iOTA - A Creative Agency (iota.India)

BACKGROUND

Please describe your company and your position there.

I work as a Content Manager and we primarily deal in pre-owned vehicles, specifically in the Cali region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

Our goal was to revamp our entire website and add some 3D elements to it. We also wanted to do the marketing part after the website part was done.

SOLUTION

How did you select iOTA Infotech Pvt. Ltd., and what were the deciding factors?

iOTA directly reached out to one of our associates and then I carried the conversation from there. I guess the main deciding factor that we saw in them was their transparency & clarity in execution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They started with creating the a detailed plan-of-action for our website, and as I was handling the content part, I was deeply involved in almost all the steps that were taken. They delivered the website well-within the timeline, given the fact that it had some 3D elements as well. And after that we moved towards the marketing part.

How many people from the iOTA Infotech Pvt. Ltd. team worked with you, and what were their positions?

As the scope of work was quite varied, a lot of people were involved in the project. But I only communicated with Harry and Sahil in case I had any doubts regarding the reports.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes! The most obvious is the current version of our website which was made by them. We received a very good feedback on the website, and even our board members were impressed from the results that they were able to pull.

Describe their project management style, including communication tools and timeliness.

It was pretty genuine. They responded every day to the queries and had a quick solution to our needs.  As mentioned, we were impressed by their speed of deliverables.

What did you find most impressive or unique about this company?

The most impressive thing about iOTA is definitely their clarity of implementation. The plan-of-action which they presented initially was followed & implemented by perfection and that is exactly what we wanted.

Are there any areas for improvement or something they could have done differently?

As of now I don't have any improvements for them.

BACKGROUND

Please describe your company and your position there.

Our company, TestChamps is aimed towards helping students with more practice in the NAPLAN and Selective School Exams. And as for my position, I overlook the marketing part and I'm also a Selective expert at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

We hired iOTA to kickstart our digital marketing campaign back in December when our product was just on scratch. Our initial goal was to generate leads and grow organic authority on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

They got selected through Upwork, and their communication skills were the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We really didn't have any fixed set of deliverables when we started. Our main goal was to improve our presence on Google and boost our lead generation for both the short term and long term.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a number of them because we also did assign them some tasks related to designing and development, but all in all, the communication went seamlessly and I never had any complaints in this regard.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes. The most notable milestone that they achieved is to unlock quick lead generation through Paid Ads. They were putting ads that were bringing quality leads for us, just like we wanted. And we generated some really good business from them.

How effective was the workflow between your team and theirs?

The workflow was good. The team was responsive to my queries and they also came up with unique suggestions. I cannot recall an instance where they missed or were late for a scheduled call, so I can say that the workflow was really really good.

What did you find most impressive or unique about this company?

The impressive part about them is definitely their creative edge. They can get you results using orthodox techniques as well, however, I would suggest giving them full charge of their project i.e Complete Autonomy. Once they have that, they are at their creative best and would surely impress you with the results.

Are there any areas for improvement or something they could have done differently?

Not really. They are quite good at what they do.

BACKGROUND

Please describe your company and your position there.

My company SillyGeorge is based in Massachusetts, United States and we primarily deal in woman cosmetics and other accessories. I am the Senior Head of Sales & Marketing in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

We hired iOTA back in 2018, when SiIly George was just a growing brand. We hired them primarily to assist to kickstart our marketing campaign.

SOLUTION

How did you select this vendor?

We noticed them on LinkedIn and selected through a screening process.

Describe the scope of their work in detail, including any steps and the final deliverables.

When the project started back in 2018, Harry, who was leading the campaign asked for complete autonomy for initial 8-10 weeks. We gave them that and slowly the results started showing. Our websites metrics improved, people were seeing our social media, and most of all, we were getting a lot of leads from their efforts.

How many people from the vendor's team worked with you, and what were their positions?

We only chatted with a couple of their members, although a number of them were working on this campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I guess the rise of SillyGeorge in the last 2-3 cannot be possible without these guys. They spearheaded the marketing campaign with ease, and assisted me through the process. Whether it's creating customized market approach, social media management or even PPC, these guys nailed almost everything.

Describe their project management style, including communication tools and timeliness.

Their style is focused more towards autonomy. You give them the time & resources they need for the project, and the rest will be handled by them. We had Bi-Weekly calls and throughout the campaign, we never faced any issues regarding missed deadlines as well.

What did you find most impressive or unique about this company?

I guess the most impressive part about them is their creative side. They also find these unique, out of the box quirks that really help them in our process.

Are there any areas for improvement or something they could have done differently?

I would suggest them if they can improve the turnaround time, it would make the process even faster.

BACKGROUND

Please describe your company and your position there.

My company is focused on giving career consultations and immigration services to aspiring students and citizens around the globe. I'm the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd.?

We hired iota for the project related to creating brand awareness on the internet, creating leads and prospects through backlinking and setting appointments through newsletter and community marketing,

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected iOTA through a screening test, and the thing that stood out most regarding these guys is their professionalism and straightforward approach.

Describe the project in detail and walk through the stages of the project.

The project was divided into multiple stages. These guys began with detailed market research, which I was pretty impressed with. Then they started with the lead generation and branding part, which ran for about 4-6 months. I got some pretty leads through the campaign. The project also included sending a weekly newsletter and community marketing.

How many resources from the vendor's team worked with you, and what were their positions?

A number of guys from iota were involved in the project. I'm not specifically aware of their positions, but yes, I can say that different marketers, designers, and even some back-end developers were included in the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results these guys showed were exceptional. Specifically, a group of students visited us which were redirected by these guys, and it turned out to be pretty profitable for us. I was greeted with weekly and monthly reports so that I could keep the track of their process.

How effective was the workflow between your team and theirs?

The communication part was really good, and I don't have much to complain about.

What did you find most impressive or unique about this company?

I guess the most unique thing about iota is that they tend to take a really straightforward yet creative approach in their process, which sets them apart from the companies I've worked with.

Are there any areas for improvement or something they could have done differently?

They can slightly improve in terms of providing quick results.

BACKGROUND

Please describe your company and your position there.

We are a VC/Growth Accelerator coy and invest in several start-up/ projects

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

We are launching a web app on crowdfunding platform Indiegogo. We hired IOTA to be our consultant/advisor for digital marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and shortlisted/spoke to a few. We "feel" that IOTA is the best of the options given the profile and professionalism

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The company systematically analysed our product positioning, and provided various advice on copies, landing site design etc. Most helpful is a series of engagement exercises with tech magazine, IG influencer and investors. We are seeing and encouraged by early success. Our product is currently being mentioned by a few tech coy and IG influencer/ investors are starting to notice our product.

How many resources from the vendor's team worked with you, and what were their positions?

We have a chief account manager; I believe he is supported by a team of his colleague

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As mentioned, currently - 3 tech mag has listed our product - 1 IG influencer has agreed to review/publicise our product. She is also giving some advice on UI/UX design

How effective was the workflow between your team and theirs?

We use Slack for communication and google sheet to keep track of project; generally the workflow is smooth

What did you find most impressive or unique about this company?

The main consultant Saurabh is proactive and diligent with his work. We are quite happy with the quality and volume, and the price we are being charged.

Are there any areas for improvement or something they could have done differently?

I think IOTA could improve on product positioning for our product. We have to internally repivot our own product positioning in the hope of getting more target customers.

BACKGROUND

Please describe your company and your position there.

We are a blockchain-focused media organization based in Hong Kong. We have a global team of journalists to cover the blockchain space in Asia and deliver the news to our global audience. My position in the company is a producer. I also handle social media production, but as I am a journalist-trained producer. Marketing is not my specialty.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd.?

What were your goals for this project?

We wanted to reach more readers with our content. As we are currently a startup, and we have a team of journalists; social media is not our specialty, and the team was helpful in providing consultations and advice on creative social media strategies.

SOLUTION

How did you select iOTA Infotech Pvt. Ltd.?

We selected the team over various candidates we have tried with and their transparency and diligence won our trust.

Describe the scope of their work in detail.

The team helped manage our social media channels and set up different channels that we did not have the internal bandwidth for. We were also given advice on different strategies to reach more readers and grow our audience base. The team also presented analytical insights to provide factual evidence on campaign progress and position. The team also helped us with our day-to-day tasks and optimization of our channels to better cater to our audience.

What was the team composition?

I work closely with one of the team members but I'm not so sure of the specific composition of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team is extremely helpful in helping us deliver content strategies as well as make recommendations on the growth of our social media channels. Our follower base has grown exponentially. The partnership gave us a good basepoint and framework on how our company should approach our social media strategies.

How effective was the workflow between your team and theirs?

The workflow has been seamless. The team is punctual in communications. We hold bi-weekly meetings.

What did you find most impressive about this company?

The team is creative and caters to the needs of a strict media company.

Are there any areas for improvement?

Would like to hold more meetings but we understand that this is a demanding request.

BACKGROUND

Please describe your company and your position there.

Its a IT company and I am working over there as a quality analyst and project manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd.?

iota did 2 protest for me: 1. For one of our clients and after its successs I choose them for my personal project. 2. I personally hired iota to build a website for my school that my parents own and the project was for its marketing

What were your goals for this project?

1). To build an engaging and user focused website 2). Marketing and generating leads locally for new admissions

SOLUTION

How did you select iOTA Infotech Pvt. Ltd.?

They were working for one of the in-house projects and seeing their potential I hired them for my personal project

Describe the project in detail.

We own a school with limited admission and we were in process of expansion. So we hired iota and they helped us with: - Creating new website - Building our reputation in our area and near by cities so that we can get more admissions - It was covid time and we got a great time to market ourself and iota was the one who took this as oppourinity and marketed our school. Though it took them some time and during the admission time of Jan and on going feb, we were able to get great jump in admissions and that we have not got in last 20 years

What was the team composition?

They had a versatile team and I am not really sure about the team structure, but I guess they had dedicated people for everything. I started my relationship with their CEO and later was handed over to their project manager, who has executed all the things really well

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our school is in business from last 20 years and this year, we were able to see a jump of direct 100 new admissions and got 400 admissions for first time and the number never crossed 220-300 admissions.

How effective was the workflow between your team and theirs?

I guess it was great and they looped me for everything. They saved a lot of my time and I was just meeting with them to discuss the results, road blocks and requirements.

What did you find most impressive about this company?

We love their transparency and their focus on a solution-based approach.

Are there any areas for improvement?

Well I guess there was nothing that I could sense.

BACKGROUND

Please describe your company and your position there.

I am the CEO of BN Health Enterprise, retail in health and wellness supplements and medical supplies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

My online store was redundant and needed a serious revamp. I developed it myself and it was missing some key integrations and had no recognition on line. The brand, the look and the feel did not inspire much confidence to customers. iOTA Infotech was hired to redesign the website to optimise e-commerce store to convert better.

SOLUTION

How did you select iOTA Infotech Pvt. Ltd. and what were the deciding factors?

I searched online for expertise and the company came in the top 10 on Upwork. My selection was based on their confidence to deliver, the reasonable cost, demonstrated knowledge and positive reviews from previous customers

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting after which website access was given to them to update. The started with the design concept and gave me mockup options to choose from. Although not completed yet, the following pages are in review, Home Page, About us, product pages and cart. This is just Phase 1 of the project. Phase 2 involves bank, mobile pay options and other integrations

How many people from the vendor's team worked with you, and what were their positions?

The key contact person was the project Manager. There was engagement with the marketing expert to who did products market research and proposed a marketing strategy and plan

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is still on going. But the site upgrade is at 50% I believe on the 4 pages to be developed. Content review and validation is in progress.

Describe their project management style, including communication tools and timelines.

Management style is quite participative. We engage through upwork platform, zoom meeting and emails. We hold zoom Meetings as and when required. The kick off meeting was over zoom and we have had 3 sessions overall. Twice weekly minimum, I get updates on progress

What did you find most impressive or unique about this company?

Since I'm not an IT specialist and I'm still new to e-commerce, the team patience discusses issues for me

Are there any areas for improvement or something they could have done differently?

none at the moment

BACKGROUND

Please describe your company and your position there.

I’m the the Sr Manager of a full-service business development concierge with an emphasis on business development advising/coaching and associated deliverables. We created the Fulcrum Peak Performance Model and guide our clients through that process for building and growing their business so they can change their lives and ultimately impact the world

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd., and what were your goals?

We needed an e-commerce solution for a client project. Move from dream up to start up through a multi-phase strategic launch for https://shop.alarmtransfer.com

SOLUTION

How did you select iOTA Infotech Pvt. Ltd. and what were the deciding factors?

we needed an outsourced team that could take on some of the smaller-scale projects. They seemed to understand my expectations, which wasn’t the case with companies that we’d tried in the past. I spoke with 3–4 companies, and they seemed able to deliver to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had four developers from iOTA Infotech and they built our solution using Ruby on Rails, which they helped determine. They also assisted with user stories and with scaling down the vision to an MVP [minimum viable product] that would allow us to add additional features as desired.

How many people from the vendor's team worked with you, and what were their positions?

we worked directly with one of their senior developers. There was also one gentleman overseeing the development. That team structure was by our request because we are a smaller company with a small budget.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a completed custom e-commerce app

Describe their project management style, including communication tools and timelines.

The communication was good but the scope was sacrificed near the end due to some development complications prior to launch. It was a mutual decision to reduce the scope.

What did you find most impressive or unique about this company?

They were always available. They are an amazing team to work with.

Are there any areas for improvement?

Their budget reporting could’ve been better throughout the process so that we could’ve made our scope decisions sooner rather than later. Overall, though, it all fell within budget.

BACKGROUND

Please describe your company and your position there.

CEO, CHOP CHOP Mobile - mobile salon and barbershop that delivers onsite beauty and grooming services

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iOTA Infotech Pvt. Ltd.?

Digital Marketing - seeking ways to gain more lead , keyword analysis, blog targeting, backlinking, community outreach, website and competitor analysis, influencer marketing.

What were your goals for this project?

Increase our visibility and online presence. Be recognized as a thought leader. Generate more leads.

SOLUTION

How did you select iOTA Infotech Pvt. Ltd.?

They were selected based on their reviews and the capabilities listed on Upwork.

Describe the scope of their work in detail.

1. Create an online revenue channel through affiliate marketing

Key Focus:

• Create, share, optimize blog content
• Educate through content marketing - naturally include product recommendations

2. Establish Credibility: Build rapport with our audience / Industry thought leader

Key Focus:

• Influencer Marketing
• Community Outreach

3. Increase traffic to www.chopchopmobile.com Key Focus:

• SEO
• Backlinking

4. Accountabilities: Focused Traction Channels Key Focus:

• Targeting Blogs to increase referral, search, organic traffic and authority
• Create a list of at minimum 30 target blogs and receive 10 features by 6.30.2020

5. Influencer Marketing: prospecting/follow-ups/negotiations to increase followers and engagement Keyword research (brand, competitor, long-tail, primary & secondary) Keyword mapping Meta tag (updates and creation) Image alt tag (updates and creation)

What was the team composition?

I worked primarily with ENAYAT (aka HARRY SINGH).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The following were completed:

• Increased webpage speed
• 70 new online profile listings
• 20 Quora responses (community building)
• 1 Insta swipe up Missing image Alt tags updated
• Competitor research backlinks
• 3 Guest Blogs published

How effective was the workflow between your team and theirs?

Very easy to track via Google Sheets and Upwork.

What did you find most impressive about this company?

Very thorough in their approach. I like that baselines were set and measured against. The level of organization, communication, transparency, and report back is refreshing.

Are there any areas for improvement?

Not based on the work we did.