KIPLAR

BACKGROUND

Please describe your company and position.

 I am the CEO of a Ballistic Protection Manufacturer

Describe what your company does in a single sentence.

We are a manufacturer of ballistic protection, body armor, and tactical equipment with internationally recognized products for their quality, durability, comfort and performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Paid Advertising on Google, Bing and Meta
• Search Engine Optimization
• Email Marketing

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cooperation with Kiplar includes the preparation and implementation of a comprehensive marketing strategy to increase sales and profitability. The main key activities include: Market analysis and search for new growth opportunities. Creation and effective management of advertising campaigns. Preparation of detailed reports on the effectiveness of advertising campaigns and site indicators. Implementation of A/B testing and other optimization techniques. Effective communication and transparency of work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KIPLAR has demonstrated strong expertise with the administration of our paid advertising campaigns, while meeting or exceeding our ROAS and revenue goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No, KIPLAR is wonderful to work with! I would recommend KIPLAR to anyone looking for professional and quality digital marketing services.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are innovative and continue to bring new ideas to expand our business online.

Are there any areas for improvement or something KIPLAR could have done differently?

No. KIPLAR is wonderful to work with! I would recommend KIPLAR to anyone looking for professional and quality digital marketing services.

BACKGROUND

Please describe your company and position.

I am the head Marketing of ICOOLA.UA

Describe what your company does in a single sentence.

We are Icoola, the largest Apple service provider in Ukraine, specializing in the refurbishment and repair of Apple products, including iPhones, Google Pixels, iPads, and MacBooks for over a decade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• We hired Kiplar with the aim of enhancing our lead generation process, increasing our client base, and optimizing our advertising strategies and website to ensure better conversion rates and a more successful online presence.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Experienced Team

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration with Kiplar involves a comprehensive strategy designed to maximize lead generation and facilitate client acquisition through diverse digital marketing channels. The key deliverables, organized for clarity, encompass:

1. Market Analysis and Strategy Development:
   • Kiplar conducts a thorough analysis of our market presence.
   • Identifies growth areas and devises a strategic plan for targeting potential clients.
2. Search Engine Optimization (SEO):
   • Implementation of SEO best practices to elevate our website's visibility.
   • Ensures improved ranking for relevant keywords and phrases in search engine results.
3. Pay-Per-Click (PPC) Campaigns:
   • Creation and management of PPC campaigns on platforms like Google AdWords.
   • Utilization of social media platforms for targeted traffic generation to our website.
4. Website Optimization:
   • Assessment and refinement of our website's design, usability, and content.
   • Focus on enhancing user experience and increasing conversion rates.
5. Content Creation:
   • Generation of valuable and engaging content tailored to our audience.
   • Aims to establish thought leadership and nurture leads effectively.
6. Social Media Management:
   • Development and execution of a comprehensive social media strategy.
   • Focus on increasing brand awareness and engagement across various platforms.
7. Analytics and Reporting:
   • Provision of detailed reports on campaign performance and website metrics.
   • Utilization of key data to measure progress and make strategic adjustments.
8. Lead Nurturing Systems:
   • Implementation of automated systems, such as email marketing sequences.
   • Guides potential clients seamlessly through the sales funnel.
9. Conversion Rate Optimization (CRO):
   • Implementation of A/B testing and other optimization techniques.
   • Aims to convert visitors into leads and further into customers.
10. Training and Consultation:
    • Equipping our team with the necessary knowledge and tools.
    • Focuses on sustaining effective marketing practices and ensuring continuous growth.

In summary, Kiplar's engagement is centered on establishing a sustainable system that attracts and converts qualified leads, thereby contributing to business growth and an expanded market share.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Prior to our engagement with Kiplar, we were experiencing a modest average of 30 purchases per month. However, after initiating our collaboration and implementing their strategic marketing initiatives, we witnessed an extraordinary surge in sales, with monthly purchases skyrocketing to 1,800. 
This immediate and significant increase in transactions not only reflects Kiplar's effectiveness but also their reliability and strong work ethic, qualities that set them apart from the three other agencies we had worked with in the past who, unfortunately, fell short of our expectations. Kiplar has proven to be a trustworthy partner, delivering tangible, measurable success and contributing to our rapid growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

KIPLAR's project management was exemplary. they demonstrated a high level of organization, efficiency, and proactive communication throughout our collaboration. They consistently delivered on or ahead of schedule, ensuring that every milestone was met with precision and without compromising on quality. Their approach was highly responsive to our needs. 
The team at Kiplar was adept at listening to our concerns and objectives, translating them into actionable plans, and adapting to feedback or changes in scope swiftly. They maintained an open line of communication, with regular updates and check-ins, which fostered a collaborative environment and kept our project on track. 
Kiplar's ability to anticipate potential challenges and their readiness to tackle them head-on meant that any issues that arose were dealt with promptly, minimizing any impact on project timelines. The collaborative tools they used for project management were intuitive and made it easy for us to stay informed of progress at all times. Overall, their commitment to customer service and project success was evident in their punctuality, adaptability, and strong results.

What was your primary form of communication with KIPLAR?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Kiplar is their extraordinary level of dedication and customer support—truly going above and beyond standard working hours. Their team is incredibly committed; even if you were to call them at 3-4 in the morning, waking them from deep sleep with an urgent issue, they would rise to the occasion without hesitation. 
Their readiness to tackle problems at any hour is paralleled by their willingness to work diligently even on Sundays. If a task arises out of schedule, they approach it with the same professionalism and eagerness, ensuring that it gets done. This round-the-clock work ethic is rare and speaks volumes about their loyalty to client success and service excellence.

Are there any areas for improvement or something KIPLAR could have done differently?

The only area that comes to mind for improvement with KIPLAR would be for them to consider expanding their team. Their level of professional support is so exceptional that it would be advantageous to have more clients experience the same degree of attention and expertise. 
By increasing their staff, KIPLAR could potentially handle a larger volume of projects simultaneously, without compromising on the quality and personal touch that they're known for. It's an exciting thought that, with a larger team, their outstanding service could reach even more businesses in need of digital marketing excellence.

BACKGROUND

Please describe your company and position.

I am the Chief Sales Officer of Platex

Describe what your company does in a single sentence.

E-commerce in textile bedding equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• The store was completely new so they had to manage all the marketing channels and achieve target return of investment KPI.

SOLUTION

How did you find KIPLAR?

• Online Search
• Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with an initial audit and a discussion about the company’s goals. Kiplar team prepared a marketing strategy for us, based on our goals and resources. They handle Google and Facebook Advertising and also help us with technical suggestions about our website sometimes. We also receive regular updates and reports from them, to keep track of our progress. Thanks to our joined work, we gained more visibility and improved our overall marketing performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPIs, Analytics metrics, ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team are always there for us when we need them. Over the phone or Viber, we can always get in touch and react fast.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are working with passion and really putting effort into every task they take. They are responsible and proactive. All of this is something super important for us and very hard to find.

Are there any areas for improvement or something KIPLAR could have done differently?

They are doing great. I wish them to continue deliver good service and grow togheter.

BACKGROUND

Please describe your company and position.

I am the Manager of Trading Systems LTD

Describe what your company does in a single sentence.

We are the official representative and service center of Vostok Europe for Bulgaria, 
providing perfect service, availability and original parts and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• We partnered with KIPLAR to enhance our online advertising efforts and drive high-quality traffic to our website. The primary focus of the project was on managing and optimizing Google Ads campaigns, including Search and Performance Max, to ensure maximum return on investment. KIPLAR tailored the advertising strategy to align with our business goals, with a strong emphasis on generating inbound calls from potential customers interested in luxury timepieces and related services. Additionally, they implemented email marketing initiatives to strengthen customer engagement and retention. Their expertise in digital marketing allowed us to efficiently scale our online presence while maintaining cost-effective campaign performance.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

Good value for cost

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KIPLAR managed our Google Ads campaigns with a clear focus on generating 
high-intent customer calls and driving conversions. Their scope of work included 
in-depth audience research, strategic keyword selection, and the setup and 
continuous optimization of Search and Performance Max campaigns to ensure 
maximum effectiveness. They crafted compelling ad copy and structured 
campaigns to capture potential customers actively searching for luxury timepieces 
and related services. Regular performance reports and strategic recommendations 
ensured transparency and continuous improvements, allowing us to scale our online 
presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with KIPLAR made a real difference for our business. Thanks to their 
expertise in Google Ads, we saw a noticeable increase in high-quality calls from 
potential customers looking for luxury timepieces and related services. Our 
campaigns brought in more relevant traffic, and we saw a clear improvement in 
conversions. On top of that, they helped us optimize our budget, making sure we got 
the best possible results without overspending. Their strategic approach and regular 
insights allowed us to fine-tune our advertising efforts and grow our online 
presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

KIPLAR managed the project very efficiently. They always kept us updated on 
campaign performance and made sure everything was delivered on time. The team 
was proactive in adjusting strategies based on results and our business goals, which 
made a big difference. Communication was smooth, and they adapted to our 
preferred way of working, ensuring we stayed informed without adding to our 
workload. They were always quick to respond, followed up when needed, and made 
the process as seamless as possible. Overall, working with them was easy and 
effective.

What was your primary form of communication with KIPLAR?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out the most about KIPLAR was their hands-on approach and attention 
to detail. They didn’t just run campaigns—they actively monitored performance, 
made smart adjustments, and ensured we were getting the best results. We also 
appreciated how easy it was to work with them. They were always on top of things, 
kept us informed without overwhelming us, and made sure everything ran smoothly.

Are there any areas for improvement or something KIPLAR could have done differently?

We’ve been very happy with our collaboration with KIPLAR. They are professional, 
proactive, and always focused on getting us the best results. The team was 
responsive to our needs and consistently optimized our campaigns to improve 
performance. So far, we haven’t encountered any issues, and we appreciate their 
strategic approach. We look forward to continuing our work together!

BACKGROUND

Please describe your company and position.

I am the Head of the marketing department of a medical company 

Describe what your company does in a single sentence.

Our company provides unique services in the medical field

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Brand and product recognition

SOLUTION

How did you find KIPLAR?

• Referral
• Other

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Work was carried out on the creation of sites, as well as the promotion of sites with the help of digital. We are satisfied with the result

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increasing the number of our customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All project work is always completed on time. Our project manager is always ready to help, even if it is not during working hours

What was your primary form of communication with KIPLAR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Help at any time

Are there any areas for improvement or something KIPLAR could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Developer of Forcelab

Describe what your company does in a single sentence.

Online sports supplements store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• The store was completely new so they had to manage all the marketing channels and achieve target return of investment KPI.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kiplar helped us with digital marketing 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was fine. They responded to our questions and needs fast

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are highly motivated and skilled.

Are there any areas for improvement or something KIPLAR could have done differently?

Everything is fine

BACKGROUND

Please describe your company and position.

I am the Account Manager of HUMAN

Describe what your company does in a single sentence.

HUMAN is full service creative agency and production. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• To level up the digital performance of current clients of our agency.
• To level up the digital performance of our own social media channels and assist in recruiting specialists via digital job offers.

SOLUTION

How did you find KIPLAR?

• Referral
• Other

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Great client service

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed KIPLAR to handle the Google Ads and Meta Ads for two of our main clients - both in the FMCG sector (one in the meat production, the other in the sector of sweets and waffers). The scope included monthly ads in Meta aiming to increase the visibility of the client's content; and additional campaigns in Meta + Google (incl. Youtube) aiming to reach new potential clients, level up the visibility of promo ads, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership resulted in increasing the client's budget for next projects, reaching and even exceeded the desirable KPIs. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The PM team was timely responsive, very accurate in their explanation and recommendations on different strategies and options, and patient which resulted in the better understanding on tehnical specifications from client's side. Items were delivered on time and project went smoothly.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent project management, calm atmosphere. They always strived to exceed results.

Are there any areas for improvement or something KIPLAR could have done differently?

Project went smoothly, KIPLAR should continue working as their current policy and work ethic

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of beMe

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Increase Sales
• Lower CPC
• Drive more customers to our stores

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Great testimonials from clients

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Digital Strategy Development:
   • Develop a tailored digital marketing strategy aligned with our company's goals, budget, and timeline.
   • Define key performance indicators (KPIs) to measure the success of the campaign.
2. Pay-Per-Click (PPC) Advertising:
   • Set up and manage PPC advertising campaigns on platforms like Google Ads and Meta ads (instagram/facebook).
   • Conduct keyword research, bid management, and performance tracking to optimize campaign ROI.
3. Social Media Management:
   • Create and curate engaging content for Facebook and Instagram.
   • Manage social media accounts, including posting schedules, community engagement, and performance analysis.
4. Email Marketing:
   • Develop targeted email campaigns to find leads, promote products/services, and drive conversions.
5. Analytics and Reporting: 
   • Monitor campaign performance using Google Analytics to track key metrics and identify areas for improvement. 
   • Provide regular reports to us (the client) summarizing campaign performance, insights, and recommendations for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased conversion rates
• Enhanced social media engagement
• Increased website traffic
• Noticeable improvement in search engine rankings
• Improved ROI from PPC campaigns and overall increase in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

More than adequate project management. Our needs were met perfectly and deadlines were always kept.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The highly customized strategies that were implemented in our case were what made KIPLAR stand out. They took the time to understand our unique goals, target audience, and industry landscape to develop a customized strategy, tailored to our specific needs and objectives. This personalized approach helped us receive solutions that are highly relevant and effective for our businesses.

Are there any areas for improvement or something KIPLAR could have done differently?

KIPLAR should continue with their outstanding work and maintain their current standards of excellence, as they are undoubtedly setting a high bar within the digital marketing industry in Bulgaria.

BACKGROUND

Please describe your company and position.

I am the Executive Advisor of Sensortec s.r.o.

Describe what your company does in a single sentence.

Smart products in waste management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Lead generation

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Experienced Team

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campains cover 2 types of our own products on EMEA region. After starting works with Kiplar we've increased convertion rate, generated leads has become more relevant and we've impacted our sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Actual CPC decreased on 17%
• Convertion rate increased more than in 20%
• CTR goes to avarage in the industry

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast responses on market changes, always are in touch, team offered to us the best practice

What was your primary form of communication with KIPLAR?

Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their experience, helpfulness, and attention to our needs.

Are there any areas for improvement or something KIPLAR could have done differently?

automate analytic consolidated reports