Kahn Media

BACKGROUND

Please describe your company and position.

I am the Director of Sales of Paylocity

Describe what your company does in a single sentence.

Paylocity brings HR, Finance, and IT together to empower teams, simplify processes, and deliver real results. But we're more than a platform — we're the partner helping you shape the future of work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kahn Media to accomplish?

• Bring more sales to our website
• Increase our overall social media reach
• Consulted on where to spend marketing budget

SOLUTION

How did you find Kahn Media?

Referral

Why did you select Kahn Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Kahn Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Kahn Media helped with all of our press releases
• They posted once a day on social media & increased our digital marketing
• They consulted with us on our market budget
• They helped us get into new markets in the automotive industry
• They increased our social media followers by thousands 
• We increased sales by 15% overall, and over 50% with direct to consumer sales via the website
• They set up meetings for us during the SEMA & PRI shows
• They gave us visibility on podcast, videos, events & more

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a huge increase with everything that Kahn helped us with. The biggest ROI was direct to consumer sales, increased our followers via social media, helped us get into new markets (Ex: Drifting), and brought new people to Aeromotive. I cannot say enough about their team and how they are the experts in this arena. They helped Aeromotive grow tremendously while we worked with them. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I talked to my Account Manager & his team daily. They always delivered on time, communicated well, and did anything we asked. The amount of hours they put in to go above/beyond was outstanding. 

What was your primary form of communication with Kahn Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The digital marketing aspect was the most impressive. They had a team member who tracked our spend daily, and ensured we saw a huge ROI from our spend. We knew the automotive world, but we didn't know how many people we weren't reaching until Kahn Media came along. 

Are there any areas for improvement or something Kahn Media could have done differently?

No, we would still be using them today if we didn't sell into private equity. They are amazing. 

BACKGROUND

Please describe your company and your position there.

Bring a Trailer Media LLC is an online vehicle marketplace and enthusiast community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kahn Media, and what were your goals?

Spreading the word about our brand and product, both within the enthusiast community and to the wider potential user base.

SOLUTION

How did you select this vendor?

Started with a relationship with Dan Kahn as a BaT customer and fellow enthusiast.

Describe the scope of their work in detail, including any steps and the final deliverables.

Kahn Media represents BaT to outside press entities looking to engage with our management and community. Kahn helps roll out announcements of new products and initiatives.

How many people from the vendor's team worked with you, and what were their positions?

Typically 2-3, sometimes as many as 6-7.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With very rapid growth the past five years, we needed assistance spreading the word about our business and handling inbound press enquiries. Kahn helped land our brand in the New York Times, Wall Street Journal, San Francisco Chronicle, and other titles that have been instrumental in our growth. Their continual advice, assistance, and reliable consistency have made them a huge asset to our company.

Describe their project management style, including communication tools and timeliness.

Consistent phone and email communication means we are always in good hands with Kahn Media. They add structure to our conversations in ways that are organized and helpful.

What did you find most impressive or unique about this company?

They are always well-aligned and seeks input from us during brainstorming.

Are there any areas for improvement or something they could have done differently?

Kahn does an incredible job with the ongoing effort and behind the scenes buzz building. Bigger ideas are always welcome, though. It would be good to mix in a moon shot from time to time for a big PR win or brainstorm. They have the potential to go bigger.