Invesp

BACKGROUND

Introduce your business and what you do there.

We work in the apparel industry. Our company also operates e-commerce channels. I’m the VP of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

A large portion of our traffic is from mobile devices, but our mobile traffic wasn’t converting as well as desktop visitors.

SOLUTION

What was the scope of their involvement?

They analyzed our site to determine the areas where we were struggling to convert visitors. From there, they completed usability and conversion research as well as reached out to our users for insights on how we could improve the site. 

After investigating, they returned to us with a huge list of things that could be improved on the site. We also discussed the top issues that we were suffering from. They provided pathways to address our most critical problems.

Once we agreed on our direction for the site improvements, they designed a new layout for us. We offered rounds of feedback, and they made corrections. Ultimately, they split the traffic between our old site and the new design, so we could compare performance.  

As we roll out new designs and platforms together, we bring them on board to handle testing components of the projects. 

What is the team composition?

There were about 4–5 people on the project, including an account manager, one of the partners, a design specialist, and someone in charge of the development. Every once in a while, we bring in a resource with analytics skills. There are employees on their end that likely aren’t working full-time on this project, but they’ve been able to provide more resources when we need them. 

How did you come to work with Invesp?

They came as a referral through our CEO.

How much have you invested with them?

We started by spending $7,000 per month. We currently spend more than $15,000 per month.

What is the status of this engagement?

We’ve been working with them since October 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My mobile conversion rate is now higher than my desktop conversion rate. Their work has been absolutely wonderful. There were a few times where we had to push back on some of their ideas early into the relationship, but I completely trust them now. The results speak for themselves.  

How did Invesp perform from a project management standpoint?

They were highly responsive through our weekly meetings. At all times, they were available to us. Whenever we ask a question, they respond to us impressively quickly. Compared to other vendors we’ve worked with, they pay exceptionally close attention to detail. I don’t have to worry about any aspects of project management anymore.  

What did you find most impressive about them?

I’ve recommended them to several companies. When I recommend a company, I’m putting my reputation on the line. I don’t do that easily, but they’ve truly earned my recommendations. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

I’d recommend putting trust in their expertise. They come with a tactical, strategic vision. Give them a chance, and you’ll see for yourself.

BACKGROUND

Introduce your business and what you do there.

When I worked with Invesp, I was the VP of marketing and head of e-commerce for a home furnishings company that did online and offline retail.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

I absorbed a three-year website re-platform project and decided not to move it forward. We sought another e-commerce platform but also wanted to make changes. As the holiday season approached, we needed a partner to enhance the website too.

SOLUTION

What was the scope of their involvement?

During the holiday season, Invesp tested the e-commerce website and located opportunities to improve CRO efforts. After the season, they helped us to plan what we wanted long-term from the platform. It was about a one-year engagement, and about six months it was R&D related.

What is the team composition?

I worked with about three people from Invesp including a strategic lead and a project manager. I also worked with Khalid (CEO).

How did you come to work with Invesp?

A private equity firm that invested in our company introduced us to Invesp. We chose them because I enjoyed the strategic side of the organization. They also built their own platform that worked well for our use case.

How much have you invested with them?

We spent between $250,000–$500,000 on their services.

What is the status of this engagement?

We started the project in November 2018, and the engagement lasted one year. We basically went from a signed contract to launch in one week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

During Black Friday and Cyber Monday week, they provided significant uplift. Over the prior six months, we fell within 2% of our projections for our revenue goals. By implementing their technology, we boosted those projections by 17%. As it was the largest volume weekend of the year, we secured a 4x ROI within the engagement’s first week. I never saw returns like that before.

How did Invesp perform from a project management standpoint?

Khalid ensured that we had all the necessary resources on our side. Their strategic lead was fantastic and kept us on track. She also effectively delivered both positive and negative feedback to folks on my side.

What did you find most impressive about them?

I found their honesty to be their most impressive characteristic. They were honest about their services and what we should test to actually make a difference on our website.

Their team was also agile, pivoting on a dime when necessary. Their platform was not necessarily meant to do what we asked it to do, so they happily built those functions. It wasn’t about billable hours because they could use the features in the future.

Are there any areas they could improve?

No, they’re the only company that I would actually recommend to people.

Do you have any advice for potential customers?

Listen to the type of CRO that Invesp discusses. It’s not traditional CRO solutions. It involves the customer experience, and there’s no formula for that. They have to test their way to that solution. You’ll also have to give them feedback on what feels right to your brand.

BACKGROUND

Introduce your business and what you do there.

I was the head of R&D at Arabian Sinbad, a software house for developing language apps. Our apps help kids and foreigners learn second languages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted to have a very intuitive web application to teach foreign languages to children. We needed to make sure that all of the wireframes and the UX would be top-notch and based on the native research done in the field. 

We had a designer in-house who had worked on the first version of the UX. When I reviewed it, I saw that there was room for improvement; the application lacked a natural flow. Our designer had a good eye for design and did a good job adding colors and respecting our visual identity. However, he lacked the cutting-edge knowledge necessary to make the app user-friendly for children.

SOLUTION

What was the scope of their involvement?

Invesp focused on understanding our learning objectives for children, including the steps it takes to motivate them. In the beginning, they spent most of their time understanding how they could incorporate the UX and our gamification engine. 

Then, they delivered a document that detailed the pages they were going to work on. It was similar to what we had before, and we approved it. They worked with the in-house team on delivering the wireframes.

What is the team composition?

I communicated with one person who spoke to our CTO to get requirements and make sure she understood everything. There was also a UX designer.

How did you come to work with Invesp?

I had previously seen some of their blogs and articles. I reached out to them, and we agreed upon giving them a project to create the wireframes and the whole UX for our product. 

We picked them because they were in Istanbul at that time. The proximity was good. They were somebody I could actually meet in-person if needed. Their price was very good, too.

How much have you invested with them?

It was project-based, with only one payment of $5,000.

What is the status of this engagement?

We worked together from October–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The wireframes were really good. We were a bit surprised because they were practically in a UI mode; all we really had to do was add the products that we developed so it would go better with our visual identity.

Invesp was very efficient. They didn’t agree on every suggestion I made; instead, they challenged us in a good way. I didn’t understand the philosophy behind some of my ideas, and they made me think twice about things. There was a good knowledge transfer during the engagement. We got good results because of that.

We were very satisfied with the final product. It was a good ROI because the project happened quickly. We needed to finish the project urgently, and they met the deadlines.

How did Invesp perform from a project management standpoint?

Our project was linear. There wasn’t the complexity of day-to-day tasks that they had to deliver to us. We only needed calls to make sure they understood everything and that we understood what they were working on. There was back-and-forth; we gave them some feedback, and they got back to us.

What did you find most impressive about them?

We worked with the founders directly. What I really liked was their punctuality and professionalism in terms of communication. Everything was very clear. We didn’t have to go over certain points we’d already agreed upon; instead, we only had to speak about it once, and it was done.

Are there any areas they could improve?

There was a bit of a delay.

Do you have any advice for potential customers?

Work with the founders. You’ll get the most out of it.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product strategy for eBay Turkey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We needed customer behavior research done as well as some conversion optimization.

SOLUTION

What was the scope of their involvement?

They helped us understand the complexity of the market and to define our marketing strategy based on customer behavior. They ran user research, analyzed inputs, and presented the findings to us. 

From there, they designed a product page collaboratively with us. They created it so prices from the various sellers show and made it simple for users to shop. The team ran the test period, finding alternatives to improve the page. On this platform, they also did some optimization work. 

What is the team composition?

There was a project manager, designer, and data scientist.

How did you come to work with Invesp?

We presented our customer journey to them and listened to their business ideas. We were impressed and decided to partner with them.

How much have you invested with them?

We spent $50,000.

What is the status of this engagement?

We worked together from July 2017 – March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with them, we didn’t have a single product page, and it was difficult for a user to navigate and to catch their attention. The results were successful in a short time after the page went live. Our conversion rate increased, our bounce-rate decreased, and we’ve seen an increase in returning visitors.

How did Invesp perform from a project management standpoint?

They were easy to work with. When we were backlogged and missed a deadline, they were patient. 

What did you find most impressive about them?

Their team was easygoing, ambitious, and professional — they motivated us throughout the project.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

There may be a language barrier sometimes.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a search marketing agency. I manage paid search for mid-larger sized companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

I leverage their services to maximize conversion rates for my clients.

SOLUTION

What was the scope of their involvement?

In one instance, I was working with a company that sold calendars. We had an e-commerce business and had a relatively small window every year to maximize sales. People don’t buy 2020 calendars in July. We did a stint of testing with Invesp for the summer, to make sure our sales process was working. They run through data collection, really understand the web traffic fully in order to make a recommendation. The team would provide several variants for testing, and we’d run the test through their software and we’d be able to see our own data in real-time, which was nice.

In another case, I was working with a telecommunications company that sold television services. We needed to maximize customer action, in terms of getting more people to pick up a phone and order their services since online orders weren’t an option. Similarly, to the last case, the process involved research to improve the conversion rate.

What is the team composition?

I worked with Khalid (CEO), Ayat (Co-founder), and one other dev person.

How did you come to work with Invesp?

I actually was looking for books on conversion rate optimization (CRO) , and I bought Khalid’s book. It was a great read. After talking to several companies that specialized CRO and performing research, I decided to work with Invesp.

What is the status of this engagement?

We’ve started working together in July 2010, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In general, the first month with any new business relationship is about feeling each other out. They’re pretty good at recognizing some easy wins. In almost every case, they’ll immediately identify a significant win. One was actually a seven-figure win, which increased revenue by over $1 million in one year. Not everything they test always wins, but they’re very consistent across the board.

I like Khalid, and he’s great to work with. I’ve known him and seen his company remain successful over the years, which is a real testament to their personal touch. If I ever have a problem with something, I’ll just calk Khalid, and he’s very responsive.

How did Invesp perform from a project management standpoint?

If I ever have a problem with something, I’ll just calk Khalid, and he’s very responsive; that’s all I care about. He makes sure everything works and the team is always there when we need something.

What did you find most impressive about them?

There are a lot of CRO companies out there with varying degrees of success. They’re not some startup, they’ve been doing this successfully for over a decade, which is why I continue to work with them.

Are there any areas they could improve?

The time zone difference used to be an issue when we first started working together, but it’s not an issue anymore. I’ve never had any problems with their service or any of their integrations. They do their weekly calls on time and are always there.

Do you have any advice for potential customers?

It’s important to understand that a fresh pair of eyes on a website is crucial. Don’t be dismissive of their ideas because you think you know better. Embrace the tests, be humble, and you’ll be pleasantly surprised.

BACKGROUND

Introduce your business and what you do there.

I’m the director of innovation at an SEO consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We’re not experts at conversion optimization, so we needed outside expertise in getting people to respond to CTAs and managing a conversion funnel.

SOLUTION

What was the scope of their involvement?

They consult with us, but they also do creative, such as copy, landing page design, market research polls, and training on conducting market research. They have a framework they use called “Jobs-to-be-Done”. The team walked us through it, and we met with three of our recent clients where we had 45-minute interviews. They ran the meetings with us and they were able to draw out why they signed up with us, what caused them to commit to our agency instead of other options. The team was able to assess which keywords resonated and it’s been very eye-opening.

What is the team composition?

We have work with three people on our status calls, but there are several more staffed against the creative elements. Khalid (CEO) is our main point of contact.

How did you come to work with Invesp?

We met them at an industry conference, and we just hit it off.

How much have you invested with them?

We spend  $10,000 per month.

What is the status of this engagement?

We started working together in April 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s obvious that the plans they implement will be better than anything else we’ve done so far. The knowledge transfer and the expertise we’ve already gained have been great.

How did Invesp perform from a project management standpoint?

Khalid is great at managing our needs as a client and we have weekly calls. He’s extremely personable, makes us feel at ease. I actually missed our first meeting by accident, and he was very understanding and more than willing to accommodate my schedule to meet again. The project has been smooth sailing from there.

What did you find most impressive about them?

They have high-level professionalism, and that’s reflected in the product suite they offer clients. It’s very polished and shows that they’re an organized business from top to bottom. I’m truly impressed they can do conversion-optimization consulting in addition to offering that high-quality suite of software tools. Overall, the team is proactive, energetic, creative, and effective.

Are there any areas they could improve?

No, so far I have no complaints.

Do you have any advice for potential customers?

No, they’re very organized and will lead the project well. You won’t have to do too much to thrive with them.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of marketing and analytics for Soft Surroundings. We’re a women’s apparel company that also sells home goods.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Invesp?

We started as a catalog company where the primary driver of business was mailing out catalogs and receiving orders via phone. We had a website, but it wasn’t our major driver of sales. We knew that there was room to grow our website and optimize it for usability.

SOLUTION

What was the scope of their involvement?

They started out by doing a number of customer interviews to see how customers were using the site and their idea of the brand. They also did heat mapping of the website to see where pain points were. This helped layout a road map for what we needed to do. 

Their work was end-to-end, so after the research phase was complete, they did development, creative, and testing. We provided strict brand guidelines for the design of the website and approved updates as they went along. 

We’re currently working on additional tests to gauge what customers want. We’re setting up a test for putting a digital copy of our catalog online. They’re helping make a more seamless omnichannel experience between the catalog and digital offerings. 

What is the team composition?

We work primarily with two team members on a daily basis. We have a team lead that acts as the main liaison who takes care of road mapping and testing. We also have a development lead who takes care of the more technical aspects of the project and sends us our analytics reports. 

How did you come to work with Invesp?

We received a referral from an employee at the private equity firm that’s one of our owners. They had worked with them previously and had a positive experience. 

They did a quick audit of our site, and we were impressed with their work, so we decided to move forward.  

How much have you invested in them?

We’ve invested about $170,000 so far. 

What is the status of this engagement?

We started working with them in September 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 42% increase in conversion rate on desktop and a 35% increase on mobile since Q4 2019. 

We have a widget on the website where we get user feedback. Since we started working with Invesp, the number of complaints we’ve gotten about the website has decreased significantly.  

How did Invesp perform from a project management standpoint?

They’re incredibly responsive and keep us informed on where they’re at in the process. It’s very transparent. We use Slack for day-to-day communication, and we use Trello to track projects. We have several boards that designate where a task is in terms of progression. We can also add ideas that we have on Trello. 

What did you find most impressive about them?

They’re great with organization, communication, and responsiveness. Whenever I ask a question, I hear back from them in a matter of minutes. The relationship has been great, and I’m looking forward to continuing our work together. 

Are there any areas they could improve?

I don’t think so. As a relatively new business, they’re still adapting to new tools and methods. At the moment though, they’re very comfortable with their system. 

Do you have any advice for potential customers? 

Be very forthright with what you think your brand is. That way, they can see if there is a disconnect between what you think your brand is and what your customers think your brand is. 

BACKGROUND

Please describe your company and position.

I am the CEO of Printfresh

Describe what your company does in a single sentence.

Luxury lifestyle brand focused on women's sleepwear and apparel. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Invesp to accomplish?

• Increase conversion rate
• Iterate existing winning approaches
• New ideas to present category expansion

SOLUTION

How did you find Invesp?

Referral

Why did you select Invesp over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Invesp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Continuous conversion rate optimization via ideation, implementation, testing snd analysis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate has continued to be strong as the traffic increased on our site. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have regular (weekly) meetings to review work and keep things moving forward. 

What was your primary form of communication with Invesp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their thoughtful approach to testing is excellent. 

Are there any areas for improvement or something Invesp could have done differently?

They're very strong. Wish sometimes things moved faster but it's us who slow them down frequently by reworking things till we are happy with them and sometimes change our minds once the implementation is complete. 

BACKGROUND

Please describe your company and your position there.

A bags and accessories brand. I'm the COO/Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Invesp, and what were your goals?

We hired Invesp to help with Conversion Rate Optimization - to improve features and UX throughout our site to ultimately increase conversion and revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Came via a referral. We decided on process, belief in ability, cost.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Bi-weekly meetings, ongoing tests - often multiple at a time, and continuous design and development of new features.

How many people from the vendor's team worked with you, and what were their positions?

A few key contacts including Ayat (Co-founder) and Isabela (project lead). Many other members of the team join calls, including design/dev.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

3 months in to our engagement - $87K revenue impact from the test/changes that have been made.

Describe their project management style, including communication tools and timeliness.

Trello, Figma, Slack, Google Docs. Very organized, weekly written email updates and bi-weekly zoom updates.

What did you find most impressive or unique about this company?

They've been very organized from top to bottom, great communication, easy to work with - and producing results

Are there any areas for improvement or something they could have done differently?

There have been a handful of cases where work wasn't thoroughly QA'd before being handed off. I would also like to see more frequent impact reports.