Focotik

BACKGROUND

Please describe your company and position.

I am the CTO of ZVentures LLC

Describe what your company does in a single sentence.

Builds SaaS applications for SEO agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Focotik to accomplish?

• Design my app's (app.linkboss.io) UI
• Make sure the UX is top-notch when doing internal linking
• Ensure multi-cms users get a seamless experience

SOLUTION

How did you find Focotik?

Online Search

Why did you select Focotik over others?

Good value for cost

How many teammates from Focotik were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work Description
We hired Focotik to redesign the user interface and experience for LinkBoss, our SaaS platform for internal linking optimization. The project focused on improving usability for our dashboard, link analysis tools, and reporting features.

Key Deliverables:

• User Research - Conducted interviews with 8 SEO professionals and analyzed competitor tools to understand user workflows and pain points in link management.

• UI/UX Redesign - Complete redesign of our web application including dashboard layout, link discovery interface, analytics visualization, and settings pages. Delivered 35+ high-fidelity screens.

• Design System - Created consistent component library with color schemes, typography, and interactive elements optimized for data-heavy interfaces.

• Prototypes - Interactive Figma prototypes demonstrating new user flows for link suggestions, bulk operations, and report generation.

Project Details: Started: August 2024, ongoing project with phased deliveries. Weekly review sessions. Team includes 2 designers and 1 project manager.

Results: The new design significantly improved our dashboard's clarity, making complex link data more digestible. The redesigned link suggestion workflow reduced user confusion and improved feature adoption. Focotik delivered clean, professional designs that enhanced our platform's credibility with enterprise clients.

The team has been responsive throughout our extended partnership, consistently meeting phase deadlines and providing detailed handoff documentation for our developers. Their understanding of SaaS user needs has been evident across multiple feature releases.

I Would recommend this agency for SaaS UI/UX projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• User Engagement: Dashboard session duration increased by 35% after implementing the new interface design in Phase 1

• Feature Adoption: Link suggestion tool usage improved by 60% following the workflow redesign - users now complete the full linking process more frequently

• User Onboarding: New user activation rate (completing first link audit) increased from 45% to 72% with the streamlined onboarding flow

• Support Reduction: UI-related support tickets decreased by 28% as the redesigned interface resolved common user confusion points

• Conversion Metrics: Trial-to-paid conversion improved by 18% since launching the redesigned dashboard and cleaner data visualization

• Task Completion: Time to generate comprehensive link reports reduced by 40% through improved information architecture

• User Feedback: Net Promoter Score for platform usability increased from 6.2 to 8.1 following the design updates

Since this is an ongoing project, we continue to see improvements with each phase. The design changes have had measurable impact on both user satisfaction and business metrics, validating Focotik's data-driven approach to the redesign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Focotik has excellent project management across our 10-month engagement. They consistently deliver phase milestones on time - we've completed 4 major phases with no delays.

Communication:
• Weekly Tuesday calls for progress reviews
• Responsive via Slack (2-3 hour response time)
• Weekly status reports with visual updates
• Quick turnaround on revisions (48 hours typically)

Adaptability:
• Smoothly handled scope changes when we added mobile responsive designs mid-project
• Adjusted designs based on our beta user feedback without issues
• Flexible with urgent requests - helped fast-track updates for a major client demo

Organization:
• Well-structured Figma files with clear version control
• Detailed handoff documentation for developers
• Maintains updated shared project roadmap

Their project management balances being accommodating with realistic timelines, which works well for our ongoing partnership.

What was your primary form of communication with Focotik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is Focotik's deep understanding of SaaS user psychology - they instinctively knew how to make complex SEO data digestible without dumbing it down. Their ability to balance enterprise-level functionality with intuitive design is rare in agencies we've worked with.

Are there any areas for improvement or something Focotik could have done differently?

Initially, there was a slight learning curve understanding the technical complexity of internal linking workflows, which led to a few early design iterations. Occasionally, design revisions take longer during busy periods, though they always communicate timeline adjustments proactively.

BACKGROUND

Please describe your company and position.

I am an executive at AutoBet

Describe what your company does in a single sentence.

At AutoBet we are manufacturing a custom wagering app geared towards bets held between peers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Focotik to accomplish?

• Full UI design
• Full UX design
• Clickable Prototype

SOLUTION

How did you find Focotik?

Online Search

Why did you select Focotik over others?

Clear communication and stood out from others. Actually worked with me to keep moving forward.

How many teammates from Focotik were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete and full design for 18 screens. Includes onboarding, toolbar, icons, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The amount of screens and functions filled in. As well as amount of revisions made.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they created a clear method of communication and even though we had a bug time difference they made it work. They were willing to go the extra mile with us and give deliverables early.

What was your primary form of communication with Focotik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It almost seemed to good to be true of how onboard they were. This made them stand out, they were able to see my vision.

Are there any areas for improvement or something Focotik could have done differently?

Our team had some time constraints so their first deliverables were on time but a little long for us. I believe it was 5 weeks turnaround.

BACKGROUND

Please describe your company and position.

I am the Founder of Dig Rewards

Describe what your company does in a single sentence.

We've got a pre-loved technology business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Focotik to accomplish?

• Find developers

SOLUTION

How did you find Focotik?

Referral

Why did you select Focotik over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

A figma file and design for a website (responsive)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes delivered on time

What was your primary form of communication with Focotik?

Email or Messaging App

What did you find most impressive or unique about this company?

They always understand the brief and have an excellent understanding of what we want.

Are there any areas for improvement or something Focotik could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Full Stack Developer of Sonae Arauco

Describe what your company does in a single sentence.

A global leader in the wood-based panels market, Sonae Arauco stands among the world’s top providers of wood-based solutions. With an industrial-driven approach, the company is dedicated to sustainable development, evidenced by its forest certification, commitment to a circular bioeconomy, and ongoing integration of recycled wood within its production processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Focotik to accomplish?

• Redesign Our Platform

SOLUTION

How did you find Focotik?

Online Search

Why did you select Focotik over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Focotik were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For our platform's UI/UX, we hired Focotik to make it more engaging and intuitive. Our goal was to create a design that not only looked good, but functioned well and aligned with our brand's goals. In addition to conducting user research, wireframes, high-fidelity prototypes, and providing a comprehensive style guide, the team provided extensive work on the project scope. 

Our team implemented their work very easily because all design assets and a detailed developer handoff were provided. Thanks to Focotik's excellent handoff, the process felt seamless and collaborative throughout.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having completed the project with Focotik, we have seen clear and measurable results. User engagement has increased by 18%, and retention rates have increased by 14%, which is fantastic for us. The number of support requests has decreased as well, indicating users are more comfortable using the platform themselves. Having received consistent positive feedback from our customers about the new design, we have been able to build stronger relationships with our audience as a result. Not only have these changes enhanced the look and feel of our platform, but they have also significantly impacted our growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, Focotik provided clear timelines and regular updates, which allowed us to track progress easily. Their project management was exceptional. They consistently delivered items on time and were highly responsive to our feedback and any adjustments we needed. In cases of specific requests, they responded promptly, making sure our needs were met at all times. The entire process was smooth and stress-free because of their proactive communication and commitment to staying on schedule.

What was your primary form of communication with Focotik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our favorite thing about Focotik was their unique blend of creativity and strategy. They didn't just prioritize aesthetics, but they also put a lot of effort into understanding our users and brand. By conducting thorough research and user testing, they were able to make design choices that were both visually appealing and highly functional. In addition, I appreciated their collaborative approach, which welcomed our input, making us feel as though we were truly partners. It was evident throughout the project that they cared about delivering exceptional results, demonstrating their commitment to quality and attention to detail.

Are there any areas for improvement or something Focotik could have done differently?

We initially experienced delays in responses due to a communication gap caused by our different time zones. However, FocoTik quickly recognized this issue and implemented solutions that significantly improving our collaboration. Their proactive approach in addressing this issue was impressive and demonstrated their commitment to ensuring the project was a success. They adjusted their schedules to accommodate our needs and ensured that regular updates were shared promptly. Overall, they transformed what could have been a hurdle into a smooth and effective working relationship.