Jacob Tyler

BACKGROUND

Introduce your business and what you do there.

I’m the director and co-founder of Fillups Fueling Service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We needed them for marketing services. We’re a recently launched startup, so Jacob Tyler helps with brand development, digital marketing, and web app development.

SOLUTION

What was the scope of their involvement?

For the web app, the team built registration elements that included giving users the option to sign up, choose a loyalty program, and other fuel-related services through dashboards and menus.

The team at Jacob Tyler assists with all things marketing. In the future, we plan on working with them on social media.

What is the team composition?

Throughout the engagement, we’ve worked with seven people, including the CEO, brand developers, a director, web developers, and designers.

How did you come to work with Jacob Tyler?

We found them on Clutch. After interviewing four other companies, Jacob Tyler seemed like the best fit for us. We like that they’re based in California and have a multitude of services. They’re able to contract other trusted resources when needed as well.

How much have you invested with them?

In total, we plan on spending $60,000.

What is the status of this engagement?

Our ongoing engagement with Jacob Tyler started in September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been very happy working with them and the results. The app is still in production.

Their team has an outline of the deliverables that each have a due date. They’ve been great at turnaround time and receptive to our specific feedback.

How did Jacob Tyler perform from a project management standpoint?

Their communication skills are excellent. We meet with them every Monday to go over the week. We also have weekly milestones we need to meet. We used Basecamp as our project management tool.

What did you find most impressive about them?

Their skill and creativity make them stand out. Their team is also very flexible. I’m impressed with their ability to create a brand from the information we’ve given them. They’re able to understand our vision and bring it to life.

Are there any areas they could improve?

Not really. Their communication is great. They’ve stuck to the deliverables, so there’s nothing I can complain about at this point.

Do you have any advice for potential customers?

Customers need to provide them timely and specific feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and president of Vauz Inc. We’re a startup that’s launching a consumer product next April. The product will be in the wine and spirits accessories space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

Our product is innovative, and we were looking for an innovative vendor that’d match our enthusiasm for the product, brand our entire company, and help us reach our vision.

SOLUTION

What was the scope of their involvement?

Jacob Tyler is doing everything soup to nuts for us. They’ve created our company logo and put together a brand message. Their team helped us with our brand identity and helped us build our company from the ground up in terms of tone, voice, and vocabulary to use to describe ourselves and correspond with our customers.

Currently, they’re working on a package for one of our packaging design products. They’ll also be developing our website and eventually running our marketing campaign.

What is the team composition?

We work with Les (CEO & Chief Creative Officer), Kate (Account Director), and Tom (Creative Director).

How did you come to work with Jacob Tyler?

They were recommended to us. Right after our first call with Jacob Tyler, we knew we were going to chose them. We loved the great work they’d done as well as the feel of their company.

How much have you invested with them?

We’ve invested around $50,000.

What is the status of this engagement?

Our ongoing engagement started in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Les’ involvement has been awesome. Jacob Tyler has done multiple revisions and has been flexible in accommodating our feedback even after we’ve done some changes we agreed upon. They’ve been phenomenal to work with.

They were quick to understand our brand, and we were very well aligned. They hit every point very fast so that eliminated a lot of iterative correspondence. Their team fine-tuned everything and nailed who we are as a company immediately. Their ability to understand what we’re going for and then produce impressive work is one of their many strong suits.

How did Jacob Tyler perform from a project management standpoint?

Jacob Tyler provided a Gantt chart early on that gave us a timeline for the project. Their team worked with us by compressing the timeline by two weeks in order to meet our launch date. They actively trimmed that out and are pushing themselves to make it happen by our deadline.

Their team is organized and proactive. We’ve thrown curveballs their way, and they’ve been great at working in parallel and not letting anything impede the progress. Also, communication is super seamless and quick.

What did you find most impressive about them?

I'm most impressed with their understanding of our needs and ability to give us high-quality services at a reasonable price. We get a lot for what we’re paying. Additionally, their team is in tune with the market and trends.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Know your product well and know what you’re looking for. Then, relay it to the Jacob Tyler team early on. That’ll ensure that everyone is on the same page from day one.

BACKGROUND

Please describe your company and your position there.

I am a founding member of a new D2C CBD brand. We are focused on developing completely original, natural, and organic high-end CBD products including tinctures, softgels, creams, and more. We are settling to formally launch this November.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jacob Tyler?

I had purchased an existing company out of the UK and knew it needed to be completely rebranded with a new logo, messaging, positioning, Website and more. Our initial

What were your goals for this project?

The goals were simply to rebrand and do market research to validate the overall positioning (to be developed by Jacob Tyler) and go-to market strategy.

SOLUTION

How did you select Jacob Tyler?

We had interviewed several agencies across the country. I found that Jacob Tyler seemed to have the best approach and portfolio that aligned with my needs. I had several conversations with the owner, Les Kollegian and he made me feel comfortable with his approach.

Describe the scope of their work in detail.

The scope of work I hired Jacob Tyler initially for was for visual identity, brand positioning, market opportunities research and go-to market strategy. I was so pleased that now the team is working on our new Shopify Website and planning for ongoing marketing including content development, paid media, and social media, and Amazon store development.

What was the team composition?

I worked with my account strategist Jennifer on a daily/weekly basis as well as the Creative Director (Tom) and Art Director (Jesh). Maddie was the lead research strategist for the overall market opportunities report. Les, the CEO was on every presentation call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The initial outcomes were not ROI focused. The goal was set a new brand foundation and validate our direction moving forward. Which we did. After formal launch, I will be judging our success in revenue from our new site and ongoing marketing,.

How effective was the workflow between your team and theirs?

Super easy. We used a platform called Basecamp for project collaboration and InVision for creative reviews and commenting. I travel a lot so it made it easy for me to be a part of the process from wherever I was.

What did you find most impressive about this company?

The team. I really felt like they help my hand and created a great experience for me. Their ideas are inventive and scrappy. They pushed hard and kept us accountable to deadlines.

Are there any areas for improvement?

Not really or at least I can't think of anything now. As I work with them more, I may come up with ideas but I really feel like they have their processes down.

BACKGROUND

Introduce your business and what you do there.

I’m a design and construction assistant for Merlone Geier Partners. We invest and develop shopping centers and other retail-driven properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We wanted Jacob Tyler to update our company’s existing website with a new design and format. We were looking for a clear, clean and dynamic website that included more detailed information about our business activities and offer better opportunities to provide information to investors, tenants, and other website users.

SOLUTION

What was the scope of their involvement?

The process began with a directed, on-site brainstorming session with Jacob Tyler’s team to bring out the unique attributes of our organization. We discussed site architecture, wireframes, website template design and development, and SEO implementation.

How much have you invested with them?

The initial contract was $61,300.

What is the status of this engagement?

Our contract was signed in December 2017 and our company website went live in May 2018. We still work with Jacob Tyler for continued website design.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Jacob Tyler modernized our website by creating an impactful and relevant online presence so our company may continue our path for growth and success. The navigation of our website is very user-friendly and exhibits all the information pertaining to our company.

How did Jacob Tyler perform from a project management standpoint?

They were organized and on time with all our deadlines. They were always available when I had questions or requested changes to our final product.

What did you find most impressive about them?

Their experience and communication are great. I liked the fact that they are a small team because you really get the one on one feel which we appreciate.

Are there any areas they could improve?

No, I cannot think of any areas they need to improve.

Do you have any advice for potential customers?

This is a great team to work with. They are quick to respond, so make sure you are as well.

BACKGROUND

Introduce your business and what you do there.

I’m a specialist at a dental services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We wanted to have a degree of marketing visibility. We’re a startup, so we needed to have an aligned message and a good marketing strategy so that our customers could see us and find us. 

SOLUTION

What was the scope of their involvement?

Jacob Tyler is designing our web presence, as well as some ancillary materials that we’ll be giving directly to some of our partners. The team is also helping us with overall marketing strategy, brand messaging, and personality.

They take our model for delivery and create a more comprehensive strategy for reaching the people we need to reach. They’re also working on updating our logo design and designing and developing our website.

Some of the features that they’re creating for the website include video testimonials as well as functionality that enables patients to contact their own dentists.

What is the team composition?

There are 7–8 teammates working on the project including Les (CEO & Chief Creative Officer), Maddie (Brand & Communications Strategist), Jennifer (Senior Account Marketing Manager), Jeshua (Art Director), and a copywriter

How did you come to work with Jacob Tyler?

We looked at companies that do specialized marketing within the dental field. Because we’re a dental service, rather than a one-off dental practice, it seemed like Jacob Tyler was the company that was able to deliver a complete package and was more experienced with doing something on the scale we were looking at. 

How much have you invested with them?

We’ve spent $90,000 thus far. 

What is the status of this engagement?

Our engagement began in April 2020, and it’s ongoing. We hope to continue working with them as a longterm partner.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Jacob Tyler has helped us in terms of our messaging. Even though the project isn’t completed and we don’t have the website up, just doing the messaging has given us materials that we can use right away to pitch and talk to our customers.

This also gives us the ability to make smaller-scale marketing materials like flyers which we can do on a short-term basis. Doing that upfront research and brand messaging work with the team has allowed us to have some early deliverables.

How did Jacob Tyler perform from a project management standpoint?

The team is very thorough when it comes to project management. They are communicative, and we use Basecamp. Jacob Tyler gets back to us within the same day, and they deliver on time or early. Additionally, they solicit feedback and quickly do edits when necessary.

What did you find most impressive about them?

Their responsiveness and experience set them apart. Jacob Tyler has experience working with big contracts and companies nationwide. I talk to the owner and the team members regularly, and the same people who sold us on the project, are the people who we’re working with. 

This is usually different in large agencies, where the people you speak to hand off their work to less-experienced teammates. Jacob Tyler strikes a balance between having nationwide experience while remaining small enough to know the people they work with by name and face. 

Are there any areas they could improve?

No, nothing stands out. 

Do you have any advice for potential customers?

Know that they’re very responsive, so it will be helpful for you to be equally as responsive in order to get the project done on time.

BACKGROUND

Introduce your business and what you do there.

I’m the President of Bitcentral, Inc. We provide software solutions to help people maximize the value of their media. We have several large broadcast tv news customers, and we do provide on-premise software solutions. We also are in the digital space for video, as well. It allows the customer to own their content and monetize it. We are #1 in the country in the broadcast news space, holding 50% share, which is more than our competitors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We had a new project, called Fuel, entering the digital media space. So, we needed branding. We also were looking to build our reputation in the digital space. 

SOLUTION

What was the scope of their involvement?

They came up with the whole brand messaging guide, including the brand story, the reason this solution exists, for our internal team as well as external audiences. They did a positioning statement, describing the core of what the product does, brand promise, tagline, and entire brand personality to define who we are, how we work and how we communicate with our audiences. There were key characteristics of the brand personality, such as nimble, brand-tested, knowledgeable, and a brand voice, setting the tone of the language as passionate, empathetic, confident, and more. They created a consistency between the brand messaging and language.
They came up with unique selling propositions for the various targets/personnel we would address, including CEOs, general managers, head engineers, and users. 
They did a similar, less full, branding for Bitcentral.
They also did brand design and backend development of the website; a landing page, called Streamingfuel.com. It’s a lead generation site; they optimized it for SEO and SEM, and tied it into the graphic design and creative of the brochures they created.
They created a four-page Fuel brochure, and a two-page quick sheet.

What is the team composition?

Tom (Creative Director) was the lead creative; there was an account manager and someone working on graphic design. There may have been other working, but those were the three main points of contact.

How did you come to work with Jacob Tyler?

We found them on Clutch. When we spoke with Tom, we felt they could translate our message well. We liked the way they delivered for their other clients; simplified and creative messaging.

How much have you invested with them?

We spent $60,000.

What is the status of this engagement?

We worked together from October 2019 – June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We needed the branding done quickly, and were impressed with how quickly they worked without sacrificing quality. Their work hit the right tone; our founder felt it was brilliant. We really liked the way they translated the words into visual concepts for the brochures and website. Feedback from everyone has been quite positive; great output.

How did Jacob Tyler perform from a project management standpoint?

They were extremely responsive and available. We communicated continuously, mainly via email.

What did you find most impressive about them?

They deliver on their promise in a timely manner. Their process was great; they interviewed key people and really listened, implementing all the necessary key things into their work. They felt like a partner rather than a vendor. It was enjoyable, and we would work with them again in a heartbeat.

Are there any areas they could improve?

Some of it could’ve been on our end, but there were times when some of the efforts on the website didn’t solve the problem with the first, or second, attempt.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager for Helix Electric, we’re a specialty contracting Jacob Tyler.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We had a 10-year-old website that needed to be revamped.

SOLUTION

What was the scope of their involvement?

We contracted them for branding and messaging and the design and development of our new website. We wanted a whole new look, and we wanted it to be clear as to who we are and where we’re going.

We provided them with a bulleted list of issues we were having or ideas we wanted to include in the sight. We also did a bit of research on other sites, new technology, and modern looks. We just gave them an idea of what we did and didn’t like on some existing sites.

For the branding part of the project, they put together a meeting and started interviewing leadership in our company. I think they sat down with all of our executives at one of our offices to talk about what our brand is. We determined who we are, what we do, and why we do it.

What is the team composition?

We worked with a branding manager and two other employees. Then once we went into the design part of the project, we worked with the coordinator that was with us throughout the service and a designer. After that, we worked with a developer.

How did you come to work with Jacob Tyler?

Our VP put out some feelers while looking for a design firm and Jacob Tyler was provided as a reference. Then we did some research and spoke with them and determined that they were the right fit.

How much have you invested with them?

The contact was close to $50,000.

What is the status of this engagement?

The project lasted from October 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 They were very patient with us. They were flexible and we were able to introduce new ideas. They gave us some feedback as to if there were any limitations, but there were very few. They were just very proactive about finding alternatives. They listened to our needs, and overall, they’ve provided a very good service. They offered a lot of modern technology for the questions we had regarding how the site would look in the future.

How did Jacob Tyler perform from a project management standpoint?

We used Basecamp. The coordinator was always on task. They introduced us to a schedule of delivery and we knew all the milestones we needed to hit. Working on this throughout COVID-19, they kept moving forward and delivered within our deadlines.

What did you find most impressive about them?

Their creativity really stood out and the designers were awesome. They took our ideas and were able to come up with solutions. Every time we met with them, we were productive and moved the project forward. They’re always looking for the newest tech to make a website stand out from anyone else’s.

Are there any areas they could improve?

I don’t really have anything on their end that needs to be improved.

Do you have any advice for potential customers?

Be open. You don’t need to hold back on any ideas that you may consider crazy.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Nature Gains LLC—a dietary supplement firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

I rolled out our first product and needed help with our marketing efforts. I also needed help building my brand, website, and PPC efforts.

SOLUTION

What was the scope of their involvement?

Jacob Tyler developed my website from scratch, completing both front- and backend development. They designed the whole website too.

They created logos for our first product and our company. Their team also developed my brand personality, messaging, and guidelines including our colors. They also provided strategy around how to communicate with people in the future. Their team designed the label on our containers and our business cards.  

Their team’s almost done with their branding and design efforts, so we haven’t gotten into paid advertising yet. We should launch the website in the next two weeks.

What is the team composition?

I’m in contact with almost everyone on their team. We work with Christina (Senior Account Manager), Jeshua (Art Director), and Tom (Creative Director).  Les (CEO & Chief Creative Officer) and Heather (Director of Project Management) have joined our meetings.

How did you come to work with Jacob Tyler?

I wanted to work with a service provider that had experience and expertise in my particular industry. I found Jacob Tyler on Clutch and looked into their work. They seemed to be a perfect fit for my business needs.

How much have you invested with them?

We’ve spent about $60,000 on their services.

What is the status of this engagement?

We started working together in December 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m extremely happy with their designs and their branding. Jacob Tyler created designs that were exactly what I wanted.

How did Jacob Tyler perform from a project management standpoint?

They meet all their deadlines. When I needed a product quicker than expected, their team delivered on time. I like that Les is involved in many of our meetings. I like their team’s hands-on approach to the process.

What did you find most impressive about them?

Jacob Tyler’s designs are on point. With the label design, they were able to give me exactly what I wanted. I love the website’s design, which is clean, simple, and modern.

Are there any areas they could improve?

There’s nothing for them to improve right now.

Do you have any advice for potential customers?

They’re good in their focus industries. If what your company and project fits into those categories, I recommend them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for the Naval Aviation Museum Foundation. We’re responsible for supporting the National Naval Aviation Museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We were looking to rebrand and develop a new identity. Our engagement included redesigning our website and branding efforts for both organizations.

SOLUTION

What was the scope of their involvement?

In terms of deliverables, Jacob Tyler provided a website, logo, and brand guide. They completely built our website from scratch. This included a new logo, fresh designs, and improving the platform’s clarity. Their team came up with all the mockups and wireframes. After that, we reviewed content and gave them basic copyright information and photos.

What is the team composition?

I’ve had a couple of main contacts depending on the project stage. There are about 3–5 people on their team.

How did you come to work with Jacob Tyler?

I found them on Clutch.

How much have you invested with them?

We’ve invested approximately $100,000.

What is the status of this engagement?

Our partnership began in June 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website’s new modern design and ease of navigation are great. Jacob Tyler helped us organize our exhibit and aircraft web pages by enhancing the UI. Our platform is now user-friendly and brings us into the modern era. We’re now in the same competitive space as other museums in our field. Before, it was challenging to get all that information to the user in an easy, navigable way. Now, users can navigate our site with ease.

Jacob Tyler’s rebranding services have enhanced our image. It’s made us more credible and able to stand our ground in the aerospace STEM industry. Our logo and visuals are all enhanced. We can compete with the big players now.

How did Jacob Tyler perform from a project management standpoint?

They’ve exceeded our expectations in meeting all the project deadlines. Their team is very professional and organized in their timelines. Project and time management are definitely their strong suit. We use Basecamp as a tool for communication and collaboration.

We have phone calls once or twice a week to set deadlines, and it works really well for us. They’re easily accessible through video conferencing. If I have any questions, they take the time to fully answer them.

What did you find most impressive about them?

There was natural ease of communication. The project manager is great about holding us accountable, without being pushy. They don’t get caught up in technical aspects and deliver down-to-earth open lines of communication. I really feel that I’m a part of their team and vice versa.

Are there any areas they could improve?

No, there aren’t any areas for improvement.

Do you have any advice for potential customers?

Make sure to provide examples of what you do and don’t like. Setting those standards ahead of time will make it easier for their designer to streamline the process.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing at PWN Health, a national telehealth company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We needed to come up with a brand-new website from scratch, with copy and branding.

SOLUTION

What was the scope of their involvement?

We created a brand-new website using WordPress. Their team created everything from start to finish, from our color palette to copywriting. We used them to design a logo refresh. We completely overhauled our web presence, tying into the branding element.

To speak to the copywriting element, our business model is heavily complex. It’s B2B and B2C healthcare, and it’s difficult to understand. We had to work very closely with them to get the messaging right. In the end, we were very pleased with the product.

Our former site was just horrific. In terms of new features, we have a video that plays when first landing on the page, there’s a “Contact Us” form, a page about us in the news and media, and users can get to our social channels from all pages. Jacob Tyler completely overhauled our website, bringing in a fresh, proper design. Additionally, they’re also hosting our site.

We also got into branding a little bit. We had them design a new logo for us, based on the old one. We’re very particular and didn’t want to veer too much away from our traditional logo and icon image. Les (CEO and Chief Creative Officer, Jacob Tyler) did a fantastic job of keeping us close to what we formerly had, and did the logo refresh in a very smart way. We went through many, many iterations. Their team is very patient and reliable. 

What is the team composition?

We had a project manager, a copywriter, a designer, and two developers. Les was always involved to make sure things were running smoothly, always checking in with us to make sure we were happy and that things were going well. There were around six people involved, and Jennifer (Senior Account Manager, Jacob Tyler) was our main contact. She kept us on track with everything moving along.

How did you come to work with Jacob Tyler?

I think a former colleague told me about Clutch, and actually mentioned the name Jacob Tyler. We looked into them and had an interview call. For the price, they were willing to offer us the scope of work that was involved, and w thought they were the perfect fit. It’s also worth saying that we didn’t go with them at first. We had calls with three other similar companies, and we priced them out and had phone interviews. After all was said and done, Jacob Tyler proved to be the right people for us.

 How much have you invested with them?

It’s ongoing, and I don’t have an exact cost. They were relatively fair, compared to the other companies we spoke with. We set a scope for each of their rates, and they went above and beyond every single time, from the logo design to the website iterations. They gave us much more than what we contracted.

I’d say the cost has been $50,000–$100,000.

What is the status of this engagement?

We started working with Jacob Tyler in July 2019, and the collaboration will be ongoing. The bulk of the work was finished right before the holidays, in mid-December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone is extremely happy with everything, from our CEO to our board members. We have major people from the health tech world sitting on our board, and I haven’t heard one complaint about the site. Everyone’s been very pleased with its functionality, navigation, and everything else.

How did Jacob Tyler perform from a project management standpoint?

We communicated through every medium at all times, at all hours. Our company is based in the East Coast, and they’re on the West Coast. They may have gotten irritated with me calling them very early, but they were still always available to answer at any time, including weekends. We used text message, email, phone calls, and video calls.

They were incredibly organized and kept us on track. We were going through Thanksgiving and all the other holidays, and we were asking for a pretty tight deadline. We had very tight turnarounds, and they kept us on track.

What did you find most impressive about them?

One thing I appreciated very much was that the president of their company called quite frequently to check-in, just to make sure that things were going well and we were happy. If there was anything we wanted to be different or that we just weren’t pleased with, he would be very quick to course-correct and make sure we were happy with the final product.

Are there any areas they could improve?

I’m pretty pleased with everything they did for us. We weren’t an easy group to work with. We weren’t really sure what we were looking for, so we really needed some creative direction, and we had them go back to the drawing board a lot. For the most part, they did everything really, really well.

Do you have any advice for future clients of theirs?

Clients should talk to them first and look at some of their work. We saw the other websites that Jacob Tyler had created and the brands they helped bring to life. They have some really substantial work behind them. That, combined with the price, was really good for us.