icepop

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Open

Describe what your company does in a single sentence.

A transformational body-mind experience. Open bridges science and spirituality to regulate your nervous system and access a new perspective. Breathwork, meditation, and movement blend to deliver a personalized practice that evolves with you – designed by experts in neurobiology, mindfulness, and fitness. 

Practice on the Open app and Open LA studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Drive organic traffic
• Improve the website's authority and credibility
• Become a thought leader in the industry

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Agency Scope of Work

1. Initial SEO Audit and Strategy Development
- Conduct a comprehensive website audit
- Analyze current search engine rankings and traffic
- Identify key competitors and perform competitive analysis
- Develop a customized SEO strategy aligned with business goals

2. On-Page Optimization
- Optimize meta titles, descriptions, and header tags
- Improve internal linking structure
- Enhance content quality and relevance
- Implement schema markup where appropriate

3. Technical SEO
- Improve website loading speed
- Ensure mobile responsiveness
- Fix crawl errors and improve site structure
- Implement SSL certificate if not already in place

4. Content Strategy and Development
- Perform keyword research and analysis
- Develop a content calendar
- Create and optimize new content (blog posts, articles, landing pages)
- Update and optimize existing content

5. Off-Page SEO and Link Building
- Conduct a backlink audit and disavow toxic links
- Develop a link building strategy
- Acquire high-quality, relevant backlinks
- Improve local SEO presence (if applicable)

6. Reporting and Analysis
- Set up and configure analytics tools
- Provide monthly performance reports
- Track key performance indicators (KPIs)
- Offer insights and recommendations based on data analysis

Key Deliverables

1. Initial SEO audit report and strategy document
2. Monthly on-page optimization report
3. Technical SEO implementation report
4. Content strategy document and monthly content calendar
5. Quarterly link building report
6. Monthly performance reports including:
   - Organic traffic growth
   - Keyword rankings
   - Conversion rates
   - Backlink profile analysis
7. Quarterly strategy review and adjustment recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Measurable Outcomes for SEO Project Success

1. Organic Traffic Growth
   - Percentage increase in overall organic traffic
   - Growth in traffic from specific target keywords
   - Increase in new users from organic search

2. Search Engine Rankings
   - Improvement in rankings for target keywords
   - Number of keywords ranking on the first page of search results
   - Increase in featured snippets or other SERP features

3. Conversion Metrics
   - Increase in conversion rate from organic traffic
   - Growth in total conversions from organic search
   - Improvement in revenue generated from organic traffic

4. Engagement Metrics
   - Decrease in bounce rate for organic traffic
   - Increase in average session duration
   - Growth in pages per session for organic visitors

5. Technical SEO Improvements
   - Increase in pages indexed by search engines
   - Reduction in crawl errors
   - Improvement in site speed metrics

6. Backlink Profile
   - Growth in the number of high-quality, relevant backlinks
   - Increase in domain authority or domain rating
   - Improvement in the diversity of referring domains

7. Local SEO 
   - Increase in Google + Yelp for Biz views and actions
   - Improvement in local pack rankings
   - Growth in traffic from location-based searches

8. Content Performance
   - Increase in organic traffic to new and optimized content
   - Growth in social shares and engagement for content
   - Improvement in average time on page for key content pieces

9. Brand Visibility
   - Increase in branded search volume
   - Growth in online mentions and citations
   - Improvement in share of voice compared to competitors

10. ROI Metrics
    - Decrease in cost per acquisition from organic traffic
    - Increase in ROI from SEO activities compared to other marketing channels
    - Growth in lifetime value of customers acquired through organic search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Icepop treats your business like it's their own.

They consistently deliver on time, often beating deadlines, and their responsiveness to our needs has been exceptional. The team is quick to address our questions and concerns, usually within hours, and they keep us well-informed with regular updates.

Their flexibility really shines - when we needed to shift our strategy due to market changes, they swiftly adapted without missing a beat. What I appreciate most is how they blend proactive suggestions with receptiveness to our input, making them feel like a true extension of our team. Their collaborative, results-driven approach has made the entire process smooth and effective for our business.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about icepop is their willingness to do whatever it takes to help us win. Quick to respond, quick to implement, and always with a smile. We feel like a priority. 

Are there any areas for improvement or something icepop could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the Founder of House of Leon

Describe what your company does in a single sentence.

E-commerce retailer of furniture and home decor. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

Meta Ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad Campaign Management:

• Audience Targeting & Segmentation: Set up custom audiences, lookalike audiences, and demographic targeting based on client goals.
• Budget Management: Optimize ad spend across Meta platforms, adjusting based on real-time performance.
• A/B Testing: Implement A/B tests for ad formats, creatives, headlines, and CTAs to find the best-performing assets.
• Ad Scheduling & Optimization: Plan the best times to run ads based on audience insights and campaign goals, while continuously optimizing based on performance.

Ad Deployment:

• Setting up Ad Campaigns: Implement campaigns through Meta’s Ads Manager, including bid strategies (cost-per-click, cost-per-impression, etc.).
• Cross-Platform Integration: If relevant, ensure campaigns work effectively across Facebook, Instagram, Messenger, and WhatsApp, providing seamless experiences.
• Ad Approval Process: Manage Meta's ad approval process, ensuring all ads comply with their policies and guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased out ad spend from $100/day to $5,000/day all while being profitable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very good about timing and extremely responsive. 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

He cared about our success as if it were his own. 

Are there any areas for improvement or something icepop could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Operations of DearLegal

Describe what your company does in a single sentence.

Legal Services Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• SEO
• Web Design

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Very collaboritive team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Web template design has been great and quick work. SEO optimization has been in the green and growing rapidly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong operationally minded.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something icepop could have done differently?

None so far. icepop is a great team and delivers great outputs.

BACKGROUND

Introduce your business and what you do there.

 I’m a property operations assistant at Elmwood Capital Group, a real estate owner, operator, and developer specializing in GSA leases and industrial outdoor storage properties. We deliver lasting value for investors through hands-on project management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with icepop?

 We needed help with our website redesign, development and copywriting.

SOLUTION

What was the scope of their involvement?

 icepop has helped us establish our company as a market leader with a visually impactful and trustworthy online presence. The team has redesigned and redeveloped our website to present past and current projects effectively with clear, structured content and visuals. icepop has also ensured accessibility and a mobile-first design for maximum reach and usability. The team has optimized the site for search engines to improve discoverability and organic reach. icepop has delivered a fast, secure, and easy-to-manage WordPress solution for our internal team.

What is the team composition?

 We’ve worked with two teammates from icepop.

How did you come to work with icepop?

 We found them through a referral and chose them because they had great reviews.

What is the status of this engagement?

 We started working together in the second week of August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 icepop has delivered pages and met our timeline.

How did icepop perform from a project management standpoint?

 icepop has delivered on time and adjusted to our schedule. We primarily communicate via email and Google Meet.

What did you find most impressive about them?

 icepop has suggested visually appealing features and other ideas to make things easier for us. The team has complied with our specific requests on copywriting, pictures to use, and more. icepop is always available to review our website and fix issues.

Are there any areas they could improve?

 I can’t think of anything for now.

BACKGROUND

Please describe your company and position.

I am the CEO of Culprit Underwear

Describe what your company does in a single sentence.

We sell LadyBoxers and men's underwear

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Grow Meta and Google
• Grow affiliates
• Grow retention

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

He was responsible for email, SMS, web design, Facebook ads, ad creative, Google ads, and SEO-and he knew how to make all of them work together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With his leadership, we streamlined our marketing, scaled faster, and even overhauled our product launch strategy. The new system he built outperformed our old approach and became a repeatable playbook for success. He double our ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they did, Jordan was always available

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Bringing in Jordan made us more efficient across the board. 

Are there any areas for improvement or something icepop could have done differently?

No he was wonderful to work with

BACKGROUND

Please describe your company and position.

I am the Founding Partner of Emein Law Group, PC

Describe what your company does in a single sentence.

Personal Injury Attorney

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Building a brand (website, logo, etc.)
• Help with marketing strategies

SOLUTION

How did you find icepop?

• Referral
• Other

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom design tailored to your brand, personality, and audience
Mobile-responsive, SEO-friendly site build
SEO setup (title tags, meta descriptions, clean URL structure)
Fast-loading pages, ADA-compliant design standards
Easy-to-manage backend (WordPress CMS)
Clear calls to action and lead capture forms
Trust-building elements (testimonials, results, awards, logos)
Edits and revisions based on your feedback
Google Analytics and basic tracking setup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The amount of activity through the detailed website that was created by the team and developed a high traffic on the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely diligent and worked in a prompt manner. Whenever I needed anything they did not hesitate to help.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They made me feel like I was a part of the team during the whole process.

Are there any areas for improvement or something icepop could have done differently?

Nothing

BACKGROUND

Introduce your business and what you do there.

I’m the former co-founder and CEO of Volar, the first AI-powered dating app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Icepop?

We needed help building, creating, and managing our social media advertising and SEO strategy.

SOLUTION

What was the scope of work done?

Icepop created videos and graphics for our app and managed our ad budget across Meta and Google products. The team produced 10-second clips and infographics advertising our application.

What is the team composition?

We worked with three teammates from Icepop.

How did you come to work with Icepop?

I met Jordan while working together at another job.

What is the status of this engagement?

We worked together from April–July 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 3X spike in downloads, which exceeded our expectations. Icepop delivered on time and was very responsive.

How did Icepop perform from a project management standpoint?

We primarily communicated via email, Slack, and video calls.

What did you find most impressive about them?

Icepop provided a personalized service.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the CCO of Otra Eyewear

Describe what your company does in a single sentence.

Eyewear Fashion Brand selling globally D2C and B2B

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Boost Online Sales
• Boost brand Awareness

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered up with Icepop to grow our USA and AUS business in ecommerce to push our meta ads and google ads online and strategically grow our online sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved our record breaking sales month in the company - the highest online sales we have ever done in June. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Icepop team are very responsive to us on Slack and email and also always are available when we need anything and queries. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Results driven. We are seeing results from our investment, and we are very happy with this. 

Are there any areas for improvement or something icepop could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Broker of Lyon Stahl Investment Real Estate

Describe what your company does in a single sentence.

Commercial Real Estate Brokerage 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Marketing & Exposure

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop was able to put together a beautiful website design for my business as well as an email marketing campagin. They are currently guiding me in SEO and SMO marketing gauranteeing that my business obtains the most amount of exposure 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have received multiple business leads through my short time with them. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was extremely efficient and responsive 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Their approach and efficiency 

Are there any areas for improvement or something icepop could have done differently?

No, everything was done perfectly!