Joint Flagship Program Development for Nonprofit
- Web Development
- Confidential
- Feb. 2017 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"ImageX is closely aligned with our mission, produces great quality, and is an outstanding partner."
- Other industries
- Minneapolis, Minnesota
- 1,001-5,000 Employees
- Phone Interview
- Verified
ImageX is collaboratively building an open digital platform for individual website creation by major nonprofit locations, streamlining development to reduce costs and promote cohesion throughout the network.
The collaborative solution attracted positive engagement from multiple stakeholders, many of which launched their own sites using the new stack. ImageX’s impressive coding, transparent communication, and willingness to work in tandem with other agencies strengthen the relationship.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I am the associate vice president of digital products and innovation for a large nonprofit entity in North America. We’re part of a loosely federated organization that’s driven from the bottom up; we have over 800 locations across the United States, and each is independently owned and operated. Our network includes 900 different websites. I answer to the SVP of all of digital items, who answers to the chief experience officer.
My job is split between working on projects specifically for the Twin Cities market as well as working on this new distributed initiative. I’m responsible for leveraging digital resources and making enhancements to serve our audience in the best way.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with ImageX?
As an internationally recognized nonprofit, we can’t operate with the strength of a cohesive unit to capitalize on our 2,200 fitness facilities and 20 million gym members in the United States. We’re spending a lot of money on duplicating digital efforts 800 times over. This means we have less money to invest in what’s core to our mission, which is fostering Youth Development, Healthy Living, and Social Responsibility.
It is essential that we invest our capital in a way that fostered collaboration across our network to bring down costs. We wanted to drive a philosophy of sharing and open collaboration.
SOLUTION
What was the scope of their involvement?
They’re helping us build a solution. ImageX is one of the lead agencies on our collaboration platform. ImageX has been our thought partner in creating a system of choice with different technology providers.
ImageX is closely aligned with our mission, produces great quality, and is a fantastic partner. They recognize that we’re a nonprofit. They know we don’t always have robust technology teams and we often need a lot of help. Nonprofits can have half of the available budget and twice the needs of a for-profit organization.
ImageX’s role mainly involves our distribution in Drupal, which allows any of our locations to get an enterprise-grade, fully responsive, mobile-optimized website within a few minutes through just a few clicks. They’ve helped us to determine a long-term approach from a strategy perspective in tandem with a few other agencies.
ImageX also provided code for our open collaboration specifically. We launched the distribution publically in January 2017, and then we worked with ImageX to develop specific code for social media integration and search engine optimization (SEO). They built some innovative integrations with Google Analytics and Google Tag Manager that make it very easy for a content admin who may not have any technical expertise to get started with Google Analytics, allowing them to view site performance in real time.
ImageX is impressive because they delivered great quality on time, within our budget, and with no issues or defects at all. Working with them was an absolute pleasure. In addition, I asked them to collaborate with our other agencies, and they did phenomenally well. As you can imagine, collaboration between agencies could have introduced a variety of potential conflicts, but that didn’t happen at all. If we had any issues, they openly and with transparency communicated with other agencies to find the solution and resolve the problem. I did not see any friction between ImageX and the other agencies. We liked them so much that we’re looking forward to working with them further on our open distribution in addition to those other agencies.
How many resources have been assigned to your project?
I don’t know exactly how large the team was. I’ve worked primarily with a lead technical architect, Yuri, and with Brent, our account leader. They give suggestions to guide our long-term strategy. I also worked with a project manager to make sure that the work was on schedule and that we were invoiced appropriately. I’m sure they had a handful of developers writing code at the direction of Yuri.
How did you come to work with ImageX?
Yuri actually used to be at another agency that was an original founder of the project. When he moved to ImageX, we followed and started talking to ImageX. We had a summit in Houston, Texas in February of 2017, and we invited partners that were interested in our open platform. Brent and Yuri came to Houston to meet with us. Once we learned that they were interested in working with mission-driven organizations and were aligned with our goals, it was clear that they’d be a great partner to try. We started by asking them to write a bit of code. What we got was great, and now we’re planning to have them do more.
What is the status of this engagement?
We started working with them in February of 2017, and the work is ongoing.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
We’ve gotten good press because of the quality and the caliber of the partners writing the code. ImageX is among the top providers that we’ve worked with. The number of associations that are either interested or are committed to this initiative is growing daily. Right now, different locations are in various states of launching new websites. Many sites are in development and will launch this year. Another 25 associations have committed to either launching a site in the imminent future or leveraging a portion of the open code to augment their current web stack.
Because they wrote code for a distribution, the work from Image X will not have the standard KPIs associated with a web project. Instead, we looked holistically at the open platform itself. One of our associated locations in Seattle has 19 different branches. They spent 6 figures when building their initial site, which was an early prototype of our open platform. With the new distribution and working with partners like ImageX, our associations have been able to reduce their costs by up to 70% and increase their speed to market by 75%. Some of our associations don’t have the funds to set up a Google Analytics account that integrated with their website. That’s why we have our out-of-the-box solution that enables easy setup and integration via the interface that ImageX built.
Over time, each association will gather usage information to continue to optimize their experiences at lower costs than using a proprietary platform. Through ImageX and the other agencies, everything worked properly. We didn’t have to go back to them with bug defects or things of that nature, so it saved us a lot of time.
Did ImageX make themselves available to organizations that had questions about their work?
Our organizational movement in Australia has 34 associations. They just recently voted to consolidate 99% of those locations. Because they’re looking for a new web platform, I connected a decision-maker with Yuri at ImageX, and he helped them build an entire prototype site to be shared with their leadership. It’s important to be aware of the time difference between Vancouver and Australia. Yuri made himself available for hours at a time, often late at night, giving essentially free consulting to make sure our Australian counterparts were set up for success. ImageX showed that they believe in this platform. It was fantastic to connect a colleague with a partner like ImageX and know that they were in good hands. Our Australian colleagues had only positive feedback after their interactions with ImageX.
What did you find most impressive about ImageX?
The productivity gains and ease of management are impressive. It was so easy to work with them. We truly feel like they are a partner. If we ran into an issue, they made it easy for me to trust them. Their communication was proactive from the start.
Are there any areas ImageX could improve?
It’s been great so far. We’ve only been working with them for about 6 months, but I haven’t seen anything concerning.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I’d give them a 10 if I could.