iVirtual

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Cascade

Describe what your company does in a single sentence.

Cascade is the AI-powered platform for Strategy-Led Performance, built to help leadership teams make better, smarter decisions and run their business through strategy, not around it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• Lead generation
• Brand Awareness

SOLUTION

How did you find iVirtual?

Referral

Why did you select iVirtual over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from iVirtual were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ivirtual helped us launch our paid media strategy on Google Search and Social Media. Key deliverables are: 

1. contacts generated for lead magnet campaigns, and 

2. impressions for brand awareness campaigns. 

In the 1st case, after initial contact delivery we follow-up internally with pipeline analysis to analyze which of those contacts actually advance to the sales funnel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we started, we've been doing a lot of tests, trial and error. The team was able to guide us in optimizing our existing budget with campaigns that delivered better results. Keeping the same budget, the team was able to optimize our campaigns and more than doubled the QUALIFIED contacts delivered in Q3 of 2025 vs Q2. It took a while for us to experiment and understand what was working. The team was always open to that experimentation, providing ongoing feedback to improve those campaigns in our weekly syncs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It's a pleasure to work with Fran (our CSM). We have weekly meetings where we go over performance (weekly and monthly), and we have a Slack channel where we communicate on an ongoing basis. Fran is always responsive, he's been wonderful to work with. He's proactive, he brings us recommendations to optimize our campaigns all the time. He's constantly monitoring performance and flags risks or tweaks we need to make in a timely manner. He's very curious, he always knows the latest tools and trends that we can use and shares his knowledge with us even if it's not in his scope. We're constantly sharing best practices with one another.

What was your primary form of communication with iVirtual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I would say the ongoing support and the quick response together with the optimization insights. Fran has a lot of experience and his recommendations have been great to drive better performance.

Are there any areas for improvement or something iVirtual could have done differently?

It took more time than I expected to get to the results we see today. What I would say to anyone starting a paid media strategy and starting to work with an agency (Ivirtual but any agency out there, really) is to have patience. There's a learning curve that you can't skip. It takes time for the agency to get everything set up, to understand and get to know the product, and to be able to run experiments and iterate. And since it was the first time doing paid marketing for me, it also took time to get a better understanding of the metrics the team was presenting and the "why" behind those recommendations. These things don't bring results on day 1. If you really want to get somewhere, you need to work and iterate for at least 6 months - 1 year.

BACKGROUND

Please describe your company and position.

I am a Director at Balmy

Describe what your company does in a single sentence.

At Balmy, we're pioneering the evolution of decentralized banking. Our platform is designed with the user in mind, offering a secure and user-friendly environment powered by state-of-the-art decentralized technology. With a focus on innovation and simplicity, we empower individuals to explore diverse financial opportunities. Whether swapping assets at the best price, making recurring investments, or transferring money easily, Balmy offers a unified solution tailored to meet users' immediate financial needs and sets them up for long-term success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• Increase global reach
• Improve ROI and Acquisition costs per user

SOLUTION

How did you find iVirtual?

• Online Search
• Referral

Why did you select iVirtual over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The team supported Balmy’s go-to-market and growth efforts through a comprehensive digital marketing engagement. Their work covered multiple fronts:

• SEO Optimization: They conducted a deep audit of our website structure and on-page SEO, then implemented a targeted strategy to improve organic traffic across key product pages and blog content. This included keyword research, technical fixes, and internal linking improvements.
• Content Strategy: They helped us develop and execute a content roadmap aligned with our mission to make decentralized finance more accessible. The strategy blended educational pieces with product-focused content, helping improve engagement and conversion rates.
• User Acquisition: Working closely with our growth team, they assisted in refining our acquisition funnel and identifying high-intent user segments. This involved A/B testing landing pages, improving performance tracking, and optimizing conversion paths across web and mobile.
• Analytics & Reporting: They established a clear KPI framework, set up dashboards, and delivered recurring reports that helped us iterate quickly and make data-driven decisions.

Key Deliverables included:

1. A full SEO audit and implementation plan
2. Monthly keyword and traffic performance reports
3. A 3-month content calendar with writing briefs
4. Revised landing page copy and structure
5. UTM tracking setup and GA/Hotjar insights
6. Bi-weekly strategy syncs and performance reviews

Their support played a crucial role in strengthening Balmy’s digital presence and contributed meaningfully to our user growth and retention efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement led to several meaningful improvements across our key growth metrics. Within the first 3 months, we saw:

• +35% increase in organic traffic, driven by better keyword targeting and technical SEO improvements.
• +20% lift in user signups from organic and direct sources, following updates to landing pages and clearer value messaging.
• 3x improvement in blog engagement, with higher time-on-page and reduced bounce rates after launching our new content approach.
• +25% increase in conversion rates across our main funnels, thanks to A/B-tested optimizations in the onboarding and acquisition flows.
• Better decision-making velocity, enabled by new dashboards and clearer analytics infrastructure.

The project helped us shift from guesswork to structured, insight-driven growth; a key milestone in our journey.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid from day one, but what really stood out was how our working relationship evolved over time. At the beginning, we had a fairly structured setup with bi-weekly check-ins, shared Notion boards, and a clear task pipeline, which helped keep everything on track and aligned with our goals.

As we got to know each other better, the dynamic became even smoother. Communication was super fluid, and they were always responsive to shifting priorities or last-minute changes. We appreciated how open they were to feedback and how they proactively brought new ideas to the table.

They consistently delivered on time and often went beyond just “what was asked”; pushing us to think more strategically about our growth and positioning. It felt less like working with an external agency and more like having an extended part of our internal team.

What was your primary form of communication with iVirtual?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was how deeply they cared, not just about executing tasks but about genuinely understanding our product, our mission, and the kind of users we were trying to reach. It didn’t feel like working with a typical agency. They were proactive, asked the right questions, and constantly pushed us to clarify our thinking.

Their ability to blend strategic insight with hands-on execution was rare. One week they would be helping us refine our content positioning, the next they would be rolling out technical SEO improvements or optimizing our acquisition funnels.

Are there any areas for improvement or something iVirtual could have done differently?

Not really. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Kovix, a custom software development company serving customers in the US and in Latin America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with iVirtual?

We were trying to reach more customers in the US at the time. We hired iVirtual to help us come up with a strategy that involved advertising, search engine positioning, and social media marketing.

SOLUTION

What was the scope of their involvement?

iVirtual used LinkedIn and Google Ads. They monitored all the tools that Google provides to its partners and used segmentation tools to understand which of the audiences to reach out to. They proposed keywords for the search ads but they didn’t do SEO. They mostly focused on paid marketing and provided the design for some assets of the campaign. 

What is the team composition?

We worked with Francisco (CTO), who was our main point of contact, and Mariano (CEO & Co-Founder). We also worked, though not directly, with a designer who prepared all the materials we needed. 

How did you come to work with iVirtual?

Being a very technical company, we were hoping for a marketing partner that was well-versed in these subjects, one who could use all the latest technologies to reach more customers. We found iVirtual through a referral when we were exploring and getting to know different agencies. .

Their team made a good impression on the very first meeting, providing a good overview of the tools and strategies that are currently popular for approaching clients. We also got along well with their CTO, so we decided to hire them.

How much have you invested with them?

We spent around $500 a month on their services.

What is the status of this engagement?

We started working together in late 2018. We’re no longer working with them because we changed our strategy, now using different channels and moving our investment on to other kinds of work. We ended up with a great relationship with them and will likely consider them for future work. Our project concluded in mid-2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customer acquisition cost was very good with iVirtual, especially in terms of investment and qualified leads.  

How did iVirtual perform from a project management standpoint?

We had weekly meetings over phone calls to check on our progress. 

What did you find most impressive about them?

The technology they used to provide the service was impressive to us.

Are there any areas they could improve?

No. They did a good job and we’re happy with what they did.

Do you have any advice for potential customers?

Give them a try and measure the success with the results they provide.

BACKGROUND

Please describe your company and your position there.

Francisco Mamone CEO of Blue Mail Blue mail a leading company in comprehensive national and international distribution and logistics services. We are freight forwarders worldwide and we specialize in import, export, logistics, e-commerce for companies, and postal service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iVirtual?

We were looking to strengthen our brand image by aligning our communication at a national and international level. We developed a new website and through ivirtual we began to invest in advertising and we have done very well thanks to them.

What were your goals for this project?

We increased our client portfolio and our sales.

SOLUTION

How did you select iVirtual?

A president of a friendly company recommended us ivirtual because he had a good experience with them.

Describe the scope of their work in detail.

They designed a marketing plan that adapts to our needs and our objective. They accompanied us throughout the development and helped us understand how marketing works since we had never developed a marketing plan

What was the team composition?

We have worked with the whole team. The entire team is excellent, very dedicated and you can tell they love what they do. We are really very happy to have chosen them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with ivirtual we started to contact different companies that want to work with us. We have a brand identity, we are at the height of our competitors

How effective was the workflow between your team and theirs?

Excellent. We work together every day. We have had long meetings in which we all contribute ideas to grow and grow. We always feel very content for them.

What did you find most impressive about this company?

Their knowledge and customer service is really impressive. Everyone is ready 24 hours of the day for us.

Are there any areas for improvement?

YOU CAN ALWAYS IMPROVE. WE WILL SURE WE WILL CONTINUE TO IMPROVE WORKING AS A TEAM LIKE UNTIL NOW. NO DOUBTS THAT IVIRTUAL IS OUR SUPPLIER BUT IVIRTUAL IS OUR TEAM.

BACKGROUND

Please describe your company and position.

I am the General Manager of Smart Factory

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• Google Ads 
• Marketing digital

SOLUTION

How did you find iVirtual?

Referral

Why did you select iVirtual over others?

Referred to me

How many teammates from iVirtual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good team for digital marketing, google ads and live sessions for upgrade service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High ROAS and Click rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always at time.

What was your primary form of communication with iVirtual?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their fast and quality service.

Are there any areas for improvement or something iVirtual could have done differently?

None at the moment

BACKGROUND

Please describe your company and position.

I am the Manager of Perú Travel Express

Describe what your company does in a single sentence.

We are a travel company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• Increase revenue
• Increase leads

SOLUTION

How did you find iVirtual?

Online Search

Why did you select iVirtual over others?

• Good value for cost
• Company values aligned

How many teammates from iVirtual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase revenue and leads in our ECOMMERCE with socials ads, search ads, conversions to have travel customers around the world

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase 20% leads and 10% revenue with a 25% budget decrease of marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient with the times

What was your primary form of communication with iVirtual?

Virtual Meeting

What did you find most impressive or unique about this company?

We've been impressed by their capacities and strategies

Are there any areas for improvement or something iVirtual could have done differently?

Skills with marketing online

BACKGROUND

Please describe your company and position.

I am the MANAGER of BLUERED

Describe what your company does in a single sentence.

We are the first 100% national company withinternational quality standards, aimed at the construction and industry sectors, specialized in protection. Our team is composed of a group of professionals that guarantee the due process in quality and safety standards in each area. We count with an engineering department, which continually designs and develops custom solutions for each site, project and need our clients may bring us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• POSITIONING IN SEARCH ENGINES
• INCREASE IN CONTACTS

SOLUTION

How did you find iVirtual?

I find in google

Why did you select iVirtual over others?

Good value for cost

How many teammates from iVirtual were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

MARKETING CAMPAINGS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in queries addressed by campaigns, quality contacts and sales through the direct channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and in shape

What was your primary form of communication with iVirtual?

Virtual Meeting

What did you find most impressive or unique about this company?

The continuous process of improvement in the tools to be used

Are there any areas for improvement or something iVirtual could have done differently?

there is always room for improvement, products designed for small organizations

BACKGROUND

Please describe your company and position.

I am the Artist of Jay Cruz Music

Describe what your company does in a single sentence.

Music Production and songwriting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iVirtual to accomplish?

• Website design

SOLUTION

How did you find iVirtual?

Referral

Why did you select iVirtual over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from iVirtual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating and maintaining the functionality and structure of a website, coding, server-side scripting, and database management. Visual and UX aspects, encompassing layout, color schemes, typography, and graphics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full website development from scratch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered in time and they where highly responsive to all of my needs and suggestions I made

What was your primary form of communication with iVirtual?

Virtual Meeting

What did you find most impressive or unique about this company?

I liked the fact that they did a custom-made product aligned with my needs.

Are there any areas for improvement or something iVirtual could have done differently?

No. I had a very good experience