farsiight

BACKGROUND

Please describe your company and your position there.

I am the founder and director of a small Outdoor brand that sells Online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

We hired Farsiight to assist with our Google advertising. We wanted to increase our website traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Farsiight on clutch reviews. They were #1 and we decided to Give them a call.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with a phone call to the founder Ben. We had a chat for 30min, he then booked us in for a discovery call where he went through their business structure and what they could do to grow our business. Our team then met with theM in person and they put together an hour presentation with their strategies and what they beloved they could do for our business.

How many people from the vendor's team worked with you, and what were their positions?

We have dealt with the 2 founders, 2 lead PPC managers and 1 PPC account executive

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have worked with Farsiight for 6 months and we have had multiple amazing months were we have seen 4+ ROAS The team have excellent communication and are amazing to work with.

Describe their project management style, including communication tools and timeliness.

Again their communication is first class! They use slack and Monday. They provide us with an in-depth monthly overview which they also present back after every month.

What did you find most impressive or unique about this company?

Excellent communication and great results - they are an amazing team to work with. They are very professional and provides great reports!

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

CEO of an Infrastructure advisory, project management and resourcing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

Goal was to fill open roles on major government infrastructure projects across different states in Australia. There were 1000's of open roles across various projects where candidates needed to attracted and shortlisted.

SOLUTION

How did you select this vendor and what were the deciding factors?

Subject matter expertise of their team and they share our values and goals related to quality, excellence standards and execution of projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Some of the aspects of the campaign are highly confidential due to the sensitivities of the major government projects. What I can say is the campaign involved deep research, highly targeted advertising, intelligent funnels and constant assessment of metrics to modify the campaign.

How many resources from the vendor's team worked with you, and what were their positions?

2 key experts supported by a high calibre team. The preparation involved 6 months prior to starting working with the project leaders on innovation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In comparison to existing offline campaigns with high acquisition costs the campaign was 10% of the costs with over 50% gains in acquistion and 70% improvement in time.

How effective was the workflow between your team and theirs?

Very effective. Clear milestones and scheduled project meetings before and during the campaign. Very professional.

What did you find most impressive or unique about this company?

Expertise, results focus, ROI and constant search for ensuring expectations were exceeded.

Are there any areas for improvement or something they could have done differently?

High performers always pursue perfection, and I am sure this team is restless to stay at their best.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a SaaS product that helps authors write their novels online, providing tools for writing, plotting, and editing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We hit a point in our growth where we needed to ramp up ad spend for growth, but we needed to keep our costs per acquisition down.

SOLUTION

How did you select this vendor and what were the deciding factors?

Farsiight came highly recommended by a partner and after interviewing them, we felt confident they knew what they were doing and could deliver results for our company.

Describe the project in detail and walk through the stages of the project.

They got to know our product and company through a series of meetings and questions and took it and ran with it from there. We were looking for a hands-off partner that could own this project, and while they were willing to let us drive things, they were also willing to take it and run with it without our daily direction. And they've done great.

How many resources from the vendor's team worked with you, and what were their positions?

I mostly have one point of contact from their team which simplifies things for me, but I've met the founders and several others on the team at various times for various reasons. They are very accessible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our goal was to reach and sustain 10% growth month over month, and we will be blasting past that this first full month of turning it on.

How effective was the workflow between your team and theirs?

They are willing to meet often, but we are more interested in letting them take this off our plate completely, and they have. They reach out when there is a question or a request, but otherwise they run things pretty much without us, and are killing it.

What did you find most impressive or unique about this company?

The knowledge they demonstrated is very impressive. They know what they are doing in both social media advertising and pay-per-click advertising.

Are there any areas for improvement or something they could have done differently?

It would be great if they could move to my time zone to make things easier for me. 😄 I'm willing to work with a team on the other side of the world for these kinds of results, however.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Marketing and Communications at a fintech company specializing in international payments technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

As we were going through a period of rapid growth, we were looking to explore new acquisition channels and hired Farsiight to help us with PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

Although Farsiight were relatively local to us, the deciding factors were that we were impressed with their attitude and presentation style. We liked that there was no long-term contract and a degree of flexibility, and felt that the two companies were a good 'personality' fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Full end-to-end project, beginning with research and planning (all initiated and led by Farsiight) through to campaign execution, optimisation and ongoing reporting.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a key PPC manager who ran the campaigns on a day-to-day basis, as well as a customer account manager. We were also in regular contact with the founders of the company itself.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were a learning process for us, given that it was a new channel. Through the campaigns they managed for us, Farsiight generated millions of impressions for our ads and ensured our brand name was seen by those actively looking for a service like ours.

Describe their project management style, including communication tools and timeliness.

Dedicated shared Slack channel for day-to-day communications was an excellent way to work and avoided endless email chains. Good project planning and documents shared in advance of project kickoff.

What did you find most impressive or unique about this company?

The onboarding process was particularly smooth and impressive. I enjoyed working with Farsiight, thanks to their informal, personable approach and down-to-earth style.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a D2C acne skincare brand, which launched in the USA and UK in August 2020.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

We hired Farsiight to take charge of our content and social media marketing; from strategy to implementation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to Farsiight by another client of theirs who had experienced extremely good results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Farsiight took a deep dive into not only our brand but also the market we were operating in, including buyer psychology and competitive mix. They then built our paid social strategy from the ground up and quickly refined it to maximise results and impact.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, two strategists (1 for Google ads and another for Facebook/Instagram) and a graphic designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results were excellent. Campaigns across both Google and Facebook/Instagram delivered consistently and as time went on they continued to finesse them - some of our top-of-funnel campaigns have consistently acquired new customers for just AUD $8.

We have also worked with one of the industry's largest and best-regarded agencies in this space and I can tell you that Farsiight consistently and significantly outperformed them in every single way.

How effective was the workflow between your team and theirs?

Communication flow is excellent and always consistent.

What did you find most impressive or unique about this company?

They really do care very much about the success of the brands. Their knowledge of the platforms and how to juice every single drop out of it is also second to none.

Are there any areas for improvement or something they could have done differently?

It would be great if they added an additional service to provide more complex content creation.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager for an Australian company passionate about the hospitality industry and how technology can enhance experiences within it, we give venues the tools to take orders and payments online through their own branded platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

We were launching a hospitality tech platform and required a digital agency to to drive our launch strategy and advertising across google and social media. Our goals were to raise the awareness of our product and ultimately drive new customer signups.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched up to 10 relevant digital agencies through recommendations and search, shortlisted to 3 and after talking with each of these decided Farsiight was the best agency for us due to their past clients, process and approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase after which Farsiight put together a digital strategy across search and social, developed content and messaging, and implemented clear, realistic, measurable goals.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with both directors, an account manager and a social media strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ongoing campaign has been successful, with the number of new customer signups exceeding our launch goal by 20%, at a CPA of 50% lower than our target CPA at launch. The ongoing optimisation and content strategy and production has ensured both of these metrics are continuously improving.

How effective was the workflow between your team and theirs?

Farsiight have been easy to communicate with, using Slack and Monday.com for workflow. They have delivered reporting on time, communicated results effectively and implemented changes based on this reporting. Farsiight have been the easiest agency that I've worked with in terms of communication and workflow.

What did you find most impressive or unique about this company?

They are genuine, using simple transparent processes, their service and follow through on achieving results has been second to none.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Cofounder and CEO of Avaana. We have two businesses under the Avaana umbrella that we are super proud of! Avaana's Australian Wellbeing Marketplace (https://apple.co/2MSEYG5) With so much going on in your life, it's hard to find time to book that well-deserved massage, chiro or that local yoga class. Whether it's for the mind, body, spirit or soul, the Avaana app helps you find the wellbeing service you’re looking for and easily book in real time with one of our 1,600 practitioners and studios near you. Download the Avaana app today (https://apple.co/2MSEYG5) and get started on your wellbeing journey today Avaana NDIS (ndis.avaana.com.au) As one of our value-added services, Avaana can also help your allied health, personal training or support worker business get NDIS registered so you can provide your services to persons with disability!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

Farsiight helps us with ideation and implementation of our user acquisition strategy across our marketplace and consultancy arms of the Avaana wellbeing marketplace. Goals are and continue to be aggressive as we strive for product market fit in a startup environment. Farsiight has outperformed expectations and we have referred other clients to them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to Farsiight by one of their competitors who had a conflict of interest

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through and continue to go through a full suite of digital marketing services. We started with google ads strategy and implementation and now have ventured into Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

6 resources: 1. Google Ads consultant 2. Facebook Ads partner 3. Copywriter 4. Design 5. Founders

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns have been successful with strong month on month improvement. Farsiight don’t take a cookie cutter approach, are strong on experimentation and trying new strategies

How effective was the workflow between your team and theirs?

It’s been effective. We are in daily contact via Slack and Monday.com

What did you find most impressive or unique about this company?

They are true experts in the marketplace sector. Have a strong well rounded approach

Are there any areas for improvement or something they could have done differently?

We continue to work with them on perfecting the brand story that we want to put out into the world. They have taken on all feedback but similarly, are confident enough in their opinions so as to not let you go down the wrong track.

BACKGROUND

Please describe your company and your position there.

I'm the founder and director of a small Fitness based Registered Training Organisation (RTO) We are based on the Gold Coast and deliver our courses in South East Queensland

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We originally started the project in need of more consistent leads and a team that we could work with to help develop and grow our business.

What were your goals for this project?

Our main objective was lead generation to increase our enrolments and have consistent class sizes. We also wanted a report that would give us an understanding of where our marketing budget had been invested and the outcomes.

With this, we've been able to gain a greater understanding, make smarter decisions, and understand possible growth potential based on the data.

SOLUTION

How did you select Farsiight?

Originally I had searched for agencies that I thought could help however I was really unsure. I spoke to a friend of mine who highly recommended farsight and arranged a meeting.

After meeting the guys I felt really confident of being able to work with them, that they understood my challenges and could offer me what I'd been searching for.

Describe the scope of their work in detail.

Originally we started with PPC and after we started to generate good consistent leads. With these results, we increased their budget and I've been able to consistently feel outclasses as intended.

We have now also invested in Farsiight for our social media and look forward to our results.

What was the team composition?

I've worked closely with the two founders, who are both incredibly responsive and engaged and remain so. I've worked with account manager Kate who's also been excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main thing that I was desperate for was a report of where our marketing spend was being invested. Working with other agencies I had not received this but the reporting has been outstanding and our monthly meeting to discuss the results.

We have been able to generate good consistent leads which have enabled us to fill our classes and to plan more for the future.

How effective was the workflow between your team and theirs?

It's been great working with the guys on our current strategy and also other options for lead gen which we are currently implementing with the help of farsiight that have not been made available to us working with previous agencies.

We often felt an inconvenience at other agencies however Farsiight has been amazing to work with and to communicate around what's easiest for us.

What did you find most impressive about this company?

The first thing that I always look for when thinking about partnerships is what are they like as people. When I met the guys they seemed like good genuine people that sincerely wanted to help.

And they've remained that way. I appreciated the transparency and seeing what they were working on with timelines etc with their project management systems etc The team seems to be great at what they do and we are extremely happy and appreciative of all they've provided us so far.

I'm extremely thankful I made the decision to put my faith in them as they are delivering!

Are there any areas for improvement?

At this point, we're really happy and can't see this changing any time soon.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and CEO of Bare, a direct to consumer funeral home + end of life platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We hired Farsiight, initially, to build our search capabilities. We'd historically managed in-house, but had struggled to get the growth we'd expected. We later extended the scope to cover YouTube & Google Display

What were your goals for this project?

We were looking for 5% m.o.m growth in the core business, and decreasing CPAs.

SOLUTION

How did you select Farsiight?

I was recommend to them by contacts in another marketplace startup I was close to.

Describe the scope of their work in detail.

After meeting the team, they came back with a detailed analysis of our current campaign structure, bidding strategy, keyword coverage and optimisation strategy.

That analysis was particularly detailed, insightful, and impressed investors in the business (many of whom are considered to be in the top 10 marketers in Australia). The analysis gave us confidence to select farsiight from other agencies we spoke with.

What was the team composition?

I've worked closely with the two founders, who are both incredibly responsive and engaged. I've worked with another senior PPC manager, Nick, who's also been excellent.

I was worried going into the relationship that, on signing, we'd be pushed to junior folks to manage the relationship. The opposite has been true, we've had high levels of engagement from the founders throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning the work, in less than 8 months we've almost doubled the core business and seen CPA's decrease about 25%. Very impressive results to date. We've also got much better at using YouTube and Display as Top of Funnel channels.

How effective was the workflow between your team and theirs?

As described above, the workflow has been excellent. We've been supported by the founders, have regular catch-ups, and most importantly they're very responsive to ad-hoc calls, slack messages and emails.

What did you find most impressive about this company?

Clear subject matter experts, who are the most knowledgeable I've come across during 6+ years at venture backed, high growth businesses. Perhaps most importantly though, they are genuinely good humans, who we feel are genuinely keen to see our business grow.

Are there any areas for improvement?

We could use some more support on the design side, very helpful early, but I feel our display assets are growing stale. A refresh of creative would be helpful.

BACKGROUND

Please describe your company and your position there.

My family own of the resort and I look after the marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We were looking for a campaign to target people looking for our particular resort and resorts like ours. We asked farsiight to help gain more guests using adwords

What were your goals for this project?

To increase the awareness and guests to our resort.

SOLUTION

How did you select Farsiight?

We initially reached out to a few different agencies but after chatting with the team at farsiight we instantly knew these were the guys for us. they were thorough in their dealings, honest and reliable in their follow up.

Describe the scope of their work in detail.

We initially sat down for a strategy session where the team asked a series of questions about the resort, its target market and location. From there, the team came back with a very detailed proposal of exactly what keywords we should target as well as some changes to our site that will help with conversions.

Once implemented we were briefed often with results and had discovery calls to make sure the conversions we were getting were the ones we wanted.

What was the team composition?

I originally spoke to one of the founders and then spoke to two other teammates in the strategy and implementation stage and we now have one account manager that is in constant contact. We have paused the service due to covid restrictions and weather (being in FNQ its cyclone season) but look to resume it in early March

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a massive increase in traffic to our site as well as bookings in certain demographics we have tried to target through other means in the past. We also retargeted people to like our Facebook page and grew that by over 600 followers.

How effective was the workflow between your team and theirs?

The team at farsiight have been great from start to now. They always are there to answer the phone or emails. Nothing is too much of a hassle and the communication is great.

What did you find most impressive about this company?

I would say the fact that they deliver what they say. We have tried many different agencies over the years for our marketing and many have been very average. These guys walk the talk. We got instant results.

Are there any areas for improvement?

We are very satisfied with Farsiight.