Growth Division

BACKGROUND

Please describe your company and position.

I am the Head of Growth of an investment app.

Describe what your company does in a single sentence.

Our company is an investment app that focuses on macro investing and financial literacy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Deliver a go-to-market plan/strategy for our Fintech App
• Provide top quality professionals specialized in marketing channels
• Executed and followed through on delivery of strategy.

SOLUTION

How did you find Growth Division?

Online Search

Why did you select Growth Division over others?

High Commitment to KPIs

How many teammates from Growth Division were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division helped create our entire go-to-market process and also delivered on execution. Their deliverables included affiliate marketing, digital ads, pipeline marketing, outbound marketing, and community building.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved downloads above 10k in the first 45 days as well as kept download cost and CAC below our peer group.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager was very attentive and had great followup. 

What was your primary form of communication with Growth Division?

In-Person Meeting

What did you find most impressive or unique about this company?

The quality of professionals they had access to for affiliate marketing and performance marketing was impressive.

Are there any areas for improvement or something Growth Division could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Co-Owner of a software company.

Describe what your company does in a single sentence.

Global Software Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Improve B2B Brand awareness
• Generate B2B Leads

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and grow brand awareness and website traffic, by proactively managing LinkedIn Advertising and Search Engine Advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth Division helped growing our brand significantly online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Been very responsive and easy to work with throughout the entire project

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

Their specialisation of freelance experts impressed us!

Are there any areas for improvement or something Growth Division could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the General Manager of Tutorful

Describe what your company does in a single sentence.

Online tutoring marketplace

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Rebuild a marketing team
• Optimise PPC
• Scale organic content

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• High ratings
• Good value for cost

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division supported rebuilding our entire marketing team with key hires across strategy, PPC and organic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketing transformed from a cost centre to a value driver

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're a very responsive team. Delivery was on time. Standard was high.

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The vast number of experts in their network. They could take an idea to execution quickly with an expert available within days. 

Are there any areas for improvement or something Growth Division could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of LUX Rewards

Describe what your company does in a single sentence.

LUX promotes card-linked cashback offers to over 90 million payment cards via banks, airlines and reward schemes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Reach enterprise clients

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Great culture fit
• Referred to me
• Talented team

How many teammates from Growth Division were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Outbound outreach strategy and implementation using Email Marketing and LinkedIn. Our goal was to reach large financial services institutions and to get a first meeting with them. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project was more successful than we ever imagined. They helped us to sign up a major highstreet bank in the UK that has resulted in millions of pounds of revenue for us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive, reliable, and helpful.

What was your primary form of communication with Growth Division?

In-Person Meeting

What did you find most impressive or unique about this company?

Incredible results, leading to £2.5million in revenue and our first ever enterprise client. Highly engaged and helpful team. 

Are there any areas for improvement or something Growth Division could have done differently?

At the time, we were on of Growth Division's first clients, so they were still refining their process. We are looking to engage with them again now and I'm sure they'll have even more expertise at their fingertips. 

BACKGROUND

Please describe your company and position.

I am the Marketing of a consumer products company

Describe what your company does in a single sentence.

Loftboarding and other loft accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Grow the funnel
• Increase the number of lofts we board each year

SOLUTION

How did you find Growth Division?

• Referral
• Other

Why did you select Growth Division over others?

High ratings

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division helped by introducing us to The Nest, we have been running televio advertising campaigns and more recent;y Facebook ads. GD also tested a referral campaign and will potentially help with Tik Tok and affilliate marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website visits and conversions which certainly in the first tv campaign we saw an increase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clare manages the relationsip between us and the other agencies and always delivers what she says she will on time.

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

They're a very professional team.

Are there any areas for improvement or something Growth Division could have done differently?

Probably not, although we have done most of the work with The Nest, GD has been managing the relationships.

BACKGROUND

Please describe your company and position.

I am an executive at REPSTRACKER

Describe what your company does in a single sentence.

Mobile app for real estate investors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Increase brand awareness
• Improve user experience
• Data collection and analysis with the goal of targeted marketing

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Referred to me
• Company values aligned

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

full-service marketing including data collection, ad content, seo optimization, blog content and email marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• App installs and subscriptions have increased. 
• Brand awareness has increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent personalized service by several team members who have become experts in my companies, brand and messaging. Always available via slack and extremely responsive with timelines and project to do’s.

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by the commitment Growth Division team members have shown to my company and in shaping the brand.

Are there any areas for improvement or something Growth Division could have done differently?

Can’t think of anything currently

BACKGROUND

Please describe your company and position.

I am the executive of Makers

Describe what your company does in a single sentence.

A disruptive technical training and talent organisation focusing on technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Increase sales
• Improve digital marketing expertise
• Improve predictability of marketing spend

SOLUTION

How did you find Growth Division?

• Referral

Why did you select Growth Division over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Growth Division were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Makers wants to close 40 new business customers in the next 12 months Growth Division’s objective is to contribute equivalent of 20 deals in 12 months. Makers is looking to create a sustainable and scalable B2B marketing funnel. Marketing will be directed in two directions; a narrowly defined ABM hitlist and a broader ICP audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased leads.
• Increased SOV on LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• PM has been fantastic.
• They're always on hand on slack for immediate responses.
• Weekly updates.
• Monthly presentations.

What was your primary form of communication with Growth Division?

• Virtual Meeting

What did you find most impressive or unique about this company?

Breadth of specialist skills available.

Are there any areas for improvement or something Growth Division could have done differently?

Perhaps a tighter focus certain channels - direct hasn't been quite as good.

BACKGROUND

Please describe your company and position.

I am an Executive of an Information technology company

Describe what your company does in a single sentence.

Our flexible and customisable software platform allows you to quickly and easily run tests on your AI and machine learning models as you develop them. Correct errors, ensure compliance and eradicate unintended bias - so you can cut costs and reduce risk across your organisation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Increase leads

SOLUTION

How did you find Growth Division?

Online Search

Why did you select Growth Division over others?

• High ratings
• Pricing first our budget

What was the size of Growth Division’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division we’re brought in to generate users we could help justify AI and ML models to executives and regulators.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Awful. They didn’t understand our product.

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

Sales call was fantastic. After that, didn’t see sales guy again. Total waste of money.

Are there any areas for improvement or something Growth Division could have done differently?

Listened Learned Leads

Company Responses

The vendor responded on May 10, 2023.

Growth Division doesn’t recognise this review based on the timelines and lack of information. The review was left on March 2023 for a period across Oct 2021-Jan 2022. We hope this isn’t a misrepresented review, which we’ve been unable to take down.

Regardless, Growth Division isn’t a lead generation service. We operate an outsourced marketing team of specialists, put together to experiment and find a scalable channel to market. If a client just wants leads in a 3 month period, then they are likely to be disappointed. It takes a coordinated strategy across the marketing funnel to build a long-term lead-generation engine.

Growth Division doesn’t have ‘sales people’ we use a growth advisor model, where an experience growth marketer speaks with the startup and sets the strategy. They then stay involved on a monthly basis as part of the growth review.

The only point we recognise to be true is the use of virtual meetings as part of our remote first policy.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a DTC Food brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Division, and what were your goals?

We were launching a new food brand online and Stephen has been invaluable in helping us position and scale the business

SOLUTION

How did you select this vendor and what were the deciding factors?

Online search

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Stephen has helped us go from ideation/strategy through to execution. he's been an invaluable source of guidance & ideation

How many resources from the vendor's team worked with you, and what were their positions?

worked with Stephen

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

We had Video calls twice monthly to help us implement, review & react.

What did you find most impressive or unique about this company?

They understand the challenges and requirements of a startup.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the head of digital marketing for Addland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Division, and what were your goals?

We were looking to establish our early BETA digital marketing channels to drive leads via our online platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

I attended a growth webinar and was impressed with what I saw.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Working with GD, we used the bullseye approach to identify multiple channels, set a north star metric, source channel experts and launch digital marketing campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

3 from the agency, plus multiple channel experts that they sourced.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've established our high performing marketing mix and have now doubled down.

How effective was the workflow between your team and theirs?

There were some teething issues, as with any new relationship, but things soon improved and now all is slick.

What did you find most impressive or unique about this company?

Their passion and adaptability are impressive.

Are there any areas for improvement or something they could have done differently?

Focus on the north star metric and ensure that is performing before exploring other new channels.