Gehtsoft USA

BACKGROUND

Please describe your company and position.

I am the Vice President, Technical Program Management of Tradu

Describe what your company does in a single sentence.

Tradu offers a multi-asset trading platform for active investors. Clients can trade across FX, CFDs and equities asset classes as well as manage their finances via a wallet, all through a single, user-friendly interface.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gehtsoft USA to accomplish?

• Unify multiple trading front-ends into a single client facing product
• Design for a mobile first experience
• Develop in standardized technologies across mobile, desktop and web

SOLUTION

How did you find Gehtsoft USA?

Other

Why did you select Gehtsoft USA over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Technical Acumen

How many teammates from Gehtsoft USA were assigned to this project?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

Challenge
Financial institutions frequently encounter the same obstacle: clients forced to navigate multiple platforms, accounts, and interfaces to manage their investments.

The challenge was to design a unified, secure, and seamless portal - one that brought together FX, CFDs, equities, crypto, and wallet services from multiple providers into a singular UX.

Solution
Gehtsoft designed, developed and delivered the Account Portal - our central client facing platform underpinning Tradu’s product ecosystem. This immediately enabling a unified, secure, and scalable trading experience for our clients.

This solution achieved our key objectives:
• A single point of entry to trade multiple asset classes
• Frictionless authentication through a unified login system
• Real-time, 24/7 movement of funds between asset classes
• Integrated wallet/banking capabilities, allowing users to instantly access and spend funds via a debit card
• A mobile-first experience optimized for iOS and Android, including native biometric authentication

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Future proof architecture; dramatically accelerated time-to-market for subsequent integrations
• 200,000+ mobile app downloads
• 4.9+ star ratings in Apple App store and Google Play store

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gehtsoft's project management was well-organized and effective. Deliverables were thoroughly discussed, consistently completed on time, and communication was clear throughout each phase of the project.

As our roadmap was perpetually fluid, Gehtsoft was accommodating and responsive to our needs to keep the project moving smoothly.

What was your primary form of communication with Gehtsoft USA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gehtsoft was able to clearly understand our product vision, despite everchanging requirements, and execute on a roadmap for us to realize this vision.

Are there any areas for improvement or something Gehtsoft USA could have done differently?

No. Gehtsoft delivered above expectations and was always receptive to feedback on ongoing deliverables.

BACKGROUND

Please describe your company and position.

I am the CTO, FXCM of FXCM

Describe what your company does in a single sentence.

Retail OTC Derivatives Brokerage

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gehtsoft USA to accomplish?

Augment in-house development team with skilled developers in multiple languages and skillsets with financial trading subject matter expertise

SOLUTION

How did you find Gehtsoft USA?

• Referral
• Other

Why did you select Gehtsoft USA over others?

• Great culture fit
• Good value for cost

How many teammates from Gehtsoft USA were assigned to this project?

200

Describe the scope of work in detail. Please include a summary of key deliverables.

Gehtsoft delivered dozens of production-grade, highly perfomant systems over the course of nearly 25 years. They helped build our customer trading front-ends, back-end business logic and orchestration services, complex workflows and processing systems, and custom browser-based and thick client applications for internal users

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gehtsoft is serious about their own accountability when delivering any software application. They spent significant time ensuring they understood the needs of our business and customers, and they have built tailor made solutions that created enormous value and customer satisfaction. They are professional and take great pride in their work; the quality of their deliverables exhibits both of those points. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ensure that there is a subject matter expert in the role of delivery and project manager. They are transparent about project status, risks, and achievements. They conduct regular demonstrations of work done, and they also clearly layout plans and roadmaps for effort and spend for backlogs. 

What was your primary form of communication with Gehtsoft USA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gehtsoft acts as an extension of our development team. They are capable of handling software engineering projects independently with limited day-to-day involvement from our team, but the best value comes when they are collaborating very closely with our team. 

Are there any areas for improvement or something Gehtsoft USA could have done differently?

In recent years, they had turnover of team members on projects that led to some issues with consistency

BACKGROUND

Please describe your company and position.

I am the CEO of Tipsy Corp Inc

Describe what your company does in a single sentence.

Financial Technology that enables seamless, cashless tipping with instant access to earnings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gehtsoft USA to accomplish?

• Increase Tips for worker using a digital platform

SOLUTION

How did you find Gehtsoft USA?

• Online Search
• Referral

Why did you select Gehtsoft USA over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Gehtsoft USA were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Tipsy Digital Tipping Platform

Objective:

Develop a seamless, cashless tipping solution that enables users to tip service workers effortlessly when they don’t have cash. The platform should cater to street musicians, parking valets, hotel staff, and other service professionals.

Scope:

• User Experience & Interface: Design an intuitive platform that allows tippers to scan a QR code or click a link to send tips easily.

• Payment Integration: Implement secure payment processing through Stripe, ensuring fast and reliable transactions.

• User Onboarding: Enable tip receivers to sign up quickly via the Tipsy app or by connecting an existing Stripe account.

• Funds Access & Rewards: Provide instant access to earnings through virtual cards and introduce a rewards system to incentivize usage.

• Security & Compliance: Ensure full compliance with financial regulations and data protection standards.

• Scalability & Performance: Build a scalable architecture to support growing user adoption.

Deliverables:

1. Fully functional web and mobile platform.

2. Seamless QR code/link-based tipping system.

3. Stripe payment integration for instant earnings.

4. User-friendly app for tip receivers.

5. Virtual card system for spending tips immediately.

6. Rewards program to enhance engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes for Tipsy Digital Tipping Platform

1. User Adoption & Engagement:

• Achieve 1,000 tip receivers onboarded within the first 6 months.

• Reach 15% month-over-month growth in new users.

• Ensure 70% of registered users actively receive tips within 30 days of signing up.

2. Transaction Volume & Processing:

• Process 5,000 successful transactions within the first 6 months.

• Maintain 99.9% uptime for seamless transactions.

• Ensure 85% of tips are accessed within 24 hours of receipt.

3. Revenue & Monetization:

• Generate 20% growth in revenue from platform fees, rewards, or premium features within the first 12 months.

• Achieve 50% user adoption of virtual card spending.

4. Customer Satisfaction & Retention:

• Maintain a 4.8-star rating on app stores and user reviews.

• Achieve a customer satisfaction score (CSAT) of 90%.

• Maintain a 75% retention rate after 6 months.

5. Security & Compliance:

• Achieve 100% compliance with Stripe security and financial regulations.

• Maintain 0% reported security breaches or payment failures.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gektsoft has truly exceeded my expectations in every way. From the moment we integrated the platform, it became clear that this solution was designed to deliver top-notch performance. The onboarding process was seamless, and the team provided exceptional support, ensuring we were up and running in no time.

What sets Gektsoft apart is its ability to handle large volumes of data effortlessly, with minimal downtime and maximum efficiency. The platform is both intuitive and powerful, allowing us to scale without encountering any roadblocks. The customer support team has been outstanding—always available, proactive, and ready to solve any issue with great attention to detail.

Gehtsoft has not only met but surpassed all of our expectations, providing robust features, seamless functionality, and unparalleled support. I highly recommend it to anyone seeking a reliable and scalable digital solution. 

What was your primary form of communication with Gehtsoft USA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Gektsoft has been an experience that goes far beyond just using a service—they’ve redefined what it means to provide exceptional value. Their unique company culture, driven by innovation and a genuine passion for what they do, shines through in every interaction. It’s clear that Gektsoft is not just about delivering a product; it’s about creating meaningful, long-lasting partnerships with their clients.

From the get-go, they exceeded every expectation, not just through the functionality of their platform but also through their approach to business. The team at Gektsoft is highly dedicated, proactive, and genuinely invested in helping clients succeed. Their willingness to go above and beyond, combined with their unmatched support, is truly impressive.

You have to work with them to understand the level of excellence they bring to the table. Gektsoft’s culture of collaboration and forward-thinking innovation is what sets them apart. I highly recommend them to anyone who wants more than just a service—they deliver an experience that you won’t find anywhere else.

Are there any areas for improvement or something Gehtsoft USA could have done differently?

No areas of improvement