FINIEN

BACKGROUND

Please describe your company and your position there.

I am the director of digital experience at CO-OP Financial Services, a servicer that helps credit unions compete with larger banks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FINIEN?

We needed to ensure that THINK, our yearly client conference, closely aligned with our corporate brand. We wanted to maintain THINK's forward-facing vision through a consistent, inspiring experience.

What were your goals for this project?

The goal for the project was to position THINK as a thought leader in the credit union industry.

SOLUTION

How did you select this vendor?

As our creative direction agency, FINIEN has worked on our branding and design for over seven years. 

Describe the scope of their work in detail.

We ran a series of workshops to discuss the overarching plan and decide how the THINK brand would play. FINIEN audited our displays and worked closely with our creative team to integrate the brand story into our messaging and content. Then they produced elegant creative assets to accompany these elements.

What was the team composition?

We worked directly with their principal. During some portions of the project, he offered strategic input while we worked with a designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

THINK is one of the most recognized brands in the credit union industry. Many attendees praised this year's event. Our clients loved the execution of everything. No matter where you looked, you were part of the THINK experience. It was a huge success.

How effective was the workflow between your team and theirs?

Working with FINIEN is always smooth. Their principle was responsive; when he wasn't available, someone else on his team was. They accommodated last-minute meetings, whether on-site or over the phone.

What did you find most impressive about this company?

FINIEN takes a personal yet professional approach to everything. Their attention to detail was second to none, and their creative thinking truly shone.

Are there any areas for improvement?

Due to their size, resources can be limited. They are always accommodating, so that's rarely an issue.

BACKGROUND

Please describe your company and your position there.

CMO of a leading global payment platform, targeting migrants and helping to solve the issue of financial inclusion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FINIEN?

Complete Brand Refresh, unearthing brand truths and purpose, developing mission and vision, creating a new brand and visual language, executing initial assets.

What were your goals for this project?

Increase brand favorability, develop a memorable story and communicate the new brand of our company

SOLUTION

How did you select FINIEN?

Having read his books and worked with him on 3 other projects before, I chose him quickly over 3 other possible competitors. In reality, his USP is very unique.

Describe the scope of their work in detail.

2 half-day workshops to develop the brand pillars and story. Retainer engagement for 6 months to bring the story and brand refresh to life.

What was the team composition?

Worked directly with Fabian, nobody else.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We tested the new visual brand and proposition, overwhelmed by the positive response. Visual favorability increased by 60%, recall of brand story by 30%.

How effective was the workflow between your team and theirs?

Their workflow was flawless. 

What did you find most impressive about this company?

Having worked with major brand agencies before, I was extremely impressed by the quick results, the efficient process, and extremely fast execution. Their workflow was flawless. They provide insightful and impactful work in record time.

Are there any areas for improvement?

I would like to see an expansion of their services, maybe offering a brand check every 6 months as part of the branding package.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for Match Group, and I’m working on their newest dating app: Crown.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FINIEN?

We needed to develop a brand based on our concept that would be well-received by our campaign audience in Los Angeles.

What were your goals for this project?

We wanted a risqué, catchy branding play that shocked, delighted and interested users while making clear that we're a dating app.

SOLUTION

How did you select this vendor?

A peer recommended them to us.

Describe the project in detail.

We aren’t creatives, so FINIEN augmented our capabilities and put together new branding.

What was the team composition?

We worked with a small team, mostly made of developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered valuable results thanks to their processes and management.

How effective was the workflow between your team and theirs?

It was highly effective.

What did you find most impressive about this company?

Their ability to deliver on time and work within our parameters stood out to us.

Are there any areas for improvement?

No, not really.