Llama Lead Gen

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a boutique digital marketing agency called LyteYear. We specialize in search and social media marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen to audit and then restructure our LinkedIn marketing services for a few key B2B clients in the technology space.

What were your goals for this project?

To drive qualified B2B leads via LinkedIn sponsored posts, InMail campaigns, and lead gen campaigns.

SOLUTION

How did you select this vendor?

Llama Lead Gen was recommended to us because of their expertise in LinkedIn marketing.

Describe the scope of their work in detail.

Llama audited our current LinkedIn campaigns across 4 key B2B clients, and then provided recommendations on which types of campaigns we should focus on, the creative that would perform best, and how to best target our audiences in order to drive the most qualified leads possible. One challenge we were running into for a few clients was difficulty targeting our audience since the audience was very small, highly-specialized, and expensive to target. We also were driving leads, but many were not qualified.

What was the team composition?

We worked largely with Adam to audit then restructure our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning work with Adam, our lead quality improved by 50%, and quantity increased by nearly 20%. The team also learned pro tips on targeting and campaigns types for LinkedIn, which has helped us tremendously with other projects.

How effective was the workflow between your team and theirs?

Very effective. Communication was easy and fast, and the Llama team is highly collaborative.

What did you find most impressive about this company?

Their extensive knowledge of LinkedIn. Few marketing experts specialize in LinkedIn.

Are there any areas for improvement?

None that I witnessed.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Providertech. We’re a healthcare technology company that provides communication solutions for healthcare service providers and payers. In a way, it’s like healthcare marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

As a B2B business, we were working in Google Ads and found that the leads were not qualified for us. We needed to find larger providers that could host our platform. Thus, we looked to Adam (Founder) to get us into LinkedIn lead generation.

SOLUTION

What was the scope of their involvement?

We wanted to leverage the LinkedIn platform to remove smaller companies and target the companies that we wanted to serve as potential buyers for our product. Llama Lead Gen helped us get in front of these people. They worked with LinkedIn ads and built the service from the ground up. This included the development of ad copy, visuals, filters, and targeting.

What is the team composition?

We were working with 3-4 people, including Adam. He had people working on the backend and graphic designers for the imagery.

How did you come to work with Llama Lead Gen?

I found Adam through Upwork. He had many positive reviews and a solid background and expertise. Since it was a niche market, there wasn’t a ton of competition. We decided to work with him.

How much have you invested with them?

We ran campaigns that ranged from $1,000-$3,000 per month.

What is the status of this engagement?

We started working together in August 2019 and the work is ongoing. We’re working on campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a great learning experience. We’ve got a few leads. We’ve put together great copy and the click-through rate has been great. The response to the ads has been positive. The data has shown how we need to engage with the community better.

We’ve gotten further along in the sales cycle from prospecting on LinkedIn.

How did Llama Lead Gen perform from a project management standpoint?

They are very responsive and pride themselves on getting back to customers quickly.

What did you find most impressive about them?

Adam cared a lot. He led a lot of the communication and was very active. He was on most calls and supplied insights and reviews of the data. He’s very heavily involved.

Are there any areas they could improve?

I think we could’ve worked with better expectations according to our cost level. We could’ve set more expectations up front about how this could be different with a larger budget.

Do you have any advice for potential customers?

Communication between parties is key. That’s very constructive and helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the head of SMB marketing at Cornerstone OnDemand, an HR talent management company that sells SaaS software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

We needed a holdover while we found a full-time equivalent that could manage our paid search, Google Ads, social, LinkedIn, etc. This involved creating a digital marketing strategy for us, building out campaigns and landing pages, executing them, and tracking results. 

SOLUTION

What was the scope of their involvement?

Llama Lead Gen ran our Google Ads and LinkedIn campaigns. They started by leading an audit of our channels and then implemented recommendations based on the audit results. Our campaigns have multiple goals, but the main one is drive conversions, the mode of which depends on the channel, medium. We worked hand-in-hand with Llama Lead Gen to develop the ads and landing pages and figure out what needed to be done and what was the goal. 

What is the team composition?

We mainly worked with Adam (Experienced Digital Marketer) and some other specialists, such as an expert in Google. 

How did you come to work with Llama Lead Gen?

We did searches online. We chose them because of a combination of Adam’s skill set and availability. I liked that Adam used to work at LinkedIn because we lacked that expertise. Plus, it’s important to have a person there to dedicate their time to the project and work with the ebb and flow. After the initial results, I felt confident to let Adam run with the project.

How much have you invested with them?

We spent $10,000–$50,000.

What is the status of this engagement?

The partnership started in September 2019 and just recently ended. We just hired a full-time in-house person to take over the role, but Llama Lead Gen is an organization that I plan to stay close with because you never know when you’ll need additional help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve have learned a lot, especially leveraging LinkedIn for campaigns. We performed lots of A/B testing, running hundreds and hundreds of campaigns. it added rigor and effectiveness to each campaign.

How did Llama Lead Gen perform from a project management standpoint?

They’re open to whatever communication methods we asked for, but we had a barrier: non-fulltime employees can’t access our internal systems. Instead, we used Monday for project management and tracking. We also used email and weekly meetings with team members to keep everything in check. 

What did you find most impressive about them?

Llama Lead Gen had a small team that allowed them to add a personal touch. They were accountable, engaged, and responsive.

Are there any areas they could improve?

They didn’t have access to our calendar system, which made it hard to coordinate sometimes. That’s why we ended up with standing meetings. However, they were flexible with time zone differences. Adam would make himself available at crazy times of the evening for us. 

Any advice for potential customers?

Make sure your organization is ready and lined up for whatever project you decide to launch. 

BACKGROUND

Introduce your business and what you do there.

I work for Cornerstone, and we make talent management software for businesses. I’m the associate director of marketing for our SMB group, which focuses on businesses with fewer than 1,000 employees. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Gen?

We needed assistance with digital marketing campaign management, including internal process improvements and campaign attribution. The goal was to have them support our in-house team until we could hire someone to work with us long-term.

SOLUTION

What was the scope of their involvement?

Llama Lead Gen connected our digital campaigns with our Marketo and Salesforce systems. They revamped our LinkedIn and Google Ads campaigns by developing a new strategy, making budgetary recommendation, and more. 

What is the team composition? 

My main point of contact was Adam. There were two additional team members that worked on our account.

How did you come to work with Llama Lead Gen?

We found them on UpWork. 

What is the status of this engagement?

We began working with them in September 2019. We’re planning to wrap up by the end of March 2020 since we just hired an internal resource to help us with campaign management.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have much better tracking of our LinkedIn and Google advertising campaigns. We have a deeper insight into how we’re spending our money and the effectiveness of each campaign. 

How did Llama Lead Gen perform from a project management standpoint?

We used Monday.com to track the project which is the system our in-house team uses. We also had weekly team meetings and ad hoc calls to address things as they came up. They were reachable and easy to work with. 

What did you find most impressive about them?

Before we brought on Llama Lead Gen, we didn’t have a good system for tracking the results of our ads. I was impressed with their ability to navigate this complex system and give us insight into the performance of our advertising spending. 

Are there any areas they could improve?

There’s nothing I can think of. The team was wonderful to work with. 

Do you have any advice for potential customers?

Give them as much information as you can. Even though they’re an outside contractor, the more information you give them, the more they can help.

BACKGROUND

Introduce your business and what you do there.

I work for an HR Software company. We do learning management, talent management, HR, and recruiting. I work in performance marketing, including paid search, paid social, analytics, SEO, and web design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Llama Lead Generation?

We needed help managing our paid social and paid media campaigns. We hired them to take charge of it when a previous person left.

SOLUTION

What was the scope of their involvement?

They managed and restructured campaigns, speak for the team to vendors, and act as a full employee of the company.

What is the team composition?

I worked primarily with Adam (Founder).

How did you come to work with Llama Lead Generation?

I joined after they were hired.

What is the status of this engagement?

We began working together in October 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were fantastic. They're professional and definitely brought in a lot of leads for us via LinkedIn. The quality of their work is fantastic.

How did Llama Lead Generation perform from a project management standpoint?

We collaborate in real time with Google Sheets. If you have a problem, he'll try to solve it before you ask him a follow-up question.

What did you find most impressive about them?

Adam's very responsive and tends to go the extra mile, which I like. A lot of other vendors aren't very proactive, so he stands out.

Are there any areas they could improve?

It would be convenient if we were all in the same time zone, but I can't really change that.

Do you have any advice for potential customers?

I would highly recommend them. Adam feels like a teammate who enjoys working with the company.

BACKGROUND

Please describe your company and position.

I am the Digital Strategist of Healthread

Describe what your company does in a single sentence.

We are a social media app focused on healthcare 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Llama Lead Gen to accomplish?

• Mobile & App Marketing
• Marketing Strategy
• Email Marketing

SOLUTION

How did you find Llama Lead Gen?

Online Search

Why did you select Llama Lead Gen over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Llama Lead Gen were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Llama Lead Gen has managed every aspect of our marketing program since day one. Their scope covers everything from high-level strategy to execution across dozens of channels. Paid media, creative development, community engagement, influencer partnerships, email campaigns, organic content — they’ve owned it all and executed it with consistency and care.

They’ve led paid acquisition across Google Ads, Apple Search, Facebook, Instagram, and Reddit. They’ve produced a huge range of creative assets, including video ads, image graphics, carousel formats, and performance-optimized content tailored to each platform. They’ve also developed and managed our influencer and affiliate marketing programs, helping us tap into new audiences with authenticity.

They run all of our email marketing, including weekly newsletters and twice-monthly sends, and manage organic content and community development across Reddit, Facebook, Instagram, TikTok, Discord, and Quora. On top of that, they’ve helped source and onboard contractors including pitch deck consultants, design and development partners, and more.

Their ability to wear many hats while maintaining strong brand alignment and performance is impressive. They bring the mindset of a startup but execute with the structure of a seasoned team. From install ads to influencer outreach, lifecycle emails to in-app community building, they continue to take initiative and deliver results across every channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The growth we’ve seen with Llama Lead Gen is the kind of result most small businesses hope for. We’ve achieved over 115,000 app installs at an average cost per install of under $1. That level of efficiency across multiple channels is extremely rare.

Our email program has seen consistent engagement, supporting retention and long-term product value. Our user community across social and content platforms has grown steadily, creating a flywheel of awareness and engagement that continues to compound.

Perhaps most importantly, LLG has helped us maintain sustainable growth over the long term. This wasn’t just about hitting one or two big months. It’s been about building and scaling a strategy that actually works. Their channel agility and testing mindset have allowed us to explore multiple acquisition paths and double down where it matters most.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been exceptional. The team is organized, communicative, and efficient. Sona, our project manager, keeps everyone aligned and ensures all deliverables are on track. We’ve never had to worry about timelines or follow-ups, the team is always one step ahead.

They’re flexible when priorities shift, but they don’t lose momentum. Whether it’s a new campaign launch or an urgent asset update, they move quickly and deliver without sacrificing quality.

We’ve worked with several members of the LLG team over the years: Cassie, Dom, Victor, Melissa, Riya, Saily, Ben, Jorge, Holly, and more. Each person brought a high level of professionalism, creativity, and ownership.

Most notably, Adam has been an incredible partner and collaborator throughout. His leadership is steady, strategic, and proactive. He’s built a team that not only delivers results but feels like an extension of our own. Adam brings the rare combination of being both a visionary strategist and a grounded executor. He understands the big picture but is never above diving into the details when needed.

What was your primary form of communication with Llama Lead Gen?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Llama Lead Gen apart is their deep sense of ownership. They don’t wait for direction, they bring ideas, push the strategy forward, and challenge us to think differently. They’ve consistently shown they can handle both sides of the marketing equation: thoughtful, on-brand creative and performance-driven execution.

Their ability to flex between strategy and operations is rare. They’ve guided us through key growth stages, from initial acquisition strategy to influencer campaigns, community development, and ongoing creative optimization.

They operate more like an internal team than an agency. That speaks volumes about their culture, their attention to detail, and the way they build client relationships. It’s not just a deliverables-based relationship, it’s a strategic partnership grounded in results and trust.

Are there any areas for improvement or something Llama Lead Gen could have done differently?

As our marketing matured, our needs shifted from campaign-by-campaign execution to longer-term planning and forecasting. LLG adapted seamlessly. They’ve become more involved in roadmapping and higher-level strategy discussions and welcomed that evolution with professionalism.

They continue to grow with us, and that’s what makes the relationship work. They listen, adjust, and show up with the same commitment to our success as we do.

 
5-stars for all: Quality of Service & Deliverables, Timeliness and Meeting Deadlines, Cost and Value for, Overall Experience, how likely are you to recommend 

BACKGROUND

Please describe your company and position.

I am the Business Development of 1st Ameristaff

Describe what your company does in a single sentence.

Subscription-based platform that provides healthcare staffing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Llama Lead Gen to accomplish?

• Create a new website from scratch
• Keep the website simple yet informative
• Do the job on a restricted timeline

SOLUTION

How did you find Llama Lead Gen?

Online Search

Why did you select Llama Lead Gen over others?

• High ratings
• Pricing fits our budget
• Good value for cost

What was the size of Llama Lead Gen’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a new (from scratch) website for a startup healthcare staffing company. Create all content and images and have it completed within 5 weeks on a limited budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On-time. Great communication

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every question I had was fully explained to me on how it would be (or not) implemented.

What was your primary form of communication with Llama Lead Gen?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was amazed at their willingness to help and the pride they take in their work.

Are there any areas for improvement or something Llama Lead Gen could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Director of Demand Generation of CreatorIQ

Describe what your company does in a single sentence.

We sell influencer marketing technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Llama Lead Gen to accomplish?

• Act as an extension of the paid media team
• Increase bandwidth of new campaign creation

SOLUTION

How did you find Llama Lead Gen?

Referral, Other

Why did you select Llama Lead Gen over others?

High ratings, Referred to me

What was the size of Llama Lead Gen’s team?

2-5 Employees

What was your primary form of communication with Llama Lead Gen?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Llama Lead Gen served as an extension of the demand gen team. They assisted with media planning, ad copywriting, ad creative design, landing page design, campaign builds & optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of Campaigns Launched
• Number of Campaign Optimizations Performed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I communicated primarily through Slack with their project manager. They delivered most things on time & were definitely incredibly prompt in their response time.

What did you find most impressive or unique about this company?

They very quickly picked up our brand & were able to execute paid media campaigns very quickly. Onboarding time was quick & they can accomplish a lot.

Are there any areas for improvement or something {provider_name} could have done differently?

We're still working on things but I think a recurring report of campaign performance would be good

BACKGROUND

Please describe your company and your position there.

We're a wireless charging company in New York. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Llama Lead Gen?

Llama Lead Gen assisted our company with market research.

What were your goals for this project?

Our goal was to learn more information about our market segment and competitors to better align product/market fit.

SOLUTION

How did you select this vendor?

We researched and interviewed several companies with prior experience in digital advertising and market research for consumer products.

Describe the project in detail.

We had a series of weekly meetings to review the research that the team provided to further assess our market segment. After each meeting, we provided guidance to their team on further inquiries we had to prepare a market research report.

What was the team composition?

I worked directly with Adam and he followed up promptly and consistently with new information and updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within two months, we completed a very detailed and helpful market analysis that assisted our product development.

How effective was the workflow between your team and theirs?

Extremely effective

What did you find most impressive about this company?

Adam

Are there any areas for improvement?

Nope. Everything was above and beyond