Flying V Group

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of an auto glass repair and replacement facility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flying V Group?

We hired Flying V Group to address our digital marketing needs, including SEO, paid search, social media, and more.

SOLUTION

What was the scope of their involvement?

We collaborate closely for the company’s digital marketing activities as I’m knowledgeable about the field itself. When we began the collaboration, Flying V Group looked at our various focus groups in our products and services. Based on that, they were able to create a unique plan for us.

For social media marketing (SMM), they manage the ads and write content for them. They also provide paid search marketing through Google Ads and Bing. The Flying V Group team conducts cookie-based retargeting to continue to prospect third-party clients as they visit our site.

They also coach our internal team on content and social media postings. They handle the technical side of all of the services that they provide. 

What is the team composition?

I work with four individuals from Flying V Group. Someone handles the digital and search marketing results, and then other people specialize in the backend.

How did you come to work with  Flying V Group?

Flying V Group and I had a mutual friend that got us together. Their expertise in SEO and paid search as well as their qualifications in the field of digital marketing convinced us to work with them. 

I also came across a couple of Robb’s (Partner) weekly podcasts on YouTube. In his videos, he showcases different owners of businesses and the results he was delivering for them. As a result, I got feedback and understanding of their capabilities, which led me to reach out to him. From there, we started our partnership.

How much have you invested with them?

We’ve spent $200,000–$250,000 so far.

What is the status of this engagement?

We started working together in January 2019, and we are still collaborating. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within 3–4 months of working with Flying V Group, we started to see good organic results from our SEO efforts. Within 6–8 months, we saw about 28–30% increases in our SEO. We also have an excellent click-through rate (CTR), which improved dramatically because of their tactics. Lastly, we are now able to keep people on the site longer.

How did Flying V Group perform from a project management standpoint?

They have processes internally that I haven’t seen with other agencies or individuals we’ve worked with. Since the beginning of the partnership, they have been streamlining processes. In aspects such as team management, task management, and feedback analytics reporting, Flying V Group has been performing perfectly. 

What did you find most impressive about them?

Flying V Group brings amazing results to the company. At the end of the day, the stellar communication and relationship they provided have been extremely helpful — it definitely sets them apart from other vendors. 

Are there any areas they could improve?

The improvement part may be out of their control because of the COVID-19 and political situations. We just need to improve and see incredible results again. For now, we’re bouncing all over the place, but we’re just all learning at this point. 

Do you have any advice for potential customers?

Come to the table with a wireframe and be able to explain your needs in layman’s terms. You also have to identify if what you’re looking to accomplish is for the short term or long term. At the end of the day, it’s just being able to know what exactly you want from Flying V Group, and what can ultimately set you up for the best success when working with them.

BACKGROUND

Please describe your company and your position there.

I manage every aspect of online marketing. Esino USA helps startups as well as large businesses design and manufacture their products. We offer services including product design, prototyping, product assembly, account management, and design services. I am the marketing specialist for this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group, and what were your goals?

We hired Flying V Group initially for SEO services. They were a great help, doing above what they were contracted to do. They helped generate content on top of editing all of the content on our website.

We then realized our website was too limited, so we hired Flying V to completely redesign our site as a whole. They produced an amazing site that really showcases what Esino has to offer. Not only did they create an asthetically pleasing site, they also made sure it was easily navigatable by visitors.

They completed the website in a 2 month timeframe. We are excited to launch it in November.

SOLUTION

How did you select Flying V Group and what were the deciding factors?

We were already using Flying V for SEO purposes and figured we would see how their website services compared. We saw their past works and they incorporated all of the aspects we were searching for. After working with them for 2 months to complete our site, we are extremely happy with the outcome.

We definitely recommend Flying V to anyone looking for marketing services!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Flying V used Wordpress and Elementor to design our website. They asked for as much information and content we could provide them and worked out everything else on their own. They were quick and professional with the changes and tried to accommodate all of our needs.

How many people from the vendor's team worked with you, and what were their positions?

Robb Fahrion - Partner at Flying V Group

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We haven't launched the website yet, but we have overwhelmingly positive feedback from all of our staff. Our sales team is very excited to share our website with future potential clients.

Describe their project management style, including communication tools and timelines.

They ask for what they need and they figure out the rest on their own. They are very proactive and understand what needs to be done to make each aspect of the website work.

What did you find most impressive or unique about this company?

I think the most impressive part is how they catered so well to all of our needs. They definitely addressed every topic we brought up and made sure to provide an alternative if one aspect did not work out.

Are there any areas for improvement or something they could have done differently?

I feel like in some cases, they could have offered paid solutions to our requests, but I think they were trying to use free functions to keep within our budget.

BACKGROUND

Please describe your company and your position there.

My company's name is Global Premier Fertility and one of our clinics' names is Rise Fertility. I am the Managing Partner of Global Premier Fertility and Albatross Capital Partners, both in conjunction with Rise Fertility.

Rise Fertility and the suite of Global Premier Fertility clinic's help support the creation of families through treatments like IVF therapy, egg freezing, and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

Flying V Group is responsible for our entire digital marketing and advertising presence.

Our current launch date is January 2021 and Flying V Group has been an incredible asset to our team in order to handle everything from our website design and development, SEO, paid advertising marketing, social media marketing, email marketing, logo design, content marketing, and everything in between.

When they say that they are full-scale, they mean it.

What were your goals for this project?

Our goals for the project were to have a company come in and serve as our marketing department. We do not have a marketing team on staff and there is not a need for one with Flying V Group's expertise.

They are our outsourced marketing department and do better work than many in-house marketing teams that I have seen.

SOLUTION

How did you select Flying V Group?

Flying V Group came highly recommended to us by multiple people and organizations in Orange County. I loved the rapport that we had with Robb and his team. You can tell that he knows what he is doing and it truly feels like he is invested in your business just as much as you are invested in your business.

Robb is a winner and wants nothing more than to win and he will help your business win too.

Describe the scope of their work in detail.

Flying V Group is responsible for our entire website design and development. They have completed this and we are extremely excited about the unveiling of the new website. They were also responsible for our logo design, which has garnered rave reviews from our board.

Flying V Group is currently in the process of setting up strategy for our SEO, paid advertising, social media marketing, email marketing, and content marketing strategy. Their attention to detail and understanding of the entire marketing game online is impressive.

Flying V Group also coordinated two full day video shoots in which we brought in patients for testimonials, create micro content for social media, and introduced all of our team members through incredible video content. Flying V Group is the most impressive agency I have ever worked with.

They get the job done.

What was the team composition?

Their team is made up of multiple individuals. We work very closely with Robb, one of the partners and co-founders. We also work with Brennan and Fernando, so it is nice to work with those at the partnership level.

We also work with Eddy and his team on paid advertising related work and Preston is great with all communication types and making sure that the project goals are fulfilled.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first two weeks that we launched the initial landing page, we captured over 1,500 email addresses due to the pre-launch hype created by the Flying V Group team.

Our website is second to none in the industry and the content created during the video shoot is remarkable and stunning. I can't wait to see the SEO and paid ads results because I know that that is FVG's bread and butter.

How effective was the workflow between your team and theirs?

It was extremely effective. Flying V Group actually helped our team with communication bottlenecks and set us up on technology channels like Slack. They also helped us create an analytics dashboard for our top level executives and a CRM system to automatically handle new leads.

What did you find most impressive about this company?

Their commitment. We had an issue with our email system and Robb spent all night working through the problem with me. They go above and beyond the call of duty and really do mean it when they say that they view their relationships with their clients as a partnership, win-win relationship.

Are there any areas for improvement?

I have nothing but positive things to say and they receive my highest recommendation. Don't overthink it. Use Flying V Group.

BACKGROUND

Please describe your company and your position there.

I'm a marketing analyst at AdvicePeriod. I develop and see various marketing initiatives through completion. I work with various outside teams like Flying V to enhance our marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

We hired Flying V to help with advertising. We've never ran ads consistently before working with Flying V and it was an avenue we'd definitely wanted to explore. Aside from ads, we've also hired Flying V to enhance our SEO and build out various parts of our website (landing pages, etc).

What were your goals for this project?

The goals for all of these various projects were to enhance our digital marketing presence. Having an online presence is crucial to succeeding in today's time!

SOLUTION

How did you select Flying V Group?

We selected Flying V from doing research. We came across the company online, read reviews, and booked a call from there. The company seemed very credible and trustworthy, so we decided to give it a shot.

Describe the scope of their work in detail.

We started working with Flying V at the start of the pandemic. Because of that, we had to change our entire marketing plan. Flying V assisted us with running monthly webinars.

They helped build landing pages, create email blasts and run ads for the monthly webinars. In addition to webinars, they also assisted with our efforts in started an AdvicePeriod podcast. They did Linkedin reach out and was able to get us many qualified candidates.

Flying V helped with ads for generating client and advisor leads. We talked about the ad strategy and they created the copy, headlines, and images for the ads. Once the ads were approved by us, they would launch them. Every week, we would go over ad reporting and figure out where we could improve the ads.

Flying V has built various landing pages for our website and helped in defining keywords that we use for SEO purposes. Our keyword ranking in various search engines has increased since working with Flying V.

What was the team composition?

I worked with Robb, Fernando, and Eddy from Flying V. Together, we worked with the Principal of AdvicePeriod, Head of Sales, and Head of Marketing at AdvicePeriod.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Flying V, our SEO ranking in search engines have significantly increased. We've noticed an uptick in website visitors and this has been an upward trend since working with Flying V in march.

We've gotten great leads from our webinars and have added on a few partner advisors who were directly exposed to the digital marketing we have been working on with Flying V. Our email list subscriber count has dramatically increased as well.

How effective was the workflow between your team and theirs?

The workflow was very effective! The Flying V team is responsive and when we have of our hourly meetings, we set expectations and follow up items to touch on during the next meeting. This has lead to a very efficient work flow.

What did you find most impressive about this company?

The most impressive thing I found about this company is their ability to relate to the companies that they are working with. Not only do they provide results, but it seems like they're part of our company and culture.

Are there any areas for improvement?

I would say let us know if there is something that the Flying V doesn't quite understand about the company that you guys are working for.

BACKGROUND

Please describe your company and your position there.

My name is Jonathan Newar and I'm the founder of Captain Experiences, a website that makes booking guided fishing trips quick and easy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group, and what were your goals?

We had absolutely no SEO presence whatsoever and were looking for the right group to generate organic search engine growth for us. Our goals were to increase our monthly organic traffic by at least 15% and Flying V Group more than delivered.

SOLUTION

How did you select this vendor and what were the deciding factors?

Robb showed a genuine interest in the success of our business which came through in his thorough and detailed proposal. He doubled down on his promise for 15% MoM growth and executed!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with a thorough audit of our current SEO efforts. Flying V Group identified a number of shortcomings and worked with us to fix them quickly and for good. From there, they helped us build out our backlinks portfolio and generated great keyword content to continues to boost our rankings. They also provide weekly updates that help us track progress.

How many people from the vendor's team worked with you, and what were their positions?

Robb (Partner), Eddy (Account Manager), and Preston worked with us and were very thorough, professional, and responsive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overpromised and overdelivered! Promised 15% month over month growth which we thought was ambitious, but they hit it every single time.

Describe their project management style, including communication tools and timeliness.

Very timely and consistent with emails and video chats.

What did you find most impressive or unique about this company?

Their dependability. They always looked to lean in and solve issues. Very responsive and thorough as well.

Are there any areas for improvement or something they could have done differently?

Not that I can think of!

BACKGROUND

Introduce your business and what you do there.

Our company is Black Diamond Valet, and we provide parking services for a variety of situations in Southern California, including retail offices, corporate events, and hospitals. I am the president of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flying V Group?

We were trying to increase our market share in the area and help win higher quality leads for the business through our online presence.

SOLUTION

What was the scope of their involvement?

Their team redeveloped our website for us, including all of the frontend, backend, and SEO work on the site. They kept the basic framework of what was there but changed just about everything in the content and look and feel. Their team helped us with different pages for specific geographic locations, as well as keyword targeting and PPC Google ads for those places as well.

What is the team composition?

We worked with 2–3 people from their team on our project, depending on the needs that we had at the time.

How did you come to work with Flying V Group?

I was vetting different companies online and decided that they would be the best fit out of about five different companies that I had originally picked out as potential contenders.

How much have you invested with them?

The total cost of their work for us has been around $75,000.

What is the status of this engagement?

We’ve been working with them for about a year and a half, so starting around January 2019 and continuing to this day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been incredibly satisfied with the work that they’ve done for us. When we brought them on, we were ranking on the 5th or 6th page of results for a lot of our keywords, but we’re now on the first page for almost everything we target. They’re also running PPC campaigns, which have helped us to approach the problem from multiple standpoints to get better results more rapidly.

As a result of those increases in performance, we’ve seen our leads grow exponentially, and along with the numerical increase has come an increase in quality as well. We are getting a significantly higher proportion of customers who are ready to buy and use our service. All in all, the $75,000 that we invested has generated close to $300,000 in sales, so it has definitely paid off.

How did Flying V Group perform from a project management standpoint?

Their team is great about meeting deadlines, and they share their company dashboard so that we can see the different performance metrics and how everything is being completed. Their approach is very transparent, which is something that we really appreciate.

What did you find most impressive about them?

Communication is definitely their strong point. They pay enough attention to us to make it clear that they care about our business, that we’re not just a number to them. We’ve developed a personal relationship with them throughout the partnership and are confident that they will work until we are 100% satisfied, not just until they have completed the bare minimum.

Are there any areas they could improve?

They’re doing everything very well right now, so I really don’t have any complaints. I only hope that as they continue to grow their company, they will keep their small business mindset and keep the personal relationships that they work so hard to maintain right now.

Do you have any advice for potential customers?

Sit down with them and have your goals in mind so that you can make those really clear to their team. As long as they understand your expectations, they will be able to deliver those for you.

BACKGROUND

Please describe your company and your position there.

KPI Healthcare is an international ultrasound system and medical device sales and distribution business. We specialize in new, demo, re-manufactured and refurbished ultrasound systems, as well as C-Arm radiology machines.

I'm the Digital Marketing Specialist - I take care of all social media communication, email marketing, and Facebook/Instagram advertisements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

Since the Google "core" algorithm change of August 2018, our company went from being the #1 search result to the 5th search result page on Google. We were basically invisible to potential customers.

This was a serious hit not only for our SEO; our Google ads were not optimized for this crisis. We suffered a great loss of leads and sales. We hired Flying V Group based on their glowing reviews on Yelp for Google ads optimization and analysis.

What were your goals for this project?

Our goals were to optimize our Google ads to increase the conversion rate of lead forms and sales. We also wanted to decrease our cost per conversion (CPC) as we were losing money on unrelated clicks and unqualified leads.

SOLUTION

How did you select this vendor?

We selected Flying V Group after reviewing multiple, highly-rated digital marketing services on both Yelp and Google Reviews. We considered as least 4 other companies before deciding to go with Flying V Group.

Robb Fahrion presented a detailed analysis and plan on how effectively target our problems and provided in-depth solutions. He explained his plan step-by-step so those who were not well-versed in digital marketing could understand.

His plan was comprehensive and most importantly, took account of our niche industry as a factor in how to properly address our various issues. Our marketing team, CFO and VP of Sales were involved in the selection process.

Describe the project in detail.

Flying V Group was quick to learn about the ultrasound and medical device industry. They initially reviewed our Google Ads and found many discrepancies such as duplicates, wasted ad spend, and ineffective ads. They completely revamped our Google Ads (search, display and phone calls) to target qualified audiences and increase our conversions.

Flying V Group provided consistent communication when planning our Google Ads. They also provided valuable insight on our website design/layout to better optimize the lead conversion process - we made the changes to only see positive results.

Flying V Group provided an easy-to-follow, customized dashboard to view the results of their campaign. We gave them complete access to our Google Ads and website. Their campaign was well-thought out and mindful of ultrasound business nuances.

What was the team composition?

We were always in communication with Robb but he made it clear to us that we could reach out to anyone in his team at any time. This wasn't needed as Robb was consistent and timely with all communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Flying V Group exceeded our expectations. They saved us over 25k on wasted ad spend previously spent on unqualified leads.

Our impressions increased from 75.30% to 2,557,088, our clicks increased from 14.16% to 16,952, our conversions increased from 40.84% to 284.50%, and our cost per conversion rate decreased from 29.83% to $96.6. Our business saw a GREAT increase of leads and sales within the first 3 months of using Flying V Group's services.

How effective was the workflow between your team and theirs?

Robb and his team were a dream to work with. Our communication was always polite, clear and consistent. Robb would send us weekly/bi-weekly updates through email; we'd also get automated reports from Flying V Groups's customized dashboard. They surpassed KPI's expectations in all manners of transparent and pleasant communication.

What did you find most impressive about this company?

Aside from their INCREDIBLE results, we found their professionalism and 100% guarantee to help us quite notable. Their detail to attention and engagement to learn about our niche industry made them stand out to us. Their knowledge and approach to digital marketing is outstanding.

Are there any areas for improvement?

Flying V Group's dashboard was a little hard to navigate. There were a few discrepancies here and there compared to Google Analytics. However, these small discrepancies were within a normal range - Robb thoroughly explained and cleared up any questions regarding this.

This does not take away from their amazing work ethic and incredible results they've provided for us. We strongly recommend Flying V Group's services.

BACKGROUND

Please describe your company and your position there.

I help with performing market research, business development, and site selections for tenants and operators.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

To design and develop a website for our data center services and providing a simple solution for clients to look into specific markets and have access to quickly start the RFP process.

What were your goals for this project?

To create a website that can used by current and potential clients that will provide the most up to date information on certain markets and provide context to our team's capabilities and services.

SOLUTION

How did you select this vendor?

I had been in close contact with the founder of the company and had approached him in the past about doing something like this. After seeing his success and gaining better understanding of what our team wanted, we decided to pursue this endeavor together.

Describe the project and the services they provided in detail.

Through interviews, they developed a series of deliverables that allowed them to work efficiently through the duration of production. They helped develop and refine our sales copy and site layout into several deliverables that will be used to convert traffic into leads. In addition to the website needing to convert visitors into qualified leads, they helped attract more qualified traffice by optimizing our website's content for a basket of relevant, traffic-rich keywords. They also created a Data Center Locator via a link on every single one of the website pages. This locator drives interaction on the website. They created a custom website design based on our branding, colors, functionality requirements, and best usability practices, which will also be compatible to mobile users.

What was the team composition?

Most of the contact with the FlyingV Group was through Rabb Fahrion and Brennan Smith. They utilized some third-party outsourcing in order to help expedite the process and give high quality work.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project is still in the beginning stages of being published and are still working things out. Immediate feedback from close clients was all very positive and proved that we are on the right track to having something great. If we continue to work hard and stay on top of things, the website will slowly grow and become more successful over time.

How was project management arranged and how effective was it?

Brennan and Robb were always very responsive and willing to help us in any way possible. They knew when to be patient with us and explain how things got done, but also be firm about deadlines when we needed to provide info. Brennan always made himself available to discuss certain aspects of the website and walk us through the discussed changes.

What did you find most impressive about this company?

Their ability to understand marketing and how searches get populated. Their expertise on how people will view websites and get attracted to certain areas and sites was very impressive.

Are there any areas for improvement?

Some of the price estimations came in higher than expected due to some changes that were asked to be made on the website during the process. Because this was a new venture and industry explored by the FlyingV Group, there cam some difficulties in understanding the importance on certain information and how quickly the information changes. Although we were a first for them, I believed they were able to learn more about our industry and have a better understanding of our wants and needs for future projects.

BACKGROUND

Please describe your company and your position there.

 I am the Managing Partner of KeenVision Financial, which is a professional services firm that delivers intelligent financial management. We have offices located in Southern California and Ann Arbor, MI. Our team is led by experienced CFO's, Controllers, and CPA's to ensure that our clients' corporate finance or accounting team is supported and served. We specialize in helping financial management teams make effective and efficient use of new information management technology. KeenVision works with F500 companies and I help to manage and facilitate activities from business development to project delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

At KeenVision, we do not have the support for any marketing channels, including our website. We were in need of a firm that could handle all of our marketing and advertising efforts as it applies to the online space. Flying V Group assisted us with our website re-design/development, and is supporting ongoing efforts for search engine optimization, pay-per-click advertising, and social media marketing efforts.

What were your goals for this project?

The goals of this project were to provide a new/fresh face for KeenVision and to grow our visibility in the financial services. The impact we anticipated would be increased company interest and leads via online marketing channels.

SOLUTION

How did you select this vendor?

We conducted a comprehensive search of digital marketing and advertising companies in Orange County. What stood out to me about Flying V Group is there ability to mesh their expertise in digital marketing with everyday business applications.

Over the course of this process we identified vendors using word of mouth and online searches. We consider closed to 10 companies for the project. The deciding factors came down to the fact that Flying V Group displayed a knowledge and expertise of the entire digital marketing ecosystem, not just one area of expertise.

Also, Flying V Group was BY FAR the most responsive and the best communicators of any other firm. Emails would be responded to very quickly and phone calls were always returned. All major decision makers were included in the decision to work with Flying V Group.

Describe the scope of their work in detail.

The overall scope of the project was including a comprehensive strategy for all digital marketing and advertising efforts. The first portion of the scope included brand and logo re-design in which Flying V Group selected a new palette of colors and a new logo design. Once this was complete, we moved to the website re-design.

Flying V Group took our old and outdated site and developed a brand new site on an updated technology stack. The new website design and development included all components and made sure that our website was optimized for SEO scoring and included all of the bells and whistles underneath the hood.

For our digital marketing and advertising, Flying V Group is handling everything. This includes the following, ongoing SEO, pay-per-click advertising on the Google/Bing search, display, and re-targeting networks, paid social advertising on LinkedIn, social media marketing, and premium content creation for whitepapers and blogs.

Up to this point, we have seen a dramatic increase in leads via both paid and search marketing. Our traffic is up over 500% year-over-year and we are continuing to build an incredible presence online month after month after month with the guidance of Flying V Group. My role in the project was to oversee all development of the site including copy and design elements. The FVG team now works with Gary Tammaro.

What was the team composition?

The team was composed of the partners, an account manager, and a designer during website development. We continue to work with our account manager and the process of working with them is seamless and very simple.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the project, we have seen an increase in site traffic of over 500% year-over-year. Online leads have increased from paid and search marketing and efforts and conversion rates are up over 57% due to the focus of conversion rate optimization on the site. Once again, FVG's knowledge of the entire digital marketing ecosystem continues to shine through.

How effective was the workflow between your team and theirs?

The project management was great as their team implemented the use of Skype, email, phone calls, and the Flying V Group online dashboard. Emails were always returned promptly and calls were always returned, no matter what.

The team used Google Hangouts for screen sharing and we were always in the know about our project and results. They also used Google Drive/Docs for collaborative efforts.

What did you find most impressive about this company?

Flying V Group showed impressive expertise in the digital marketing and advertising field and particularly for our industry. Not only did they bring their expertise to the table, but they were also very keen on listening to what we had to say about our market and adjusting their strategies based on our feedback.

Their strengths lie in there communication skills and their ability to adjust on the fly. Working with them gives me the peace of mind that I have one of the best digital marketing agencies and consultants available for my business at any moment.

Are there any areas for improvement?

There is nothing that I have to complain about. Sometimes we were slow in getting information back to them, which slowed the process, but they were cordial in trying to move us along.

BACKGROUND

Please describe your company and your position there.

I am the Owner of Old Harbor Insurance Services which is an insurance brokerage. We provide lines of personal and commercial insurance to our clients. We have over 3,000 clients and have been in business since 2013.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flying V Group?

Flying V Group designed and developed our website about four years ago. We recently came to Flying V Group to do work for us on our search engine optimization and pay-per-click advertising on the Google Ads search and display network. We offer a unique product that we wanted to get exposure for throughout the state of CA via search engines.

What were your goals for this project?

Our goal for the project was to generate a large amount of new leads via form submissions and phone calls. We also wanted to increase our rankings for our specifically targeted service based keywords.

SOLUTION

How did you select this vendor?

Flying V Group did an incredible job with our website design project and I knew that they were a firm I could trust. They don’t tell you what you want to hear. They tell you the truth, which is something that I really value. They are honest and forthcoming. Not only that, but they also work on your business as if it were their own. They truly embrace the partnership aspect of a marketing relationship in which if they help you succeed then they succeed. They are with you every step of the way on the marketing journey, which can be daunting at times.

Describe the scope of their work in detail.

Flying V Group was tasked with every aspect of our search engine optimization and pay-per-click advertising campaigns. In regards to search engine optimization they are responsible for continuous optimization of our website along with content posting and activities like link building, guest blogging, article writing, press releases, and much, much more. For pay-per-click advertising we need them to create robust ad campaigns for two different product lines. These product lines included different ad groups and marketing on all the different available segments of Google Ads: search, display, Gmail, etc. They had to create fine tuned targeting by location and graphics for the display ads. They are also responsible for the continuous optimization of the account, which has led to incredible results.

What was the team composition?

The team was composed of the partners for onboarding and monthly reporting and status calls. Their other team members supported the day-to-day tasks in terms of account optimization and content production.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past six months our website traffic has increased by 112% and our impressions on search engines have increased by 276% for organic traffic vs. the prior period. In regards to pay-per-click advertising, Flying V Group has generated over 800 leads, which has led to an explosion for our business. They are incredible pay-per-click advertising marketers.

How effective was the workflow between your team and theirs?

Extremely. As mentioned earlier, they are very easy to work with and they get things done fast. They move quickly and ensure that they are taking care of everything you could possibly need.

What did you find most impressive about this company?

I really enjoy working with their company because they not only provide services for your business, but they also consult on best strategies and how to maximize every area of your business from an online perspective. They are like a supplementary marketing department for your business.

Are there any areas for improvement?

The team could use some graphic design help for things like display ads, but they are very straightforward that they are not a design firm and utilize more effective dynamic ads anyways.