Holini

BACKGROUND

Please describe your company and your position there.

EstateGuru is the leading online cross-border marketplace for secured property loans in Europe. I am the content marketing manager in EstateGuru, also keeping an eye on digital marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

To handle our pay-per-click campaigns and generate leads via Facebook & Google Ads.

What were your goals for this project?

The biggest goal is to bring new quality leads for the platform (investors & projects). We also needed to make sure that the analytics data is correct and Holini started their work from fixing the Google Analytics & Tag Manager tracking configuration.

SOLUTION

How did you select this vendor?

Previous Holini work was recognised by our marketing team and they were the only partner who we wanted to work with. The main deciding factor was a deep knowledge of Google products(Google Analytics and Google Ads).

Describe the project in detail.

We first approached Holini to get help with our analytics & tracking. After working on the initial project, they also started to manage our Google Ads campaigns and sometime later their Facebook Ads specialists also conducted an audit for our Facebook ads account and took over that channel too. We have regular video meetings with them and they are proactive with their communication.

What was the team composition?

We usually discuss the results and activities with two specialists - Facebook Ads account manager and Google Ads account manager, but we also have access to other team members - the Ads strategist and Analytics developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of Holini we have reached new record heights in every customer segment.

How effective was the workflow between your team and theirs?

The workflow has been really effective. The communication is regular and it suits our high demands that we have for this type of partnership.

What did you find most impressive about this company?

Working with Holini I know I can get support to all my questions that are related to PPC and Analytics.

Are there any areas for improvement?

To cover all our performance marketing channels, we still need to handle some channels on our own.

BACKGROUND

Please describe your company and your position there.

I am VP of Customer Experience at eAgronom – a smart and efficient farm management system. eAgronom dreams of a world where farmers would be wealthy and happy, where there would be more time for family and decision making.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

Holini is managing our Google Ads account - their role is to acquire new paying customers via search, display & video campaigns.

What were your goals for this project?

The biggest goal is to generate new leads for us - Holini is focusing on getting farmers with fields larger than 100 hectares (247 acres) to sign up for a 14 days free trial. We are targeting several countries in Europe, and mostly advertising to grain farmers.

SOLUTION

How did you select this vendor?

One of our investor companies brought us together with Holini. After that, they conducted an audit for our Google Ads account, suggested changes & new ideas, and we decided to start our co-operation with them.

Describe the project in detail.

In the strategy, we’re mostly using search, display & video campaign types. The first step is educating the market about financially and environmentally sustainable farming and eAgronom’sparti in it. Then we turn to search, as farmers are already looking for modern solutions that are different than time-consuming spreadsheets of unreliable paper notes.

What was the team composition?

We communicate directly with Karolina - our account manager, but get support from other team members, too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Karolina and the rest of the Holini team have helped us to reach out to a very niche segment of customers of ours and has helped to build strong online presence in otherwise very traditional industry. We have managed to match up and surpass our competition with much smaller spendings.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings during which we discuss results and what was done from their side. Occasionally, Holini also has meetings with our local content managers to discuss ideas for new awareness campaigns. Also, quarterly strategies are created by Holini and we review and approve them.

What did you find most impressive about this company?

Holini team is very professional and really digs into your business domain. They are always open to trying out new ideas and give their input and feedback.

Are there any areas for improvement?

They are doing a great job with Google ads toolset, they focus on one thing and do it well (They now offer facebook ads service as well, but we don't have experience with this yet). If you are looking for omni-channel agency though, Holini may not be for you.

BACKGROUND

Please describe your company and your position there.

I'm the owner and president of Bully Max, a dog food company based in Pittsburgh PA. I'm responsible for daily operations & marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC account management

What were your goals for this project?

To improve ROI, decrease cost per click, & improve conversion rate.

SOLUTION

How did you select this vendor?

A well respected CRO expert referred them to us.

Describe the project in detail.

Our in house PPC manager moved on to a new position. We were in need of a full service PPC team to handle all aspects of our Adwords account. This includes but is not limited to monitoring our PPC account, growing (increasing conversions & improving conversion rates), tracking conversion, launching campaigns, & more.

What was the team composition?

We have weekly meetings with our account manager. Their communication level is excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini's goal was to reduce our spend while keeping the number of conversions the same. They were able to achieve this goal & reduced our monthly spend by 10K!

How effective was the workflow between your team and theirs?

The workflow as been excellent & we're move than happy with the level of communication.

What did you find most impressive about this company?

Their ability to increase our ROI in a such a short period of time. In just 2 short months, we've seen over a 500% ROI.

Are there any areas for improvement?

Holini has greatly surpassed our initial goals that were set. I don't see any areas that can be improved.

BACKGROUND

Please describe your company and your position there.

I am a digital marketing specialist for a Financial Services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

As business kept growing, so did the workload. So we needed an agency that can take care of the PPC part, mainly related to Google ads, in-depth campaign analysis and constant optimization to ensure best possible results.

What were your goals for this project?

The ultimate goals were to lower CPA, increase high quality traffic, total amount of conversions and ongoing, steady growth of sales from PPC networks.

SOLUTION

How did you select this vendor?

As the need of an outsourced PPC agency arised, a pitch was created involving 5 top agencies, of whom Holini stood out the most.

Describe the scope of their work in detail.

When we started working with Holini, we had a meeting with them and discussed where we are now, what we want to achieve and then set milestones which they have been achieving so far. With Holini we realized that even further scaling is possible as our current sales is not the limit.

What was the team composition?

Originally we worked with Marek Meiesaar, but as he moved from PPC management to Business Development, we had the pleasure to work with Andres Ruul, who is the Google Ads strategist from Holini side. When all the gears were set in place we were in the hands of senior growth consultant Karolina Królicka.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our original conversions increased by 20% in the first 3 months. Later on we decided of increasing the overall budget and the scaling was successfull, by keeping the same marketing efficiency we managed to increase our PPC budget by 50%. Taking into consideration that Finance sector is highly competitive and strictly regulated from all aspects.

How effective was the workflow between your team and theirs?

At first we set some KPI's that were needed to bet met and then went forward to achieve them. A meeting was organized once a week discussing results, strategy, plans and future ideas on how to generate more and higher quality conversions.

What did you find most impressive about this company?

What was most impressive about Holini, was the personal and individual approach. Even if something didnt go as orignally planned, they went out of their way to make it work and happen. The main way they differ from other companies is that they are selfless, setting the client first.

Are there any areas for improvement?

Everything can always be done better, faster and cheaper. Yet we are very happy with the service we are having at this moment.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder at Capster. We improve the quality of life for people suffering from chronic sinus and nasal problems. We help our customers by providing an easy-to-use medical device that enables a natural treatment method that is effective, backed by science and recommended by doctors.

My main focus at Capster lies in business development, especially in reaching new markets with our subscription product offering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC traffic acquisition and customer analytics throughout the entire online sales funnel - from ad to sign up.

What were your goals for this project?

We needed to build an effective sales funnel through PPC to generate leads and customer sign-ups for our subscription offering.

SOLUTION

How did you select this vendor?

We had heard a lot of good about Holini, especially about the above-average PPC results they manage to generate for companies. We reached out, had a short discussion and decided to start working together. What followed was a very smooth onboarding process.

Describe the project in detail.

Holini was hired to help set the overall measurable and logical goals for acquisition through SEM and then improve traffic by finding the best keywords and adding new ones. Regarding this, they managed to increase traffic and lower the overall CPA from PPC campaigns.

Holini also went super-specific with tracking which enabled us to tailor the retargeted Ads and connected landing pages to a great extent.

What was the team composition?

We had a dedicated senior PPC specialist who worked directly with us, but we had access to analytics developer and the other team members with whom we consulted many times too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini managed to lower our average cost per click by 20% and at the same time increase the percentage of relevant converting traffic by expanding campaigns with new keywords and testing out fresh strategies.

All of that amounted to lowering our overall CPA. After achieving the target CPA, they set new even more challenging target goals and managed to lower our CPA again. This also resulted in additional growth of new sign-ups & customers.

How effective was the workflow between your team and theirs?

Very effective, organized and well structured. We are in touch every week through emails or video calls. We usually have weekly calls where we go over everything necessary.

At all times we could understand what was going on, how our KPI-s were doing and why certain actions were taken and decisions made. I felt I could leave everything related to SEM on autopilot.

What did you find most impressive about this company?

They are real professionals—tech-savvy PPC and analytics specialists who can think outside of the box. They say they only have senior people and I can vouch for that. The level of sophistication and detail in setting up campaigns and tracking was impressive.

Even more so was the team's overall excitement and sincere attitude while getting great results. It seemed they were having fun while achieving goals and helping us. I’ve found this a rarity among senior specialists. It’s a pleasure to work with such kind of people.

Are there any areas for improvement?

I honestly cannot think of anything relevant.

BACKGROUND

Please describe your company and your position there.

The Region’s Largest Furniture eCommerce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We wanted to maximize the potential of our digital marketing efforts and hired Holini to grow our business by managing our Google Ads campaigns and supporting Google Analytics services.

What were your goals for this project?

The main goal is to grow our sales via Google Ads. Revenue and transactions must increase while investing our budget in Google Ads in a cost-effective way. We want to take advantage of all Google Ads features and possibilities in the most effective way for our business.

SOLUTION

How did you select this vendor?

At first, Holini conducted an audit of our Google Ads accounts. They showed their expertise and had solid take-aways for improvement that they turned into measurable goals of business growth for the upcoming periods. They also described the steps they were going to take to achieve those goals - all of which gave us the sense that the team can be trusted and our co-operation will be successful.

Describe the project in detail.

Holini expands our Google Ads campaigns with new keywords and creates ad copy in different languages. They are constantly giving new ideas and optimizing our budget and profits towards increasingly better results. We get support to make the most out of what Google Analytics has to offer. They run tests to reach the goals we have set and take advantage of relevant beta features.

What was the team composition?

Most of the communication happens through a single person, but we also get support from other team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has been successful. Before starting to work with Holini, we had an in-house employee managing our Google Ads accounts. Since hiring Holini, our results have increased substantially. Our continuous partnership is proof of the great results that they have delivered.

How effective was the workflow between your team and theirs?

Our co-operation has always worked efficiently. There haven’t been any problems or obstacles in our communication. All questions, topics, and issues have always found a solution.

What did you find most impressive about this company?

The most important thing for me is that Holini sets ambitious goals and is determined to achieve them. They work hard and the majority of the time also reaches these ambitiously set goals.

Are there any areas for improvement?

We are at the start of our co-operation when it comes to working on the Finnish market. Hence, the results still have room for improvement there, but we can already see that things are moving in the right direction and hopefully we’ll be reaching our goals in no time.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and communication for an insurance company in Estonia. We’re a member of PZU Group, which is based in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

When I started working here, our Google Ads were the responsibility of our media agency. However, I quickly realized that our system wasn’t working. It needed maintenance nearly every day.

SOLUTION

What was the scope of their involvement?

Holini manages our Google Ads, and they determine how we can best invest our money in digital marketing. They’ve also provided some training for our management board, so they could understand Google Ads a little better.

What is the team composition? 

We’ve been in contact with three people from Holini: one for our contract, and two consultants in charge of our Google Ads account.

How did you come to work with Holini?

Holini was introduced to us at a marketing event. They had just started their company, and they offered to review our Google Ads account. We decided to give them a chance and signed a three-month contract. Since then, we’ve expanded our partnership.

What is the status of this engagement?

We started working with Holini in July 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After three months of working with them, we won an award in Digitegu— the Digitegu 2017 award for digital achievement.

The PZU Insurance case study was named the best agency in Google Ads category at Digitegu 2017. 

The awards featured 9 categories and were judged by a panel of industry experts. Winners of these awards exemplify outstanding results and expertise in the data-driven marketing industry. We’ve also seen a growth of over 200% in conversion volume. They wanted to achieve every goal we set, which was extraordinary.

How did Holini perform from a project management standpoint?

We communicate primarily through email and have phone calls every two weeks. During result reviews, we discuss what we will do next.

What did you find most impressive about them?

Holini isn’t just a professional partner for us, they’re like our colleagues. I’ve been in the marketing business for 15 years, and this is the best working experience I’ve had. They work to understand what our company needs and what our goals are.

Are there any areas they could improve?

Everything they’ve done for us has been extraordinary. I can’t think of anything they need to improve.

Do you have any advice for potential customers?

After we won the award, several companies asked who our Google Ads partner is and do we recommend them. Every time, I’ve recommended Holini.

BACKGROUND

Please describe your company and your position there.

PLM Group is helping companies with 3D design and additive manufacturing solutions. We are the largest SolidWorks partner in Scandinavia & Northern Europe. I am the Chief Marketing Officer at the company, based in Malmö, Sweden.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to take care of all the Google Ads PPC campaign formats - search advertising, display advertising & YouTube advertising.

What were your goals for this project?

The main goal for this project is to find the most profitable advertising strategies and maximize sales with these strategies based on the predetermined cost per new customer. This means that they needed to increase sales within our existing budget, increase the number of repeat purchases, and lower the customer acquisition cost.

SOLUTION

How did you select this vendor?

We tested different partners in Scandinavia for 3 month periods to find the best fit for us. Holini stood out from the field.

Describe the project in detail.

The main challenge has been to target potential B2B customers with an exceptionally long decision making (research and consideration) and complex purchasing process. The people involved in different steps of the decision making vary. The key is to be visible and stay top of mind for all parties involved while supporting the marketing efforts of other channels.

Holini runs a variety of tests to determine the best solutions regarding ad copy, landing pages, targeting, bidding and campaign formats (search, display, video).

What was the team composition?

We were assigned a designated Google Ads specialist - she is our main point of contact in the project, but we also work with other team members, a Google Analytics developer & their PPC team lead. We are in good contact with the whole team and can rely on them all.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Conversions have exceeded our goals - we’ve seen a 4x growth of conversions (leads) for almost the same budget. Micro-conversions have also improved significantly - for example, the number of sessions has increased 5x.

How effective was the workflow between your team and theirs?

The workflow between us and the team has been super-trouper effective with regular communication. We have monthly performance & development meetings and set actual performance goals for the periods ahead.

What did you find most impressive about this company?

I find their proactive approach and responsiveness very impressive. They understand the industry, and continuously bring new ideas that help grow our business.

Are there any areas for improvement?

Not really, Holini should keep doing what they do - bringing results, keeping up their outstanding level of knowledge and fast speed of execution.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce at Nordica, the national airline of North Estonia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

We weren’t satisfied with the agency that was helping us when we started and needed help standing out in a fiercely competitive market. As a traditional airline, it’s important we maintain ticket sales within our own channels. We needed someone to grow with us and help conquer other markets.

SOLUTION

What was the scope of their involvement?

Holini directs our digital marketing and paid search campaigns. They research strategies for each market, which determines our advertising approach to customers based on their location. We collaborate on designs that their team then tests.

What is the team composition?

We work with a total of four team members, including a dedicated account manager.

How did you come to work with Holini?

We considered several agencies based in the locations of our partners, which included Estonia, Slovenia, The Netherlands, and Spain. After completing several interviews and tests, we determined Holini was the best fit.

How much have you invested with them?

Their payment model is based on how much we spend on advertising. Compared to other companies, their fees are reasonable, especially considering the work they’re doing.

What is the status of this engagement?

We started working together in April 2018, and our collaboration’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re receiving 50% more traffic and overall traffic quality has increased for the same ad spend. The bounce rate has decreased almost three times over. They’ve found the right audience for our site.

How did Holini perform from a project management standpoint?

Holini prioritizes our partnership. They meet deadlines, even managing short deadlines for last-minute campaigns. If we have a problem, we can call with certainty that they’ll resolve it efficiently. They’re willing and unafraid to test new ideas.

What did you find most impressive about them?

Holini cares about our product, educating themselves on our core business. Their hunger to grow and humbleness to learn is extraordinary. Unlike their competitors, Holini thinks strategically throughout campaigns to improve results, making them an integral part of our team.

Are there any areas they could improve?

No, they’ve supported us in every way. I’ve worked in this industry for eight years and haven’t found another partner like them.

Do you have any advice for future clients of theirs?

It’s always difficult to pick the right agency, but their numbers support their claims.

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at Poldma Trading. We distribute high-fashion brands across the Baltics and Poland and manage an online fashion store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to drive sales in our e-commerce store using Google Ads.

What were your goals for this project?

We wanted to improve our ranking for existing keywords and start ranking for other keywords.

SOLUTION

How did you select this vendor?

We were looking for someone to become an inseparable part of our company. They also had to be transparent and reliable. Holini was our one and only choice.

Describe the project in detail.

Traditionally, we provide Holini with our strategies and goals for every project and they come up with solutions and experiments tailored to our brand.

What was the team composition?

We normally work through our assigned project manager. They’re professional and always make an effort to surpass our goals.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Initially, Holini advised us to put some of our extra funds toward dynamic remarketing. We saw strong returns, so we’ve trusted their opinion since.

How did the Holini perform from a project management standpoint?

Their team is incredibly pleasant to work with and responsive via e-mail, phone, and social media. If we want an update or need clarification on our performance, they’re always available. We communicate as needed, in addition to twice monthly video calls.

What impresses you about the Holini?

Their professionalism, enthusiasm, and knowledge stand out the most. Before executing any plan, they make sure to study our industry and competitive landscape.

Are there any areas for improvement?

I haven’t had any problems with their work.