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AI experience design agency

We design AI-native experiences.

From startups to market leaders, we partner with forward-thinking teams to solve the design challenges of the AI era — bridging the gap between human intentions and machine intelligence to create experiences that win hearts and drive growth.

Our services

  • AI Transformation

  • UI for AI-native products

Strategy capabilities

  • Product Strategy & Vision

  • Brand Strategy

  • User Engagement & Retention

  • Go-to-Market Strategy

  • Product Management

  • Product Analytics

  • Min project size
    $25,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    L'viv, Ukraine
  • Year founded
    Founded 2015
  • Languages
  • Timezones

2 Languages that we service

  • English
  • Ukrainian

7 Timezones that we service

GMT
Greenwich Mean Time (GMT)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
ART
(Arabic) Egypt Standard Time (ART)
MET
Middle East Time (MET)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)

2 Locations

  • L'viv , Ukraine
  • London , England

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 4.8 /5

    What Clients Have Said

    The Gradient offers competitive pricing, with project costs ranging from $10,000 to $500,000. Clients appreciate the value for cost, noting high-quality designs and responsiveness, often exceeding expectations. Their services are seen as a good investment, especially for startups needing strong UX/UI expertise.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 46 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

    Select a service to see pricing information

    The Gradient Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.8
    • Cost 4.8
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Commitment to Continuous Improvement

      The Gradient demonstrates a commitment to continuous improvement, regularly updating their processes and methodologies to enhance efficiency and outcomes. This adaptability is valued by clients who benefit from the team's evolving expertise.

    • Effective Use of Agile Methodologies

      The Gradient employs agile methodologies effectively, enabling them to deliver iterative improvements and adapt to project changes swiftly. This approach is appreciated by clients for fostering flexibility and continuous enhancement of project deliverables.

    • High-Quality Design Outputs

      Clients consistently report satisfaction with the quality of design outputs from The Gradient. Their work is characterized by attention to detail, creative flair, and alignment with client branding and vision, resulting in visually appealing and functional designs.

    • Focus on User-Centric Design

      The Gradient places a strong emphasis on user-centric design, ensuring that end-user needs and preferences are central to design decisions. This focus enhances user engagement and satisfaction with the final products.

    • Areas for Improvement: Project Management Precision

      While generally strong, some clients noted that The Gradient could improve in precisely defining project scopes and timelines from the outset. This would enhance clarity and prevent any potential misunderstandings during project execution.

    • Innovative and Creative Approach

      Clients appreciate The Gradient's innovative approach to problem-solving, bringing fresh ideas and creative solutions that enhance project outcomes. They are recognized for their ability to challenge and refine client concepts to achieve optimal results.

    The Gradient Reviews

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    Video Prod, Prototype & Web Design for Software Startup

    • UX/UI Design Video Production Web Design
    • $10,000 to $49,999
    • Feb. 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We're impressed that The Gradient has made sense of very complex business processes."

    Jun 6, 2025
    COO & Co-Founder, Software Startup
    Anonymous
    Verified
    • Information technology
    • Marina, California
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design and prototyping services for a software startup. The team was responsible for creating an app prototype, redesigning the client’s landing page, and producing marketing videos.

    UX/UI Design & Research for Technology Startup

    • Market Research UX/UI Design
    • $50,000 to $199,999
    • Feb. 2025 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient is responsive and ships fast with accurate outcomes.”

    Apr 2, 2025
    CEO & Co-Founder, Intrepid
    Collin Thomson
    Verified
    • Other industries
    • San Francisco, California
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient has provided product design and strategy services for a technology startup. The team has created interactive Figma prototypes, defined user journeys, and handled UX research based on customer data.

    UX/UI Design for MedTech & EdTech Solutions Company

    • UX/UI Design
    • $50,000 to $199,999
    • Jan. 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Gradient is a modern UI/UX agency that’s knowledgeable about modern technologies and business processes."

    Mar 28, 2025
    CEO, Briolight
    Andrii Vasyliev
    Verified
    • Other industries
    • Ukraine
    • 11-50 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design services for a medtech and edtech solutions company. The Gradient has helped define user personas, test the new design on existing devices, and conduct interviews.

    Mobile App UI/UX Design for Commercial Bank

    • UX/UI Design
    • $10,000 to $49,999
    • July - Oct. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient's design work was excellent.”

    Nov 20, 2024
    Product Owner, Commercial Bank
    Olena Kovtun
    Verified
    • Financial services
    • Kyiv, Ukraine
    • 5,001-10,000 Employees
    • Phone Interview
    • Verified

    The Gradient designed a commercial bank's open banking mobile application. The team designed the app's flows and prototypes using Figma and delivered final designs for iOS and Android with white and dark modes.

    UI/UX Design & Product Strategy for SaaS Fintech Company

    • Product Design UX/UI Design
    • $50,000 to $199,999
    • July 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient is super agile and skilled.”

    Nov 15, 2024
    CEO, Yainvest
    Yulia Myronova
    Verified
    • Financial services
    • Baar, Switzerland
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design and product strategy services for a fintech company. The team designs PDF reports and UIs for end clients using Figma, lean methodologies, and Microsoft OpenAI Studio.

    Digital Strategy & Market Research for Medical Laboratory

    • Digital Strategy Market Research Product Design
    • Confidential
    • Sep. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We discovered a great partner to create a strategy and transform the company, which is more than a product."

    Jul 31, 2024
    CMO, CBDO, Medical Laboratory
    Anonymous
    Verified
    • Other industries
    • Ukraine
    • 1,001-5,000 Employees
    • Online Review
    • Verified

    The Gradient develops customer experience and digital strategies for a medical laboratory. The team has conducted JTBD interviews to uncover consumers' unsolved needs and presents insights from interviews.

    Customer Research & UI/UX Design for Investment Platform

    • UX/UI Design
    • $200,000 to $999,999
    • Dec. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    The team always tries to figure out the best way to solve the problem.”
    Nov 30, 2023
    Co-Founder & CPO, Investment Platform
    Anonymous
    Verified
    • Financial services
    • London, England
    • 11-50 Employees
    • Phone Interview
    • Verified

    An investment platform has hired The Gradient to do customer research and design their product. The team has interviewed customers to find pain points, created prototypes, and designed the UI/X of the app.

    App UI/UX Designs for Telecommunications Company

    • UX/UI Design
    • $200,000 to $999,999
    • Feb. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They never turn us down or delay any delivery; the team is always involved and willing to help us anytime.”

    Oct 17, 2023
    Digital Solutions & Partnership Senior Specialist, Azercell
    Nargiz Tofidi
    Verified
    • Telecommunications
    • Azerbaijan
    • 501-1,000 Employees
    • Phone Interview
    • Verified

    The Gradient has provided UI/UX designs for a telecommunications company’s app. The team has worked on the discovery process, competitor benchmarking, requirements gathering, and presentation with the client. 

    UI/UX Design & Mobile App Development for Marketing Company

    • Mobile App Development UX/UI Design
    • $10,000 to $49,999
    • Apr. 2023 - Feb. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Every touch point with The Gradient has been superb."

    Sep 25, 2023
    Partner, Marketing Company
    Lawrence Yu
    Verified
    • Advertising & marketing
    • Old Tappan, New Jersey
    • 1-10 Employees
    • Online Review
    • Verified

    The Gradient has designed and developed a mobile application for a marketing company. The team has created the app's UI/UX flows and works with the client's development team to build the app from scratch. 

    Showing 1-10 of 55 Reviews

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    55
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    August 11, 2025

    Business Entity

    Business Entity Name The Gradient Ltd
    Source Youcontrol
    Jurisdiction of Formation Ukraine
    Date of Formation May 19, 2016
    Status Active
    Last Updated January 7, 2023
    ID 40495158

    Credit Report Results

    International Credit Risk Assessment Moderate Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (2)

    57 Dmytra Vitovskoho Street L'vivUkraine 79000

    21 - 30

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