Flow Video

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of development for Jewish Senior Life. I’m an active part of the communications and marketing team, and we do social media marketing as well as weekly newsletters. I also help raise funds, photograph our residents, and assist in programming.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flow Video?

Every year, we hold a large fundraiser where the community nominates senior members who are being recognized for their volunteering efforts. We engaged Flow Video to create a film to honor these members and to display at our major event.

SOLUTION

What was the scope of their involvement?

We collaborated with Flow Video to outline the bio of each senior honoree. This allowed the team to effectively prep for the hour-long interview they shot with each member. For the interview, the members were asked the questions that had been prepared ahead of time. There were crew members on set to ensure that everything went smoothly from a technical perspective.

After the interviews, I provided the team with additional photographs and materials for a 25-minute video which would be shown at our major event. This final piece would condense and highlight the best parts of the interviews they'd shot.

What is the team composition?

Justin (Director of Growth, Flow Video) asked all the questions for the interview, and Scott (Partner & Director of Production, Flow Video) managed the sound and lighting. I also engaged with Leigh (Project Manager, Flow Video).

How did you come to work with Flow Video?

Our CEO knew Alex (Managing Partner, Flow Video). We’d been very pleased with their work for the Jewish Federation as well as other nonprofits.

How much have you invested with them?

We’ve spent somewhere around $20,000 between two years of working together.

What is the status of this engagement?

We first engaged them in February 2019 in preparation for our event in May. We’ve hired them again this year for the same event, and they’re currently in the video-editing phase.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been terrific. Our honorees last year were so thrilled by their work. We promoted the event in advance by sharing tidbits from the final film, and these are posted on our website. They’re excellent, so we keep them up until the next cycle. Their work has been wonderful for our marketing efforts, and it’s truly allowed our agency to shine within the community.

How did Flow Video perform from a project management standpoint?

They’re doing great. They’ve become part of our community and they truly feel like family. Instead of simply working for us, they’ve made it evident that they care for our cause. They’re clearly dedicated to enhancing the quality of life for older adults, and they work to make us look good.

What did you find most impressive about them?

I can trust them and their work; I know that I’ll love the final product. They’re terrific young people.

Are there any areas they could improve?

They’ve sent me tidbits of the video that’s in production, and they’ve been great at incorporating my feedback. They don’t do anything inadequately but are able to integrate quick changes to enhance their work.

Do you have any advice for potential customers?

Just be totally transparent about what’s needed and be specific about your deadlines.

BACKGROUND

Introduce your business and what you do there.

I am the business development lead at Thin Blue Line USA. We sell merchandise that advocates for the support of police officers. This includes flags, t-shirts, and bracelets. We also share a portion of our profits with non-profit organizations that support officers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flow Video?

We wanted to polish our company image and educate the public about who we are through a video campaign.

SOLUTION

What was the scope of their involvement?

Flow Video produced three promotional videos for us. The first video was done through Facebook Live in Washington, DC. Their crew flew out and interviewed a state trooper from Pennsylvania. Their team did a good job of getting to know him and learning about the different things we wanted to cover in our video. 

They took care of all the filming and editing for each video. Their team performed testing for sound quality and lighting to ensure that footage from live events was high-quality. 

The other videos that they produced for us were distributed through our social channels like Instagram. 

What is the team composition?

We worked with a team of two people. 

How did you come to work with Flow Video?

They’ve worked with some nonprofits and similar organizations in the area. The owner of our organization knows the owner of Flow Video personally, so he recommended that I look to them for support with this campaign. 

How much have you invested with them?

We spent around $10,000 on their services. 

What is the status of this engagement?

We began our relationship in May 2019, and we’re in the process of wrapping up our work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work is very high-quality and they always work with us to ensure that we’re fully satisfied with the end product. 

We received about 300,000 views on our first video which was broadcast on Facebook Live. The video on Instagram received approximately 10,000 views. All of the videos that they’ve produced for us get a lot more traction than anything we make in-house. 

How did Flow Video perform from a project management standpoint?

They’re super professional. The way that they coordinate timing for the project and remain flexible is impressive. The team is willing and versatile. Their communication skills are also very strong. I typically contact them via email initially, and then we follow up on the phone through text or phone calls. 

What did you find most impressive about them?

The care and authenticity behind their work are impressive. They want to make sure that their clients are happy. 

Are there any areas they could improve?

There was a bit of a learning curve for them because they needed to understand the nuances of police life and sensitivities around topics like PTSD and fallen officers. 

Do you have any advice for potential customers?

I would say be very clear about what you want, but trust that they know what they’re doing.