UX/UI Design for AI-Powered Support Platform
Featured Review- Generative AI UX/UI Design Web Development
- $200,000 to $999,999
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Our overall experience with Iqonic Design has been highly positive and productive."
- Information technology
- United Kingdom
- 11-50 Employees
- Online Review
- Verified
Iqonic Design has been hired by an AI-powered support platform to provide UX/UI design services. The team has worked on product development, Figma mock-ups, iterative design, and user journey optimization.
Thanks to Iqonic Design's support, the client has achieved a consistent release cycle and a 40% reduction in the time taken from concept to deployment. The team has delivered over 30 Figma mockups on time and has been responsive and proactive. Their strategic thinking and design quality stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Upstream Outcomes Ltd
Describe what your company does in a single sentence.
We create AI-powered support platforms that help people navigate life’s challenges—used across health, education, and social care to deliver personalized, impactful guidance.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Iqonic Design to accomplish?
- Rapid Customization for Diverse User Needs
- Robust Data Security and Compliance
- Scalable AI Deployment Across Public Services
SOLUTION
How did you find Iqonic Design?
Youtube
Why did you select Iqonic Design over others?
- High ratings
- Pricing fit our budget
- Company values aligned
How many teammates from Iqonic Design were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
IconiQ has partnered with us as a core development and design collaborator, supporting the rapid evolution of our AI-powered support platforms across health, education, and social care. Their work spans UX/UI design, product development, release planning, and strategic input—integrated tightly into our agile workflows.
Summary of Deliverables
1. Design & UX/UI Support
Delivery of numerous high-fidelity Figma mockups across multiple products (e.g., Brum.Chat, Gen Z AC, Sorted FM).
Iterative design improvements based on user testing and stakeholder feedback.
Design consistency aligned to audience-specific themes (e.g., Peaky Blinders, 90s/2000s radio themes, Gen Z styling).
2. Product Development & Agile Delivery
Ongoing weekly build releases, structured around our fortnightly release cycle.
Participation in daily scrum meetings to ensure real-time progress tracking and issue resolution.
Frontend and backend development across multiple platforms, supporting rapid scaling.
3. Strategic Thought Partnership
Contribution of key thought pieces and technical strategies to improve usability, data flow, and platform scalability.
Recommendations on improving user journeys, optimizing performance, and ensuring accessibility across diverse user groups.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1. Accelerated Release Velocity
Achieved a consistent fortnightly release cycle, with weekly internal builds delivered for testing.
Reduced time from concept to live platform deployment by 40% compared to previous cycles.
2. Design Efficiency and Platform Coverage
Delivered 30+ Figma mockups across multiple products, enabling faster stakeholder review and approval.
Supported 6+ themed platforms (e.g., Brum.Chat, Sorted FM, Gen Z AC) with unique user experiences.
3. Agile Team Integration
Maintained 100% attendance in daily scrums and high responsiveness to sprint adjustments.
Enabled a 25% increase in sprint velocity by streamlining collaboration between our internal team and IconiQ.
Their attention to detail in Figma mockups, functionality, and user flow design was exceptional, and they proactively contributed improvements that elevated our overall product.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On-Time Delivery
IconiQ consistently delivered work on schedule, aligning with our fortnightly release cycle and providing weekly internal builds without delay. Whether it was design mockups, front-end features, or technical enhancements, their team showed strong commitment to our timelines, ensuring that deadlines were met even when scope or priorities shifted mid-sprint.
Agile Integration
They fully embedded into our daily scrum structure, participating in stand-ups and adapting quickly to sprint planning changes. Their familiarity with agile principles allowed them to respond flexibly, making quick turnarounds on feedback and aligning seamlessly with our internal product and QA teams.
Responsiveness to Needs
IconiQ was highly responsive—often actioning updates or fixes the same day they were raised. They maintained clear communication through dedicated Slack channels and project boards, providing transparency on progress and blockers.
They also went beyond basic execution by:
Proactively identifying user flow or technical issues.
Making thoughtful suggestions on how to improve functionality or design.
Adjusting sprint priorities when urgent business needs arose—without compromising overall quality or delivery cadence.
Collaboration Quality
What stood out was their collaborative spirit. They weren't just a delivery partner—they acted as an extension of our internal team, contributing ideas, refining requirements, and ensuring alignment from ideation to release.
Weekly builds were consistently on time, and urgent updates or issues were handled swiftly, which kept our agile cycles running smoothly. The value provided far exceeded expectations. For a highly capable team offering both delivery and strategic insight, Iqonic represented an outstanding return on investment.
What was your primary form of communication with Iqonic Design?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about IconiQ was their rare blend of strategic thinking, design excellence, and dependable delivery. Unlike many development partners who simply execute tasks, IconiQ acted as true collaborators—bringing fresh ideas, challenging assumptions in a constructive way, and helping shape our product direction, not just build it.
Their ability to move fast without sacrificing quality was particularly unique. From rapid Figma mockups to weekly builds, their work fed directly into our fast-moving fortnightly release cycle with precision and consistency. Their ability to integrate seamlessly into our team, consistently meet deadlines, and add strategic value makes them a standout choice. We would confidently recommend them to others looking for top-tier design and development support.
Are there any areas for improvement or something Iqonic Design could have done differently?
While our overall experience with Iqonic Design has been highly positive and productive, one area for potential would be Long-Term Roadmap Visibility. At times, sprint-to-sprint delivery was highly reactive (which was often helpful), but a bit more focus on aligning to our longer-term roadmap and offering suggestions based on the product vision—beyond current tasks—would strengthen their role as a strategic partner.
Their team feels like an extension of ours—responsive, forward-thinking, and committed to our success. We highly recommend them to any organization looking for a dependable, high-quality digital partner.
RATINGS
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Quality
5.0Service & Deliverables
"Iqonic consistently delivered high-quality design and development work that met both technical standards and user expectations."
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Schedule
5.0On time / deadlines
"They met every deadline reliably, aligning perfectly with our fortnightly release schedule."
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Cost
5.0Value / within estimates
"Their ability to blend design, development, and innovation made them a cost-effective partner."
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Willing to Refer
5.0NPS
"Iqonic Design has proven to be a reliable, creative, and technically skilled partner.