Heur

BACKGROUND

Please describe your company and position.

I am an executive at CALE Club

Describe what your company does in a single sentence.

CALE curates best in class conscious beauty products that make you feel amazing inside and out.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Growth roadmapping
• Paid media management
• Multi channel forecasting

SOLUTION

How did you find Heur?

• Referral
• Friend

Why did you select Heur over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Heur were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Heur provided comprehensive marketing and growth services to accelerate CALE Club's brand performance through deep business integration and data-driven strategies across multiple digital channels.

Heur's integrated approach delivered measurable, forecastable results by treating CALE Club as a strategic partner rather than just a client, providing the marketing infrastructure and insights needed for conscious beauty brand growth in competitive digital markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Heur's strategic approach delivered solid results for CALE Club, including a 45% increase in website traffic and 15% improvement in conversion rates over in the time period we've been working together. Social media engagement grew by 60% across key platforms, while email marketing campaigns achieved 20% higher open rates compared to previous efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Heur's collaborative approach ensured seamless integration with CALE Club through regular communication and transparent reporting. They delivered services via structured monthly strategy sessions and weekly performance check-ins, operating as an extension of the internal team. This sustainable partnership delivered consistent results while building CALE Club's internal marketing capabilities for long-term success.

What was your primary form of communication with Heur?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of working with Heur was their genuinely friendly and personable approach that made us feel truly seen and understood as a brand. Unlike typical agency relationships, their team treated us as partners rather than clients, taking time to understand CALE Club's values and vision. This human-centered approach, combined with their expertise, created a supportive partnership that felt empowering rather than transactional.

Are there any areas for improvement or something Heur could have done differently?

Honestly, we struggled to identify areas where Heur could have done things differently. Their performance consistently exceeded expectations, and any challenges we faced were more related to market conditions and our own internal capacity rather than their service delivery. If anything, we would have benefited from engaging their services earlier in CALE Club's journey to maximize the impact of their strategic approach.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Arthur Sleep

Describe what your company does in a single sentence.

Bespoke Shoe Manufacturer and Retailer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

Improve website traffic and conversion

SOLUTION

How did you find Heur?

Referral

Why did you select Heur over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the one-month mentoring PoC, heur’s mentors provided feedback on e-commerce practices in an advisory capacity. We opened with a kick-off call to define revenue-focused KPIs and documented everything in a shared deck that became our living roadmap. Each week they ran a structured 60-minute session to review progress, unblock issues and refine next steps, and we used an always-on email channel for quick queries between calls. 
Optional deep-dives let us tackle bigger topics - SOE, navigation hygiene, range planning - without scope-creep. By month-end I had a clear performance read-out and a prioritised action plan I can execute independently.

Key deliverables:

• Living “Goals & Check-ins” deck capturing baseline metrics, weekly decisions and assigned owners
• Four mentoring call summaries distilling insights, blockers and agreed actions
• Workshop assets (templates, models) from any deep-dive sessions
• End-of-month memo benchmarking results against KPIs and outlining my next growth priorities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement has already produced clear, measurable gains: organic visibility has climbed thanks to a tightened technical-SEO foundation, which in turn is driving sustained increases in qualified traffic. On-site, the streamlined navigation now surfaces high-intent categories in fewer clicks, pushing visitors deeper into the catalogue and lifting conversion rate. 
These gains are being locked in with the imminent launch of an entirely rebuilt storefront - engineered on the same best-practice framework - positioning us to compound both traffic and revenue growth as soon as it goes live.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined and highly responsive. We agreed a fixed cadence of four one-hour “weekly 1-to-1” sessions - onboarding, goal-setting, progress updates and a final review - and every call landed exactly when scheduled, with agendas and follow-up notes delivered promptly. 
Between those meetings heur kept a dedicated email thread open, fielding questions and sharing assets almost in real time, so clarifications never waited for the next call. The mix of punctual milestones and always-on support ensured momentum stayed high and no action item ever slipped the timeline.

What was your primary form of communication with Heur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about heur was the combination of a genuinely collaborative culture and quietly rigorous professionalism. Every mentor came to our sessions prepared with data-backed insight, yet they were just as invested in understanding our team dynamics and commercial context, so the advice always felt tailored rather than off-the-shelf. 
Their attitude was consistently solutions-oriented - no ego, no jargon, just clear thinking and rapid follow-through - which made it easy to trust their guidance and act on it. Underpinning that culture was deep, cross-disciplinary expertise: whether the discussion veered into technical SEO, merchandising logic or international growth, there was always a specialist who could speak with real authority and translate complex concepts into pragmatic next steps. 

Are there any areas for improvement or something Heur could have done differently?

Honestly, I can’t point to a single gap - every milestone landed on time, communication was flawless, and the guidance was consistently on-point. If I had a wish-list item for improvement, I’d be inventing one.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of Peggy Rain Limited

Describe what your company does in a single sentence.

I work as the Head of Operations for established and start-up brands in the D2C and B2B consumable goods space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Website redsign
• Website deployment
• Website strategy

SOLUTION

How did you find Heur?

Referral

Why did you select Heur over others?

• High ratings
• Referred to me

How many teammates from Heur were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Re-deployment:
Support through the website transition and relaunch.
● Website deployment and launch support across:
○ Onboarding session to discuss desired outputs
○ Theme selection
○ Theme optimisation
■ Homepage
■ Collection pages
■ Product pages
○ Visual content briefing to 3rd party
○ Website QA
○ Store configuration
■ Payment gateways
■ Shipping methods
■ Price books
○ Content migration & population
○ SEO optimisation
○ Theme launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was successfully launched on schedule and delivered under budget, exceeding initial expectations. In addition, the strategic planning and preparatory work went above and beyond the original scope, providing valuable insights and laying a stronger foundation for long-term success. This proactive approach not only enhanced the immediate delivery but also positioned the site for sustained growth and adaptability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with clear, concise, and consistent communication throughout, ensuring all stakeholders remained fully informed and aligned at every stage. The management approach struck an effective balance—collaborative and inclusive, yet authoritative and decisive when required. There was a strong focus on truly understanding the specific needs and goals of the project, which enabled delivery not just to specification, but beyond expectations. This thoughtful and well-executed management style was instrumental in driving the project’s success.

What was your primary form of communication with Heur?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The agency demonstrated an impressive level of knowledge and professionalism throughout the project. They quickly grasped the requirements and showed real skill in shaping the work to fit within the budget and framework provided—despite the fact that internal company processes and constraints were not always conducive to streamlined project management. Their ability to navigate these challenges with flexibility and composure was particularly noteworthy. Even when faced with delays and hold-ups outside of their control, the agency remained focused and committed, ultimately delivering the project on time without compromising on quality. Their adaptability and solution-focused mindset made them an invaluable partner in this process.

Are there any areas for improvement or something Heur could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Flush Golf

Describe what your company does in a single sentence.

We're a sportswear apparel brand selling directly to consumers through eCommerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Guidance on digital strategy and forward planning for growth.

SOLUTION

How did you find Heur?

Online Search

Why did you select Heur over others?

• Great culture fit
• Company values aligned

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The four-week mentorship program will provide in-depth guidance on brand strategy development and short-term sales target planning. This will involve analysing the current brand positioning, identifying growth opportunities, and implementing actionable sales strategies to drive immediate revenue.

Brand Strategy Analysis – A detailed review of the brand’s current positioning, market differentiation, and competitive landscape.

Sales Target Framework – Establishing short-term revenue goals aligned with business objectives.

Marketing & Sales Action Plan – A step-by-step approach to improving brand visibility and driving sales, including digital marketing and promotional strategies.

Performance Metrics & KPIs – Defining measurable success indicators and tracking progress over the mentorship period.

Weekly Strategy Sessions – One-on-one mentorship meetings to review progress, troubleshoot challenges, and adjust strategies as needed.

Final Report & Recommendations – A summary of key learnings, insights, and a roadmap for continued success beyond the mentorship period.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A documented action plan for continued sales growth and brand development post-program.
A summary report outlining key insights, challenges overcome, and next steps for long-term success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely kind with their time. They provided updates promptly after each session and checked in with us regularly throughout the duration of the project. They responded excellently to everything we asked of them throughout.

What was your primary form of communication with Heur?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most was how approachable they were. They were a truly genuine team, and when combined with their unparalleled knowledge of their respective fields, they were an absolute joy to work with. They showed a genuine interest in our business, taking the time to understand every aspect of who we are and what we stand for.

Are there any areas for improvement or something Heur could have done differently?

Honestly, no.

BACKGROUND

Please describe your company and position.

I am the Founder of Tom Àdam

Describe what your company does in a single sentence.

Tom Àdam, a sustainable loungewear brand founded in 2015 to encourage comfort by wearing your loungewear wherever you go. We’re a family-run business, deeply rooted in the values of timelessness and impeccable quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• ackle key challenges like slow online sales, and underutilised social channels.
• Stagnant traffic growth,

SOLUTION

How did you find Heur?

Referral

Why did you select Heur over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Heur has been transformative for Tom Àdam. Ben and Chris provided mentorship that was both strategic and hands-on, helping us tackle key challenges like slow online sales, stagnant traffic growth, and underutilised social channels. Their expertise in eCommerce growth was invaluable, particularly in identifying opportunities we hadn’t fully tapped into, such as leveraging our strong brand recognition and optimising our tech stack.

They guided us through critical decisions like replatforming and refining our marketing focus, and their support with commercial planning, goal setting, and refining our holiday campaigns helped us drive meaningful results. Thanks to their mentorship, we saw a significant boost in high-quality traffic, doubled our newsletter sign-ups in Q4, and laid the groundwork to achieve our sales targets.

If you’re looking for mentorship that delivers both strategic clarity and actionable growth, Heur is the team to trust - their insights have been a key factor in Tom Àdam next phase of growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Significant boost in high-quality traffic.

-Increasing Website Traffic

-Doubling our newsletter sign-ups in Q4

-Tweaking the website to make a smoother customer journey.

-Refining our marketing focus

-Clarifying the future digital marketing strateging.

-Commercial Planning, goal setting & holiday campaing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was truly a superb experience, both of them are highly knowledgeable and very hands on. They really crafted the strategy specifically towards my needs and I think that's really the foundation, as often you would have a one solution fits all, and that just doesn't work in a SME segment, where you really need to find your own specific strategy.

Everything was well documented & structured, which helped a lot as well, to implement it in the marketing strategy, like a missing piece of the puzzle.

They were brilliant at this and I will definitely continue working with them in the future.

What was your primary form of communication with Heur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise, the way that they take their time to deeply think about the problems and unique solutions.

As well, the synergy and teamwork - they have the nicest team and that always helps to overexceed the goals being set.

Are there any areas for improvement or something Heur could have done differently?

I think it was pitch perfect and would highly recommend Heur to others.

BACKGROUND

Please describe your company and position.

 I am the Head of Brand & Communications of a consumer products company 

Describe what your company does in a single sentence.

Brand consultancy and copywriting/content services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Management of ecommerce website
• Ecommerce strategy
• Growth strategy for the business

SOLUTION

How did you find Heur?

Referral

Why did you select Heur over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and optimise ecommerce for a growing sustainable luxury brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase YoY sales.
• Closer alignment to our mid-long term goals.
• Secured correct team members to lift business in key growth stage.
• Heur took full autonomy over our site, being our always on 'fail-safe' partner allowing us to focus on product and brand and strategic partnerships. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Dynamic team able to adapt to the ever-changing needs of a small growing brand.
• Excellent constellation of skill sets they could bring on-demand as and when our priotities shifted.
• Project Management administrative support from wider Heur team to support during heavy lifting times when we did not have this operational support internally.
• Intuitive and preemptive to our busines needs, taking the initiative to 'step in' when we clearly needed clarity on priorities – they acted like a partner to us, rather than a delivery provider. 

What was your primary form of communication with Heur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Heur's wide set of skills and ability to operate dynamically is the most impressive thing about their company. The model they have built allows you to plug into exactly what you need as projects and priorities emerge. For a growing high-value business, with constricted budgets, the need to access specific and highly capable people with immediacy to seize on opportunities was made possible by Heur. It was and continues to be invaluable to us. Heur is the agency model of the future.

Are there any areas for improvement or something Heur could have done differently?

Whenever anything came up regarding our working arrangement, as does all things with partnerships and contracts, Heur proactively and constructively came to us with solutions. Heur operate with an improvement mindset – the openness, frankness, and constructiveness was vital for a company at our stage in ambitious growth. 

BACKGROUND

Please describe your company and position.

I am the Head of Development of Pangaia

Describe what your company does in a single sentence.

Pangaia is a materials science brand with a mission to create earth-positive future through innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Outsource Ecom team
• Provide expertise on planning and optimizing Ecom operations

SOLUTION

How did you find Heur?

Referral

Why did you select Heur over others?

• Good value for cost
• Experts in the field

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Outsource day-to-day ecom operations
• Managing product catalog and activations
• Managing CRM, Paid Marketing, Affiliates, 
• Business consulting, planning, and strategising 
• Providing expertise and building roadmaps

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Optimised ecom operations in terms of processes and responsibilities
• Lower costs of  operations
• Improved roadmaps
• long term strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Extremely hands-on
• Daily support
• Delivering requirements on time
• ability to advise on what business wants vs what it needs

What was your primary form of communication with Heur?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

People assigned to our project have an incredible set of skills and expertise that is valuable for our company. They are not only able to fulfill the requirements but also advise on the strategy and the bigger picture behind it. Their holistic approach is something we were missing before

Are there any areas for improvement or something Heur could have done differently?

The integration of the Heur team into Pangaia was a significant operation. I think that Heur's approach was amazing

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a UK based agency that works with a number of Shopify stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Heur?

We hired Heur for a turnaround project for a large US-based e-commerce store. The current team was underperforming,, and there was a huge amount of investor pressure to improve performance.

SOLUTION

What was the scope of their involvement?
Heur took on full responsibility for marketing and trading. They built a complete trading plan and executed it, with a focus on new customer acquisition.

What is the team composition?
We’re working with five people from Heur.

How did you come to work with Heur?
We met the Heur team at an event and chose them for their depth of expertise and credibility. Chris and Chris are some of the most knowledgeable people I’ve met in e-commerce,  and I’ve been in the industry a long time.

What is the status of this engagement?
We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The e-commerce revenue is up 125% year-on-year, and profitability is up an additional 20–30%.

How did Heur perform from a project management standpoint?

Heur’s project management is exceptional. The team is extremely proactive in terms of communication.

What did you find most impressive about them?

Heur’s depth of experience, attention to detail, and high level of strategic thinking are impressive.

Are there any areas they could improve?

A lot of the small issues we’ve had with the project have been related to missing context from our team. It’s a complicated project with lots going on, and sometimes that information hasn’t been disseminated in the right ways. 

BACKGROUND

Please describe your company and position.

I am the Founder of UNLKD

Describe what your company does in a single sentence.

Your Brand, Your People. Commercially UNLKD.
Identifying challenges, tailoring solutions
& unlocking growth for brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Heur to accomplish?

• Company restructure
• Commercial Planning
• Defining company roadmap

SOLUTION

How did you find Heur?

Partnered via the business

Why did you select Heur over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Heur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stabilise the business commercially. 

Transitioning ownership while driving growth, optimizing stock

cover, and ensuring sustainable operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Led the global commercial strategy across retail, wholesale, B2B, and

eCommerce channels, driving +56% YoY gross sales growth.

Delivered +46% YoY growth in online sales and +36% retail sales uplift across

owned and partner stores.

Reduced stock cover from 144 weeks to 67 weeks — the fastest reduction in

PANGAIA’s history — significantly improving inventory health.

Restructured the commercial organisation and implemented a future-facing

strategic framework for FY25, positioning the business for sustainable, profitable

growth and resulting in aquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HEUR’s project management was consistently reliable and well-structured. They delivered workstreams on time, even when operating under tight deadlines or shifting priorities. What stood out was their responsiveness... they didn’t just react to our needs, they anticipated them. Whether it was a technical deployment, campaign activation, or a strategic pivot, the team remained agile, communicative, and fully aligned with our commercial goals. Their ability to integrate with our internal teams made the collaboration feel seamless.

What was your primary form of communication with Heur?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Heur was their hands-on, embedded approach. Unlike many agencies that stay at arm’s length, they operated like an extension of our team. They were fully immersed in the day-to-day, while still bringing strategic oversight. Their ability to combine deep technical capability with commercial acumen was genuinely unique. They didn’t just execute, they challenged thinking, offered perspective, and helped shape decisions that had material impact on growth. That level of ownership and commitment is rare.
 They not only delivered seamless end-to-end management of our eCommerce operations, but also brought deep commercial insight that shaped several key leadership decisions. Their ability to blend executional excellence with strategic thinking set them apart — they didn’t just run the site; they helped us grow the business. A highly capable team that truly understands both the mechanics and the market.

Are there any areas for improvement or something Heur could have done differently?

No...