Fishfinger Creative Agency

BACKGROUND

Please describe your company and your position there.

I have the co-founder of Cyclo Technology. We are a start-up developing products that make sustainable urban transport simpler and safer for everyone. Our launch product is a 'packable' helmet for users of bikes, e-bikes and e-scooters which is made from recycled ocean plastic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We asked Fishfinger to develop an entirely new visual identity for our company. We needed a full set of assets and brand guidelines.

What were your goals for this project?

To have a brand 'look and feel' for business and the products we develop.

SOLUTION

How did you select this vendor?

We wrote a brief and shared it with four different creative agencies. Fishfinger's response to this was the most compelling and priced very competitively.

Describe the scope of their work in detail.

The headlines deliverable for the visual ID work:

• Re-work/overhaul our logo
• Confirm an extended colour palette
• Review and confirm our typography/font
• Create a series of other graphical assets
• Confirm a final set of brand guidelines

We also asked Fishfinger to quote for additional website and packaging design work that we hope to carry out later this year.

What was the team composition?

Across the project we worked with Richard S. (founder and MD), John W. (Head Designer) and Kimmy L. (Designer). All were excellent to work with and kept us informed of progress and developments throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have an entirely new brand that we are very happy with. This hasn't yet been rolled out publicly. However everyone has seen it so far (our board and several potential investors) have been hugely complimentary.

How effective was the workflow between your team and theirs?

This worked very well. A blend of email and phone calls worked well. Their team was always clear about how best to get clear, workable feedback from us that could be put into action. We also know how many rounds of feedback we have for each phase of the project.

What did you find most impressive about this company?

At every stage, their team went above and beyond what was expected of them to create really high-quality design work. This means we now have a brand identity that matches our ambitions and will enable our business to grow.

Are there any areas for improvement?

It is hard to fault the team. We got excellent results and really good value for money.

BACKGROUND

Introduce your business and what you do there.

I’m the finance director of Delphi Food Products, a food manufacturer. We make dips, salads, olives, and tapas products and distribute them throughout the EMEA region. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishfinger Creative Agency?

Our packaging at the time didn’t reflect the brand values of our business. We needed to modernize the brand while reflecting our family business nature. We also wanted to create a website or digital platform that tied with our brand and that we could use as an effective B2B marketing tool.

SOLUTION

What was the scope of their involvement?

It was a 360-degree offering, including branding, packaging, and a digital platform. Fishfinger completely scrapped the old website and built a brand-new one. As far as our budget extended, it included digital marketing. For us, it was mainly SEO, focused on Google searches. We’re a B2B business, so we generally don’t go directly to the customer. Our marketing was more restricted on that side. 

We gave Fishfinger a fair amount of leeway on the creative process. We set objectives as to what we wanted the brand and our website to reflect, and we also set up budgetary limitations. We had initial brainstorming sessions with Fishfinger, whereby we tackled all the objectives we wanted to meet in this process. There was a fair amount of back-and-forth until we settled on a strategy and brand strategy that we were happy with.

What is the team composition?

There were three people from Fishfinger working on our project. Most of the people inside our organization were engaged at a certain level.

How much have you invested with them?

The project was about £30,000–£35,000 (approximately $37,000–$43,000 USD).

What is the status of this engagement?

I believe the project started in December 2018. The website was already done by January or February 2019, and most of the packaging designs arrived in March the same year. We went live with the new packaging around May 2019. We’ve been working with Fishfinger on an ongoing basis since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are seeing a year-on-year uplift in sales volume of 20%–30%. I’m imagining that the branding has contributed a fair amount to that. 

We weren’t necessarily concerned over website visits and whether they convert into more sales. It was important to have a strong, robust website because the initial communication with supermarket buyers and other businesses would be through the website. Having a very good B2B-geared website has helped with engagement.

We’re pleased with the look of the site. It was quite a change to what we were doing initially. I think that everyone’s pleased with the branding as well. We’re constantly doing work on it, and I think that we all view it as necessary. 

How did Fishfinger Creative Agency perform from a project management standpoint?

They are very responsive and available. We know when we can get a hold of them, and they are quite flexible. Some of us here can tend to be a bit pushy: when we want answers, we want them now, and Fishfinger is quite reactive to that. 

It’s also well-managed. They hit their deadlines and objectives, and they manage us quite well. If they think there’ll be some slippage, we know about it well in advance. They don’t really make promises they can’t keep.

What did you find most impressive about them?

I think that their ideas are quite creative, which is pretty much what we’re looking for from a creative agency. Fishfinger has been quite brave in their choices. It hasn’t been cookie-cutter at all, considering that we were the first food manufacturer they worked with. I think they’ve found the project enjoyable. Any truly creative person will relish the challenge of doing something different. 

Are there any areas they could improve?

I think there’s a fair amount of reliance placed on Richard (Director), who I believe generates quite a lot of the creative content. Other than that, they’re quite a good agency. They’d probably struggle to cater for a very large corporation, but for an organization up to the £100 million mark, I think they’d be really good.  

Do you have any advice for future clients of theirs?

Be straightforward, bold, and concise in presenting whatever the objectives are, and trust them a bit in the creative process. Fishfinger’s ideas can be a bit out there, but I think they’re good.

BACKGROUND

Please describe your company and your position there.

I work as a Global H&S Manager for a mobile games company, our employee base is around 2000

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We work in a fun an interactive environment and wanted our Health & Safety E-learning videos to carry on that same trend to separate them from the normal ‘off the shelf’ style that you can purchase.

What were your goals for this project?

We wanted to turn the normal H&S training that is required for employees into a fun and interactive E-learning video that matched our creative workplaces

SOLUTION

How did you select this vendor?

Fish Finger was chosen as there presentation and style really suited our business approach to the workplace and they where able to bring very creative and unique ideas to the project. They took on-board what we where after and turned it into reality

Describe the video(s) and the process in detail.

Once selected we provided a basic script of the key information that was required and any key points/visual that we wanted to be included. Fish Finger then turned this into a visual script. Fish Finger provided different voice over examples for us to listen to and then hosted the voiceover sessions whilst we where apart of this session Fish Finger ran them and really took control to ensure the delivery of the message was inline to the creative E-learning Fish Finger set up the appropriate meetings to discuss their progress and share their approach and ideas, this allowed each step of the process to be checked and vetted to ensure it was in-line with our ideas whilst allowing Fish Finger to be creative and take the idea to the next level

What was your vendors' project management or feedback process?

Fish Finger provided one key account manager who was our main point of contact throughout the process to ensure consistency across the project, it also allowed them to spend time with us and get to know the business, a team of animators worked on the project and through the account manager any edits where made

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The E-learning videos where well received and our employees appreciated a different approach towards the normal H&S E-learnings.

How effective was the workflow between your team and theirs?

The process and set up of the E-learning creating was very simple, Fish Finger use easy to use narrative story boards and allow for each stage of the process to be captured. Regular updates where received and shared with the team

What did you find most impressive about this company?

They have a great ability to see beyond the basic requirement and want of the customer and come back with a brilliant and creative idea that can be explored and expanded on during the process as they are flexible and willing to ensure they meet the clients requirements, no job is to small they really care.

Are there any areas for improvement?

Haven’t come across anything during the time I have worked with them.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a gelato manufacturer and retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishfinger Creative Agency?

We had an old logo that needed to be refreshed. We also needed help with packaging design.

SOLUTION

What was the scope of their involvement?

They did our logo design and packaging design. I wanted to get the vintage feel across, which the old logo did, but the new logo highlighted the gelato part as well.

What is the team composition?

I met with three people. In the end, I communicated with the main person responsible for the logo design.

How did you come to work with Fishfinger Creative Agency?

Originally, I found them through a Google search. I initially approached them for web design. I didn’t think we’d work with them on the packaging and the logo. We didn’t end up using them for web design because it was too expensive. They do really high-end, high-tech work that was way out of our budget.

How much have you invested with them?

The total project cost was $13,000.

What is the status of this engagement?

We started working together in January-December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a good job. They understood what we were after. They picked up on the whole vibe of the old logo and refreshed it in a good way. They got the gist of it quickly. The packaging was spot on. It looks fantastic. I’m very impressed. It’d be hard to ask for a better job.

They would have finished earlier, but we took some time on our side. It allows me to launch and start selling my packaged products. They were 30% more expensive in terms of the packaging and the logo design compared to a similar firm with a whole lot of experience in food. We were their first or second food-related project. They’re on the expensive side.

How did Fishfinger Creative Agency perform from a project management standpoint?

I have no complaints. It went very smoothly. They would reply to emails within 2-3 days, which was quite good. I told them what flavors we would have and they took charge of everything else. We are planning to hire them again as we go forward.

What did you find most impressive about them?

The packaging is really impressive. They got the color combinations and designs on the packaging really well. Everything they created for us really stands out.

Are there any areas they could improve?

They could be slightly less expensive, but it was a very good investment overall.

Do you have any advice for potential customers?

Have a clear idea of what you want. If you’re clear, things move much easier.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of a startup in the proptech space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We used Fishfinger for two design projects. Firstly we used them for a branding project, which included a logo, some animated illustrations and a website. Secondly, we used them for an app UX/UI design project, which included extensive screen designs, a clickable prototype and animation/microinteraction design.

What were your goals for this project?

We wanted a fun brand and app design, that didn't make us look and feel like other proptech companies, so that we could stand out.

SOLUTION

How did you select this vendor?

We found Fishfinger online, contacted them and went to see them at their offices to discuss our branding project. We liked their design work and felt they understood what we were after, and that combined with their price point meant we were happy to move forward with them.

We started the UX/UI project a bit further down the line, but were keen to go with them for this too, after having worked with them on the branding for a while.

Describe the project in detail.

For both projects, we had multiple catch ups and discussions in person at their offices, via email and on the phone. The process for the branding project consisted of a mood board, and various concepts for the logo, colour scheme, illustration style and illustration content.

The process for the UX/UI project included wireframes and designed screens, with multiple iterations for each. Throughout the process for both projects, we found that Fishfinger had very useful suggestions and advice and were happy to work together with us to produce outputs that were to a high quality and that we were really happy with.

What was the team composition?

We had one person who was the main point of contact for the branding project and another person who was the main point of contact for the UX/UI project. We had interactions with a few other team members too throughout the process though, and our understanding is that our projects were worked on by multiple members of the Fishfinger team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the early stages of our startup and product launch, but we are really happy with the design work we have received!

How effective was the workflow between your team and theirs?

The team at Fishfinger was very good at engaging with us and responding to our feedback and questions throughout the projects, and we really enjoyed working with them.

What did you find most impressive about this company?

We liked how Fishfinger came up with lots of interesting and fun ideas. They were very patient with us as we worked through different options and iterations.

Are there any areas for improvement?

It would have been great to finish the projects faster than we did, but the length of time it took was largely related to the number of iterations we went through with them, which they were happy to do for us.

BACKGROUND

Please describe your company and position.

I am the Director of Gifted

Describe what your company does in a single sentence.

We sell NFTs and related merchandise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish?

• Create a brand
• Create brand assets
• Create a story

SOLUTION

How did you find Fishfinger Creative Agency?

Online Search

Why did you select Fishfinger Creative Agency over others?

Great culture fit

How many teammates from Fishfinger Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Starting with nothing more than a brand name and a vision, Fishfinger took the idea and created a visually compelling brand, storyline and associated assets that perfectly captured the idea. I ended up with a brand and logo, brand guidelines and thousands of unique NFT designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launching the website on time and creating all of the NFTs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive - I never had to wait on them returning communication.  They'd let me know when they'd have something ready for me and delivered it on time.

What was your primary form of communication with Fishfinger Creative Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative talent and tech savviness.  Having an agency that can create something unique and compelling, and then programmatically create thousands of variations of an image is unusual. Other agencies wouldn't have known where to start.

Are there any areas for improvement or something Fishfinger Creative Agency could have done differently?

No - they were excellent.

BACKGROUND

Please describe your company and position.

I am the Foudner of Calculus Capital

Describe what your company does in a single sentence.

Family owned holding companies managing several brands among several industries 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish?

• Create the branding & identity of my new F&B concept
• Monthly retainer for content generation & graphic design

SOLUTION

How did you find Fishfinger Creative Agency?

Referral

Why did you select Fishfinger Creative Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Fishfinger Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develped Brand and Idenity from scratch 
• Full Brand Guidlines and all associated assets 
• Retainer for Content Generation and graphic design  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great Brand that we love 

Great Work

Great Ethics and Team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, very responsive, sometimes go above and beyond scope because they believe 

What was your primary form of communication with Fishfinger Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their culture, ethic, and creativity!

Are there any areas for improvement or something Fishfinger Creative Agency could have done differently?

NA

BACKGROUND

Introduce your business and what you do there.

I'm the head of operations at Pet Trade Innovations Ltd, a manufacturing company. We support businesses in the pet, vet, and animal welfare sectors with sales, marketing, logistics, and strategy, helping both startups and established companies grow and innovate in the market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish for PTI?

We initially hired Fishfinger Creative Agency for a new dog treat range and then for a rebrand of our dog toys.

SOLUTION

What was the scope of their involvement?

Fishfinger Creative Agency provided brand strategy, including discovery workshops and stakeholder interviews, brand positioning, values, tone of voice, and messaging framework. They also conducted a competitive and audience review (pet trade retailers, wholesalers, end consumers).

In addition, Fishfinger Creative Agency provided a new visual identity, including a new logo suite (primary, secondary, icon), color palette, typography system, graphic elements/patterns, and brand guidelines (usage rules, do's/don'ts, examples).

Moreover, Fishfinger Creative Agency provided a packaging system, including master packaging architecture (SKUs, sizes, flavor/strength variants), front/back-of-pack layouts with regulatory and barcode placement, and print-ready dielines and production files, plus mockups for retailer sell-in.

Furthermore, Fishfinger Creative Agency provided sales and trade materials, including product sell sheets and a one-page line overview, a trade deck for retail buyers/wholesalers, and point-of-sale concepts (shelf wobblers, counter units, display headers).

Additionally, Fishfinger Creative Agency provided digital assets, including website homepage refresh concepts and key landing page templates, a social media asset pack (post templates, story frames, highlight covers), and email header graphics and campaign templates.

Moreover, Fishfinger Creative Agency provided content and copy, including an updated brand story and elevator pitch, product benefit copy and variant naming hierarchy, and a tone-of-voice guide with sample captions and headlines.

Finally, Fishfinger Creative Agency provided handover and support, including asset library delivery (editable source files and exports), printer liaison and pre-press checks, and a post-launch refinement window for minor amends.

What is the team composition?

We worked with three teammates from Fishfinger Creative Agency.

How did you come to work with Fishfinger Creative Agency?

We found them online and loved their website.

What is the status of this engagement?

We worked together from January–August 2025.

RESULTS & FEEDBACK

How did Fishfinger Creative Agency perform from a project management standpoint?

Fishfinger Creative Agency was a joy to work with. Their project management was organized, transparent, and genuinely accommodating — regular updates, fast responses, and a clear plan at every stage. They delivered on time, and in a few cases, they even beat the schedule without sacrificing quality. We communicated via phone, email, and video calls.

What did you find most impressive about them?

We were impressed by Fishfinger Creative Agency's ability to think outside the box.

Are there any areas they could improve?

I can't think of anything for Fishfinger Creative Agency to improve.

BACKGROUND

Please describe your company and position.

I am a Department Director of BrandMe

Describe what your company does in a single sentence.

Brand strategy and design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish?

• Web design for new company website
• Build and implementation of new website

SOLUTION

How did you find Fishfinger Creative Agency?

• Online Search
• They contacted us about a collaboration partnership

Why did you select Fishfinger Creative Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Fishfinger Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and build of a portfolio style website for our brand and design agency:
- Website design and adaption
- Website build
- CMS webflow training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, proactive and flexible

What was your primary form of communication with Fishfinger Creative Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal relationships. They were very cooperative, understood our challenges, and felt like an extension of our team.

Are there any areas for improvement or something Fishfinger Creative Agency could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of Nuchu

Describe what your company does in a single sentence.

Gummy suoplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish?

• Branding
• Packaging
• Website

SOLUTION

How did you find Fishfinger Creative Agency?

Online Search

Why did you select Fishfinger Creative Agency over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Fishfinger Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

General branding, packaging, website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beautiful website and packaging, fun branding which was the goal

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - they delivered on time and always replying whenever I needed. I would absolutely recommend them and use them again. 

What was your primary form of communication with Fishfinger Creative Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They understood the vision very quickly, replying extremely fast to any questions

Are there any areas for improvement or something Fishfinger Creative Agency could have done differently?

Nothing, they're great!