Highway-61.ch

BACKGROUND

Please describe your company and your position there.

Wellbeity is a healthtech startup based in Berlin, Germany. I am the company's founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Highway-61.ch?

We hired Highway-61.ch as a partner who would take us on a journey of defining our brand identity, language and communication strategy. Nikoleta helped us define our values and based on that she designed our corporate identity.

What were your goals for this project?

To define and design the brand identity based on our target market, product USP and company values.

SOLUTION

How did you select Highway-61.ch?

I reviewed Highway-61.ch portfolio and has a short introductory call with them. We ran a similar ''get to know process'' with 2 other agencies and at the end we decided to partner with Highway-61.ch.

Describe the scope of their work in detail.

After the initial call, we defined the scope of the project and wrote a brief for Highway-61.ch. We proceeded with filling in the Brand Strategy Form and sharing some ''global principles'' we wanted the brand to follow. Nikoleta prepared the first logo drafts. We picked the one we wanted to expand on. After one call and two iterations, we were fully satisfied with the logo. From the logo, Highway-61.ch team designed the rest of our core brand identity (typography, colour scheme) and helped us refine first elements of communication strategy.

What was the team composition?

I was leading the process from Wellbeity team, other founders were involved in defining the brand identity. I worked with Nikoleta directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We implemented the brand identity: - in our product, which is currently being used by initial alpha users, - on the webpage ,which is about to go live, - on our fundraising materials, which have been well accepted by investors

How effective was the workflow between your team and theirs?

The workflow in terms of expectations and timeline was clearly defined from the get go. Communication was pleasant and transparent, commitments were kept. Overall, Highway-61.ch was everything we would expect from a business partner.

What did you find most impressive about this company?

From the first conversation, one could clearly see that Highway-61.ch team is passionate about corporate branding and storytelling. They asked good questions, provided actionable feedback and made continuous progress with our project. We enjoyed working together and in many regards, we felt Nikoleta was an extension to our team. Showing interest in the problems we are trying to solve, and being someone who is not daily engaged in our business and target market, she guided us towards a cohesive brand identity, which was our goal.

Are there any areas for improvement?

We are very satisfied with our collaboration and we will happily recommend Highway-61.ch team to anyone who is looking for support with corporate branding and storytelling.

BACKGROUND

Please describe your company and your position there.

The company is actually a non-profit organization with the goal of promoting the Balkans, their peoples, culture and nature around the world. The most important aspect is the visual followed by storytelling. We travel, shoot photos and write. I am a one of the founding board members of Balkan Wonders

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Highway-61.ch?

We hired the company to create Visual Identity, Social Media Strategy, and Community Building for the organization.

What were your goals for this project?

The Balkans are largely unknown the Europeans and others as well. As an organization that puts high importance on visual identity we wanted to have a simple, easy to remember and visuals identity but also to have a robust community build around the organization. That is why we wanted the work to be done with somebody with thinking outside of the box which the company provides.

SOLUTION

How did you select Highway-61.ch?

They were recommended to us by another company. 5 companies overall were considered. 7 board members gathered and voted on which one is the best in our opinion.

Describe the scope of their work in detail.

They helped revamp our visual identity, and re-design and implement an engaging and effective social media strategy.

What was the team composition?

We worked directly with Nikoleta who was responsible for all creative processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a sustainable growth in our following, as well as a significant increase in the engagement rates.

How effective was the workflow between your team and theirs?

They were swift to response to all our concerns, questions and tasks. The communication was easy and great.

What did you find most impressive about this company?

They are a young team, but with a lot of experience and fresh thinking.

Are there any areas for improvement?

I don't think so.

BACKGROUND

Please describe your company and your position there.

Globetrotter is a startup travel agency in Bulgaria. I am it’s founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Highway-61.ch?

We needed a visual identity of the brand to be created.

What were your goals for this project?

To give life to the company. It’s character to be caught and presented to our customers. To enter the market.

SOLUTION

How did you select Highway-61.ch?

I went though some of their previous work and I liked it.

Describe the scope of their work in detail.

We begun the process with a conversation on what is needed to be designed (logo, social media icons, fonts, colours, business cards, branded folder and envelope, email signature, brand pattern). In order to proceed further and clarify Globetrotter’s brand philosophy, personality and mission, I filled a Brand Strategy Form.

First, they designed the logo and then the rest of the elements. After each element was ready, we were discussing it over the phone and made few adjustments. For a month the whole brand identity of Globetrotter was successfully created.

What was the team composition?

I worked directly with Nikoleta. She is a Creative Content Director at Highway-61.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’m still working on the products and services that will be offered by Globetrotter and I haven’t used the newly designed brand identity elements yet.

How effective was the workflow between your team and theirs?

I can describe the workflow between me and their team as very effective. They were always punctual, kind and behaving professionally. After each brand identity element was finished, they were sending me emails and we were discussing them on the phone. They successfully understood exactly what I want and materialised it!

What did you find most impressive about this company?

I was most impressed by the team's efforts to understand the nature and character of the company. In order to do so, they applied a personalised approach. Moreover, they are skilful, resourceful and think out of the box, which totally corresponds to the needs of my boutique travel agency. And, last but not least- I highly appreciated their punctually.

Are there any areas for improvement?

No. They are doing excellently.

BACKGROUND

Please describe your company and your position there.

I am the MD of a business consulting firm. We provide management consulting services to Chinese companies in Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Highway-61.ch, and what were your goals?

We were looking for agencies that are able to deliver quality design of the newly founded company.

SOLUTION

How did you select this vendor?

I knew the founder of the vendor personally. I had a great level of trust in the vendor.

Describe the scope of their work in detail, including any steps and the final deliverables.

The main work of them was to come up with proposals of logo, webpage and other related designs. We had several rounds of meetings and briefings. The key step was to make sure that the vendor understands the mission and vision of my company and consequently put a focus on the potential clients.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the CEO of the vendor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, my company was established and presentable to the outside including clients and stakeholders.

Describe their project management style, including communication tools and timeliness.

The project management was smoothy. The communication was well structured and efficient. They also delivered the work on time.

What did you find most impressive or unique about this company?

The strong commitment towards the clients was impressive.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Founder of a Tech company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Highway-61.ch, and what were your goals?

Brand Identity and Brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

First of all, we made a list of agencies that could help to achieve our goals, and Highway-61 had the priority as it had good clients from our sphere before and prices were relevant. Moreover, we needed a local agency that knows target audience and could help us with the content creation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We were working with an Branding Specialist who was communicating with us, arranging calls and developing our working strategy and company identity. We worked with a social media marketer as well, who was responsible for our posts, campaigns and brand awareness. We were sharing information, pictures and created a detailed plan to achieve our goals.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with a branding specialist, a digital marketing manager and their creative team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In our opinion, the results were great, and campaigns were very successful and marketing worked very well together and showed incredible results.

How effective was the workflow between your team and theirs?

The Highway-61.ch team was very positive, professional, mature, and creative. The workflow was highly effective as we had 24/7 communication with Highway-61 if we needed it. If we had questions, suggestions or ideas, we had calls or discussed everything online.

Moreover, we had face-to-face meetings regularly to share the results, Brand design, strategy, mission, values, etc. and to check the performance of campaigns and discuss future plans. The communication was organized very well, and there were no misunderstandings during the working process.

What did you find most impressive or unique about this company?

We were impressed that Highway-61 is a 1-stop for all our digital marketing needs, especially outbound services. They combined branding, advertising, and storytelling to achieve amazing results. We were very surprised how everything was done - fast, qualitative and effective. When we launch a new product line, we always ask for the assistance from Highway-61 because we trust it and see the results.

Are there any areas for improvement or something they could have done differently?

No, we don't think so. Everything was perfect.