Lil Horse

BACKGROUND

Please describe your company and position.

I am the Clinical Specialist of InventorrMD

Describe what your company does in a single sentence.

InventoRR MD focuses on commercializing groundbreaking trauma and general surgery devices that improve patient recovery outcomes, simplify procedures for doctors, and reduce costs for healthcare organizations. Our flagship device, the AbClo, is available for purchase in both Canada and the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse powered by DrakeTech to accomplish?

• Develop a validated and reliable education portal

SOLUTION

How did you find Lil Horse powered by DrakeTech?

Referral

Why did you select Lil Horse powered by DrakeTech over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lil Horse powered by DrakeTech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop an education web portal that is protected but still easily accessible. 

• module development, video cut outs to make modules more engaging, video editing, 
• Developing a tool for knowledge exchange that would be transferable to different team members in a medical/surgical team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Education portal that is protected and easily accessible. 
• Modules that organize the information in a way that flows and outlines the steps of the process really well. 
• Portal has been live and launched to the stakeholders and is the prominent step in staff orientation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized, very thorough, timelines set collaboratively, delivered on time.

What was your primary form of communication with Lil Horse powered by DrakeTech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very diverse in the skill set they could provide. They hire diverse staff which helps collaboration and knowledge development. Very responsive, kind and collaborative.

Are there any areas for improvement or something Lil Horse powered by DrakeTech could have done differently?

Amazing working with all of you!

BACKGROUND

Please describe your company and position.

I am the Director of Demand Generation of Modern Campus

Describe what your company does in a single sentence.

Modern Campus enables colleges and universities to attract, engage, and retain students for life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse powered by DrakeTech to accomplish?

• Increase demand by launching a brand new paid media strategy
• Increase web traffic using on-page SEO techniques
• Assist with technical SEO issues to increase SERP positioning.

SOLUTION

How did you find Lil Horse powered by DrakeTech?

Referral

Why did you select Lil Horse powered by DrakeTech over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lil Horse powered by DrakeTech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed support with starting a brand new paid media and SEO strategy. Our previous paid media efforts were resulting in expensive CPAs and targeting the wrong audiences. We also knew that were not being intentional with our content marketing when it comes to SEO best practices. LittleHorse has created a fantastic lead generating engine for us with evergreen Google ADs, full-funnel AD structure via LinkedIn, and running tests on other platforms to find potential green space. 

Our CPA used to be around $200 on LinkedIn and we are now spending less than $50. We're also finally getting the job titles and personas that our business needs. LittleHorse has also assisted with all technical aspects of our website for SEO. This, combined with a revised content pillar strategy, we're seeing new life been blown blogs from years ago. Our traffic is steadily increasing and we're excited to continue to increase the rankings of Google search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are averaging the number 1 spot on Google for paid media keywords, while still maintaining a low bid. We are seeing pipeline influence from our ADs and generating sales qualified leads from conversions. 

Our database is growing by the hundreds each month with new prospects engaging with our LinkedIn content ADs. We are in the top 5 for a number of critical organic keywords that we want to rank for, including some with SERF attributes. Our blog traffic is increasing month-by-month with each revised publication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Littlehorse has a very high standard when it comes to project management. They operate using Agile methodology, holding weekly sprint meetings and keeping projects closely within scope. We manage tasks and deliverables via Monday.com project management tool, communicate via weekly Zoom calls, and connect a-synchronously via Slack. I cannot speak highly enough of how professional they are when it comes to managing projects.

What was your primary form of communication with Lil Horse powered by DrakeTech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LittleHorse has an intrinsic desire to be successful as partners. They are passionate about the work they do and become invested in your success. This means they will take the initiative to improve their work unprompted and allows you to rest easy knowing your paid media strategy is in good hands.

Are there any areas for improvement or something DrakeTech could have done differently?

I don't have any notes for improvement.

BACKGROUND

Please describe your company and position.

I am the Owl Evangelist of Koios Medical

Describe what your company does in a single sentence.

We empower Radiologist with the power of AI & machine learning to assist in the diagnosis of cancer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse powered by DrakeTech to accomplish?

• Market Software
• Informational
• showcase specific tools

SOLUTION

How did you find Lil Horse powered by DrakeTech?

Online Search

Why did you select Lil Horse powered by DrakeTech over others?

High ratings

How many teammates from Lil Horse powered by DrakeTech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Koios needed to have a video showcase key tools that our software uses to assist Radiologists in their decision making when interpreting ultrasound images. Our software uses AI to support physicians in diagnosing cancer and we needed them to highlight how our product works with voice over, added captions & animation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Potential new customers found it informative as we've highlighted the video on our social media channels and in person at various conferences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in a timely manner and Patricia anticipated our needs. Patricia went beyond typical job expectations by taking the time to learn about our software and product and undergoing a quick training to deliver our needs.

What was your primary form of communication with Lil Horse powered by DrakeTech?

Virtual Meeting

What did you find most impressive or unique about this company?

Patricia and the team went above and beyond to learn new concepts to deliver a product that was both engaging and informational.

Are there any areas for improvement or something Lil Horse powered by DrakeTech could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the President and CEO of a healthcare company

Describe what your company does in a single sentence.

We provide pediatric primary healthcare services to children in the comfort of their home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse powered by DrakeTech to accomplish?

• Understand our local market and needs through a market analysis.
• Develop a unique brand that sets our practice above all others.
• Develop a website for easy access and clear resources for families to utilize.

SOLUTION

How did you find Lil Horse powered by DrakeTech?

Referral

Why did you select Lil Horse powered by DrakeTech over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lil Horse powered by DrakeTech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market analysis, Working on the structure of the website, Working on the branding, defining the brand strategy, brand messaging, and conceptual branding, Conducting keyword research, working on SEO, social media marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MARKET RESEARCH: Lil Horse gathered and analyzed data about the target market to identify customer needs, preferences, and behaviors. They found common search terms, similar competition, etc. 
• BRAND DEVELOPMENT: Lil Horse created a unique brand identity that represents my business values, personality, and mission. 
• WEBSITE DESIGN/DEV & SEO: Lil Horse is currently working on the website and SEO. From I have seen so far, the website is going to contain valuable information for our patients, be user-friendly, have scheduling integration, and aesthetically is exactly what I wanted and what will appear to families. 
• SOCIAL MEDIA SET UP: Working on this in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been as discussed. I would have liked for everything to be live now, they have been patient during our set-backs or delays. They are always incredibly responsive.

What was your primary form of communication with Lil Horse powered by DrakeTech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The personal care provided, the promptness, the attention to detail, and how they listen to exactly what I'm looking for and deliver incredible products.

Are there any areas for improvement or something Lil Horse powered by DrakeTech could have done differently?

There is not anything they could have done differently.

BACKGROUND

Please describe your company and your position there.

I am the President and CEO of URBANDER, a company founded in 2008 to serve as an extension of Marketing, Diversity, Human Resources, Procurement, Community Relations and Social Responsibility teams of our clients, providing innovative approaches in the areas of strategic marketing, content development, workforce development, community outreach and IDEAS (inclusion, diversity, equity, accessibility and sustainability).

We formulate and activate business development and integrated marketing interventions that help entities in the corporate, nonprofit and government sectors attain their communication, engagement, and social impact goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lil Horse Inc. , and what were your goals?

After 14 years as Equity Practitioners and Human Impact Strategists, we decided we needed to refresh our brand to better align with the work that we do now that we have developed a reputation for helping companies and organizations find their voices as advocates for humanity in business and in the implemention of strategies that deliver socioeconomic impact.

SOLUTION

How did you select this vendor?

I was introduced to Oscar García from Lil Horse by a fellow business owner who subcontracted URBANDER to support with several projects. Oscar and I collaborated on one brief project for this common client, yet it was enough for me to recognize that the Lil Horse team has the talent, experience and strategic approach that I find valuable and in alignment with our core values as well. I knew that I would be calling on them to collaborate separately, once the rpoject concluded.

Describe the scope of their work in detail, including any steps and the final deliverables.

Oscar and I had a discovery meeting, after which the Lil Horse team submitted a proposal that clearly defined the scope of work for the brand refresh, met URBANDER's allotted budget, and fit our delivery timeline. The scope of work was primarily focused on creating URBANDER's Brand Book, including a brand refresh.

However, I was pleasantly suprised to see that this collaborative brand refresh experience also encompassed articulating our brand's current personality traits and our ideal customer. This was the "extra mile" that allowed us to move forward quickly and swiftly in identifying new business opportunities for URBANDER.

How many people from the vendor's team worked with you, and what were their positions?

Lil Horse's commitment with URBANDER's brand refresh experience included the participation of several subject matter experts on their team. From the firm's Principals Alison and Oscar to their Creative and Marketing Chiefs Mónica and Patrica and their skilled Director of Business Strategy, Paulo, it was ALL HANDS ON DECK. And we appreciated it so much!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the process of updating all of our collaterals and building a strategy to unveil our new look. Everyone within our closest business partners with whom we have share approach and branding loves it. We are book with meeting with new business prospects this month of May, and were able to quickly update our Capabilities Brochure following the clear and thorough URBANDER Brand Book Guidelines that Lil Horse created.

Describe their project management style, including communication tools and timeliness.

Lil Horse was very accommodating in terms of the times and dates we set to conduct our meeting. They created a detailed outline with project tasks and deadlines to complete each task, which held us accountable to provide feedback in a timely manner to meet our goal of compoleting the project in 6 weeks.

Lil Horse also accommodated working using our CRM eliminating possible challenges in communication. It was awesome. The entire team listened carefully, asked the right questions and were spot on with every new iteration of the Brand Book and its various elements.

What did you find most impressive or unique about this company?

What most impressed me was Lil Horse Inc.'s commitment to excellence.  We and that we are 1000% aligned in this respect as well as in our core values. When we had the opportunity to meet their Principals during a recent visit to Orlando, they brought us a beautiful box that contained our new Brand Book, and posters reflecting our refreshed branding, all printed on the highest quality stock. We were blown away!

Are there any areas for improvement or something they could have done differently?

Our experience with Lil Horse was and continues to be fantastic. There is nothing they could have done differently. So much so, that we will be rolling out URBANDER's brand refresh reveal with their support. They have become an extension of our team.

BACKGROUND

Please describe your company and your position there.

I’m the former Event Coordinator of DataScienceGO (Data Science Events Company). My role was to coordinate the different areas of event experiences and production and community growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lil Horse Inc. ?

Since out team was very small and we needed extra efforts to focus on marketing strategy, it was decided to hire Lil Horse Inc. to help the company reach the goal of attendees for an executive VIP event.

SOLUTION

How did you select this vendor?

It's been decided by the management of the company I worked for. I am confident that the decision to hire Lil Horse Inc. was based on the case studies, recommendations and a young bright team of professionals.

Describe the scope of their work in detail.

I've been involved with Lil Horse Inc. during the event planning phase, during the weekly calls with the event sponsors where Lil Horse would update the teams on the numbers, activities and strategy for weeks ahead. I've noticed a thorough preparation of all materials such as official invitations to the event, brochures with logos of our sponsors, short video clips to promote the event on different media platforms.

Lil Horse team had successfully reached the unreached executives in Data Science space and the event reached its goals. The most important factor for success is, clarity. Lil Horse team did their best to clarify as much as possible before making major decisions (in regards to audiences, organisation, links etc.) so that in the end we all come to the same goal.

What was the team composition?

I've worked closely with Alison, Oscar and Paulo for the DSGO X event. They are the brightest and the most positive folks to work with! They also have a designer but I didn't get to meet her as I only saw her amazing work in the promotional materials.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a 80% interest in the event where executives came to share their experiences over a private VIP event. The event experience itself was so pleasing as well for organisers because Lil Horse team got exctly those attendees we were looking for.

How effective was the workflow between your team and theirs?

The workflow between us and Lil Horse was very pleasing. We communicated over Slack. channel that was specific to marketing. We also communicated over calls and weekly calls with sponsors. We did not have miscommunication or misunderstandings.

What did you find most impressive about this company?

The positive outlook, hard work, and work ethic stood out to me the most!

Is there any area for improvement or anything that could have been done differently?

I don't see any area for improvement, they are doing a great job. Keep going and staying cool and positive!

BACKGROUND

Introduce your business and what you do there.

I am the VP Operations at Contender Logistics. We are a freight brokerage company specializing in LTL and FTL transport, providing client-focused service and transparent communication throughout the shipping process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lil Horse?

We hired Lil Horse to develop a TMS for our internal daily operations. Over the past three years, we have worked with them to expand the system and make our operations smoother. The TMS has gone through six different stages, and Lil Horse is currently working on the next wave of development.

SOLUTION

What was the scope of their involvement?

Lil Horse worked with our carriers to provide APIs for instant quotes, enabled the TMS to support our Sales, Customer Service, and Billing teams in one platform, and integrated other service providers we use daily to ensure each quote and job is executed without issue. Specific features delivered include API integration, QuickBooks integration, tracking systems, and organization folders.

How did you find Lil Horse?

We were referred to Lil Horse.

Why did you select Lil Horse over others?

We chose Lil Horse because they were a great culture fit, offered good value for cost, were referred to us, and their company values aligned with ours.

What is the status of this engagement?

The project began in June 2023 and is ongoing, with Lil Horse currently working on further development phases.

How many teammates from Lil Horse were assigned to your project?

There were 2-5 teammates from Lil Horse assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured progress by the completion of each project stage and the quality of work, ensuring all TMS logic was implemented properly. The TMS has saved all departments time by reducing repetitive data entry, minimized human interaction and room for error, and increased efficiency throughout our day-to-day operations. While we do not have specific figures, it has definitely saved a significant amount of time.

What was your primary form of communication with Lil Horse?

Our primary forms of communication were virtual meetings and email or messaging apps.

How did Lil Horse perform from a project management standpoint?

Everything has been delivered on time and has exceeded expectations. Lil Horse stays on top of things and works well with us to ensure we are happy with the end product.

What did you find most impressive about them?

The most impressive aspect is the relationship we have built with Lil Horse over the years, making it feel as if they are a part of our team.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

I am the General Manager of Berracos Fitness Solutions

Describe what your company does in a single sentence.

We provide fitness solutions for busy professionals, helping fight stress and sedentarism. We have a variety of hybrids services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse to accomplish?

• Build our brand
• Build our website
• Build our marketing plan

SOLUTION

How did you find Lil Horse?

Referral

Why did you select Lil Horse over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lil Horse were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We updated our website and brand to a new phase of operation in a different region, we work on:

• new services
• marketing strategy
• new website 
• new logo
• storytelling
• media and brand assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

new logo, new website, brand assets like different guides for our clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and always give an extra mile

What was your primary form of communication with Lil Horse?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed of response, the quality of his team and the kindness of the project manager. 

Are there any areas for improvement or something Lil Horse could have done differently?

Well, if I have to say one area of improvement, I may be say that's on using a different channel of communication with the team, may be online e-mails is too slow. WhatsApp has to be on the table to accelerate some process. 

BACKGROUND

Please describe your company and position.

I am the Business Operations Specialist of an AI venture studio.

Describe what your company does in a single sentence.

AI venture studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse to accomplish?

• Drive signups for AI agent founded & led businesses

SOLUTION

How did you find Lil Horse?

Referral

Why did you select Lil Horse over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope:

Growth marketing program for AI product validation spanning 5 weeks (November-December 2025). The objective was to validate market demand for nine AI-powered products through paid advertising and organic outreach.

Responsibilities:

Strategy development and campaign planning for nine distinct AI products across B2B and consumer categories
Multi-channel paid advertising (Meta Ads, LinkedIn Ads, Google Ads)
Landing page development, optimization and conversion tracking
Organic outreach through professional networks and focus groups
Audience research and segmentation across multiple demographics
Performance analysis and strategic recommendations
Key Deliverables:

Campaign Setup & Execution:Paid advertising campaigns across Meta, LinkedIn, and Google
Lead generation campaigns optimized for signup conversions
A/B testing of ad creatives, messaging, and targeting
Budget management and cost-per-lead optimization
Landing Pages & Assets:Landing page development for nine products
Lead capture form optimization
Domain setup and tracking implementation
Multi-platform content coordination
Performance Reporting:Weekly progress updates and metrics tracking
Performance analysis by product, channel, and geography
Budget tracking and optimization recommendations
Campaign adjustment strategies based on performance
Strategic Insights:Audience research and segmentation analysis
Willingness-to-pay insights and pricing validation
Product positioning recommendations
Competitive landscape observations
Trust barrier identification by product category
Final Reports:Comprehensive campaign performance documentation
Detailed metrics breakdown (CPL, reach, conversions by product/channel)
Geographic performance analysis
Strategic recommendations for future phases
Campaign workflows and tool stack documentation
Qualitative Research:Focus group facilitation and feedback collection
User sentiment analysis
Executive-level professional insights gathering

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Primary Success Metrics:

Total Signups: 1,859Target: 500 signups
Achievement: 372% of target
Demonstrates strong market demand across all nine products
Cost Efficiency:Cost per lead range: $0.41 - $11.42
Most products achieved CPL between $0.41 - $7.86
Competitive acquisition costs for early-stage AI product validation
Product Performance Validation:Top performer: 458 signups at $0.41 CPL (AI Pals)
Strong consumer product performance: 345 signups at $2.97 CPL (AI MatchMaker)
B2B validation: 117 signups at $7.86 CPL with highest willingness-to-pay signals (GutCheck)
Channel Effectiveness:Meta Ads: Primary driver of paid conversions
LinkedIn Ads: Tested and discontinued due to poor performance ($49 CPL)
Organic/Direct: 195 signups at zero acquisition cost
Google Ads: Effective for specific product categories
Geographic Insights:US market: Strongest volume and lowest CPL
Canada: Competitive performance with strong cost efficiency
UK/Australia: Validated international demand
Strategic Insights Delivered:Willingness-to-pay data across three products ($9-42/mo range)
Product-market fit signals identified (top 3 products = 73% of signups)
Trust barrier patterns documented by product category
Qualitative feedback from executive-level professionals (PwC, Adobe)
Program Efficiency:Completed within 5-week timeline
All deliverables submitted on schedule
Key Outcome: Program successfully validated market demand for AI products, identified which products showed strongest traction, and provided data-driven recommendations for product prioritization and go-to-market strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Daily reporting & final report was descriptive and on time
Pivoted and worked through several challenges
Excellent communication. They were very clear and enthusiastic.

What was your primary form of communication with Lil Horse?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was the fact that pretty much all the aspects were to notch, from communication, to energy, to the organized & timely work, to the quality of results

Are there any areas for improvement or something Lil Horse could have done differently?

Honestly, I can't think of any, one of the most impressive companies I have worked with

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Beacon Pest Control Services Inc

Describe what your company does in a single sentence.

Pest and Wildlife Control for residential and commercial clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lil Horse powered by DrakeTech to accomplish?

• Promote New Service Line
• Introduce new product to mareket

SOLUTION

How did you find Lil Horse powered by DrakeTech?

BEO networking with Alison G

Why did you select Lil Horse powered by DrakeTech over others?

Referred to me

How many teammates from Lil Horse powered by DrakeTech were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital flyer to be distributed to existing client base informing them of: new product now available in Canada; new service line that we are now offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visual representation of what I wanted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

responded to inquires within 24hours

What was your primary form of communication with Lil Horse powered by DrakeTech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to work and communicate with.

Are there any areas for improvement or something Lil Horse powered by DrakeTech could have done differently?

No, there was nothing they needed to improve on.