La Visual

BACKGROUND

Please describe your company and position.

I am the CEO of GoSkills.com

Describe what your company does in a single sentence.

Online education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire La Visual to accomplish?

• Brand strategy
• Brand positioning
• Brand identity

SOLUTION

How did you find La Visual?

Online Search

Why did you select La Visual over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from La Visual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

La Visual guided us through a complete brand refresh, from in-depth research and strategy to a polished new visual identity and messaging platform. They conducted audience and competitive analysis, clarified our positioning, and created a cohesive brand system with logo, colors, typography, and supporting assets. Their work also included design mockups for key website pages and a set of branded social content. The process was collaborative, thoughtful, and delivered a brand that truly reflects our vision and resonates with our audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a thorough competitor analysis that gave us a clear understanding of our market and how to stand out in a crowded space. From this, La Visual developed a strong brand strategy and positioning that became the foundation for our new visual identity and messaging. This strategic clarity has aligned our team and given us a compelling brand direction moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept us informed at every stage, regularly updated and shared project timelines, and were always available for our weekly calls. They were highly responsive and flexible, easily adjusting to meet our needs while keeping the project on track and delivering on time.

What was your primary form of communication with La Visual?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their focus on strategy and their robust, design-thinking-led process. They’re a team of clever, approachable people who quickly understood our industry, competitors, and challenges. They “got it” right away and proposed a brand strategy that would truly help us stand out in a crowded market.

Are there any areas for improvement or something La Visual could have done differently?

No, the experience was excellent from start to finish.

BACKGROUND

Please describe your company and position.

I am the Manager, Communications of an estate management company

Describe what your company does in a single sentence.

Estate management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire La Visual to accomplish?

• Create visual identity

SOLUTION

How did you find La Visual?

Online Search

Why did you select La Visual over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from La Visual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a partner to help us create a visual identity for our umbrella brand. Due to the uniqueness of our organization, trust and flexibility were key components we were looking for, alongside creativity and ability to deliver. We needed discovery, visual identity, style guide, and templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are not a public-facing company so our visual identity and elements are internally facing - we don't have a market strategy or product to sell. Our success measurement is via executive satisfaction and staff usage - we are receiving high marks across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very high-touch and responsive - truly a great experience. They delivered items on time and were willing to connect with me any time ad hoc. It felt seamless and natural - very easy to connect with them, which made the project experience smooth and memorable.

What was your primary form of communication with La Visual?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to deliver top-tier branding while staying grounded to their values and culture. I was looking for a partner who could deliver but also someone I could trust and easily connect with. La Visual was the clear choice very early on.

Are there any areas for improvement or something La Visual could have done differently?

I don't have any feedback for improvements.

BACKGROUND

Please describe your company and position.

I am the former SVP Digital Innovation at Civic Financial Services

Describe what your company does in a single sentence.

We are a lender for real estate investors, flipping properties, and long-term holds.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire La Visual to accomplish?

• Digital brand presents
• Marketing and brand refresh
• Brand positioning in the marketplace

SOLUTION

How did you find La Visual?

Referral

Why did you select La Visual over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from La Visual were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The initial scope included brand messaging and an entire brand refresh. This included a brand illumination exercise for the entire organization. They helped with our digital marketing strategy along with product design. We started this project in January 2018 and worked closely with Lavisual throughout the next 5 1/2 years. They are great partners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their team delivered on time and exceeded expectations. Each deliverable was presented extremely well and in person.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No deadline was missed. They are highly skilled in project management. The communication was excellent throughout the entire process through multiple methods of communication. Each of their team members is highly skilled, passionate, and extremely talented.

What was your primary form of communication with La Visual?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The partnership! They truly wanted us as a customer to succeed and thrive. They made that clear with every deliverable and every objective we formed personal relationships and ongoing business relationships with each team member. No other vendor has excelled with this type of partnership like La visual.

Are there any areas for improvement or something La Visual could have done differently?

As a customer, we could invited them more into our strategic initiatives.

BACKGROUND

Please describe your company and position.

I am an executive at Learfield

Describe what your company does in a single sentence.

License and market collegiate products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire La Visual to accomplish?

• Drive website traffic
• Collect user data
• Drive sales of product

SOLUTION

How did you find La Visual?

• Referral

Why did you select La Visual over others?

• Pricing fits our budget

How many teammates from La Visual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

La Visual built an interactive website that was marketed as a part of a national media campaign celebrating the start of the football season. The site invited users to build their own avatar using branded products from their favorite college. After completing their avatar they could enter a sweepstakes, which was the primary conversion, as well as share their avatar with friends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• This project achieved our highest level of site traffic and highest conversion rate of any campaign, which we do annually, that we had done. They exceeded our expectations and initial goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We weren't an easy client with all of the exceptions needed to build a user experience with other brand's IP as the main asset. The team searched for solutions every problem we encountered and lead us as if they knew our industry in and out. They were great partners throughout.

What was your primary form of communication with La Visual?

• Virtual Meeting

What did you find most impressive or unique about this company?

The background was different than other companies we interviewed. We didn't want a company that was so limited in their types of projects.

Are there any areas for improvement or something La Visual could have done differently?

I don't recall

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a technology company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with La Visual?

We needed help with rebranding our company.

SOLUTION

What was the scope of their involvement?

La Visual helped us with our rebranding project, including a redo of our mission, vision, and values. We started with a discovery phase where they helped us understand their workflow, which included interviews, stakeholder engagement with our employees, and multiple core group meetings to develop our new set of messaging as a company. La Visual’s team also presented us with creative materials, but we decided to just focus on our mission, vision, and values components.

What was the team composition? 

We mainly worked with 3–4 members of their team, including Tom (Senior Client Services Director).

How did you come to work with La Visual?

Someone from our executive team referred La Visual to us due to a previous working relationship.

How much have you invested with them?

We spent $400,000–$500,000 with them.

What is the status of this engagement?

We worked together from March–November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was an internal branding exercise, and La Visual helped us ensure that our existing and new employees could have a tie with our company and feel excited about coming to work with us. Consequently, our employees seemed thrilled with the new material that La Visual created, and it resonated well among them.

Moreover, we started to put La Visual’s work on our website.

How did La Visual perform from a project management standpoint?

La Visual did a great job managing and keeping us on track to avoid delays. Regarding communication materials, we used email.

What did you find most impressive about them?

La Visual was a creative team and did a great job providing their vision in response to our feedback.

Are there any areas they could improve?

They could improve in listening to clients’ feedback.

Do you have any advice for potential customers?

These kinds of projects take a lot of time and effort, so it’s important to have executive alignment around your goals.

BACKGROUND

Please describe your company and your position there.

SVP of Marketing at MomentFeed, a fast-growth enterprise SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire La Visual?

A corporate rebrand and market repositioning.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at 10 different agencies, large and small, and sent a short project overview to each. We chose the top 3 responses for in-person presentation to the executive team to discuss scope and challenges. We chose La Visual because of their hands-on approach, their immediate understanding of our challenges, complete project scope, their experience working with other technology companies, and solid customer references.

Describe the project in detail and walk through the stages of the project.

We went through multiple phases. First was market and competitive analysis. Next was value proposition analysis, internal with multiple stakeholders at our company. Next, they produced a market map to demonstrate how we compared with market needs and competitors, both at a value level as well as look and feel. After revision and executive team approval, they produced three different concepts for positioning/branding.

We discussed and went with one direction with a few modifications. They developed that completely and created choices for logos, as well as creative patterns backgrounds, messaging, and together we ended up with a final brand. They then helped us activate the new brand, designing collateral and materials and updating existing materials, defining the brand on a new website design, etc. and assisted with the re-brand launch internally then externally.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the co-founders of the company as well as creative director, staff designers, a project manager and project-specific copywriters

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with a fully immersive brand guide as well as final materials for print, digital and website design. We took these materials and developed some further internally, and created a brand launch event for our internal team and a separate event for customers and prospects.

How effective was the workflow between your team and theirs?

Their project manager was key for getting both teams to work together when needed and keep the project on schedule and on budget. Communication was excellent all around.

What did you find most impressive or unique about this company?

We felt when we were doing agency selection that they understood our space and our challenges that would have taken us months to discuss without their help. We're impressed during the entire journey with their expertise and how they present things with objectivity. We working directly with senior people who could help navigate through different directions and personalities from different departments .

Are there any areas for improvement or something they could have done differently?

Nothing could have been improved, the experience was awesome.

BACKGROUND

Please describe your company and your position there.

I'm the Director of sales and marketing for two of 4 companies in our group. I am responsible in working with sales, marketing and product development departments to drive and deliver on all product results and customers relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire La Visual?

We found La Visual through and extensive search to find a local marketing agency that could bring us a fresh perspective to building new brands within our product ranges. We have used them on multiple projects as well as having them help in our digital and social marketing outreach, planning and placement.

SOLUTION

How did you select this vendor?

We found them after interviewing 3 companies for the first project and were so satisfied by their process and results, we have continue to use them on multiple projects - over 10 - while also retaining them on a regular monthly contact for social media management and content creation.

Describe the scope of their work in detail.

Their process is detailed, systematic and it just works. Their staff worked closely with all of our key stakeholders to take input as well as customer interviews in order to determine the best results for our brand creations and identity.

Their art team is very creative and came up with multiple logo / brand options to chose from as well as researched naming trademarks while also developing messaging for the product brands.

What was the team composition?

I've worked closely with the leadership team as well as their creative teams and found they are all top notch and able to meet timelines and deliverables on time and in budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the efforts we have exceed our sales forecasts for the new products. They have also helped streamline our internal marketing teams process and growth.

How effective was the workflow between your team and theirs?

The weekly update zoom/meet meetings and project timeline benchmarks were kept on track by their team.

What did you find most impressive about this company?

Their process and creative team are really top notch and not afraid to throw ideas out that are not only outside of the box but fresh and inspiring for future projects.

Is there any area for improvement or anything that could have been done differently?

I think implementing SLACK or TRELLO to track projects and share updates vs email in the future would be beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company that manufactures and distributes supplements and wellness products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with La Visual?

We wanted to develop the best brand possible for our custom formula. 

SOLUTION

What was the scope of their involvement?

Initially, La Visual worked on naming our brand. We first gave them our basic formula and the overall concept of our product. We learned that their process had different stages, namely brand elimination, brand segmentation, and brand strategy. As part of their process, they traveled to Panama for market analysis. Then, they did an online survey and recommended a lawyer to work with us for our trademark.

From there, their team designed our logos, typography, and branding assets. Then, our team decided which assets were a good fit for us. After that, they gave us a brand book that guided us on the use of the logos, designs, and assets they created. 

What is the team composition?

I worked with an account manager and Brian (Managing Director). We also worked with their CEO. In total, we interfaced with 7–8 people, including designers and the creative team. 

How did you come to work with La Visual?

I searched online for the best branding companies in California, aiming to hire a recognized company in this segment of the market. La Visual was among the top players, so we selected them. We did speak with 10 other branding companies, but we went for La Visual because of their background and process; they researched our products first before they started working for us. 

How much have you invested with them?

We spent around $100,000.

What is the status of this engagement?

Our engagement lasted from October 2018–March 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received positive feedback for La Visual’s work. Our focus group liked the presentation of the product. They gave structural suggestions since we only offered them a prototype, but the branding was well-accepted. 

At the moment, we don’t have quantitative success metrics yet because of issues related to the COVID-19 pandemic. In fact, we’re only launching in 2022. 

How did La Visual perform from a project management standpoint?

La Visual’s project management was great. The team was dedicated to meeting our timeline, and if they couldn’t meet any deadline at some point, they’d tell us ahead of time. In fact, this happened only once. Simply put, they were on top of everything, so the engagement was great. 

What did you find most impressive about them?

We were impressed by their process. La Visual explained well how their branding strategy worked. They were also data-oriented. On top of that, they had a good structure for meeting international clients; we were able to go to their office and have a conversation with anyone in their company. Their process for that was also thorough and organized. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Enjoy the process. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a people-enabled technology platform in the logistics space. Essentially, we’re an intermediary between truck drivers, carriers, and shippers. We coordinate the transportation of goods. Our shippers send us orders, and we find carriers to move those orders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with La Visual?

The main function I hired La Visual for was to help me articulate my differentiation strategy in the marketplace, and develop a brand essence and brand promise. I also needed them to create a name, logo, artwork, and a pitch deck for investors. I had a concept of what I wanted our business to be, but it wasn’t functioning. 

SOLUTION

What was the scope of their involvement?

The beginning was really just a full branding of my idea, taking my thoughts and vision for the type of organization we wanted to be. Then distilling that into a brand that resonated with the three major stakeholders: drivers, shippers, and internal employees. It was really a branding exercise from conception to execution. Beyond that, La Visual built our website, worked on API integration, and CMS integration. They are managing our entire visual marketing campaign and currently working on promotional materials.

What is the team composition?

My main point of contact for branding work is Dain (Chief Creative Officer, La Visual). He has a team of people with him that focuses on artwork, copywriting, and social media. Tyron (Head of Client Relations & Brand Strategist, La Visual) and Brian (Managing Director, La Visual) negotiated what the scope would be and the cost associated with it. I also have a project manager.

How did you come to work with La Visual?

I picked a few branding agencies to explore working with in San Francisco and Los Angeles. I had interviews with five different people, after which I flew to Los Angeles and had an interview with La Visual on site. I felt very comfortable moving forward with them. I was frank with La Visual about paying for all of this upfront, by myself. It was an investment I was making into whether or not this business was viable. If it worked the way I believed it would, I had no concerns whatsoever that we’d get our first round of funding. Things didn’t go as smoothly in San Francisco because those teams weren’t expecting me to be starting from the ground up.

How much have you invested with them?

I have spent $300,000.

What is the status of this engagement?

We started working together in January 2019 and the relationship is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are a few things. I pitched an idea to an investment group, and that idea was backed up by a tremendous amount of market and demographic research, as well as explanations on how to reach those demographics. The quality of the presentation netted me a $2 million seed investment. That’s quite a bit for not being in business.

I was able to hire three executives from other companies, who had each been at those companies for about 12 years. The presentation from La Visual was so eloquent that I was able to convince three executives to take less money and come work for my company.

Beyond that, everyone I’ve met that knows anything about startups can’t even fathom that we had our first meeting in January, didn’t get money until July 1st to actually start business, and were operating less than 90 days later. La Visual was a very big part of that. I’ve been in business for four and a half months, and our run rate is $8 million. We have a goal of tripling that over the next 12 months. The proof is in that. We have built the business from nothing to what it is.

How did La Visual perform from a project management standpoint?

I found it more effective to adapt to their style of work rather than the other way around. Sometimes it was hard to schedule a meeting with them because their creative people didn’t come in until 10 a.m. They communicated mostly through email.

Are there any areas they could improve?

Sometimes, picking up the phone would’ve solved things faster than back and forth emails. In that regard, I’d encourage them to understand how their client is. From the beginning they told me this would be a very different experience for them because they’re not accustomed to having a sole point of contact. Their clients have teams of people, and email is used to ensure that those teams are all brought into the loop at the same time. Since it was only me, I think they could understand how a phone call might be easier.

Do you have any advice for future clients of theirs?

If the client hired them to do a job, they should just let them do it their way.

BACKGROUND

Introduce your business and what you do there. 

I run all of the digital and content marketing programs at Digital Shadows. We’re a cyber security firm focused on external threats to businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with La Visual? 

We were looking to redesign our website. We wanted to uplevel the brand and make it look more modern to help us stand out in the industry.

SOLUTION

What was the scope of their involvement? 

La Visual started by doing web design and a full website rebrand. We then pulled them in to help with development work as well. They developed different templates and provided them to our web developers to apply on our WordPress site.

Next, they assisted another team wanted in creating a booklet based on the new website branding. La Visual helped design a small booklet about our industry that we can use at trade shows.

What is the team composition?

My main contact is our project manager, Kaitlin (Project Manager & Cause Marketing Strategist, La Visual).

How did you come to work with La Visual? 

We’d previously used smaller firms in trying to keep to a smaller budget. We realized that those firms weren’t up to par with what we wanted. We needed a partner that could think outside the box and get us a step ahead of the competition. We did extensive online research of top technology and SaaS companies to see who they were using in terms of web redesign vendors. 

How much have you invested with them?

I estimate we’ve spent $30,000.

What is the status of this engagement? 

Work started in May 2019 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've seen an increase in web traffic since the engagement began. The projects are technically complete but we plan to continue with them as a partner. They’re just such nice human beings. The whole La Visual team is so down to earth and willing to go the extra mile. They’re awesome people to work with.

How did La Visual perform from a project management standpoint? 

La Visual’s project management is awesome. They’re on top of meeting all deadlines thanks to great communication and fast responses from the project manager. She’s always willing to hop on a call no matter the time of day. That’s so important because we're a global company that works closely with a team in London. One day they were online for practically 24 hours with us in order to meet a launch deadline.

What did you find most impressive about them? 

Their project management skills and super clear communication really stand out. La Visual is very organized and willing to work hard. They’re able to give us the modern look and feel that we’re looking for. 

Are there any areas they could improve? 

No, there’s nothing I can say. 

Do you have any advice for potential customers? 

It’s important to have an open communication path. Always get good feedback so that there's not multiple rounds going back and forth. We use Slack as a tool so that we can be messaging them throughout the day.