IMPRESSIONS - Digital Marketing

BACKGROUND

Please describe your company and your position there.

Mahmoudia Motors is the official and exclusive dealer for Jaguar and Land Rover Vehicles in Jordan and I’m currently managing the Marketing and CRM department there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IMPRESSIONS - Digital Marketing?

Video production

What were your goals for this project?

Our main goal was to create something different to celebrate IWD in Jordan

SOLUTION

How did you select this vendor?

We were approached by Impressions

Describe the video(s) and the process in detail.

The video was basically to celebrate International Women’s day in Jordan, the video focused on all roles carried out by female staff members in JLR Jordan and at the same time the video did promote on of Jaguar’s most recent car additions ; The All Electric I-Pace. The video was simple and yet conveyed a very strong message about women empowerment

What was your vendors' project management or feedback process?

Very impressed with the level of production done in one day shooting only.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final video which we shared on our social media channels had 39K views in 2 hours only and the organic reach was 25,000

How effective was the workflow between your team and theirs?

Very smooth, the team was very collaborative and they tried as much as possible to understand JLR’s team needs and vision to creat the final product

What did you find most impressive about this company?

Passion is what brought Mahmoudia Motors and Impressions together for the video production project in the first place. The team is extremely passionate which encourages us as JLR Jordan to work with them

Are there any areas for improvement?

We have only worked on one project and went very smoothly , depending on this one experience only we don’t see an areas for improvement .

BACKGROUND

Introduce your business and what you do there.

I’m the executive producer at Noon Films Limited, a film agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IMPRESSIONS - Digital Marketing?

We made an investigative documentary film about a plane crash in New York in 1999. In it, we revealed never-before-seen information; we needed social media marketing to reach as many people as possible.

SOLUTION

What was the scope of their involvement?

They conducted all of our promotional efforts for the film. After we approached them, they asked to come and visit us, and when they came in, we briefed them on our documentary and company. We then had a brainstorming session, where we came up with a campaign strategy.

They then launched the campaign to promote our film. Having looked into the documentary themselves, they designed promotional content for outlets like Facebook, Twitter, and Instagram.

Writing copy that’s legible and relevant to young people, their team delivered many Facebook and Instagram posts. In addition, they designed videos and even released a newsletter to those who expressed interest. IMPRESSIONS also handled paid advertisements.

While their work has wrapped up, we’re hoping to hire them for the promotional efforts behind all of our future films.

What is the team composition?

Their team consisted of designers, copywriters, and an overseeing manager.

How did you come to work with IMPRESSIONS - Digital Marketing?

We’d been searching for companies based in the Middle East who would take up this project. Our colleagues and friends recommended them for their acumen in marketing, and especially in reaching younger audiences.

How much have you invested with them?

We’ve spent somewhere between $5,000–$10,000.

What is the status of this engagement?

We worked together from March–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been one of the best companies we’ve ever worked with. The campaign was extremely successful as our film received great media exposure. The click-through rates for our website have been very impressive, and the documentary has also gained many YouTube views. We were largely satisfied with their work; IMPRESSIONS truly knows how to reach audiences.

How did IMPRESSIONS - Digital Marketing perform from a project management standpoint?

We heavily utilized Skype as our main communication tool, but we also frequently met in person. They were great to work with.

What did you find most impressive about them?

Their sensitivity to the region and its cultural mentality is quite impressive. They understand the people and their regional ordinances; in light of that, they cater their promotional efforts to their particular audience. Their expertise and flexibility lead their campaigns to be very successful.

Are there any areas they could improve?

No, there’s nothing they could improve.

Do you have any advice for potential customers?

A lot of companies try to work in the Middle East but are oblivious to the cultural subtleties that are specific to the region. IMPRESSIONS understands both the East and the West and conjoins the two to create an effective marketing campaign.

BACKGROUND

Please describe your company and your position there.

Internet Service Provider (ISP). Services provided via fiber optics technology. Chief Executive Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IMPRESSIONS - Digital Marketing, and what were your goals?

Increase and enhance social media presence and awareness. Create a visual brand identity using various social media platforms. Increase brand penetration and top of mind. Distinguish brand from competitors and focus on its strengths. Leads generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was one of many that made a pitch to our company. We were impressed with their commitment and creativity.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The vendor was instrumental in meeting our needs for brand revamping and enhancement creating superb results and leads generation. The process is ongoing and being tweaked continuously to achieve better and better results.

How many resources from the vendor's team worked with you, and what were their positions?

4-5 resources including Managing Director, Account Manager, and Creative Designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

30%-35% increase in leads generation Creation of a unique brand identity setting us apart from the competition

How effective was the workflow between your team and theirs?

They are extremely effective, they are a natural extension of our marketing team.

What did you find most impressive or unique about this company?

How immersive they are. I depth understanding of our brand objectives and business needs.

Are there any areas for improvement or something they could have done differently?

More competitive analysis

UPDATED REVIEW

This review was published on January 22, 2020

Social Media Manager, DAMAMAX

Telecommunications

51-200 Employees

Amman, Jordan

Amman, Jordan (14439)

$10,000 to $49,999

May 2019 - Ongoing

Project summary

The team at IMPRESSIONS - Digital Marketing provided social media and marketing services for a fiber internet and telecommunications provider. 

Feedback summary

Leads increased due to IMPRESSIONS - Digital Marketing's top-notch services. Their effective workflow complemented their professional management style. They're dedicated to their clients' needs and wants. 

BACKGROUND

Please describe your company and your position there.

DAMAMAX is a fiber internet provider in Jordan. I work as a marketing and customer care manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IMPRESSIONS - Digital Marketing?

Social media and digital marketing services

What were your goals for this project?

Generate more leads for individuals and businesses

SOLUTION

How did you select this vendor?

They worked on a project for us and generated great results.

Describe the scope of their work in detail.

Social media and digital marketing services, including strategy, management and paid ads.

What was the team composition?

Moderators community management and strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Achieving the monthly KPI's in terms of numbers and leads

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Their involvement and devoted time and energy are going out of the way to ensure that we receive the best service.

Are there any areas for improvement?

not that I can think of

Star Ratings

Overall rating: 5

It is wonderful to deal with your esteemed company, and we look forward to your great support to continue in the future

Quality: 5

high-quality

Cost: 5

fair

Schedule: 5

excellent

Willing to refer: 5

very likey

BACKGROUND

Please describe your company and your position there.

I am the General Manager of a design and motion graphics company based in Amman and London. Company Name is SeaMantis www.seamantis-creatives.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IMPRESSIONS - Digital Marketing, and what were your goals?

We were a startup that was looking for a professional agency to help us select a name and do the branding for our business, then IMPRESSIONS team jumped in and provided us with a 360 strategy for naming, branding and naming our agency. We are greatly thankful for the results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We dealt with different companies before impressions and they got us nowhere. With IMPRESSIONS, the process was very smooth and effective.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. Orientation Workshop
2. Suggested names and rationale for the company names
3. Name selection
4. Logo design
5. Brand building
6. Digital Marketing

How many resources from the vendor's team worked with you, and what were their positions?

3 resources:

1. Rania: managing director
2. Nour : project manager
3. Kamel: Art Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The branding resulted positive feedback from all our clients

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive or unique about this company?

They are a one stop shop for all marketing and digital marketing needs

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Co-founder / General Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IMPRESSIONS - Digital Marketing?

For all kind of projects

What were your goals for this project?

We're reaching our goals with Impression

SOLUTION

How did you select this vendor?

I like it

Describe the video(s) and the process in detail.

Later on I will

What was your vendors' project management or feedback process?

Perfect

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yea later on

How effective was the workflow between your team and theirs?

Perfect

What did you find most impressive about this company?

They are so creative, always on time, and think out of the box

Are there any areas for improvement?

Yea a lot