High Level Marketing

BACKGROUND

Please describe your company and your position there.

We are a nonprofit campground. I am the Activities Coordinator here, which means I plan and execute all activities that go on in the park.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We wanted a complete redesign of our rewebsite.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been with High Level Marketing for about 10 years and having a company that helps us the way they have for a reasonable price is always a deciding factor.

Describe the project in detail and walk through the stages of the project.

We did a complete redesign and they had several stages however we didn't stay too much in the loop much because we trusted them to take full reins of the website. Trust is huge with us here at LHV and we definitely trust HLM.

How many resources from the vendor's team worked with you, and what were their positions?

We always had contact with Sales, the Coding Specialist, and the Project Manager. And they we all amazing to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The whole project was a success and they knew from the beginning just what we had in mind and how to get it done as quickly and efficiently as possible due to our deadline of memorial weekend.

How effective was the workflow between your team and theirs?

The team worked with us and together so well, which made our faith in them even stronger.

What did you find most impressive or unique about this company?

I found that their ability to know exactly what we wanted with minimal meetings was impressive. They listened to our vision and too that information and detail to life and it succeeded our expectations.

Are there any areas for improvement or something they could have done differently?

Honestly they did an altogether amazing job. They are a great group of people and I wouldn't change our experience at all because it was overall phenomenal working with them.

BACKGROUND

Please describe your company and your position there.

I am the General Manager of a fire sprinkler contractor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing, and what were your goals?

We needed an interactive and up to date website to drive customers to us. I met with Mark and never looked back. They took care of us from the start and are still working with us to make sure we are getting what we need. I could not be happier with the results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Cold call from Mark.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Developed a brand new website from the ground up. I could be as involved as I wanted to or I could simply let them do their job. I chose to let them do their job and then we made some minor tweaks that were more to my liking.

How many people from the vendor's team worked with you, and what were their positions?

I spoke with at least 3-4 different people while developing the site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

HLM tracks the traffic on our site and we are seeing a measurable increase in calls and leads since the site has been up.

Describe their project management style, including communication tools and timeliness.

They want me to be as involved as I want to be (which is not much since we are so busy). I could call them everyday if I wanted to and they would take care of anything I need. We meet once a month a so to discuss how the site is doing and that works for me.

What did you find most impressive or unique about this company?

Professionalism and knowledge are top-notch.

Are there any areas for improvement or something they could have done differently?

No. I am 100% satisfied with their work so far. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and personnel director for Total Nutrition & Therapeutics (TNT), which is a nutrition clinic that offers a variety of wellness services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We had used local providers to help with our marketing needs, but we were ready to take our efforts to the next level, so we hired High Level.

SOLUTION

What was the scope of their involvement?

High Level worked directly with me and our leadership team to take us back to the beginning and rebuild our brand. We've been around for 13 years and are really known for our owner, but they helped shift our brand so that we would be better known as a nutritional clinic. They did this to highlight our actual services and not just the people behind those services. 

The team redesigned our website for a more polished, professional look. They even interviewed our owner and some of our key providers in the clinic to determine our vision and bring that to fruition. We kept our logo, but High Level enhanced the aesthetic surrounding it. When the project began, we had only been doing nutritional programs, but they helped us develop both our therapeutic programs and the web pages that promoted them. 

High Level also took the content from our previous website and fine-tuned it because it was a bit too wordy. To make our site more user-friendly, they simplified the verbiage and added animations and videos that matched our new aesthetic.

Now, they are providing SEO services and have set up paid searches for our Facebook and Instagram pages. They're also helping our in-house digital marketer generate posts around our monthly theme.

High Level holds our hands through the process of reaching past our local community, and the team is educating me on this certain aspect because I’ve worked for years in marketing but do not have any background in digital marketing. We've also begun writing blogs for the website. 

What is the team composition?

We worked with one of the owners and eventually went with his right-hand person who does everything for me. They've recently brought in blog writers as well.

How did you come to work with High Level Marketing?

I wasn't involved in the initial contact with High Level, But I believe our owner saw them at one of the medical conferences she was attending. We interviewed a few different companies but were most impressed with High Level’s customer service and attention to detail, so we decided to go with them. They understand the nature of our services and everything we do in-house, and we liked that we didn’t need to educate them anymore on that front. 

How much have you invested with them?

We were initially paying around $78,000 a year, but we’ve bumped the rate up to $96,000 a year, so we’ve been paying about $8,000 a month for the past eight months. 

What is the status of this engagement?

We signed the contract in December 2019, and the partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

High Level provides me with a monthly update of our website metrics. It shows how many people have clicked on the site, how many have viewed the videos, and how many impressions we’ve gotten. The numbers are impressive, but what we really noticed was an influx of phone calls; there was a dramatic difference. High Level’s work has really made the door swing and the phone ring in our clinic.

How did High Level Marketing perform from a project management standpoint?

Their project management is excellent in that whenever I need something, I can always contact them. Their turnaround time is excellent and they’re able to pivot for us on a regular basis. The team has established a very friendly relationship with us and has really been our partner in taking our business to the next level.

Besides being really good at educating me about how Google works, High Level is also very versed in one of the new services we’re promoting. They're able to advise us on what ads to create since it's a little tricky to do marketing for this new service.

We typically communicate with them through phone or email. They’ve created some spreadsheets for us to better track our marketing activities, posts, and the phone calls that come through the clinic.

What did you find most impressive about them?

The most impressive thing about working with High Level is their willingness to really delve deep and understand the unique services of our clinic. The team really did their homework and has helped us establish our presence in the market even with the limitations that we have.

Are there any areas they could improve?

It was more on us than them since we had only just begun learning how to do this type of marketing. We didn't receive a lot of metrics in the beginning, but High Level has become much better at showing us actual figures. It has helped me explain to the owner how well the campaigns are doing.

Do you have any advice for potential customers?

Build a relationship with High Level and don't hesitate to inform them if you don't know something. They're excellent at taking you by the hand and are incredible listeners. They also have a great vision and can work with all types of employees. They're the easiest company to work with that I’ve encountered in my 30 years of working as a marketing director.

BACKGROUND

Introduce your business and what you do there.

I work at Bloomfield Plastic Surgery. Our owner is a plastic surgeon who practices reconstructions and cosmetic procedures. I’ve recently been made marketing manager and surgical coordinator, and I’ve been working with the company for seven years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We didn’t have a marketing platform before we engaged with High Level, and we were trying to reach out to new patients and market our services.

SOLUTION

What was the scope of their involvement?

High Level helped us with the marketing aspects of Emsculpt for our office, which is a non-surgical procedure to build muscles on the abs, glutes, biceps, and legs. They created a landing page where the patients could reach to have more information about that procedure.

Our engagement was initially meant to create an Emsculpt event planner. High Level offered us the option to create media displaying the procedure’s benefits, so we continued to work on marketing with them after the event ended.

They also helped us creating paid ads on Facebook to direct our clients to the new landing page. When the trends started to change, and Emsculpt was not as popular, we changed our strategy and tried to promote some of our other procedures like Mommy Makeovers and Tummy Tucks.

What is the team composition?

We worked directly with Ana (Lead Customer Success Manager) and met with her every month. There also was a team in the back working with her.

How did you come to work with High Level Marketing?

We were purchasing the Emsculpt machine from BTL. They offered us a pretty good deal, and part of that deal was to work with them on Facebook posting and positioning. At the time, they were called different, and they recently changed their name to High Level Marketing.

How much have you invested with them?

We spent around $25,000–$50,000.

What is the status of this engagement?

We started working with them in September 2019. However, their name change is more recent. We worked with Ana during our whole engagement, but we decided not to renew our contract for July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Emsculpt was a relatively new procedure in our area, so we were trying to boost it to the public, and High Level helped us providing those leads for us to convert into patients for the office. However, we didn’t get the returns that we were hoping for; we got a lot of leads but couldn’t convert them.

Ana was superb, and our owner was impressed with her work. High Level provided really good services the whole time. However, we were specifically going with digital ads for Emsculpt, and now, we’re going to try a different marketing strategy.

Our engagement ending had nothing to do with the quality of their work, but with the fact that we were going in a different direction. We were very impressed and pleased with Ana’s services.

How did High Level Marketing perform from a project management standpoint?

Ana was great, and she worked with her team as a unity. If she got stuck, she was able to go to her team and come back with the solution, so their teamwork was awesome as well.

We mainly communicated via email, and we had a Zoom meeting once a month.

What did you find most impressive about them?

High Level’s willingness to work with us was impressive. They were flexible and eager to show us different opportunities. Ana never failed to provide different options for us to try new things.

I learned a lot about digital marketing through Ana. The transparency that High Level provided was really awesome, and Ana taught us what we needed the most along the way.

Are there any areas they could improve?

There’s nothing much that High Level could have done differently for us. We did what they suggested and got the leads. It wasn’t because of them that we couldn’t convert those leads — maybe it was the product.

Do you have any advice for potential customers?

Listen to them — they know better and are very well versed in their work. Ana was very good at telling us how to switch things up.

BACKGROUND

Please describe your company and your position there.

I am the owner of a construction company in Nashville, TN. We specialize in single family houses across the Davidson County area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We had them design a website for our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at various vendors and they stood out the most. Their attention to detail on such a small project was the deciding factor for us.

Describe the project in detail and walk through the stages of the project.

We did a few rounds of revisions and our goal was to have a very quality website that flows well. We also wanted a website that shows up on cellphones in an easy-to-read format.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a total of 3 people. Lead designer and two assistants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We receive multiple inbounds from our website weekly. These items include leads for new projects as well as communication with neighborhoods on current projects. We don't advertise at all. This website is our only form of communication with new clients and it truly is a great platform for us.

How effective was the workflow between your team and theirs?

They were very easy to work with. Extremely efficient with my time and their reviews.

What did you find most impressive or unique about this company?

I was impressed by their ability to give me so much attention on such a small project. It was hard to find someone that would take the project seriously enough since it was so small. They handled the design and process like it was a $50k website.

Are there any areas for improvement or something they could have done differently?

At this time I don't think they could have done anything else to make the process more enjoyable.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and executive director of a health and fitness corporation. We specialize in holistic health including life coaching, personal training, nutrition, hypnotherapy, and motivational interviewing. We offer a whole package so our clients can develop a balanced lifestyle that optimizes their health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We hired them primarily to increase web visibility, optimize SEO, and for target marketing. We wanted to target predominantly affluent and socioeconomically stable customers. Our business was new, and we wanted to organize our marketing strategy appropriately.

SOLUTION

What was the scope of their involvement?

High Level Marketing met with us in person to understand our business plan and ideas. Then, they developed a fantastic web page and incorporated our feedback. They are currently providing monthly SEO optimization and planning out how to market to our target audience.

What is the team composition?

We work with two project managers and an SEO manager.

How did you come to work with High Level Marketing?

I liked their portfolio and client list. I reviewed their previous work and was impressed. Since the beginning, our managers have been phenomenal.

How much have you invested with them?

We invested $5,000 so far.

What is the status of this engagement?

We started the engagement in April 2018 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thus far, given the fact that we've been open for less than two days, we already have a lead and that client has scheduled an appointment. Overall, we are content with their work so far.

How did High Level Marketing perform from a project management standpoint?

Two of their project managers are phenomenal to work with. However, I did have some communication issues with one of their managers in the beginning. Occasionally, I sent her emails containing the information she requested, but she would email me back asking for the documents I just sent her. It was frustrating, but we worked it out in the end. We communicate primarily through email, sometimes phone calls, and rarely through text.

What did you find most impressive about them?

They are personally invested in our business. They take a personal approach and aren’t just in it for the money. Their team closely follow our feedback.

Are there any areas they could improve?

Their initial prototype of the web page wasn’t thoroughly reviewed. There were pictures that were missing furniture and some typos. We had to review it ourselves and make some editorial changes. However, this might just be a personal complaint as I tend to be quite anal.

Do you have any advice for potential customers?

Verbalize your expectations and communicate clearly what you want.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Detroit Boxed Socks. We collaborate with local artists and print unique designs on luxury dress socks. We also donate a portion of our sales to Beyond Basics, which provides books, tutors, and other resources to Detroit public school students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We approached them with the primary goal of improving our site’s design to more effectively compete with larger department stores.

SOLUTION

What was the scope of their involvement?

After we provided fonts and a general idea of what we were hoping for on the site, they took a lead on the design and development in creating a custom e-commerce site. They also designed a logo that suited our business very well. After consulting with them, we decided to opt out of SEO services due to the nature of our competitors the retail industry. They were very smart and honest throughout the project.

The new site includes a blog function, and the administrative end of the site is very intuitive. It’s easy for us to make changes and updates when necessary. They used their own code to build the site, as opposed to a CMS template.

What is the team composition?

I worked with a sales director in the beginning of the project, and moved to work with a project manager and a content strategist as the engagement progressed.

How did you come to work with High Level Marketing?

I used to work in the sales department at High Level Marketing, so I had a preexisting relationship with them. I know that with their team, I was going to get an intuitive, high-quality site that would allow me to make changes without the need for additional outside resources.

How much have you invested with them?

We invested about $5,000 in the site before hosting fees, which are about $30/month.

What is the status of this engagement?

We started working together in August 2017, and the site launched about four months later in December. They still provide occasional maintenance services as necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten a lot of positive feedback from users, which mostly focuses on its professional appearance and intuitive layout.

How did High Level Marketing perform from a project management standpoint?

The team was very effective. Everything was delivered on time and we communicated regularly throughout the process. I had no problems with customer service, and we appreciated their attentive project management. We primarily communicated via phone and email, with several occasional face-to-face meetings as necessary.

What did you find most impressive about them?

The administrative end of the site is easy to use and incredibly helpful in my day-to-day work. Their customer service was also very impressive. They followed the project closely from start to finish, which made for a very simple and pleasant experience.

Do you have any advice for future clients of theirs?

Afford them the freedom to do what they’re good at. Many business owners want to take control during these types of projects, and we we’re very happy that we gave them creative agency. They’re professionals with a lot of experience that can benefit you and your business.

BACKGROUND

Please describe your company and your position there.

I am the US Patent holder of a wheel straightening machine that employs the only method accepted by the Society of Automotive Engineers. I am also the President of the company that manufactures this machine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to drive the redesign efforts for our website and provide promotional-content consultation.

What were your goals for this project?

After a 10-year exclusivity contract with one company, we decided to bring the machine to the open market, promoting specifically to automotive dealers and tire stores. Our main focus was to improve website design in order to better promote our machine and, consequently, improve sales.

SOLUTION

How did you select this vendor?

Another organization recommended High Level to us.

Can you go into detail about the services they provided and the scope of the project?

High Level used the Myce website building platform to design a website that included an intranet and e-commerce components.

What was the team composition?

I worked directly with at least three different team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our new website has been integral to getting our message out. In addition, the ability to post online training videos has cut down the travel and time costs of performing face-to-face training.

How was project management arranged and how effective was it?

Once the High Level staff completed the website design, I myself populated the pages with the necessary technical information. Someone was always there when I needed assistance. They were extremely helpful in aiding me on web problems and taught me how to properly manipulate data to suit my needs.

What did you find most impressive about this company?

The staff was extremely patient and understanding to my questions and taught me many useful tricks and shortcuts for maintaining the site.

BACKGROUND

Please describe your company and your position there.

I am the QA manager for Independent Test Services, a wheel testing company that builds testing equipment and performs a structural evaluation of passenger cars and light trucks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We had originally hired High Level Marketing to create a website for us back in 2008. We were happy with their work and hired them in 2017 to give us a complete update.

What were your goals for this project?

We wanted our website to accurately reflect our industry expertise and effectively market our services.

SOLUTION

How did you select this vendor?

We originally selected High Level Marketing based on our viewing some of their web design work.

Can you go into detail about the services they provided and the scope of the project?

They designed and built our website using the Myce platform. They integrated E-commerce, intranet functions, and interactive holiday cards into the site.

What was the team composition?

We worked directly with a project manager who led a design team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website update accurately shows both our expertise and service offerings. Customers from all over the world have contacted us because of our site.

How was project management arranged and how effective was it?

The project manager regularly informed us of their progress, consistently met deadlines, and stayed incredibly well organized.

What did you find most impressive about this company?

They understood our vision and provided a great mix of creative, productive, and practical ideas. Due to the team’s diligence, everything was completed on time.

BACKGROUND

Please describe your company and your position there.

I am the owner of a property management firm. We manage rental properties, homeowners associations, and condo owner associations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to design a website that would provide prospective owners and tenants with information about our services and processes.

What were your goals for this project?

We wanted to generate owner and investor leads through the site.

SOLUTION

How did you select this vendor?

Several vendors specialized in canned property management or real estate websites, but we weren’t happy with them because their offerings were outdated and not fully-customizable. We selected High Level Marketing because they could create a custom website that allowed to make quick and easy changes at no additional cost. In addition, their CMS was a cost-saver and user-friendly for employees at any level.

Describe the project in detail.

I oversaw most of the project on our end. We had a strategy meeting where they got our goals and some ideas for the design. Next, they built the site and did follow-up design revisions per our requests. We have continued to use their services for SEO and PPC management.

What was the team composition?

The account manager is my main point of contact. In total, I’ve worked directly with three people including the project manager and designer, who handle my SEO and PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Both current and prospective clients have praised the site. Of the four PPC vendors we’ve engaged, High Level Marketing is the only one we’ve been happy with. The number of new business calls rose significantly after we switched to their team. The other firms just wanted to spend our money and didn’t care about results.

How effective was the workflow between your team and theirs?

Both the regular reports and check-in phone calls are very effective. Recently, we requested some changes via phone and they responded quickly; the results were immediate. Overall, the team is very efficient and understands our needs; we don’t have to micromanage them.

What did you find most impressive about this company?

While several firms can design sites, very few can handle lead generation. High Level Marketing does both well with a straightforward approach.

Are there any areas for improvement?

We had in-person meetings at the start of the engagement, but everything else has been remote. More face-to-face communication would help build a closer partnership.