Hunter Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a managing member at Rock East Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER?

We were trying to increase our online presence through paid ads on Google and certain social media channels.

SOLUTION

What was the scope of their involvement?

We had sit-down meetings to discuss our business goals and identify keywords we wanted to rank for. From there, they set up some ads, and we collaborated on the look and feel. They did AdWords, with advertisements through Google Ads and LinkedIn. They also manage our LinkedIn and Instagram posts.

What is the team composition?

We work with two people.

How did you come to work with HUNTER?

They were recommended by a larger agency who felt they’d be a good fit for a company our size. We didn’t consider any other companies after talking with their team as we really liked them.

How much have you invested with them?

We spend $5,000 each month.

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re getting more traffic and leads, and, as a result, we've closed several deals. They're definitely what we’ve been looking for. They track visits, leads, and conversions; then, we go over all the metrics together. It’s all gone up significantly.

How did HUNTER perform from a project management standpoint?

They perform very well. We communicate twice a week, and they always deliver on time.

What did you find most impressive about them?

They provide great customer service. They’re very attentive, responsive, and proactive.

Are there any areas they could improve?

No, we’ve gotten the results we’ve been looking for. We’ve been happy with them.

Do you have any advice for potential customers?

No, nothing specific comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the president for an automotive company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER?

We wanted to drive qualified traffic to our website through SEM [search engine marketing].

SOLUTION

What was the scope of their involvement?

They met with us and gathered information about our business and how it operates. We gave them access to our Google account, and they went in and started adjusting and adding on to existing work. It was primarily Google, but they did other search engines, like Bing.

They've met our SEM goals and modified and tested several things within our campaigns.

What is the team dynamic?

There are 2 people. I have a main contact, and he works with another person whom I've corresponded with by email.

What is the status of this engagement?

We started working together in January 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've reached our performance goals in terms of the amount of return on ad spending and volume goals. We’ve had positive results.

How did HUNTER perform from a project management standpoint?

They're excellent. We speak about once a week. They communicate well, and everything has been on time and within budget.

What did you find most impressive about them?

They knew what would be possible for our company on Google. They have good industry knowledge in SEM.

Are there any areas they could improve?

No, they’re doing great.

Do you have any advice for potential customers?

I wouldn’t hesitate to recommend them. Set up recurring meetings. Find additional opportunities and a cadence that works. Trust them to do the job. They’ve done a good job for us.

BACKGROUND

Please describe your company and your position there.

Token is a corporate gifting platform that allows companies to gift personally at scale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUNTER Digital?

We hired them to conduct PPC campaigns.

What were your goals for this project?

We wanted to increase our revenue and lead generation.

SOLUTION

How did you select this vendor?

We’d worked with them previously and we knew they could deliver.

Describe the project in detail.

They ran PPC campaigns for the holiday and post-holiday seasons.

What was the team composition?

We worked with a project manager, a technical support manager, and a lead manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

During the holiday season, they generated 250 leads, which we turned into 200 opportunities. That netted us $150,000 in revenue.

How did HUNTER Digital perform from a project management standpoint?

They were consistently responsive. They quickly resolved issues and modified the campaign to match its changing performance. They went above and beyond.

What impresses you about HUNTER Digital?

They have extensive knowledge of the digital landscape, and they can guide a business through strategies and set accurate expectations.

Are there any areas for improvement?

Their conference calls could be a bit more succinct.