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A human-first design agency for the AI era

We design AI-native experiences.

From startups to market leaders, we partner with forward-thinking teams to solve the design challenges of the AI era — bridging the gap between human intentions and machine intelligence to create experiences that win hearts and drive growth.

Our services

  • AI Transformation

  • UI for AI-native products

Strategy capabilities

  • Product Strategy & Vision

  • Brand Strategy

  • User Engagement & Retention

  • Go-to-Market Strategy

  • Product Management

  • Product Analytics

  • Min project size
    $25,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    L'viv, Ukraine
  • Year founded
    Founded 2015
  • Languages
  • Timezones

2 Languages that we service

  • English
  • Ukrainian

7 Timezones that we service

GMT
Greenwich Mean Time (GMT)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
ART
(Arabic) Egypt Standard Time (ART)
MET
Middle East Time (MET)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)

2 Locations

  • L'viv , Ukraine
  • London , England

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 4.8 /5

    What Clients Have Said

    The Gradient's pricing ranges from $10,000 to $500,000, with clients noting high value for cost. Projects typically fall between $20,000 and $50,000, reflecting quality design and responsive project management. Clients express satisfaction with both the results and the efficiency of the process.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 46 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

    Select a service to see pricing information

    The Gradient Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.8
    • Cost 4.8
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Positive Impact on Business Metrics

      Clients report improvements in business metrics such as user engagement and conversion rates following The Gradient's design interventions. Their work often results in a more professional and user-friendly product.

    • Innovative and Creative Solutions

      The Gradient is commended for their creativity and innovation in design solutions. They are proactive in suggesting improvements and exploring new ideas, which adds significant value to projects and aligns with client visions.

    • Challenges with Cultural and Language Differences

      Some clients noted minor issues with cultural and language differences, particularly in written communication. However, these were generally overcome through effective management and did not significantly impact the overall quality of the work.

    • Expertise in AI and Emerging Technologies

      Several clients highlight The Gradient's expertise in AI tools and emerging technologies, which they leverage to enhance design complexity and functionality. This technical knowledge sets them apart in sectors like fintech and AI-driven platforms.

    • High Client Satisfaction and Repeat Engagements

      The Gradient has built strong relationships with clients, often leading to repeat engagements. Clients express satisfaction with their services, citing The Gradient as a trusted partner in design and strategy.

    • Effective Use of Agile Methodology

      Clients appreciate The Gradient's agile approach to project management, which includes regular sprints, iterative development, and effective use of tools like Slack, Figma, and Notion. This methodology ensures timely delivery and allows for flexibility in responding to client feedback and evolving project needs.

    The Gradient Reviews

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    Project cost

    Video Prod, Prototype & Web Design for Software Startup

    • UX/UI Design Video Production Web Design
    • $10,000 to $49,999
    • Feb. 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We're impressed that The Gradient has made sense of very complex business processes."

    Jun 6, 2025
    COO & Co-Founder, Software Startup
    Anonymous
    Verified
    • Information technology
    • Marina, California
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design and prototyping services for a software startup. The team was responsible for creating an app prototype, redesigning the client’s landing page, and producing marketing videos.

    UX/UI Design & Research for Technology Startup

    • Market Research UX/UI Design
    • $50,000 to $199,999
    • Feb. 2025 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient is responsive and ships fast with accurate outcomes.”

    Apr 2, 2025
    CEO & Co-Founder, Intrepid
    Collin Thomson
    Verified
    • Other industries
    • San Francisco, California
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient has provided product design and strategy services for a technology startup. The team has created interactive Figma prototypes, defined user journeys, and handled UX research based on customer data.

    UX/UI Design for MedTech & EdTech Solutions Company

    • UX/UI Design
    • $50,000 to $199,999
    • Jan. 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Gradient is a modern UI/UX agency that’s knowledgeable about modern technologies and business processes."

    Mar 28, 2025
    CEO, Briolight
    Andrii Vasyliev
    Verified
    • Other industries
    • Ukraine
    • 11-50 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design services for a medtech and edtech solutions company. The Gradient has helped define user personas, test the new design on existing devices, and conduct interviews.

    Mobile App UI/UX Design for Commercial Bank

    • UX/UI Design
    • $10,000 to $49,999
    • July - Oct. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient's design work was excellent.”

    Nov 20, 2024
    Product Owner, Commercial Bank
    Olena Kovtun
    Verified
    • Financial services
    • Kyiv, Ukraine
    • 5,001-10,000 Employees
    • Phone Interview
    • Verified

    The Gradient designed a commercial bank's open banking mobile application. The team designed the app's flows and prototypes using Figma and delivered final designs for iOS and Android with white and dark modes.

    UI/UX Design & Product Strategy for SaaS Fintech Company

    • Product Design UX/UI Design
    • $50,000 to $199,999
    • July 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “The Gradient is super agile and skilled.”

    Nov 15, 2024
    CEO, Yainvest
    Yulia Myronova
    Verified
    • Financial services
    • Baar, Switzerland
    • 1-10 Employees
    • Phone Interview
    • Verified

    The Gradient provides UI/UX design and product strategy services for a fintech company. The team designs PDF reports and UIs for end clients using Figma, lean methodologies, and Microsoft OpenAI Studio.

    Digital Strategy & Market Research for Medical Laboratory

    • Digital Strategy Market Research Product Design
    • Confidential
    • Sep. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We discovered a great partner to create a strategy and transform the company, which is more than a product."

    Jul 31, 2024
    CMO, CBDO, Medical Laboratory
    Anonymous
    Verified
    • Other industries
    • Ukraine
    • 1,001-5,000 Employees
    • Online Review
    • Verified

    The Gradient develops customer experience and digital strategies for a medical laboratory. The team has conducted JTBD interviews to uncover consumers' unsolved needs and presents insights from interviews.

    Customer Research & UI/UX Design for Investment Platform

    • UX/UI Design
    • $200,000 to $999,999
    • Dec. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    The team always tries to figure out the best way to solve the problem.”
    Nov 30, 2023
    Co-Founder & CPO, Investment Platform
    Anonymous
    Verified
    • Financial services
    • London, England
    • 11-50 Employees
    • Phone Interview
    • Verified

    An investment platform has hired The Gradient to do customer research and design their product. The team has interviewed customers to find pain points, created prototypes, and designed the UI/X of the app.

    App UI/UX Designs for Telecommunications Company

    • UX/UI Design
    • $200,000 to $999,999
    • Feb. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They never turn us down or delay any delivery; the team is always involved and willing to help us anytime.”

    Oct 17, 2023
    Digital Solutions & Partnership Senior Specialist, Azercell
    Nargiz Tofidi
    Verified
    • Telecommunications
    • Azerbaijan
    • 501-1,000 Employees
    • Phone Interview
    • Verified

    The Gradient has provided UI/UX designs for a telecommunications company’s app. The team has worked on the discovery process, competitor benchmarking, requirements gathering, and presentation with the client. 

    UI/UX Design & Mobile App Development for Marketing Company

    • Mobile App Development UX/UI Design
    • $10,000 to $49,999
    • Apr. 2023 - Feb. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Every touch point with The Gradient has been superb."

    Sep 25, 2023
    Partner, Marketing Company
    Lawrence Yu
    Verified
    • Advertising & marketing
    • Old Tappan, New Jersey
    • 1-10 Employees
    • Online Review
    • Verified

    The Gradient has designed and developed a mobile application for a marketing company. The team has created the app's UI/UX flows and works with the client's development team to build the app from scratch. 

    Showing 1-10 of 55 Reviews

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    55
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    August 11, 2025

    Business Entity

    Business Entity Name The Gradient Ltd
    Source Youcontrol
    Jurisdiction of Formation Ukraine
    Date of Formation May 19, 2016
    Status Active
    Last Updated January 7, 2023
    ID 40495158

    Credit Report Results

    International Credit Risk Assessment Moderate Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (2)

    57 Dmytra Vitovskoho Street L'vivUkraine 79000

    21 - 30

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