Justwords

BACKGROUND

Please describe your company and your position there.

StafinGo is a staffing and recruiting company based out of Canada and many other countries helping the business houses find the best suitable employees' matching the profiles in less time. I am Prerna Goenka, Strategic Marketing Manager heading the StafinGo operations in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

We, hunting for content development companies for our website, came across Justwords, and it's has been a couple of months of our association. They have a good in-house content team, doing a remarkable job. We appreciate the delivery process and are also looking for some future endeavours together.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for the best content developers on Google and shortlisted a few based on the ratings and reviews.

Describe the project in detail and walk through the stages of the project.

The Justwords team has done a great job in delivering the content for our website based on our requirements. The iterations met the expectations from time to time. There are also some other projects lined up.

How many resources from the vendor's team worked with you, and what were their positions?

We usually have been interacting through a BD manager for the assignments but they have a team working collectively in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is in process.

How effective was the workflow between your team and theirs?

They have a well managed team for assignments working efficiently for their deadlines.

What did you find most impressive or unique about this company?

They are very prompt with the quality service and delivery.

Are there any areas for improvement or something they could have done differently?

There is always a scope of improvement for everyone.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for an insurance company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Justwords?

We needed help in online content marketing. 

SOLUTION

What was the scope of their involvement?

Justwords is our content marketing agency — they’re handling some of our website’s localization projects. They create our site’s content and blog articles that improve our SEO efforts. They’ve been providing their services monthly.

What is the team composition?

We have a point of contact that coordinates the project’s requirements. 

How did you come to work with Justwords?

My manager saw Justwords on LinkedIn. We reached out to them, had a meeting, and came to an understanding about our project.  

How much have you invested with them?

We’ve spent 40,000–50,000 INR (approximately $500–$700 USD) so far. 

What is the status of the engagement?

We’ve been working together since July 2021, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything that Justwords has delivered to us has met our expectations.  

How did Justwords deliver from a project management standpoint?

Justwords is excellent at delivering quality content on time; I don’t recall any instance where they’ve failed to meet our deadline. Their team has also delivered urgent assignments and large quantities of content without affecting their work quality. They’ve exceeded our expectations when it comes to scheduling. 

Initially, we’ve had some challenges on the quality of their work, big assignments, and delivery priorities, but Justwords has improved over time. I no longer encounter any issues about those things. They’ve understood the scale we need and planned accordingly, resulting in a smooth workflow. 

Our coordinator is excellent. She ensures her team has understood our requirements clearly before they start working on a project. We’re satisfied with what their team does. We usually communicate through emails and phone calls, and someone from their team is always available to answer our inquiries at any hour of the day.  

What did you find most impressive about them?

I’m impressed with Justwords’ consistency, scheduling reliability, and quality of work. 

Are there any areas they could improve?

Justwords can improve their creativity and their work’s tone and language. That said, their team implements improvements based on our feedback. 

Any advice for potential customers?

Outline your project’s scope to Justwords, and they will do their best to deliver what you need — they’re good in content marketing. Don’t think twice if you’re considering working with them. Go ahead and give them a try — you won’t regret it.

BACKGROUND

Please describe your company and your position there.

I am the head of global publishing at a digital publishing platform, creating long and short form content in English for content-arbitrage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

We were looking for an agency that would allow us to scale our content creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for online agencies around the world and shortlisted 3. JustWords gave us a competitive price point, delivered a good product, and provided us with a strong communication channel, which led us to choose them.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting we started the training process so that JustWords could understand the kind of content we need to create. Over the course of several months their writers submitted articles and we sent them feedback so that they could improve, until we reached the desired scale.

How many resources from the vendor's team worked with you, and what were their positions?

We were assigned an account manager who we deal with directly in all things related to content. I am also in contact with the company CEO and their finance liaison for accounting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have helped us cut some costs for content writing with their competitive prices, and helped us fulfill our content writing requirements.

How effective was the workflow between your team and theirs?

We established a direct flow of communication which was invaluable.

What did you find most impressive or unique about this company?

Their openness to feedback, good service, and consistent workflow.

Are there any areas for improvement or something they could have done differently?

We feel that they can improve on meeting deadlines.

BACKGROUND

Please describe your company and your position there.

I'm the freelance Content Manager - India for homify, an architecture and interior design portal. I handle the editing and scheduling of content for the India site - homify.in

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

Writing articles and premium ideabooks for SEO for our professionals who subscribe to homify's premium services.

What were your goals for this project?

To improve the visibility of our premium professionals.

SOLUTION

How did you select this vendor?

Justwords was already an approved freelancer for homify.in when I took over my role in July 2019. They were chosen from a pool of agencies/freelancers based on review of a couple of text articles written by them for homify and because they offered a competitive rate per article.

Describe the scope of their work in detail.

They create around 50-70 articles every month. Each article highlight a specific project completed or designed by a premium professional registered on homify. Besides writing the article, Justwords is also responsible for selecting images to include in the article.

What was the team composition?

Payel is the main point of contact. Pallavi is the person who is responsible for the daily scheduling and uploading of completed articles that are written by the team of writers at Justwords.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

JustWords is very responsive and excellent at delivering articles within the submission deadline.

How effective was the workflow between your team and theirs?

We work through an online Publishing Plan that includes details of the articles to be written and on which links to the articles can be uploaded once completed. Very rarely do I need to communicate with the team directly on email or Skype as they are prompt with delivery.

What did you find most impressive about this company?

Responsiveness. Speed of delivery.

Are there any areas for improvement?

The work involved can get a bit monotonous for any writer. The Justwords team could find ways to write similar content in a more innovative manner.

BACKGROUND

Please describe your company and your position there.

Communications Manager at a leading payment solutions provider in the MENA region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords?

Social Media Posts SEO optimization Writing Blog Posts

What were your goals for this project?

To improve brand awareness and SEO for PayTabs

SOLUTION

How did you select this vendor?

RFP Process

Describe the scope of their work in detail.

1. Website Content – Create more landing pages for more information, traffic and supporting lead generation.
2. Internal Blog creation – Build on informative blogs that will cater to the interest of the Target Audience of Paytabs – like entreprenuers and merchants and freelancers. We can do series/listicles/Guides/Case studies that might offer valuable insights and useful information.
3. SEO backlinking with quality content – We have managed to rank all the keywords for UAE through aggressive and meaningful content creation and SEO backlinking.

Now the job will be to sustain the rankings which is a tough part and also start ranking for other countries. This will be done through a combination of external blogs, SEO-optimized articles, slideshares, social content, PR articles, social bookmarking content. All this content will be fuelling an aggressive backlinking program designed to drive traffic to the website.

What was the team composition?

Designer, Content Writer, MAnager, Digital Marketing Specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There has been ten fold growth and success in the monthly visitors to our website since we engaged with Just Words

How effective was the workflow between your team and theirs?

They are very responsive and supportive. Even with the many changes we request.

What did you find most impressive about this company?

They are very responsive and the quality of the blogs they deliver is of a high standard.

Are there any areas for improvement?

The designs can be made more contemporary/modern. Use of imagery can improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Rapid Repair. We specialize in smart device repair, especially iPhones, iPads, and other high-end Apple devices. We started the business in January 2019 with the aim of establishing ourselves as a local brand in Delhi, which is the largest market in India.

We started with the aim of establishing ourselves as an independent, third-party, brand-agnostic, direct-to-consumer company. Hence, it wasn’t our focus to get authorizations and certifications from companies like Apple, Samsung, and so on. We wanted to establish ourselves as an independent brand because that kind of customer experience was lacking in India. Places like the US already have established and mature independent third-party providers for repairs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Justwords?

It was difficult to start the company because we weren’t in a fashionable industry. It was tough for us to market ourselves, and we saw online marketing and Google Ads as the best option to grow our brand. Over a period of six months, it became clear to us that paid media wasn’t just Google, but it could also be Facebook and other channels.

It could get us conversions, but we really had to build our own brand and get customers that would value and promote our services. We realized that we had to start using content marketing and organic channels. That was the key to starting a new service product. Paid media could definitely give us results, but, at the same time, it wasn’t going to be economical.

SOLUTION

What was the scope of their involvement?

Justwords has done keyword research for us, and they’ve helped us develop backlinks and content. They didn’t work with us on paid ads, though. Our contract with Justwords was purely for SEO and content.

How did you come to work with Justwords?

In the US, there are lots of companies and gurus that can help businesses create their brand and get the right content delivered to customers, but it’s a struggle to find the right agency in India. What I liked about Justwords’ approach is that they didn’t talk to us in terms of budget, like many other agencies. We had a matter-of-fact discussion about goals.

We’re a startup, and their commercial model suited us. We couldn’t afford to have a high retainer with an agency that would be delivering things in the next six months. They had a pay-as-you-grow model. They put up a graph with what our brand needed at the current time, such as 10 blogs in a month. Following that, when we decided to grow across India or across the world, we’d need possibly 20 blogs per month. That was a great approach, and it was a big factor in choosing them.

Additionally, we liked the transparency in their processes. They would first come to us for approval on every blog or content piece they were writing, and they never operated on hidden fees.

When choosing a new agency, what matters isn’t how much we like the people coming to meet us for the first time. We did a background check on their work, and I called a couple of their customers to get their feedback. Justwords shared that information openly. I found that all the customers in their case studies were in tough businesses, like insurance. That’s not an easy product to sell. I thought it was pretty impressive that Justwords could generate traffic and results for those customers.

How much have you invested with them?

We’ve signed a one-year contract with them, with a minimum six-month lock-in. We’re entering the fourth month, and the total value of the one-year contract is almost 15 lakh Indian rupees (21,100 USD).

What is the status of this engagement?

We started working with Justwords in September 2019, and it’s ongoing. We need to continue with them for at least another year. The content marketing game takes time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started this project, we were expecting to see a 40% improvement in our traffic, and Justwords delivered that in less than three months. For the next three months, we set a target for 80%, and it proved to be a challenge. I wouldn’t just blame Justwords; it also had to do with us as a customer. When starting from zero, getting to a 40% level is an easy jump, but, when we’ve achieved something, to exceed that figure is challenging. Both of us are still struggling to find the right strategy to improve traffic. My feedback to them is that we should have more weekly and monthly reviews, to plan the strategies and align ourselves right.

How did Justwords perform from a project management standpoint?

I wouldn’t say that they’re 100% compliant, because no marketing agency is. If there’s a project that needs to go live on the 15th of the month, there will be some challenges around it, and we’ll have to push them hard to make it happen on the 15th. Their responses are pretty quick, and the founding member of the company is personally attached to every project, which is a good thing. Generally, founders don’t devote that much time to every project. I’d rate them a 7.5/10 in terms of project management.

What did you find most impressive about them?

They definitely stand out from other providers, many of which are just after our budget. They’re specific in choosing the right clients. They won’t hire a big sales team to onboard new clients every day. That’s a good thing because building a business organically is the best way to grow. I like their approach, and it’s what sets them apart from other service providers.

Paid media is a great channel, and everyone wants to spend money on Facebook and Google and get results. Justwords is not a paid media company, and they’re very open about it. They actually state to clients that they’re not a performance-driven company. They’re a content company, and that’s what they deliver. Other service providers will just say that they do everything and connect all the corners. I’m speaking specifically as an Indian client. I know that Justwords works with US clients, but I can’t comment on that.

Are there any areas they could improve?

I wouldn’t recommend having more meetings, because those are always a waste of time, but they should have a more proactive approach to the client’s objectives. Rather than the client having a monthly meeting with the agency to tell them what to do, the agency should come up to the client and tell them that.

BACKGROUND

Please describe your company and position.

I am the Sr. Manager - Corporate Communication of TVS Motor Company

Describe what your company does in a single sentence.

Automotive Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Justwords to accomplish?

• Content Management
• LinkedIn Content and Creative support

SOLUTION

How did you find Justwords?

Online Search

Why did you select Justwords over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Justwords were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Justwords has been supporting us with content and design for our internal communications. For a recent seminar, they set up a team to draft content for social media. After every session, we were able to post relevant content and the team was able to create synopsis of each session. The creatives were also done then and there and posted on our official Linkedin page. It was a brilliant team work in display. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The LinkedIn analytics were very impressive. The content quality was much appreciated and the creatives were fabulous. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has always been able to deliver projects on time. They have understood our requirements very well and always supported with their expertise. 

What was your primary form of communication with Justwords?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their willingness to support us. They can be treated as an extended team

Are there any areas for improvement or something Justwords could have done differently?

Nothing much

BACKGROUND

Please describe your company and your position there.

I am the Director of Praxis Info Solutions Pvt Ltd

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords, and what were your goals?

Positioning our company as a top partner in our field of services on the internet. Idea was to reach page 1 when searched on Google using certain key words.

SOLUTION

How did you select this vendor and what were the deciding factors?

Performed research on internet and got to know above Justwords. Deciding factors - Biggest one was the commitment shown by the entire team including the CEO.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Started with the discovery phase and explained our business to Justwords. Identified targets jointly. Then Justwords suggested ways to reach the target using a multi prong approach. We agreed and started executing it.

How many resources from the vendor's team worked with you, and what were their positions?

SEO, SMM, Leadership

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have reached the first page on several key terms

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive or unique about this company?

They are committed, and they love their work.

Are there any areas for improvement or something they could have done differently?

They can develop expertise on Google Ads

BACKGROUND

Please describe your company and your position there.

I am the co-ordinator responsible for communication between our company and JustWords.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords, and what were your goals?

To create well-written, entertaining, and educational content for a family website, ensuring that deadlines and targets are met both weekly and monthly.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were selected after successfully passing a trial period, testing both the quality of the work and the ability to meet deadlines.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We wanted to be able to produce a large quantity of high-quality content in a relatively short space of time, working with JustWords we were able to achieve this.

How many people from the vendor's team worked with you, and what were their positions?

I worked most closely with the communication representative at the company, and enjoyed a successful working relationship for the duration that we worked together.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No distinct measurable outcomes as the project is still ongoing, but the help we received from them was invaluable.

Describe their project management style, including communication tools and timeliness.

Communication between myself and their company rep was excellent. They were quick to reply, simple in their requests, and always took constructive feedback on board in an exemplary manner.

What did you find most impressive or unique about this company?

The quality of their work and their communication skills were their assets.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Director at Genus Innovation Limited. We aim to provide energy happiness throughout the world with our range of Power Generation and Backup Products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Justwords, and what were your goals?

For Digital Marketing (SEO, SMO)

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them via Google Search. Deciding factors were Content Marketing Strategy and fast response.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Manage the complete SEO operations and manage the Social channels posting, blogging, guest blogging etc.

How many resources from the vendor's team worked with you, and what were their positions?

4-5 people including Owner, Head of SEO , Head of SMO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did a 10x in Social presence; 5x in traffic; 3x in leads.

How effective was the workflow between your team and theirs?

Very smooth. Weekly/Biweekly/monthly meetings depending on the time.

What did you find most impressive or unique about this company?

They got a very good content creation team.

Are there any areas for improvement or something they could have done differently?

Digital marketing can always be improved upon, however good it is.