GrowThunders

BACKGROUND

Please describe your company and position.

I am the Game Designer of Digital Studio

Describe what your company does in a single sentence.

I was a game designer for a studio with a mobile game online RPG simulator on iOS / Android. In addition to game design, I also focused on growth and monetization strategies to increase the game's revenue and user base. This involved analyzing player behaviour data and creating targeted marketing campaigns to attract new players and retain existing ones.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowThunders to accomplish?

• One project that our company hired GrowThunders for was an influencer campaign in Hong Kong for an RPG simulator on an iOS/Android mobile game. The main goal of the campaign was to achieve the top 1 ranking in the category, as well as deliver high-quality players with a high pay rate and great retention.

SOLUTION

How did you find GrowThunders?

Referral

Why did you select GrowThunders over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• Week 1: In the first step, we provided GrowThunders with information about our company, product, and target audience. This information was used to develop the best strategy for the campaign. Since this was a second campaign, the target group was refined and readjusted based on the previous campaign's data.
• Week 2: We made an agreement with GrowThunders to set budgets, dates, countries, and campaign goals such as traffic, CPI, and retention.
• Week 3 - 5: During this stage, GrowThunders' specialists prepared the campaign by acting as an intermediary between the influencers and us. They provided us with tips on creating the influencer brief, a list of influencers, and helped set up tracking, among other tasks. We had the opportunity to review and approve the influencer brief before it was sent to the influencers.
• Week 6: The campaign was launched during the sixth week of the project. 8 influencers were selected to participate in the campaign with 90 seconds integration video. They created content that included gameplay footage, reviews, and tutorials. The content was shared on the influencers' Youtube channels and reached the target audience.

GrowThunders' specialists ensured that everything ran smoothly during the campaign, and the mobile game achieved the top 1 ranking in the game category. The client could monitor the progress of the campaign and make key decisions at any time. The video(s) created by the influencers featured gameplay footage, reviews, and tutorials. Each influencer created their own unique content that appealed to their followers and encouraged them to download and play the game.

The content was engaging and showcased the game's features and benefits. Overall, the process of the influencer campaign involved several stages of production, from identifying the target audience to launching the campaign with selected influencers. The content created by the influencers was a crucial part of the campaign's success, as it reached the target audience and drove downloads of the mobile game.

GrowThunders' specialists ensured that everything ran smoothly during the campaign, and we were able to monitor the progress and make key decisions at any time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign was successful in achieving the set goals, which included achieving top 1 in the game category ranking, delivering high-quality players with high pay rates and great retention. The campaign achieved top 1 ranking in the category and delivered a significant amount of installs. The top 1 ranking position resulted in an increase in organic installations, further increasing the effects of the campaign.

The influencer campaign's success was measured through key performance indicators such as traffic, cost per install (CPI), and retention rates. The campaign exceeded the set KPIs, resulting in a high return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management style of GrowThunders during our influencer campaign was very professional, and the communication was smooth and efficient. GrowThunders provided a dedicated project manager who oversaw the campaign's execution, ensuring all project steps were delivered on time and within budget. They used custom tools to estimate the results of the campaign, which helped us to estimate the performance of the campaign and ensure that the set goals were achieved.

Communication was a key strength of GrowThunders' project management style. They provided regular updates on the progress of the campaign and were always available to answer any questions or concerns that arose. Communication was primarily through email and phone calls Their timeliness was also exceptional. They set clear deadlines and consistently delivered on time, which helped us to keep the project on track and meet our launch date.

What was your primary form of communication with GrowThunders?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One unique aspect of GrowThunders is their ability to provide custom solutions tailored to the needs of their clients. They work closely with their clients to understand their business objectives and target audience, and then develop a strategy that is customized to achieve those objectives.

Are there any areas for improvement or something GrowThunders could have done differently?

It would be beneficial for GrowThunders to focus on developing a self-service platform that allows clients to easily collaborate with them.

BACKGROUND

Please describe your company and position.

I am the Growth Manager of the company. 

Describe what your company does in a single sentence.

We're a world-renowned game developer and publisher specializing in mobile gaming.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowThunders to accomplish?

• Achieve TOP1 ranking with our game
• Bring High-Quality Traffic
• UA

SOLUTION

How did you find GrowThunders?

Referral

Why did you select GrowThunders over others?

Referred to me

What was the size of GrowThunders’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seeking to elevate our Mobile Game in European and Asian countries, our company hired GrowThunders to spearhead an influencer campaign with the aim of securing top rank in the category and driving user acquisition and retention. Their data-driven approach and creative expertise yielded exceptional results that contributed significantly to our overall success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The influencer campaign was a resounding success, achieving the top 1 ranking in the game category and delivering high-quality players with remarkable retention rates. The KPIs, including traffic, CPI, and retention, were all exceeded, resulting in a high ROI and increased organic installations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GrowThunders' project management style during our influencer campaign was highly professional and efficient, with effective communication and timely delivery of all project steps. Their dedicated project manager used custom tools to estimate campaign results and ensure successful achievement of set goals.

What was your primary form of communication with GrowThunders?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

GrowThunders is known for its ability to provide custom solutions that are tailored to the individual needs of each client. They invest time in understanding their clients' business objectives and target audience, which allows them to develop a customized strategy that is optimized for success.

Are there any areas for improvement or something GrowThunders could have done differently?

Working with GrowThunders was an absolute pleasure. They brought a wealth of knowledge and expertise to our influencer campaign and achieved incredible results. We would not hesitate to work with them again in the future.

BACKGROUND

Please describe your company and position.

I am an executive of (a/an) Gaming

Describe what your company does in a single sentence.

Mobile games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowThunders to accomplish?

• Promoting our mobile game through an influencer marketing campaign in UK
• Achieving the top ranking in the game's category, which would increase visibility and drive organic downloads.
• Attracting high-quality players who exhibit strong retention rates and a willingness to pay for in-game items or features, ultimately boosting the game's revenue.
• Enhancing our brand's presence and engagement on various social media platforms, leveraging the reach and influence of the selected influencers.
• Ensuring the campaign resonated with our target audience, creating a positive impact on the overall growth and success of our mobile game.

SOLUTION

How did you find GrowThunders?

• Online Search
• Referral

Why did you select GrowThunders over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of GrowThunders’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research and Strategy Development: GrowThunders conducted a thorough analysis of our mobile game, target audience, and market trends to develop a comprehensive influencer marketing strategy tailored to our specific goals and objectives.
• Influencer Selection and Outreach: The company identified and engaged with relevant influencers in Germany who had a strong following in the gaming community. They negotiated contracts and ensured that the influencers understood the campaign's goals and our brand's message.
• Content Creation and Approval: Collaborating closely with the chosen influencers, GrowThunders oversaw the production of engaging and authentic content, including social media posts, live streams, and videos, showcasing our mobile game. They also facilitated the content approval process, ensuring it aligned with our brand guidelines and campaign objectives.
• Campaign Execution and Management: GrowThunders managed the launch and ongoing progress of the influencer campaign, coordinating with the influencers and monitoring the performance of the content. They ensured that the campaign adhered to the timeline and milestones set forth in the project plan.
• Performance Tracking and Optimization: The company collected and analyzed key performance metrics to evaluate the campaign's success and identify areas for improvement. They made necessary adjustments to optimize the campaign, ensuring that our goals and objectives were effectively met.
• Reporting and Final Analysis: At the conclusion of the campaign, GrowThunders provided a comprehensive report, detailing the campaign's performance, key metrics, and overall impact on our mobile game's growth and success. This analysis allowed us to understand the return on investment and the effectiveness of the influencer marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ascension in ranking
• Acquisition of users
• Rate of retention
• Generation of revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GrowThunders exhibited outstanding project management throughout the collaboration. They consistently met deadlines, delivering all items in a timely manner and adhering to the predefined schedule and milestones. The team was highly attentive to our requirements and promptly addressed any concerns or inquiries we raised.

Open lines of communication were maintained at all times, ensuring that we remained well-informed about the campaign's progression. Additionally, GrowThunders showcased their adaptability and flexibility by making any necessary modifications to accommodate our evolving needs and preferences.

What was your primary form of communication with GrowThunders?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most striking and distinctive aspects of GrowThunders were their deep industry knowledge, combined with their innovative and data-oriented approach. Their profound comprehension of influencer marketing tactics and the gaming sector enabled them to design bespoke campaigns that truly resonated with our target demographic.

Are there any areas for improvement or something GrowThunders could have done differently?

In our collaboration with GrowThunders, we experienced a highly satisfactory level of service and did not identify any significant areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Data Engineer of a mobile gaming company.

Describe what your company does in a single sentence.

Company creates mobile games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowThunders to accomplish?

Our company brought on GrowThunders to spearhead an influencer campaign in The United States for our mobile game, aiming to secure the top rank in the category while driving user acquisition and retention.

SOLUTION

How did you find GrowThunders?

Referral

Why did you select GrowThunders over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

What was the size of GrowThunders’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their expertise in crafting high-performing campaigns, coupled with a data-driven approach, helped us achieve our goals and establish a strong foothold in the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieving the top 1 ranking in the game category

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GrowThunders' project management style was highly professional, with smooth and efficient communication. Their dedicated project manager ensured timely delivery of all project steps within budget, using custom tools to estimate campaign results and achieve set goals.

What was your primary form of communication with GrowThunders?

Virtual Meeting

What did you find most impressive or unique about this company?

GrowThunders stands out from the competition due to their ability to deliver bespoke solutions that are tailored to their clients' unique business objectives and target audience. They collaborate closely with clients throughout the process to ensure that the end result is a successful campaign that meets and exceeds expectations.

Are there any areas for improvement or something GrowThunders could have done differently?

While the campaign was successful, there is always room for improvement. One area that GrowThunders could consider is exploring additional channels to reach the target audience and expand the campaign's reach.

BACKGROUND

Please describe your company and position.

I am the VP of Growth of (a/an) IT Services

Describe what your company does in a single sentence.

Mobile games developer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowThunders to accomplish?

• Influencer Campaign

SOLUTION

How did you find GrowThunders?

Referral

Why did you select GrowThunders over others?

• High ratings
• Good value for cost
• Referred to me

What was the size of GrowThunders’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With a mandate to boost the profile of our Tycoon Mobile in Germany, our company engaged the services of GrowThunders for an influencer campaign that aimed to secure the top spot in the category and drive user acquisition and retention. Their analytical rigor and creative expertise led to a highly successful campaign, positioning us as a major player in the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• Downloads of the app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our campaign process involved several key stages, such as gathering information, budget setting, and campaign preparation, and launching the campaign with chosen influencers. We partnered with GrowThunders to ensure the success of our mobile game campaign. They delivered the videos on time.

What was your primary form of communication with GrowThunders?

In-Person Meeting

What did you find most impressive or unique about this company?

transparent communication regarding costs and results, coupled with their ability to deliver positive outcomes

Are there any areas for improvement or something GrowThunders could have done differently?

We had a very positive experience working with GrowThunders. Their team was attentive, responsive, and always available to address any concerns that we had.