Hot Dog Marketing

BACKGROUND

Introduce your business and what you do there.

I'm director of operations for McCreary Veselka Bragg and Allen (MVBA), a law firm that collects delinquent property taxes in Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hot Dog Marketing?

Our brand was old and needed a change. We wanted to bring it up to date, make it livelier, and be in tune with who we are as a business.

SOLUTION

What was the scope of their involvement?

They've done several things for the last few years. They began by creating a new logo and color scheme. They redesigned our entire website and led SEO. They redid our business cards to reflect the new branding. We had a joint working session to develop a new tagline. They came back with a couple of suggestions and we chose the one that we liked best. They’ve helped us refresh our proposal template that we use for potential clients. They're helping us revamp our report template for current clients. They’re also in the process of doing some video marketing for us. They've done several brochures for us, which we use as leave behinds. They’re doing our social media posting as well.

What is the team composition?

We have a customer service liaison that we deal with directly for any questions. I also speak directly with their creative director. There’s a number of team members assigned to our account including branding experts, video developers, designers, and copywriters.

How did you come to work with Hot Dog Marketing?

We knew about them through word of mouth because they’re active in our local community. Once we met the team, we immediately felt comfortable. We liked what they had to offer in terms of the solutions and ideas they brought to the table.

How much have you invested with them?

We're scheduled to spend $25,000 this year but it will probably be closer to $50,000.

What is the status of this engagement?

The rebranding work started in May 2016 and the marketing engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall website traffic has gone up 300%–400% since they launched the rebranding and SEO efforts. The rebranding of our proposals helped us win 2–3 new contracts over the past year. The universal comment was that it’s the best looking proposal out of all of our competitors.

How did Hot Dog Marketing perform from a project management standpoint?

Typically when we have a project, we send it over to our customer service liaison. She assigns it to whichever team member or project group needs to take the lead. Then we'll determine if we need to have a sit down meeting or if we can just hash things out over email. They use Basecamp program to keep track of each project, which is nice so I can see what's going on and easily communicate with the team. The creative director has great ideas and is also a good listener. The whole team asks great questions and then comes back with great options for us to consider. Also, they always deliver on time.

What did you find most impressive about them?

I can count on them to follow through and finish our project. We’re not their only customer, but it sometimes feels that way because they go above and beyond for us. That kind of customer service makes a big difference. We view them as an extension of our company and not just a vendor. It's a nice relationship.

Any advice for potential customers?

Come with an open mind. We weren’t very open-minded at the beginning but they opened our minds to their ideas. They will deliver a great plan for you if you’re open to it.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of an insurance company.

Describe what your company does in a single sentence.

Sell Medicare insurance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hot Dog Marketing to accomplish?

• Create and run digital ads
• Edit videos

SOLUTION

How did you find Hot Dog Marketing?

Referral

Why did you select Hot Dog Marketing over others?

• High ratings
• Close to my geographic location

How many teammates from Hot Dog Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase traffic to website. Increase number of appointments scheduled.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, we have doubled traffic to our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're pretty good about timelines, and their account manager is great.

What was your primary form of communication with Hot Dog Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Prompt about responding.

Are there any areas for improvement or something Hot Dog Marketing could have done differently?

Let me know when the campaigns start.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Potentia LLC

Describe what your company does in a single sentence.

Potentia LLC enables consultants, coaches, and trainers to help enhance the capabilities of individuals and organizations to achieve optimal performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hot Dog Marketing to accomplish?

• To function as our Marketing Department

SOLUTION

How did you find Hot Dog Marketing?

Referral

Why did you select Hot Dog Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Hot Dog Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hot Dog Marketing is responsible for all aspects of our marketing strategy, implementation and effectiveness measurement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in brand awareness in our target market and growth of customer base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Hot Dog Customer Success Specialist does a great job keeping projects updated and on time. They are very responsive to our change needs.

What was your primary form of communication with Hot Dog Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do an excellent job of understanding our specific business and then tailoring the projects to our needs.

Are there any areas for improvement or something Hot Dog Marketing could have done differently?

Early on, they had some staff turnover which caused some communications issues. Those have been resolved and are no longer an issue.