding & Marketing?

We needed help bringing in more leads.

SOLUTION

What was the scope of their involvement?

Longhouse Branding & Marketing has assisted us with website development and design and manages our Google Ads. The team has focused on recommended improvements to increase our search engine rankings and attract more clients. These improvements have been made in multiple areas, including updating our website content, redesigning pages, improving site speed, and optimizing for search engines.

What is the team composition?

We’ve worked with 2–5 teammates from Longhouse Branding & Marketing.

How did you come to work with Longhouse Branding & Marketing?

We found them through an online search. We chose them over other options because they had high ratings, their company values aligned with ours, and they had a professional and informative website.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re tracking our lead volume, which saw a huge increase almost immediately. We retained them less than a month ago, and our leads have already increased from 2–3 per week to 2–3 per day.

How did Longhouse Branding & Marketing perform from a project management standpoint?

Longhouse Branding & Marketing has delivered on time, and their communication has been great. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Longhouse Branding & Marketing’s knowledge about what would provide immediate returns on investment is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of an economic development group.

Describe what your company does in a single sentence.

Our company was established in 2018 as a wholly-owned economic development group. We are responsible for developing, managing, and growing businesses that generate sustainable wealth and opportunity for the Squamish People. Guided by our parent company's values and teachings, we work to support long-term prosperity and community well-being for current and future generations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• Maintain and operate our website
• Update and freshen our website
• Optimize our website for SEO

SOLUTION

How did you find Longhouse Branding & Marketing?

Unsure

Why did you select Longhouse Branding & Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Longhouse Media regularly updates our website, designs and previews new webpages, optimizes our content for SEO, and makes design edits and adjustments as needed.  Longhouse also provides training to our team members on website maintenance, updates, and operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website is regularly updated and our metrics show good engagement. Longhouse swiftly completes our requests, which means our uploads get done on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Longhouse delivers all assignments in a timely fashion, with a smile, and is happy to help.

What was your primary form of communication with Longhouse Branding & Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Longhouse has some of the friendliest and most responsive representatives I have ever worked with. We've never met, but we correspond so frequently, I feel like they're part of our team. 

Our representative is always quick to act, update, and ask questions should we forget or miss anything on our end when we provide instruction. 

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

On occasion, a detail or two in our content instructions gets missed.

BACKGROUND

Please describe your company and position.

I am the Sales Development Manager of InteriOmasters

Describe what your company does in a single sentence.

Interior Wallcoverings and Wallpapers

OPPORTUNITY / CHALLENGE

• What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?
• Website Development
• Advertising
• On-site Maintenance

SOLUTION

How did you find Longhouse Branding & Marketing?

Online Search

Why did you select Longhouse Branding & Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
The scope of work covers the full development, hosting, and marketing management of the InteriOmasters website, including design, optimization, and ongoing promotional activities. 
1. Website Development

• Planning & Design:

Developed a fully responsive and user-friendly website that aligns with the InteriOmasters brand identity, showcasing products such as wallpapers, wall panels, marble sheets, and related installation services. Created an intuitive navigation structure with categorized product pages, high-quality visuals, and optimized layouts for both desktop and mobile users.

• Content Integration:

Added detailed product descriptions, specifications, imagery, and promotional banners to enhance customer engagement and SEO performance.Implemented clear calls-to-action for inquiries, quotes, and contact forms.

• Functionality:

Integrated e-commerce and lead generation features including quote requests, contact submissions, and gallery sections.Configured back-end systems for content management and easy updates. 
2. Website Hosting & Maintenance

• Hosting:

Secured reliable, high-speed website hosting with optimized server performance to ensure minimal downtime and fast load times. Managed domain setup, SSL certification, and regular backups to maintain data integrity and site security.

• Maintenance:

Conducted ongoing technical maintenance including software updates, security patches, and performance checks to ensure consistent operation and reliability. 
3. Search Engine Optimization (SEO)

• On-Page Optimization:

Optimized website structure, meta titles, descriptions, and image alt tags to improve organic search visibility. Created SEO-friendly URLs and improved page speed to enhance Google rankings.

• Keyword Strategy: 

Researched and implemented targeted keywords relevant to wallcoverings, murals, and interior design to drive qualified traffic.

• Off-Page & Analytics:

Developed backlinks, monitored keyword performance, and provided monthly traffic reports through Google Analytics and Search Console. 
4. Ongoing Digital Marketing

• Social Media & Content Marketing:

Created and managed engaging social media content across platforms (Instagram, Facebook, TikTok, Pinterest) to promote new collections, installation projects, and brand storytelling. Designed digital ads and campaigns to increase brand visibility and generate qualified leads.

• Google & Online Advertising: 

Managed Google Ads campaigns, including keyword optimization, retargeting, and conversion tracking.Analyzed campaign performance to continually improve ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to noticeable improvements across several areas:

The website now attracts more visitors and keeps them engaged for longer, with smoother navigation and better overall user experience.
Search visibility has improved, with the site appearing higher in Google results for key industry terms and bringing in more organic inquiries.
Social media platforms have grown steadily, reaching a wider audience and increasing engagement with posts and campaigns.
Online advertising has become more effective, generating more leads and stronger results from Google and social media ads.
The website runs smoothly and securely, with fast loading speeds and reliable hosting.
Overall, the work has strengthened InteriOmasters’ online presence, increased brand awareness, and supported ongoing business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project efficiently and maintained good communication throughout. They delivered all major milestones on time and were responsive to our feedback and changing needs. Any adjustments or additional requests were handled promptly and professionally.

Overall, they demonstrated strong organization, reliability, and a genuine commitment to ensuring the final outcome met our expectations.

What was your primary form of communication with Longhouse Branding & Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about this company was their ability to truly understand us — our brand, style, and overall vision — before moving forward with any work. They took the time to learn about our products, audience, and goals, ensuring that every design and marketing decision reflected who we are as a brand.

Their attention to detail and personalized approach made the entire process smooth and collaborative, resulting in a final outcome that perfectly matched our expectations.

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

Nothing really

BACKGROUND

Please describe your company and position.

I am the Owner of Bliss Mattress

Describe what your company does in a single sentence.

We sell Canadian made luxury orthopedic mattresses and adjustable bases at great prices.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• Our first website
• Online marketing

SOLUTION

How did you find Longhouse Branding & Marketing?

Referral

Why did you select Longhouse Branding & Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Longhouse Media created Bliss Mattress’s first e-commerce website on Shopify, delivering a beautifully designed and highly functional online store that perfectly captures our brand and values. They developed custom features tailored to our business needs, including a personalized mattress quiz that enhances our CRM marketing by gathering valuable customer insights, and a “Book a Viewing” function that allows customers to easily schedule appointments at our mattress showroom. Throughout the entire project, the Longhouse Media team was extremely communicative, transparent, and proactive—consistently providing updates, offering creative input, and ensuring every detail exceeded expectations. Their professionalism, technical expertise, and commitment to going above and beyond resulted in a seamless, user-friendly website that has become a cornerstone of Bliss Mattress’s online presence and customer experience.  They have remained helpful and are quick to reply,  even years after our project was complete.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project clearly demonstrate significant progress and success for Bliss Mattress. Following the launch of the Shopify website developed by Longhouse Media, we experienced a notable increase in online traffic and customer engagement, particularly driven by the mattress quiz, which boosted CRM data collection and improved the effectiveness of our targeted marketing campaigns. The “Book a Viewing” function led to a measurable rise in showroom appointment bookings, translating directly into higher in-person sales conversions. Additionally, overall online sales and lead generation improved, supported by enhanced website usability and professional design that increased customer trust and time spent on the site. Key performance indicators such as conversion rates, email list growth, and average session duration all showed consistent upward trends post-launch, confirming that the project delivered tangible business results and established a strong digital foundation for future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Longhouse Media’s project management throughout the development of the Bliss Mattress website was outstanding. They maintained a highly organized and transparent workflow, clearly outlining timelines, deliverables, and progress milestones from the start. All project components — including design drafts, feature integrations like the mattress quiz and “Book a Viewing” function, and final testing — were delivered on or ahead of schedule, ensuring a smooth and timely launch. Communication was a major strength; the team was consistently responsive and proactive, providing regular updates, seeking feedback at every stage, and quickly addressing any questions or adjustments we requested. They demonstrated a genuine commitment to understanding our business goals and adapting to our evolving needs with flexibility and creativity. Overall, their approach combined professionalism with a personal touch, making the entire experience seamless, efficient, and highly collaborative.  Even years later,  they are quick to reply and help with any issues - they go above and beyond.

What was your primary form of communication with Longhouse Branding & Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Longhouse Media was the combination of professionalism, enthusiasm, and entrepreneurial drive demonstrated by its founders, especially considering that Bliss Mattress was one of their very first clients. From the beginning, it was clear that despite their young age, they possessed a level of maturity, creativity, and technical expertise well beyond their years. Their dedication to understanding our vision, coupled with their proactive communication and genuine passion for helping local businesses succeed, made working with them an absolute pleasure. What truly stands out is how they’ve stayed true to their values while growing exponentially—building a talented team and expanding their capabilities without losing the personal touch and integrity that defined them early on. Watching Longhouse Media evolve from a small startup into a thriving, full-service agency has been both inspiring and gratifying, and it’s no surprise to see their continued success.

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

No,  I have had a very positive experience an and look forward to continuing work with longhouse.   

BACKGROUND

Please describe your company and position.

I am the Office Manager of Key Largo Electric

Describe what your company does in a single sentence.

Electrical work for BC Hydro - secondary services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• Implementation of online questionnaire to facilitate online scheduling
• Creation of professional company website

SOLUTION

How did you find Longhouse Branding & Marketing?

Referral

Why did you select Longhouse Branding & Marketing over others?

Referred to me

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Largo Electric requested the development of the company website. Additionally, KLE requested for the implementation of an online questionnaire in which customers were able to corespond with relevant details pertaining to their BC Hydro work orders and have them automatically returned to the KLE office.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key Largo's online scheduling has benefitted from the introduction of the customer's questionnaire as this feature has alleviated some of the strain caused by hounding electricians and customers for information. Key Largo workers are now able to focus their time on other aspects of scheduling instead of playing telephone tag.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All aspects of the website development and questionnaire implementation were handled in a timely fashion. When issues with the customer questionnaire began to occur, KLE was able to contact Austen or Keenan and were met with swift responses and rectifying actions.

What was your primary form of communication with Longhouse Branding & Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to assisting such a wide scope of business and handling all inquiries and complaints in a timely fashion.

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

At this time, none can be provided. Longhouse has continually provided exceptional services to our company.

BACKGROUND

Introduce your business and what you do there.

 I’m the stakeholder engagement coordinator for the Langley Animal Protection Society. We’re a nonprofit organization that promotes the well-being of companion animals in Langley through animal control, innovative welfare programs, adoption services, and community support initiatives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish for the Langley Animal Protection Society?

 We hired Longhouse Branding & Marketing to build a new, updated, and refreshed website.

SOLUTION

What was the scope of their involvement?

Longhouse Branding & Marketing has built our website from scratch. We’ve told them what we need, and they’ve built the bones of a beautiful website that delivers on everything we ask for. The website has interactive options, contact information, history about our organization, adoption profiles, and much more. The team has also taught us how to update the site ourselves and ensured that we know how to maintain it if we want to do so. Longhouse Branding & Marketing is responsible for the site's design and development. They’ve built every page and ensured each is functional and interactive.

What is the team composition?

We work with two teammates from Longhouse Branding & Marketing.

How did you come to work with Longhouse Branding & Marketing?

I found them through a referral. I worked with Longhouse Branding & Marketing previously with another company I worked for, and the experience was amazing. I’m very pleased to work with them again.

What is the status of this engagement?

The project started before I began working for LAPS. Although the website is completed and launched, we still work directly with Longhouse Branding & Marketing for hosting. We also work with them when the site needs maintenance beyond what we can do or when we need to add aspects to the site.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Longhouse Branding & Marketing has completed and launched our website. We’ve definitely seen increased website traffic. Our site now keeps our animal profiles on our website, so instead of visitors going to another website, they come straight to ours. That’s huge in terms of further engaging them for donations. We’ve also seen a big increase in donations and adoption inquiries after the new website launched.

How did Longhouse Branding & Marketing perform from a project management standpoint?

Longhouse Branding & Marketing is very efficient. Everything is delivered quickly and efficiently. Even daily emails are responded to almost immediately; I have no idea how they do it.

What did you find most impressive or unique about them?

Longhouse Branding & Marketing's customer service blows me away. They’re very quick to respond, patient, and lovely when we have questions. If you want your project done fast with amazing customer service that makes you feel special, definitely work with Longhouse Branding & Marketing.

Are there any areas they could improve?

No, I would recommend them to everyone.

BACKGROUND

Please describe your company and position.

I am the Travel Pendleton Director of Travel Pendleton

Describe what your company does in a single sentence.

We are the non-profit destination marketer and manager for Pendleton, Oregon. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• To bring our new multi-day arts and culture event to life with branding from the ground up
• Showcase and incorporate our Indigenous and western culture into brand with respect, consciousness, and representation

SOLUTION

How did you find Longhouse Branding & Marketing?

Online Search

Why did you select Longhouse Branding & Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Longhouse created a brand identity, logo, and messaging for Travel Pendleton's new event, Interwoven: Where Cultures Meet--essentially a multi-day fashion festival presenting the work of Indigenous and Western designers in Pendleton, Oregon. The event is for local talent, emerging, talent, and a regional audience with plans to grow and develop into a design show in the future.  I worked closely with our assigned Longhouse task leader Simran to tease out the story and purpose of Interwoven. She led me through a series of workshops and exercises, all intentional and centered on drawing out the values and details that inform the development of our brand identity. Because our event is about cultural storytelling, it was critical to get this right and executed respectfully. After inital workshops Longhouse used data to design multiple stylescape versions of the brand. Realistically, any of the three design and style personalities could have been selected but we did select one for the final design. Within a week a complete branding presentation was prepared and packaged up with mock-ups for print, digital use, and even applied physical interpretations of the logo design. After approval, a complete package of exports was delivered including typography, colors, art files, stock photos, and brand guidelines. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a project timeline for meetings and deliverables which we adhered to, with the exception of my team taking longer thatn anticipated to narrow down a selection from three stylescape options. This was a reflection on the quality of work shared by Longhouse--all three options were marketable, on point, and could easily have been selected so the decision making process for my larger board took longer than I thought it would. Longhouse was flexible through this process. The final delivery of the brand package included all the workshop components, design options, as well as all the final design assets as outlined and promised. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Longhouse delivered on time, and on multiple occasions ahead of the projected schedule. Simran was easily reached by email and very responsive to questions and open to scheduling meetings to cover additional questions or project details. They more than exceeded expectations. 

What was your primary form of communication with Longhouse Branding & Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Lonhouse really listened and understood the assignment. Building a brand from the ground up is a monumental task and it was very important that we work with a company that aligns with the values of our event. Once I spoke with Keenan in our initial call and reviewed case studis and other design work I knew Longhouse was going to be the best partner for our needs. 

The work is reflective of the two cultures in our community. It balances tradition and innovation, it's bold and new but also nods to rooted and natural elements. What really set Longhouse apart though was the care involved throught the process--it feels like the team is a partner in this event. Longhouse is as much a part of the story of Interwoven now as the designers, artists, and makers that will debut their work at the event. Longhouse has set us up to be successfull, memorable, and yet distinct from a growing group of peers that are all doing important work in cultural tourism and the preservation of heritage and cultural arts. 

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

We are completely satisfied. At this time I have no notes. 

BACKGROUND

Please describe your company and position.

I am the Office Manager of Metis Financial Corporation of BC

Describe what your company does in a single sentence.

Provide business loans to Metis business owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• Rebranding
• Marketing Plan
• New Business Directory
• Website Overhauls

SOLUTION

How did you find Longhouse Branding & Marketing?

Current Client

Why did you select Longhouse Branding & Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New website development with a marketing strategy to help with brand awareness and SEO optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The goal was to get more awareness for our program. I know it is still in the early stages of the advertising however, I do see the increase of inquries and applications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everyone at Longhouse is amazing to communicate with. Everyone checks in as well as everyone also keeps you in the loop to know where they are at in the project and gives timelines. Any changes we have had to make has been done. And if it can't be done, they never leave us empty handed and always have a back up, or 2.

What was your primary form of communication with Longhouse Branding & Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication. Because we have a few projects on the go, it could be confusing. But having a set person that helps with each project is great. And the communication between the Longhouse team regarding our projects are awesome. Everyone is aware of everything when I speak to them. Even if it's not their project. 

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Distaching and Marketing of Ace Tank Services

Describe what your company does in a single sentence.

Our company provides vaccuum truck services for residential and commerical clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Longhouse Branding & Marketing to accomplish?

• Increase our digital footprint
• Create a successful digital marketing plan

SOLUTION

How did you find Longhouse Branding & Marketing?

Referral

Why did you select Longhouse Branding & Marketing over others?

The ability to work closely and get ongoing attention

How many teammates from Longhouse Branding & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a lasting and impressionable digital footprint and being the number one septic and hydrovaccing company in the Lower Mainland. 

• Ranking 1st for all related terms on Google
• Generating quality leads 
• Reaching the correct audience
• Creating and maintaining a quality and easy to use website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Statistics and data from Google Analytics and other digital tracking services. Comparing before and after/month to month changes. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team we are working with response within a day of contacting them, they are always avaliable for meetings, and they keep the ball rolling with projects. 

What was your primary form of communication with Longhouse Branding & Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The attention they provide our company is impressive. They don't just report the numbers. There are on going improvements and projects always on the go to keep improving on what we already have. During monthly meetings they report on how the numbers have changed and give a logical explanation. If there is something to improve on, they provide options and suggestions without being pushy.  

Are there any areas for improvement or something Longhouse Branding & Marketing could have done differently?

They could pay more attention to website maintenance. We are constantly adding more and more to the site, while it's good for SEO, it makes the website feel cluttered and bulky. It's hard to navigate for the average person. I feel like it would be cleaner.