Paid Media Management for Luxury Fragrance Brand
Featured Review- Advertising Pay Per Click Performance Marketing
- Confidential
- Jan. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their responsiveness, reliability, and structured approach make collaboration smooth and effective."
- Retail
- Los Angeles, California
- 51-200 Employees
- Online Review
- Verified
HK Digital manages a luxury fragrance brand's paid media campaigns on Meta and Google. They develop paid media strategies, offer budget allocation guidance, and provide creative testing recommendations.
HK Digital has helped the client maintain paid media as a major contributor to their e-commerce performance, consistently delivering a strong share of total online revenue. The client has also boosted their qualified traffic, improved campaign efficiency, and enhanced acquisition stability.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the E-Commerce & Digital Marketing Director of The Harmonist
Describe what your company does in a single sentence.
The Harmonist is a luxury fragrance brand that blends perfumery with the philosophy of Feng Shui, creating scents designed to balance energy and emotion through the harmony of Yin and Yang elements.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire HK Digital to accomplish?
- Revenue Growth
- Customer Acquisition
- Conversions Growth
SOLUTION
How did you find HK Digital?
Referral
Why did you select HK Digital over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from HK Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
HK Digital supported The Harmonist across paid media strategy, campaign execution, performance optimization, and reporting, with the objective of driving customer acquisition and scalable ecommerce revenue growth.
Their work covered full-funnel paid media management across key platforms including Meta and Google, ensuring campaigns aligned with our commercial goals, product launches, and seasonal marketing calendar.
Key deliverables included:
- Development and execution of paid media strategies focused on ecommerce revenue growth and customer acquisition
- Ongoing campaign management, optimization, and performance monitoring across Meta and Google Ads
- Budget allocation guidance to maximize return on ad spend and marketing efficiency
- Creative testing recommendations and collaboration with our internal team on asset direction
- Performance reporting with clear insights, recommendations, and next steps
- Support during key commercial moments including seasonal campaigns and product launches
- Identification of growth opportunities through testing frameworks and audience strategies
- Alignment with our internal ecommerce roadmap and revenue targets
Travis played a key role in ensuring communication remained consistent and actionable. He regularly translated campaign performance into practical recommendations, helping us make informed decisions quickly and remove blockers when needed.
HK Digital operated as an extension of our internal ecommerce and digital marketing function, providing both strategic input and dependable day-to-day execution. Their structured approach to performance marketing helped maintain paid media as a strong contributor to overall ecommerce revenue while supporting efficient customer acquisition and conversions.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
HK Digital helped maintain paid media as a major contributor to our ecommerce performance, with paid acquisition consistently driving a significant share of total online revenue. Their campaign management and optimization work supported steady growth in qualified traffic, improved campaign efficiency, and stronger alignment between media spend and commercial objectives.
Through ongoing testing, optimization, and budget allocation improvements, we were able to scale campaigns more confidently while maintaining performance discipline across key metrics such as ROAS stability, CAC efficiency, and overall MER performance. Their reporting structure improved visibility into channel performance, allowing faster decision-making and clearer prioritization across campaigns.
Beyond performance metrics, one of the most valuable outcomes was operational: paid media management became more structured, predictable, and aligned with our ecommerce roadmap, product launches, and seasonal campaigns. This created a stronger foundation for sustainable acquisition growth.
Overall, HK Digital contributed to improved acquisition stability, stronger MER oversight, more efficient CAC management, and continued revenue contribution from paid media as a core growth channel.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
HK Digital demonstrated strong project management throughout our partnership. Communication was consistent, organized, and proactive, with clear timelines, regular performance updates, and structured reporting that made it easy to stay aligned on priorities.
Deliverables were consistently completed on time, and the team was responsive whenever adjustments were needed — whether related to campaign performance, budget changes, or upcoming commercial initiatives. Travis, in particular, was highly dependable and quick to respond, ensuring that questions, requests, and optimizations were handled efficiently.
They were also adaptable to our internal workflows and business needs. As ecommerce priorities evolved around product launches, seasonal campaigns, and revenue targets, HK Digital adjusted campaign strategy and execution accordingly without disruption.
Overall, their responsiveness, reliability, and structured approach made collaboration smooth and effective, and they operated very much like an extension of our internal team rather than an external agency. Their execution was reliable and aligned with our commercial priorities.
Communication was proactive and made collaboration smooth and predictable. HK Digital provided strong value through both strategic guidance and day-to-day campaign management. Their professionalism, responsiveness, and performance-focused approach made the partnership very effective.
What was your primary form of communication with HK Digital?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive about HK Digital was their collaborative approach and consistency in delivery. In my experience, agency partnerships can sometimes feel transactional, but HK Digital genuinely operated like an extension of our internal team.
Travis in particular brought a proactive mindset to the partnership — regularly coming to the table with ideas, recommendations, and performance insights rather than simply reporting on results. That level of ownership and accountability made a meaningful difference in how we managed paid media as a business function.
I also appreciated their ability to balance strategic thinking with practical execution. They understood both the commercial realities of running an ecommerce business and the day-to-day operational requirements of performance marketing, which made collaboration efficient and productive.
Most importantly, they were dependable, responsive, and easy to work with — qualities that are often underestimated but incredibly valuable in a long-term agency partnership.
Are there any areas for improvement or something HK Digital could have done differently?
We had a very positive experience working with HK Digital, and overall there were no major areas of concern during our partnership. Communication was clear, deliverables were reliable, and the team was consistently responsive to our needs.
Like any performance marketing partnership, there are always opportunities to continue testing new channels, creative approaches, and acquisition strategies as the business evolves, but HK Digital was always open to feedback and proactive in identifying optimization opportunities.
Overall, they demonstrated professionalism, adaptability, and a strong commitment to performance throughout our collaboration.
RATINGS
-
Quality
5.0Service & Deliverables
"HK Digital consistently delivered high-quality work, clear reporting, and actionable recommendations that supported our ecommerce growth objectives."
-
Schedule
5.0On time / deadlines
"Deliverables were consistently completed on time, and the team was responsive whenever adjustments were needed."
-
Cost
5.0Value / within estimates
"The impact on acquisition performance and revenue contribution justified the investment."
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Willing to Refer
5.0NPS
"I would strongly recommend HK Digital to brands looking for a dependable and results-focused performance marketing partner.
