Glow Design Agency

BACKGROUND

Please describe your company and your position there.

I am the VP of Product at LiquidSpace, the largest marketplace for on-demand office space. We help companies deploy hybrid workplace strategies by giving their team access to book workspace at coworking locations globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

UI/UX design for B2B marketplace. As background, LiquidSpace started as a marketplace for any individual to discover and transact office space for short-term durations. After the Covid pandemic, the opportunity became clear to help larger companies organize and deploy a company wide program. That needed a redesigned user experience for employees to onboard and experience a branded and curated version of our consumer marketplace.

SOLUTION

How did you select this vendor?

I interviewed over a dozen individual designers and multiple agencies for this project. The Glow Design team stood out for being professional, responsive, and for their ability to listen to our situation and jump into a project that had already been started but needed more design muscle. Glow also brought an impressive team and capabilities for an affordable price that no other individual designer or agency could compete with.

Describe the project in detail and walk through the stages of the project.

Glow started on one project but we have retained them to be a full-time part of our Product Design team to help with ongoing projects. The initial project was designing an end-to-end UI for end-users of our B2B clients. This includes creating a branded landing-page, sign-in, first-time user onboarding, and a brand-new discovery UI that was built on top of our existing marketplace. This work includes the UX, UI for each page, null-states, illustrations where needed, testable prototypes in Figma for user-interviews, and ultimately a Design System so that we could build more quickly and consistently. The initial project has led into further design updates to both the demand and supply side user-interfaces for our marketplace product. Additionally our marketing team has also leaned in to create social media visuals and animations for product launch videos. The Glow team has a broad skillset and talent on their team to accomplish everything we have asked them to do.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with over 5 members of the Glow team, but our core team always includes a Lead Designer, a Project Manager, and a UI/UX Designer. But we have often pulled in their graphic design and animation resources as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was a brand new project so we didn't have baseline adoption/engagement metrics before the launch of Glow's work for B2B clients, but we have already been through two full iterations of the new B2B Marketplace interface and our expected metrics have been blown away after client launches with 50+% engagement across invited user bases. After dozens of user interviews the feedback has been extremely positive about the user experience and discovery.

How effective was the workflow between your team and theirs?

Very effective. We have established a bi-weekly agile design process that leverages an Asana board for project management, twice weekly standup meetings for iterative design and feedback loops, and leveraged tools like Figma, Slack, Asana, Zoom to facilitate easy and effective communication even on very different timezones.

What did you find most impressive or unique about this company?

Glow brings a very modern and thoughtful design aesthetic. I'm truly impressed by the organized and disciplined design process that they brought to our projects. They also bring a team of designers and skillsets to complete the entire project, including UX, UI, graphic design, and the project manager to keep it all organized and moving forward. They have been able to scale up or down as needed based on our project demands.

Are there any areas for improvement or something they could have done differently?

The Glow team is very receptive to feedback and process improvements so we have been able to work very effectively where there are opportunities for improvement.

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder & CTO at an e-commerce platform for food businesses to sell on Instagram and WhatsApp.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

Glow has been a key partner in the last year helping us scale our design efforts. They worked with our Product Design teams and were responsible to redesign our marketing website.

SOLUTION

How did you select this vendor?

We searched many partners and carried out a thorough review of their portfolios before making our decision. Glow's experience with Product Design has really stood out and was a key factor in our decision to work with them.

Describe the project in detail and walk through the stages of the project.

The redesign of our marketing website started with an extensive phase of research and interviews to understand what problems they had to solve. Followed by a prototyping stage that helped us better understand the structure and how the overall experience would look before we get into the UI design. The UI stage was executed fast and with minimal changes, mainly because their team understood very well our style and the direction that we wanted to take our overall design.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their founders very closely, and they allocated a Product Designer who worked as part of our Design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After we successfully launch our new website, we saw an increase in conversion mainly because of a cohesive experience that helped prospects understand the value proposition of our product, and answer their questions before signing up for a trial.

How effective was the workflow between your team and theirs?

Communication was easy because their designers were an extension of our in-house team. They embraced our remote-first culture and adapted to our workflows and practices.

What did you find most impressive or unique about this company?

We were impressed by their product design experience, attention to detail, and problem-solving skills.

Are there any areas for improvement or something they could have done differently?

A minor area of improvement could be on how to create better processes to scale the design and standardize assets that are handed over to the developers.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at a learning management system (LMS) company for continuing medical education and other continuing education providers around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Glow Design Agency?

Our main product is a web-based LMS solution. We were looking for a group of designers to upgrade our frontend theme for the web application.  

SOLUTION

What was the scope of their involvement?

The scope of work involved their team revamping the entire frontend theme. The major deliverables were a few options for sharable screens with UI components grouped together. They provided us with a style guide and UI kit that we could use to redeem our web application. 

What is the team composition?

I worked with two key designers and a project manager. 

How did you come to work with Glow Design Agency?

I started the process by creating a Dribble ad and received hundreds of replies from potential designers. After vetting multiple agencies across the globe, I found their work, communication, and organizational skills to be impressive. 

How much have you invested with them?

We spent between $7,000–$10,000 on their work.

What is the status of this engagement?

We worked together from November–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with their timely delivery and strong results. I’m keeping them as a close contact for any future design work.  

How did Glow Design Agency perform from a project management standpoint?

We organized the project in weekly sprints, checking in each week with updated baselines of deliverables. Everything they delivered was on time or early. We communicated through Slack, Figma, and sprint meetings. 

What did you find most impressive about them?

They’re exceptional designers, easily articulating my vision through a workable, professional design that we can scale across our clients. 

Are there any areas they could improve?

No, I don’t have any suggestions right now. 

Do you have any advice for potential customers?

They work efficiently and deliver on each of their sprints. Make sure you do your due diligence because they’ll be ready to get moving as soon as you start the project.

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of an online platform helping students find and select affordable colleges in the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

We hired Glow Design Agency to create the designs for a new website and the first version of our platform.

What were your goals for this project?

Previously, we had an MVP that scrapped together a user experience through emails, surveys, and reports. Our goal for this project was to create a platform that users can log into and access all our services.

SOLUTION

How did you select Glow Design Agency?

We had a posting on AngelList, and they submitted an application. We then interviewed them and looked at their website and portfolio. We were very impressed.

Describe the project in detail.

We had them create the designs of our website from scratch. We then also used them to create an initial user experience for our platform. We had them design the login experience as well as a way for students to search colleges in the US and save them to their list.

What was the team composition?

We worked directly with 2 team members from Glow.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hear a lot of positive feedback on our website. We still have to develop the user experience to login to our platform, so we don't have any user feedback just yet. However, from initial user testing, we have heard great things.

How effective was the workflow between your team and theirs?

The workflow was great. They were very responsive to feedback, and we met roughly every week to ensure that everything was on track.

What did you find most impressive about this company?

The team was really able to run with the idea and the designs were great.

Are there any areas for improvement?

I was extremely busy with other things, so I was behind on giving them feedback and details. So, the project took a bit more time. However, this was mainly my fault since we were also trying to move quickly to meet an upcoming deadline.

BACKGROUND

Please describe your company and your position there.

I am the CTO and I manage the decisions behind the tech including the user experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

We worked with Glow in order to rapid prototype some new layouts and tweak what we already had in place to be more user friendly.

What were your goals for this project?

We had three goals. To get the existing site freshened up. To create a new admin dashboard. And to create a custom built gallery feature.

SOLUTION

How did you select Glow Design Agency?

We found Glow through Angel list. They got back to me right away and we started the project right away.

Describe the project in detail.

The project entailed designing multiple views. They were able to incorporate the existing look and feel of our branding to give our customers a fresh new look and feel.

What was the team composition?

We worked with both Stas and Rus in each of the catch up calls. We spent an hour or so prior to each sprint coming up with a plan and they sent over a proposal. Once the project was under way they met the timelines according the proposal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched a new version of our home page, but the only part that would be publicly visible would be the login page. https://hello.socialcurator.com/user/login

How effective was the workflow between your team and theirs?

They communicated effectively through Slack and the timezone difference was not much of a problem. We were able to find a recurring time slot in my morning and their evening where we would hold calls.

What did you find most impressive about this company?

They were able to work with limited information and provide the output that I expected.

Are there any areas for improvement?

I don't have constructive feedback at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO of sparrowmarketing.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

We hired Glow Design Agency to help us with a complex UX problem - how can we let our users customize our static report templates.

What were your goals for this project?

The goal was to design an end-to-end experience that would enhance our product offering.

SOLUTION

How did you select Glow Design Agency?

I interviewed over 20 designers/agencies through UpWork and AngelList, and ultimately decided to go with Glow Design Agency. I was really fond of their portfolio, and felt their work would fit in well with our existing design system. I was not disappointed.

Describe the project in detail.

Once they accepted the work offer, our work started with a discovery call to provide an estimate on how long the work would take to get done. They were very flexible with modifications and iterations, and worked really hard to get the project done before a major deadline.

What was the team composition?

We worked directly with Rus and Stas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Amazing design work, our team is currently building it out and should have it live in production soon. It was a major ask from our customers so it's really exciting to finally get it out to market.

How effective was the workflow between your team and theirs?

It was really flexible. We met every couple of days (1-2 times a week), and the work was done in Figma so it was SUPER easy to share feedback on specific things. They were really good at iterating quickly on my feedback.

What did you find most impressive about this company?

Loved the detail and thought they put into the design, and it really felt like the team was thinking through the problem end-to-end.

Are there any areas for improvement?

I think we wen't over our estimated timeline by a couple days, but that's to be expected with multiple iterations.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Electric Beast Plc / Beast Rent, a self-service car rental app providing a fleet of cars that consist only of fully electric vehicles, more specifically Teslas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

The Glow Design Agency based in Ukraine, Odessa helped us with the app design from zero to finalization.

What were your goals for this project?

Our goal was to create a mobile app that would work on iOS as well as Android while providing a seamless user experience through minimalistic and clean design.

SOLUTION

How did you select this vendor?

The team at Beast searched for a design agency that would have experience in the automotive business. Glow Design Agency stood out with a remarkable portfolio. After speaking to 3 designers/agencies, Glow took the win by far with their kind and sincere energy, not to mention the vast amount of knowledge they had through working with multiple companies.

Describe the project in detail.

Through the two months we had meetings quite often just to sync on all features and new ideas that Glow or us might have got throughout the days and while creating the design. Glow provided us with a competitors analysis, wireframes, UI concept, UI for all screens, UI kit and UI components for the Design System. They very also extremely good with illustrations and icons. During the last stages they also presented us with a clickable prototype. They helped us create a better strategy and always backed up their changes with well-thought and on-point explanations. Revisions were never an issue.

What was the team composition?

The Glow Design Agency assigned us a project manager who also filled the position of a designer and in addition a lead designer. At the same time they brainstormed with other team members to create better solutions for the complex challenges that our app brought.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is hard to give ground-breaking feedback at the moment since the app hasn't been publicly launched yet. All we can say is that the design has exceeded all expectations during testing and is a great showcase of a well-thought-out UI.

How effective was the workflow between your team and theirs?

The workflow between us and Glow was always moving, we used Slack services to schedule meetings and communicate on quick topics. For design overviews we used the Figma platform. Everything worked in harmony.

What did you find most impressive about this company?

The Glow Design Agency has a very strong portfolio and a lot of knowledge in broad areas, a wide horizon. They are happy and excited to bring new approaches to the table and often they are the ones that provide solutions to complex issues. They are fast and precise, always on time, and leave no room for mistakes. They do a clean job and are very focused on beautiful details. Never once did we see a sloppy moment.

Are there any areas for improvement?

They could bring in even more team members for big projects, but all in all we don't feel like we lacked anything. We are more than pleased with how they managed the project.

BACKGROUND

Please describe your company and your position there.

Founder & CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glow Design Agency?

The creation of a UI and UX for a new Saas product

What were your goals for this project?

We had to rethink the UX of an old process used for decades that was mostly done offline, to a new process that is much quicker and was done online.

SOLUTION

How did you select this vendor?

We worked with them on other projects which helped drive the decision to hire them again.

Describe the project in detail.

We were rethinking the way companies manage their RFP process. Our goal was to create something that will be a 10x Experience.

What was the team composition?

We had 1 UX and 1 UI team member.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in development and hoping to launch in 1-2 months.

How effective was the workflow between your team and theirs?

We had daily calls and even in somes cases 2 calls per day to make sure we are on track

What did you find most impressive about this company?

They took our rough ideas and turned them into something we can all get behind.

Are there any areas for improvement?

It would be great if they had other talent on their team like web designers.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a credit provision software company. We integrate into other software companies’ websites or within their software across a variety of industries to allow them to extend credit to their users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Glow Design Agency?

They provided comprehensive design services to help us build out our new website, user dashboard, and internal underwriting dashboard as well.

SOLUTION

What was the scope of their involvement?

Some of their design work, including the website and client dashboard, was provided from scratch, and the internal dashboard component was a redesign of existing elements that we already had in place.

In the end, they delivered a clickable prototype presentation in Figma that allowed us to navigate between different areas and screens including all of the color schemes and layouts that they created to incorporate the logo and content that we had started with.

What is the team composition?

Our team worked with two individuals from Glow Design Agency, both of whom were UI/UX designers who reported directly to us.

How did you come to work with Glow Design Agency?

We found them online, where they applied to work on the project. They impressed us with their skillset and communication, so we decided to bring them on.

How much have you invested with them?

The total cost of the project has been around $15,000.

What is the status of this engagement?

They started working with us in December 2019, and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m extremely happy with the quality of the designs that they provided for us. It was extremely hard to find a designer who met all the requirements that we were looking for in terms of expertise, adaptability, and intelligence, so it has been great working with them. This project was the best experience working with a designer that I’ve ever had.

How did Glow Design Agency perform from a project management standpoint?

Their team exceeded my expectations with regard to organization and communication. We used Slack and Figma to keep track of the designs and comment on them when we wanted to make changes, and they did a great job of taking notes and really listening to what we were saying and what we wanted to accomplish. Because of that, they were able to translate all of that into a deliverable that fit within the requirements of our scope.

What did you find most impressive about them?

Their ability to take in complex, industry-specific information and process it quickly is incredibly impressive. I’m convinced that was the secret behind the success of the project because they never brought us a first draft that wasn’t in the right direction toward where we had intended for them to go.

Are there any areas they could improve?

I don’t think there’s anything in particular that they should have done better.

Do you have any advice for potential customers?

Know what you need them for. From their perspective, I could tell that there was less of a preference to work on stuff that isn’t totally within their area of expertise and focus, so I would just advise people to make sure you’re hiring them for the right thing. If you communicate that to them properly, then you are going to get outstanding work.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of a GPS tracking software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Glow Design Agency?

We needed frontend design services.

SOLUTION

What was the scope of their involvement?

We worked with them to redesign our entire app and developed the design kit that we can use as we incorporate new features into our work. Our original solution was pretty rough around the edges, and they redesigned the whole thing to be more unified.

They implemented their work by building it on top of our existing app. With the final solution, users can track vehicles in real-time and formulate reports. We’re continuing to work with them whenever we need design work. It’s sort of a forever relationship. 

What is the team composition?

We worked with one designer for the most part. When needed, they brought in an additional designer.

How did you come to work with Glow Design Agency?

We found them through a friend. 

How much have you invested with them?

We spent about $20,000 in total.

What is the status of this engagement?

We started working together in January 2019, and our relationship is ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The usability and reliability of the solution were perfect.  

How did Glow Design Agency perform from a project management standpoint?

They were great at managing the project and meeting deadlines. We handled all the management, but they completed everything according to our timelines. They worked through different ideas and made appropriate revisions.  

What did you find most impressive about them?

They deeply thought through problems and came up with several different solutions to them. 

Are there any areas they could improve?

They’re top-notch when it comes to design. It may be nice if they brought in some coding resources, though. 

Do you have any advice for potential customers?

Have all the information ready for them beforehand. They need to know your product to make it successful, so making sure you’re ready is key.