Social Media Marketing for Hydrogen Technology Company
- Content Marketing Marketing Strategy Social Media Marketing
- Confidential
- May 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their pro-client approach is reflected in every detail."
- Beauty
- Ostrava, Czech Republic
- 11-50 Employees
- Online Review
LCG New Media provides digital marketing services for a hydrogen technology company. The team manages the client's social media accounts and creates content for Facebook, Instagram, and TikTok.
LCG New Media has helped the client achieve over 3,800 orders, 26 million impressions, 212,000 link clicks, and 260,000 website visits. The team is highly communicative, responsive, and flexible. They have a deep understanding of the business goals, resulting in an effective partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing manager of H2 VIBE s.r.o.
Describe what your company does in a single sentence.
H2 VIBE® is a global leader in developing innovative hydrogen technologies for health, wellness, beauty, agriculture, and animal care.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LCG New Media to accomplish?
- Managing social accounts
- Managing giveaways and community
- Increasing AOV
- Building brand awareness
- Acquiring new customers
- Revenue generation
SOLUTION
How did you find LCG New Media?
Referral
Why did you select LCG New Media over others?
Company values aligned
How many teammates from LCG New Media were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Services provided
Managing Facebook, Instagram and TikTok social media accounts and creating content.
PPC, conversion and video, story and reels campaigns.
Campaigns in price comparison engines.
Spotify campaigns.
Community management.
Giveaways.
Google Ads and Sklik campaigns.
DV360 campaigns.
Preparation and implementation of photo shoots and content filming.
PR activities.
Influencer marketing.
RFM analysis.
Suggestions for website improvements.
Overall focus on performance and branding campaigns.
Specific goals
· Acquiring new customers
· Revenue generation
· Increasing AOV
· Building brand awareness
· Managing social accounts
· Managing giveaways and community
Key metrics
· Revenues
· Number of orders
· AOV
· Website traffic
· Impressions
· Reach
· Clicks
Scope
The main goal of campaigns and marketing activities is to acquire new customers, increase sales and increase the average order value.
A strategy was prepared for these goals, which includes several types of campaigns focused on performance, but also on building brand awareness. The campaigns are running in several advertising systems.
The cooperation also includes planning photo shoots and shooting content for social networks, managing social network accounts, communicating with fans, responding to comments and messages, and overall community management.
One of the other tasks is to recommend modifications and improvements for the e-shop website with the aim of maximizing the user experience, obtaining new orders, improving cart flow, etc.
Campaigns for current discount events and new products are regularly added to long-term running campaigns.
Posts on social networks are regularly boosted to ensure greater reach and engagement.
Furthermore, PR activities in the media were ensured, as well as cooperation with influencers, where the selection of suitable influencers was completely prepared and the conditions of cooperation, control and reporting of results were then set with them.
The cooperation includes regular reporting on a monthly basis.
2024 (July to December) Campaign Highlights:
· 3 800+ orders
· 26 million+ impressions
· Reach of 11 million+ unique users
· 212 000+ link clicks
· 260 000+ website visits
This data reflects the effectiveness of a well-structured content strategy, precise ad targeting, and continuous engagement through community-driven initiatives.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
· 3 800+ orders
· 26 million+ impressions
· Reach of 11 million+ unique users
· 212 000+ link clicks
· 260 000+ website visits
Number of orders
AOV
Website traffic
Impressions
Reach
Clics
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Client feedback
When I was faced with the challenge of completely rebranding our company more than a year ago – transitioning from H2 World Health and Beauty Company to a new lifestyle brand H2 VIBE – it was clear to me that we could not manage this journey alone. We were looking
for a partner who would not only understand marketing, but also be able to perceive our brand in the context of emotions, values and long-term vision.
That’s when we started working with the LCG New Media agency. And honestly – it was one of the best decisions we made in marketing. From day one, it was clear that the agency understood our ambition – to create a brand that would resonate with modern lifestyle, health, aesthetics and premium quality. LCG New Media took care of the complete marketing strategy, design and implementation of the campaign, including performance marketing, influencer collaborations and technical optimization of our platforms.
It was not just a blind shot. Every step was supported by data, analysis and, most importantly, a deep understanding of our customer. Together we coordinated the tone of voice, graphic identity, channel strategy – and most importantly, we spoke the same language the whole time. What I value most about the collaboration is the intensity and quality of communication. We were in daily contact with the LCG New Media team. Sometimes I really felt like they were sitting in the office next to me. We solved things in real time, responded flexibly to changes, and I never heard “it can’t be done” – we were always looking for a way to move things forward.
Their pro-client approach was reflected in every detail – from campaign design to technical assistance in increasing conversions on our e-shop. They knew what they were doing. And most importantly: they knew why they were doing it.
Cooperation with LCG New Media took us to a new level. As a marketing manager who had the opportunity to be there from the first brief to the first campaign results, I can say with absolute certainty that LCG is the partner you want to have by your side if you are serious about your brand.
I would recommend them to any company looking for a combination of creativity, strategy, performance and a human approach. For us, they were more than a supplier - they were part of the team.
What was your primary form of communication with LCG New Media?
- In-Person Meeting
- Virtual Meeting
What did you find most impressive or unique about this company?
Client feedback
When I was faced with the challenge of completely rebranding our company more than a year ago – transitioning from H2 World Health and Beauty Company to a new lifestyle brand H2 VIBE – it was clear to me that we could not manage this journey alone. We were looking
for a partner who would not only understand marketing, but also be able to perceive our brand in the context of emotions, values and long-term vision.
That’s when we started working with the LCG New Media agency. And honestly – it was one of the best decisions we made in marketing. From day one, it was clear that the agency understood our ambition – to create a brand that would resonate with modern lifestyle, health, aesthetics and premium quality. LCG New Media took care of the complete marketing strategy, design and implementation of the campaign, including performance marketing, influencer collaborations and technical optimization of our platforms.
It was not just a blind shot. Every step was supported by data, analysis and, most importantly, a deep understanding of our customer. Together we coordinated the tone of voice, graphic identity, channel strategy – and most importantly, we spoke the same language the whole time. What I value most about the collaboration is the intensity and quality of communication. We were in daily contact with the LCG New Media team. Sometimes I really felt like they were sitting in the office next to me. We solved things in real time, responded flexibly to changes, and I never heard “it can’t be done” – we were always looking for a way to move things forward.
Their pro-client approach is reflected in every detail – from campaign design to technical assistance in increasing conversions on our e-shop. They knew what they were doing. And most importantly: they knew why they were doing it.
Cooperation with LCG New Media took us to a new level. As a marketing manager who had the opportunity to be there from the first brief to the first campaign results, I can say with absolute certainty that LCG is the partner you want to have by your side if you are serious about your brand.
I would recommend them to any company looking for a combination of creativity, strategy, performance and a human approach. For us, they were more than a supplier - they were part of the team.
Are there any areas for improvement or something LCG New Media could have done differently?
no
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
