icepop

BACKGROUND

Please describe your company and position.

I am the Broker of Lyon Stahl Investment Real Estate

Describe what your company does in a single sentence.

Commercial Real Estate Brokerage 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Marketing & Exposure

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop was able to put together a beautiful website design for my business as well as an email marketing campagin. They are currently guiding me in SEO and SMO marketing gauranteeing that my business obtains the most amount of exposure 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have received multiple business leads through my short time with them. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was extremely efficient and responsive 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Their approach and efficiency 

Are there any areas for improvement or something icepop could have done differently?

No, everything was done perfectly!

BACKGROUND

Introduce your business and what you do there.

I’m the director of merchandising at PupBox, a subscription box service that delivers personalized toys, treats, and training tips tailored to your puppy’s age and development stage each month.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with icepop?

We needed to reengage in paid marketing to stabilize our CAC and increase engagement and conversion.

SOLUTION

What was the scope of their involvement?

icepop has designed ad creatives, managed media buying, written ad copy, and created a marketing strategy. The team has also conducted GWP tests. icepop creates new ad creatives monthly and tests GWP marketing strategies. The team has also developed a new landing page and tested ad conversion on that page compared to our existing homepage.

What is the team composition?

We’ve worked with three teammates from icepop.

How did you come to work with icepop?

We found icepop through a trusted referral.

How much have you invested with them?

We’ve spent more than $50,000.

What is the status of this engagement?

We started working with icepop in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

icepop has stabilized our CAC and increased our new subscriptions since we launched the campaign.

How did icepop perform from a project management standpoint?

We primarily communicate with icepop via Slack and weekly calls.

What did you find most impressive about them?

icepop is agile, flexible, communicative, open-minded, and knowledgeable.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the President of Our giving Kitchen San Diego

Describe what your company does in a single sentence.

Providing volunteer opportunity to prepare an assemble food for the needy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Build a website

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed and built a sophisticated, state-of-the-art, beautiful website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have a fully operational state at the art website helping us serve the community

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely extraordinary, professional, and on a timely basis

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

icepop's professionalism and personal attention to detail were unique, responding to issues and following through

Are there any areas for improvement or something icepop could have done differently?

Nothing that I could think of

BACKGROUND

Please describe your company and position.

I am the Coordinator of La Vela Coffee

Describe what your company does in a single sentence.

We roast coffee and sell both wholesale and retail 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Improve our email marketing campaign

SOLUTION

How did you find icepop?

• Online Search
• Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop developed and implemented an email marketing strategy for our subscribers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The email marketing campaign created by icepop led to more conversions and increased our average order per customer 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available to talk. Delivered the project in a timely manner and always made sure we liked what they were proposing. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication is unmatched. I had never worked with a team that was so attentive and willing to help! 

Are there any areas for improvement or something icepop could have done differently?

It was a seamless experience to be honest. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Superlocal

Describe what your company does in a single sentence.

Superlocal operates an AI map app that automatically documents everywhere you go and helps you discover new places. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Digital Marketing

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Great culture fit
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IcePop managed our digital media buys, owning strategy, content creation, and iterative testing to acheive target KPIs. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

IcePop helped us to improve cost per acquisition and increase subscription volume. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, IcePop was very dependable and responsive. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They dedicated a full team to our account, created an automated dashboard for transparency, and provided a lot of support relative to our costs.  They were very flexible and easy to work with, and felt like an extension of the team. 

Are there any areas for improvement or something icepop could have done differently?

In digital marketing, there tends to always be some room for improvement in increasing rate of creative testing and iteration.  

BACKGROUND

Please describe your company and position.

I am the Executive Director of Sephardic Temple

Describe what your company does in a single sentence.

Non-profit religious organization 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Social Media

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building our social media presence through postings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

our overall increase in followers on social media 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items are delivered fast and on time via email notifications 

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work fast and have the knowledge to get the deliverables met

Are there any areas for improvement or something icepop could have done differently?

Not currently 

BACKGROUND

Please describe your company and position.

I am the social media manager of ark group la

Describe what your company does in a single sentence.

social media marketing agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• ads
• design
• leads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we are an Agency that refers jordan all our ad work & he has helped with all clients from lawyers, to consumers, to small business' & more 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we got many leads & client was very pleased. it was also in a short amount of time which was great 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes! jordan & his team are quick to answer back & get things done in a timely manner 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the way jordan has a team & litigates a member of his team to each client teams ads 

Are there any areas for improvement or something icepop could have done differently?

no! Working with them was seamless and easy.

BACKGROUND

Please describe your company and position.

 I am the Owner of a fine jewelry brand.

Describe what your company does in a single sentence.

We are a fine jewelry brand that showcases designer jewels and curates our own selection of pieces sourced from all around the world. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Attract more first time buyers
• Create a strong base of returning customers

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Retargeting capaigns, attracting first time buyers, getting customers over the finish line

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has consistently grown year over year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

icepop is very attentive and communicative. They always get back to be within minutes our hour. I never have to work very hard to get my questions or concerns addressed.

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

I am impressed by his company's attention to detail, responsiveness, and ability to solve problems quickly. 

Are there any areas for improvement or something icepop could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am a former department director for Felina

Describe what your company does in a single sentence.

Produces women's basics and apparel. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Paid media management
• Paid media strategy
• Paid media growth

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from icepop were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They ran our entire TOF from a paid perspective. Ads management, weekly reporting, optimizations, and strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our TOF has the best performing year in the history of our company's digital presence. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Comms and PM were always great. They connected with us via slack, and if something was really a priority, we could pick up the phone and have a direct line into their leadership. 

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their appetite to operationalize our moonshot ideas was unique. Not every agency will help you realize what hasn't been done before. 

Are there any areas for improvement or something icepop could have done differently?

Maybe provided a read only view of their PM software to checkin on items without directly connecting with them, but it was never an issue, maybe just a nice to have. 

BACKGROUND

Please describe your company and position.

I am the COO of School of Style

Describe what your company does in a single sentence.

Online education platform for aspiring fashion and beauty industry professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Sales Conversions
• Brand Awareness

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We relied on Icepop to help us develop our email marketing campaign around our latest product launch, as well as paid ads with the goal of converting to course sales. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email list growth, conversions to sales and increased audience size across social accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was beyond efficient and totally seamless. The team is communicative and responsible, they take feedback well and delivered all assets in a timely manner. Overall great attitudes to work with as well. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It is made up of a small team of contributors who take the work seriously and take accountability. They've quickly picked up on the concepts and delivered exceptional work with minimal guidance.

Are there any areas for improvement or something icepop could have done differently?

Not yet!