Infront Webworks

BACKGROUND

Introduce your business and what you do there.

We do something rather unique: we refurbish hot tubs, but we are pretty picky about the brands we refurbish such as energy efficient brands and the best made hot tubs. We make them new again. We start from scratch; there’s no blueprint for what we do, we just do it. A big part of why we are successful is because of Infront Webworks and what they have done for us.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks?

The first challenge was that we needed to be put on the map. Our location is not a retail location, it’s more of an industrial location, and we needed to create a web presence. We knew we wanted to do it with somebody who understood what we were trying to accomplish, and Infront got it. The way the website was designed and marketed put us on the map immediately.

SOLUTION

What was the scope of their involvement?

We described what we wanted with clear pictures, but they designed it for us. Every time I had designed something, I would always want to tweak things, but this time I didn’t want to. I didn’t need my ego involved. These guys did a good job, and it has been a good relationship from the beginning since they built our website until the present day.

All we had was an idea, and they helped us create something out of that idea that brought people through the door to a location that is not easily accessible. All of a sudden, we’ve got a thriving business out of it, and they are a big part of it. I told them I had no desire to do anything on the internet myself, so they do the marketing and watch our numbers, and they are increasing consistently. I’m a happy guy.

How did you come to work with Infront Webworks?

It was pretty logical. We searched online for web design, and they came in first in paid ads and in organic ads, so we said, “That’s where we want to be! They got there, and they are in that business. What do we need to do to be there for our business?”

How much have you invested with Infront Webworks?

Roughly $3,000 a month over the past year.

What is the status of this engagement?

We first connected over 5 years ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Everything that we bring in has something to do with what Infront Webworks did for us. Being in a non-retail location where we don’t even have vehicle traffic going by, they absolutely put us on the map with the design and the marketing.

What we do is very unusual, but we felt there was a demand. Infront helped inform a lot of people on what we are doing, and it really worked out. They have been extremely positive and integral to our success. They are not killing us cost-wise, as they fit our budget easily. To take a startup and have it doing well 5 years later is remarkable.

How did Infront Webworks perform from a project management standpoint?

They have been good.

What did you find most impressive about Infront Webworks?

They got people walking through our door. A lot of times, they come in already sold and want to do business with us because of the way we’ve been marketed. As a business owner, you ask people coming through the door how they heard about us, and they say they saw our website. We realized that this is working, and Infront continues to make it work. That’s what’s impressive: they keep bringing in the people.

Are there any areas Infront Webworks could improve?

They need to let their clients know if their main contact person is no longer working on the project or has left their company.

What tips or recommendations could you share that might increase the likelihood of success with Infront Webworks?

Let them do what they do; they know what they are doing. Don’t be hyper critical with them, and you will have a successful website and experience. Let them have free reign, and they will absolutely be successful. I have total confidence in them; it’s a pleasure to recognize a successful business and business plan and talk about it. I like things that you don’t have to manipulate or work hard on. If it works, let it go, and that’s our relationship with them.

BACKGROUND

Could you briefly describe your organization?

We’re a research organization. We work with datasets like Medicare claims files that include about a billion individual claims. An integral part of my business in terms of online capacity is to search through all of these claims and convert the data into formatted reports for clients.

What is your position?

I’m the owner and founder.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you began the relationship with Infront Webworks?

We needed an adept technology partner to help us upload 50 separate databases that in total account for more than a billion records. We needed those databases integrated together and interoperable so that way users could search and download the information they needed. Based on reporting formats we generate, the platform queries all of these databases and creates two outputs for the user. One output is an Excel spreadsheet with the detailed numbers and the second is a graphics file that can be accessed with PowerPoint for slide presentations. It was a very complex project in terms of the database management, and then allowing users to log in, run their own reports based on whatever year they want, or whatever report format they choose. The platform does this in a matter of seconds. It’s a very intuitive and user-friendly tool, but behind the scenes, it’s a very complicated project.

SOLUTION

Could you describe the scope of this project? For instance, did it involve custom visual design, backend development, training, and support?

They developed a custom login process for the interface. That was straightforward in comparison to the rest of the work. Most of their work was custom scripting, data preparation and migration, compatibility and performance testing, and information architecture.

How did you select Infront Webworks as your solution partner for this endeavor?

I’ve been working with Infront for almost 12 years now, across five different organizations that I’ve either worked for or founded. I knew they have the capabilities to deliver what I needed.  

Could you provide a sense of the size of this project in monetary terms? 

At this point, we’ve spent between $80,000 and $100,000 with them. That cost reflects about a year and a half of work.

Does the project remain ongoing?

Yes. The project has been broken up into separate phases. The first phase was getting it up and running, developing report formats, developing the outputs based on about 50,000 records. In phase two, we restructured the databases and incorporated about a billion records. We’ve completed four distinct phases at this point, and we have two more to go.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

I have shared this with individual hospice CEOs around the country as well as state hospice organizations, national hospice organizations, Medicare’s technical advisory group, and congressional members, and it has been incredibly well received. According to Medicare, they have about 20,000 different users that access Medicare claims files, and this is the only online product they’ve ever seen like this. It’s really a unique tool that can help the individual hospice provider understand the market, understand their competition, and create strategic plans to increase access to and utilization of hospice services. Up through national public policy, it informs the Medicare hospice group on hospice reimbursement alternatives and identifies fraud and abuse.  

When working with Infront Webworks, is there anything you’d consider special or unique about their approach or development methodology that distinguishes them from other vendors you’ve used?

Four or five months ago, it was right before the completion of this fourth phase, I had three other website companies from around the country review the product and give me comments on how well it’s organized, the structure of it, the utility, the usability, time frames and costs associated with this project. All three of these competitors said that Infront has done a fantastic job, that it was unlikely to find a better vendor for the site. It verified for me that the work Infront was delivering was highly competitive. Infront has been successful in taking on this difficult project. As a relatively small company, they’ve been doing fantastic work, and it’s not isolated to this particular project, either. They've delivered consistently high-quality work during the course of our 12-year partnership.

In retrospect, are there areas you think they could improve upon as a service provider, or are there things you’d do differently as the client before initiating a project of this nature?

No. I think we’ve had some complications and some timeline issues through the years, but they’ve been able to reconcile the situation. They’re very accommodating as a vendor. They’re also very reliable communicators, which isn’t always the case with developers.

BACKGROUND

Could you briefly describe your organization?

I work for a staffing agency that provides clerical and administrative personnel to the medical, real estate, hospitality, lighting, food services, and construction industries. We’re headquartered in Colorado Springs, [Colo.,] with offices in Kansas City and Wichita, Kan., and a recently opened one in Denver.

What is your position?

I’m one of the managing partners.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you initiated the relationship with Infront Webworks?

We purchased this company on January 1, 2011. Its former owners were not very technologically oriented at all. Infront began designing our website even before we finalized the deal to buy the company. If the deal had fallen apart at the table, we would have had a very nice website, but without a company to attach it to. In that sense, it was kind of a risk. The point was that we knew we needed a brand new website if we were to take command of the company and hit the ground running.

SOLUTION

How did you select Infront Webworks as your solution partner for this endeavor?

I’m the former publisher of the Colorado Springs Business Journal, and my other partner is the former CEO of the chamber of commerce, so we know a lot of people in the area, Infront included.

Could you describe the scope of the project?

They pretty much took care of everything, soup to nuts, and helped train us so we could work on our site. As we expanded, they helped us immensely in making our customers able to place orders through our website. That’s required a lot of custom development on the backend and integration with third-party e-commerce systems. Along with that comes interoperability with our databases, so users can locate and download the information they need before making any kind of purchase. Infront helped us make that process seamless. They’ve also helped us identify viable hosting services for our site and email. 

Can you provide a sense of the size of this initiative in monetary terms?

When we built the website, it was in the $10,000 to $15,000 range. Now, we use them for SEO [search engine optimization], email, and pay-per-click marketing initiatives. Those services are within the $25,000 to $35,000 range.

When did your new site go live?

It was only a few days after we successfully purchased the company, which was on January 1, 2011.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

Yes, our page views have been increasing quite steadily. Our SEO results and web traffic has always been good. We’ve also been very impressed with the quality of the design work they delivered.

When working with Infront Webworks, is there anything you’d consider unique or special about their approach or development methodology that distinguishes them from other vendors you’ve worked with?

They’re just really smart, ethical folks. They had us on automatic payment, and we can’t track that on our owners’ credit cards for [profit and loss], and they adjusted so that we would be getting an invoice every month. They’ve been very flexible to work with. I haven't worked with a lot of different vendors, but I can say with confidence that these guys know what they're doing and know how interact with clients. 

In retrospect, are there areas you think they could improve upon as a service provider, or are there things you’d do differently as the client before initiating a project of this nature?

We started working with the original owners, and then the company was sold, so there was some turnover as their new management team got integrated. It took a few weeks to get into a good workflow with their new internal organization and process. After that, everything went very well.

BACKGROUND

Please describe your company and your position there.

I'm the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks, and what were your goals?

We needed a new website and to be found online.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for different companies to do the website, and we decided to go with Infront Webworks because of their affordable pricing and their good reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed a new website that looked modern and that we could easily edit ourselves. We needed the ability to make changes regularly and we wanted to be competitive in our market.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Phillip and Taylor the web developers and Taylor taught us how to use and edit the website. and Stephanie is the SEO manager and she helped us to rank our site and taught us how to do SEO on our new pages.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They did an exceptional job designing our website exactly as we requested. They provided an extensive 2-hour training session for us. Taylor created a tutorial to help us manage our website. Then Stephanie helped us pop up through the rankings. Definitely a five-star company!

Describe their project management style, including communication tools and timeliness.

They got the website done quickly and on time. They were excellent communicators!

What did you find most impressive or unique about this company?

The training they provided to us.

Are there any areas for improvement or something they could have done differently?

No, we love these guys!

BACKGROUND

Please describe your company and your position there.

Auto glass company who specializes in windshield replacement, repair and any glass surfaces for your car. I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks, and what were your goals?

Search Engine Optimization

SOLUTION

How did you select Infront Webworks and what were the deciding factors?

Met one of the employees while doing a job for him and he mentioned the service. I was with another company at the time and unhappy with the service. Infront Sounded like a good match.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Starting with website that needed redesigned for more effective SEO placement we started there. From there we began on page and off page SEO to help grow our keywords in the right direction. Campaign is still ongoing.

How many people from the vendor's team worked with you, and what were their positions?

Senior SEO Specialist who was my main point of contact and worked with me on strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Many keywords have moved up in the search rankings on Google. More phone calls.

Describe their project management style, including communication tools and timelines.

Way more effective than the last company I used. Mike was responsive and explain well.

What did you find most impressive or unique about this company?

The fast improvements in results in a short time are really impressive.

Are there any areas for improvement or something they could have done differently?

Nothing so far. Seems to be working well.

BACKGROUND

Please describe your company and your position there.

Real Estate Office / Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

Website and ranking

What were your goals for this project?

For our offices to have a higher ranking and better visibility online.

SOLUTION

How did you select Infront Webworks?

Search on the web and the team was very informative in our first meeting.

Describe the scope of their work in detail.

We went from being very low in real estate ranking and only one or two of our offices even showing on Google. We have moved up considerably in the Real Estate Wyoming rankings and now all four of our offices are able to be found easily.

What was the team composition?

Rishard has been our team leader and we have used Philip for designing brochures. Both have gone out of their way to help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our offices are now visible on the web, our ranking is much higher and the team is currently working on new website problems.

How effective was the workflow between your team and theirs?

Their workflow is very effective and the team is extremely helpful.

What did you find most impressive about this company?

Instant reply to emails and always available to answer questions.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the owner of Moxie Tonic Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront to run SEO services for three websites and utilized them for google ads for two of our clients.

What were your goals for this project?

Increase traffic to customer websites and drive sales to their products.

SOLUTION

How did you select Infront Webworks?

Introduced to our company however we interviewed a lot of other SEO companies and thought that Infront was the best fit and was at the best price point.

Describe the scope of their work in detail.

Been mostly SEO Strategies to optimize content, increase ROI & traffic for multiple sites

What was the team composition?

Had multiple Senior SEO Managers working on the sites Kevin was our main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen organic search results traffic increase. We are seeing traffic coming from our blog posts and other pages not just our home page. We have grown email list to 4000. We have increased revenue.

How effective was the workflow between your team and theirs?

The workflow between our teams has been great, really responsive, and we can count on Infront to provide transparent feedback. Great marketing reports at the end of the month.

What did you find most impressive about this company?

Their level of expertise, responsiveness, & results are most impressive.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

Angels & Outlaws Bail Bonds is a bail bonds currently serving southern colorado, but looking to expand to provide coverage all thru Colorado. Tristen Trego is the owner of A&O BB.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

Hired them to manage and promote our website.

What were your goals for this project?

Page #1 in Colorado Springs is our #1 goal, then will expand to other markets

SOLUTION

How did you select this vendor?

Reviews online drove me to call, my calls with the staff is what made my decision to hire them.

Describe the scope of their work in detail.

Continually expanding and optimizing our website to drive phone calls to our business.

What was the team composition?

Salesperson and Sr. SEO Specialist as main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pulling up on some keywords on page 1 and consistently on page 2. our phone calls and the number of daily prospects have increased by about 50%

How effective was the workflow between your team and theirs?

Rishard and i communicate freely whenever i have a question. he always participates in calls with our team, he is very easy to work with...makes my lack of knowledge in seo not be a problem and helps me understand

What did you find most impressive about this company?

They're easy to communicate with, i can email rishard any time and he responds right away

Are there any areas for improvement?

Maybe a project plan, an idea of what things are being done each week.

BACKGROUND

Please describe your company and your position there.

Infront Webworks is very professional and knowledgeable about SEO and has the resources to provide more than adequate products and services to maximize our performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

Hired them for re-design google my business.

What were your goals for this project?

Maximize business

SOLUTION

How did you select this vendor?

Local vendor great reviews.

Describe the project in detail.

Marketing ideas and solutions that provide additional visibility on the internet.

What was the team composition?

I had a senior SEO specialist who is the main contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ongoing.

How effective was the workflow between your team and theirs?

Free coffee when I am at their office.

What did you find most impressive about this company?

They are very friendly and professional.

Are there any areas for improvement?

Not at the moment.