We provide PPC marketing services for clients around the world. Many have been working with us for years, some for more than five. Even those who once left usually come back.
The reason is simple: we do not just run ads. We put ourselves into the success of our clients as if it were our own business. We pay attention to every detail and bring everything to perfection.
Perfectionism and dedication are the foundation of our culture and the reason for the trust we receive. Founded by Yulian Hrab, Excella PPC is recognized as one of the best boutique PPC agencies in Ukraine, with an additional presence in New York, USA. We help businesses in e-commerce and services scale profitably through paid ads.
Services we provide include Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Twitter Ads. Our team also performs in-depth PPC audits, conversion tracking setup, audience research, campaign restructuring, and ongoing optimization to ensure every dollar is invested effectively.
Over the last decade, we have managed hundreds of millions in ad spend for clients across North America and Europe. On Upwork, we are Top Rated with $400k+ earned, a proven record of delivering consistent results and building long-term partnerships.
Our philosophy is simple: treat every budget as if it were our own, focus on ROI, and build partnerships that last for years.
As a performance marketing agency, we specialize in driving ROI through paid search and paid social campaigns tailored to each industry.
Let’s set up a call to talk about your project, your goals, and how we can achieve them together.
Excella PPC offers competitive pricing, with projects ranging from under $10,000 to over $50,000. Clients appreciate the value for cost, citing effective management and improved ROAS. Many noted their responsiveness and ability to adapt strategies, enhancing overall advertising efficiency.
Excella PPC is consistently praised for their reliability and timeliness in delivering project milestones. Clients appreciate their ability to meet deadlines and provide consistent updates, contributing to a smooth collaboration process.
Proactive and Strategic Thinking
Excella PPC is praised for their strategic thinking and proactive management. Clients note their ability to identify opportunities for scaling, adapt strategies, and provide insightful recommendations, ensuring ongoing campaign success.
Openness to Feedback and Adaptability
Clients value Excella PPC's openness to feedback and adaptability. The team is willing to refine strategies based on client input and changing business needs, fostering a collaborative and productive partnership.
High Client Satisfaction and Long-Term Results
Excella PPC's commitment to long-term growth and client satisfaction is evident. Clients are impressed by the team's ability to deliver substantial improvements in digital marketing performance and exceed expectations.
Data-Driven and ROI-Focused Approach
Clients commend Excella PPC for their data-driven and ROI-focused approach. The team uses performance metrics to refine campaigns, ensuring efficient budget use and maximizing profitability, which results in a stronger return on ad spend.
Areas for Improvement in Competitor Benchmarking
While feedback is overwhelmingly positive, one client suggested providing more detailed competitor benchmarking insights at the project's outset to enhance market positioning understanding from day one.
Excella PPC manages a gift retailer's Google and Meta Ads campaigns to optimize ad spend and increase sales and ROAS.
Excella PPC's efforts have resulted in a 100% increase in ROAS and more corporate leads for the client. The team communicates regularly, responds quickly to the client's needs and shifts in strategy. Their proactivity and focus on achieving outstanding results are hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & CEO of Fountain Gifts
Describe what your company does in a single sentence.
We create personalized gift boxes for every occasion, from birthdays to employee appreciation and client thank-yous.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
We wanted to optimize our ad spend and investment, as well as increase sales and ROAS.
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
High ratings
Did well on the interview
How many teammates from Excella PPC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
They manage our Google Ads and Meta Ads campaigns. We wanted increase ad spend, ROAS and get more leads.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We’ve increased our ad spend on Google and Meta ads, resulting in a 100% rise in ROAS and getting more corporate leads. And decreased ad spend. Overall, Excella PPC has exceeded our expectations.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excella PPC provides timely communication and responds quickly to shifts in strategy. Their team is proactive and focused on achieving outstanding results.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Excella PPC biggest strength is their ability to understand our needs and strategize to achieve them.
Are there any areas for improvement or something Excella PPC could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Services for Advertising & Marketing Company
Pay Per Click
Less than $10,000
Jan. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"He achieved what he said."
Sep 2, 2025
CEO, LinkMyAgency
Marc Cornelius
Verified
Advertising & marketing
Netherlands
1-10 Employees
Online Review
Verified
Excella PPC has been hired by an advertising and marketing company to set up and manage their Google Ads account. The goal is to increase the client's number of product trials and generate more leads.
Excella PPC has helped the client increase their leads by 800% in a year. The team has communicated well, providing in-depth reports and proactive messages. Moreover, the client has been impressed with Excella PPC's ability to deliver quality work on time and meet expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the ceo of LinkMyAgency
Describe what your company does in a single sentence.
Onboarding in 1 click. No more pingponging credentials!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
More trials
SOLUTION
How did you find Excella PPC?
LinkedIn
Why did you select Excella PPC over others?
Company values aligned
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Yulian has been a huge help in getting LinkMyAgency a healthier, more predictable flow of leads. Since we like to give special attention to our new trial sign-ups, we can’t handle a large volume just yet. Yulian set up a Google Ads account that scales perfectly with the capacity we have at any given moment.
As a former Google Ads specialist myself, I was especially curious to see how the account was being set up and optimized each month, and I can honestly say I’ve been more than impressed with his work.
Thank you, Yulian!
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Leads. Increased by 800% over the span of a year.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes. Communication was good, in-depth monthly report. Pro-active messaging from Yulian whenever it seemed that a landing page wasn't converting.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
He achieved what he said :)
Are there any areas for improvement or something Excella PPC could have done differently?
I tried contacting him during his holidays - I didn't know he had gone off for a few days - and he responded a bit late. We already spoke about this in person and hasn't happened since, but he should let me know when he's off for a few days so I dont disturb him. Note: the campaigns didn't suffer at all of his holidays, was more of a communication thing.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Audit & CRO for Software Development Company
Conversion OptimizationPay Per Click
Confidential
May 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"What stood out most was their ability to stay focused and effective in complex, non-standard situations."
Jun 2, 2025
Marketing Manager, Xpand
Anastasiia Kotiash
Verified
Information technology
Kyiv, Ukraine
51-200 Employees
Online Review
Verified
Excella PPC audited a software development company's Google Analytics, Google Tag Manager, and Google Ads. The team also addressed issues related to the client's website's consent form.
After conducting the audits, Excella PPC provided helpful recommendations that gave the client better clarity and control over their tracking setup. The team was highly responsive and demonstrated a proactive attitude when tackling technical issues. They were also quick to respond to queries.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of Xpand
Describe what your company does in a single sentence.
Xpand is a product and service software development company assisting organizations around the globe in handling their Microsoft Dynamics ERP and CRM systems.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Audit of analytics and conversion settings for the main company website
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
Pricing fit our budget
Relevant experience
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC supported us with a comprehensive audit of our Google Analytics, Google Tag Manager, and Google Ads setup. A key part of the work involved addressing issues related to our website’s consent form and configuring it correctly via GTM to ensure compliant and accurate data tracking.
Their team demonstrated a deep understanding of the technical landscape and wasn’t afraid to dive into complex cases. They were quick to respond, actively looked for solutions, and brought solid expertise to the table, especially when dealing with non-standard scenarios.
Throughout the project, we appreciated their dedication and problem-solving approach. While we occasionally had to initiate clarifications or follow up to maintain alignment, the collaboration remained constructive and solution-focused.
Key deliverables included:
A full audit of existing GA, GTM, and Google Ads configurations
Кecommendations for tracking setup
Troubleshooting and proper deployment of consent mode through GTM
Continuous support during the process
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Thanks to the audit and recommendations provided by Excella PPC, we gained better clarity and control over our tracking setup. The project helped us identify weaknesses that had previously affected the accuracy of our analytics and the proper triggering of conversions.
This understanding of our tracking gaps gave us a clear picture of what needed to be fixed or adjusted. As a result, we’re now in a much stronger position to move forward with refining our conversion tracking and improving the overall reliability of our performance data.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team at Excella PPC was highly responsive and demonstrated a proactive attitude when tackling technical issues. They were quick to react to questions or blockers and showed strong ownership over solving complex challenges.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was their ability to stay focused and effective in complex, non-standard situations.
Are there any areas for improvement or something Excella PPC could have done differently?
Bringing a bit more structure to communication and project flow could make an already good collaboration even better. There were moments when we needed to clarify certain details or follow up on specific steps. Still, the team responded quickly to our questions, clarifications, and requests, and adjusted promptly, which we appreciated.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
PPC & Social Media Marketing for Media Production Company
Pay Per Click
Confidential
Feb. - May 2017
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their knowledge of Google and Facebook ads was impressive."
Oct 1, 2024
CEO, Online.ua
Oleksandr Borysenko
Verified
Media
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
Excella PPC provided PPC and social media marketing services for a media and video production company. The scope included media buying on Google and Meta to increase the client's digital reach.
Excella PPC successfully demonstrated strong expertise in executing the client's paid advertising campaigns, meeting ROI and revenue goals. The team was responsive, curious, and driven to deliver results. Excella PPC's knowledge of Google and Facebook ads was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Online.ua
Describe what your company does in a single sentence.
Online.UA is an independent Ukrainian media and video production.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Increasing digital reach through Google ads (YouTube and the Display Network).
Increasing digital reach through Meta ads.
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
High ratings
How many teammates from Excella PPC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC is responsible for media buying on the google and Meta. They worked to hit the KPI's of our choice and had done a great job.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Excella PPC had demonstrated strong expertise with the administration of our paid advertising campaigns while meeting or exceeding our ROI and revenue goals.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excella PPC Team was always responsive, curious and driven to deliver results. In every meeting we had an agenda, talking points and metrics on campaigns status with questions on areas of improvement through data.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their knowledge of Google and Facebook ads was impressive. We had worked with other agencies that had a strategy, but they couldn’t deliver results. Excella PPC, however, told us exactly what they were going to do - and they delivered. We saw the results.
Are there any areas for improvement or something Excella PPC could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Services for Digital Media Agency
Pay Per Click
$200,000 to $999,999
Jan. 2017 - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were consistently impressed with their knowledge, expertise, and commitment to delivering first-rate results."
Nov 8, 2023
Owner, Digital Media Agency
Daniel Donoghue
Verified
Advertising & marketing
Los Angeles, California
51-200 Employees
Online Review
Verified
Excella PPC handled a digital media agency's PPC efforts. They managed multiple end clients' Google Adwords accounts and campaigns and handled their website conversion integration efforts.
Excella PPC's work boosted the end clients' appointment booking conversion rates, exceeding expectations. The professional, consistent team went above and beyond to drive great results. Above all, they demonstrated extensive industry knowledge, expertise, and commitment to client satisfaction.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner
Describe what your company does in a single sentence.
Digital Media Agency
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Driving appointments to healthcare businesses through Adwords
SOLUTION
How did you find Excella PPC?
Referral
Why did you select Excella PPC over others?
High ratings
Pricing fit our budget
Referred to me
How many teammates from Excella PPC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Managing Google Adwords for multiple healthcare clients in local state and national campaigns. Also included Google Tag Manager and website conversion integration for all clients. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Appointment booking conversions from Google Adwords for multiple healthcare clients in local state and national campaigns. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were true experts in their field. We were consistently impressed with their knowledge, expertise, and commitment to delivering first-rate results.
Are there any areas for improvement or something Excella PPC could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC for Baby Products Retailer
Pay Per Click
$10,000 to $49,999
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
''They increased our ROI.''
Oct 25, 2023
Managing Director, ANGELCAB
Vinzent Karger
Verified
eCommerce
Germany
1-10 Employees
Online Review
Verified
A baby products retailer has hired Excella PPC for PPC. The work includes Google Ads management with keyword research, copywriting, geo-targeting, competitor analysis, and audience targeting, among other tasks.
Excella PPC has helped the client increase their ROI. Excella PPC's team delivers on time and communicates via virtual meetings and email. The client also praises the team's knowledge and attention to detail.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the MD of ANGELCAB
Describe what your company does in a single sentence.
We produce and sell baby products online.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Increase ROI on google ads
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Keyword Research: Conduct thorough keyword research to identify high-performing keywords relevant to the business.
Ad Copywriting: Create compelling and relevant ad copies that entice users to click and take action.
Ad Group Structuring: Organize campaigns and ad groups logically to ensure ads are closely related to keywords.
Bid Management: Strategically manage bidding to optimize ad spend and maximize ROI.
Negative Keyword Implementation: Identify and implement negative keywords to prevent irrelevant clicks.
Quality Score Improvement: Work on enhancing ad and landing page quality to improve Quality Scores, leading to lower costs and better ad placements.
A/B Testing: Continuously test different ad variations to identify top-performing elements.
Conversion Tracking: Implement conversion tracking to measure the effectiveness of ad campaigns in achieving business goals.
Audience Targeting: Utilize audience targeting options to reach specific user segments effectively.
Geo-Targeting: Optimize ad delivery based on geographic locations to reach the most relevant audience.
Ad Extensions: Utilize ad extensions to provide additional information and improve click-through rates.
Regular Reporting: Provide regular reports on campaign performance, including key metrics such as CTR, CPC, conversion rates, and ROI.
Budget Management: Monitor and manage budgets to ensure efficient spending and allocate resources to top-performing campaigns.
Competitor Analysis: Keep an eye on competitors' strategies and adjust ad campaigns accordingly.
Mobile Optimization: Ensure ads are well-optimized for mobile devices to capture mobile traffic effectively.
Ad Scheduling: Optimize ad scheduling to display ads at times when the target audience is most active.
Remarketing: Implement remarketing strategies to re-engage with past website visitors.
Ad Quality and Compliance: Ensure ads comply with Google's policies and maintain high-quality standards.
Performance Analysis: Regularly review and analyze ad performance data to make data-driven adjustments and improvements.
Communication: Maintain clear and open communication with clients or stakeholders, providing updates on campaign progress and recommendations for optimization.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They increased our ROI
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On time.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Knowledge and attention to detail.
Are there any areas for improvement or something Excella PPC could have done differently?
None that I can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC for Agricultural Machinery & Spare Parts Supplier
Pay Per Click
Less than $10,000
Jan. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Their ability to combine strategic thinking with hands-on optimization stands out."
Feb 10, 2026
Head of Sales, Farm Spare Parts USA
Ethan Parker
Verified
eCommerce
Dallas, Texas
11-50 Employees
Online Review
Verified
Excella PPC manages and optimizes Google Ads campaigns for an agricultural machinery and spare parts supplier. Their work includes keyword research, ad copywriting, audience targeting, and conversion tracking.
With Excella PPC's help, the client has increased targeted traffic, conversions, and ROAS while decreasing cost per conversion. Their data-driven and ROI-focused approach has improved the client's campaign efficiency and sales performance. The team has also been organized, responsive, and reliable.
BACKGROUND
Introduce your business and what you do there.
I’m the head of sales at Farm Spare Parts USA. We supply reliable agricultural machinery and genuine spare parts for American growers.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Excella PPC?
We hired Excella PPC to improve the overall performance of our Google Ads campaigns for our e-commerce store. Our primary goals were to increase targeted traffic, generate more qualified sales leads, improve conversion rates, and achieve a stronger return on ad spend (ROAS). We also wanted better campaign structuring, keyword optimization, and ongoing performance tracking to ensure our advertising budget was being used efficiently and profitably.
SOLUTION
What was the scope of their involvement?
Excella PPC handles the full management and optimization of our Google Ads campaigns. Their scope of work includes in-depth keyword research, campaign structure development, search and shopping campaign setup, ad copy creation, audience targeting, and conversion tracking implementation. They also conduct PPC audits, optimize bidding strategies, and continuously refine campaigns based on performance data.
What is the team composition?
We work with 2–5 teammates from Excella PPC.
How did you come to work with Excella PPC?
We found them through an online search and the Clutch website. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.
How much have you invested with them?
We’ve spent less than $10,000.
What is the status of this engagement?
We started working with them in January 2026, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The measurable outcomes from our project with Excella PPC are clearly reflected in improved campaign efficiency and sales performance. We’ve seen a significant increase in targeted traffic, a noticeable improvement in conversion rates, and a stronger ROAS. Cost per conversion has decreased as campaigns become more refined, and overall ad spend is allocated more effectively across high-performing keywords and products.Additionally, better tracking and reporting have given us clearer visibility into which campaigns are driving revenue, allowing us to scale profitable segments and reduce wasted budget. We’ve achieved approximately a 22% increase in conversion rate, while ROAS has improved by around 35% compared to our previous campaign performance. At the same time, cost per conversion has decreased by nearly 18%, which has significantly improved overall profitability. We’ve also seen a 37% increase in qualified traffic, driven by better keyword targeting and optimized bidding strategies.We’ve observed these improvements over the first three to four months of working with Excella PPC. After the initial restructuring and optimization phase in the first month, performance has steadily improved from month two onward, with the most noticeable gains in conversion rate and ROAS occurring between months three and four.
How did Excella PPC perform from a project management standpoint?
Excella PPC has demonstrated strong and professional project management throughout our engagement. They maintain clear communication, set realistic timelines, and consistently deliver tasks on schedule. Campaign setups, optimizations, and reporting are completed as planned, and they’re proactive in providing updates and performance insights. Overall, they’re organized, responsive, and reliable in meeting deadlines.
What did you find most impressive about them?
What impresses us most about Excella PPC is their data-driven and ROI-focused approach. They don’t just manage ads — they carefully analyze performance metrics, identify opportunities for scaling, and continuously refine campaigns to maximize profitability. Their ability to combine strategic thinking with hands-on optimization stands out. They’re proactive, transparent with reporting, and genuinely focused on long-term growth rather than short-term results. That level of commitment and clarity makes them a valuable partner for our e-commerce business.
Are there any areas they could improve?
Overall, our experience has been very positive. If there’s one area for improvement, it would be providing even more detailed competitor benchmarking insights at the beginning of the project to better understand market positioning from day one.
Do you have any advice for potential customers?
Excella PPC is always open to feedback, responsive to our requests, and continuously improves the campaigns over time. Their willingness to adapt and refine strategies makes the collaboration smooth and productive.
RATINGS
5.0
"Excellent experience working with Excella PPC. They are professional, data-driven, and highly focused on delivering measurable results. Our Google Ads performance improved significantly in terms of conversions and ROAS."
Quality
5.0
Service & Deliverables
"The quality of their work was outstanding. Campaign structure, keyword strategy, tracking setup, and ongoing optimization were handled with great attention to detail. Reporting was clear, transparent and actionable."
Schedule
5.0
On time / deadlines
"They consistently delivered on time and maintained clear communication throughout the project. Deadlines were respected and updates were provided regularly without delays."
Cost
4.5
Value / within estimates
"Their service provided strong value for money. With improved ROAS and reduced cost per conversion, the return clearly justified the investment."
Willing to Refer
5.0
NPS
"Absolutely. I would confidently recommend Excella PPC to any eCommerce business looking for a reliable, ROI-focused Google Ads partner
PPC Services for Fitness Equipment Supplier
Pay Per Click
$50,000 to $199,999
Sep. 2024 - Nov. 2025
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Excella PPC's responsiveness and knowledge about our industry and products were impressive."
Dec 8, 2025
Founder & CEO, Fitness Superstore
Timothy French
Verified
Other industries
Benicia, California
51-200 Employees
Online Review
Verified
Excella PPC managed a fitness equipment supplier's Google Ads account, including their tracking, retargeting, shopping, video, and search campaigns.
Excella PPC's work resulted in a high ROAS, numerous campaign setups, and all the necessary extensions. The team was very quick to reply to any queries and always produced the requested reports. They were also highly knowledgeable about the client's industry and products.
BACKGROUND
Introduce your business and what you do there.
I'm the founder and CEO of Fitness Superstore, a company that supplies new and remanufactured commercial fitness equipment, including an exclusive French fitness line. We also offer design, installation, trade-ins, and nationwide service for gyms, businesses, and home customers.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Excella PPC?
We needed help improving our Google Ads ROAS, stabilizing our Google Ads, managing the account, and growing the company. We also needed support starting new campaigns for new products.
SOLUTION
What was the scope of their involvement?
Excella PPC managed our entire Google Ads account. They assisted with tracking, retargeting, shopping, video campaigns, and search campaigns. We had a $35,000+ monthly budget.
What is the team composition?
We worked with one teammate from Excella PPC.
How did you come to work with Excella PPC?
We found them on Upwork. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.
How much have you invested with them?
We spent over $50,000.
What is the status of this engagement?
We worked together from September 2024–November 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Excella PPC's work resulted in a high ROAS, lots of campaign setups, and all the extensions needed on them.
How did Excella PPC perform from a project management standpoint?
They were very fast to reply to any queries we had and produced any report when asked. We communicated via email and messaging apps.
What did you find most impressive about them?
Excella PPC's responsiveness and knowledge about our industry and products were impressive.
Are there any areas they could improve?
No, there weren't any.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Google Ads Management for Software Company
Advertising
Less than $10,000
July 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are very punctual and responsible."
Nov 1, 2025
CEO, SemperTeam
Vitalii Stalynskyi
Verified
Other industries
Estonia
11-50 Employees
Online Review
Verified
Excella PPC has been hired to manage a software company's Google Ads account. The client's goal is to increase qualified leads and reduce their cost per acquisition.
Excella PPC's efforts have resulted in a 60% decrease in CPA within the first month. The team consistently delivers items on time and communicates effectively through email and messaging apps. What stands out about Excella PPC is their punctuality and strong sense of responsibility.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of SemperTeam
Describe what your company does in a single sentence.
SemperTeam is a software company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Get qualified leads through Google Ads
SOLUTION
How did you find Excella PPC?
Clutch Site
Why did you select Excella PPC over others?
They have a great reputation
How many teammates from Excella PPC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC managed our Google Ads with the primary goal of increasing the number of qualified leads while decreasing CPA.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We finally started getting really good leads. The CPA decreased by almost 60% in the first month.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time. Great Communication.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
They are very punctual and responsible.
Are there any areas for improvement or something Excella PPC could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & PPC Services for Sporting Goods Company
Pay Per ClickSearch Engine Optimization
Less than $10,000
Oct. - Nov. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Simply, Excella PPC's results are impressive; a lot has changed so fast."
Oct 15, 2025
CEO, FUNPUNCH
Nart Sllamniku
Verified
Other industries
Wyoming, Pennsylvania
11-50 Employees
Online Review
Verified
A sporting goods company has hired Excella PPC to provide SEO and PPC services. The team is responsible for launching the client's Shopping Ads using Google Ads and optimizing their search results.
Excella PPC's efforts have resulted in a higher ROAS for the client. The team has provided timely deliverables and consistently monitored the client's ads throughout the engagement. Excella PPC has also gone above and beyond their scope of work to ensure results, making the client trust them.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of FUNPUNCH
Describe what your company does in a single sentence.
We sell high quality punching bags that can stick to any wall
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
To launch our google shopping
To optimise our brand search
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
High ratings
Good value for cost
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted Yulian to launch our shopping ads, optimise our branded search ads. We have been leaking lots of traffic and running inefficiently. We needed someone to patch this up
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Higher ROAS on google ads
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes done everything on time, kept an eye on ads everyday. Also done further work (even outside of the scope). The results were also amazing with immediate increase in ROAS
What was your primary form of communication with Excella PPC?
Virtual Meeting
What did you find most impressive or unique about this company?
Simply, Excella PPC's results are impressive; a lot has changed so fast. Made me very confident and I knew I could trust them
Are there any areas for improvement or something Excella PPC could have done differently?
Nothing
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Google, Meta, Microsoft & Amazon Ads for Accessories Co
Ecommerce MarketingProduct Marketing
$10,000 to $49,999
Mar. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was impressed with their honesty and experience."
Sep 24, 2025
CEO, Yappy
Justin Schmidt
Verified
eCommerce
St. Petersburg, Florida
1-10 Employees
Online Review
Verified
Excella PPC manages the Google, Meta, Microsoft, and Amazon Ads of a fashion accessories company. The goal is to improve the client's paid ads performance.
Excella PPC's efforts have significantly increased the client's sales. The team has always delivered work on time and has communicated effectively through email and messaging apps. Their honesty and expertise have stood out in the partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Yappy
Describe what your company does in a single sentence.
Yappy bracelets are TikTok-viral accessories featuring an NFC chip that, when tapped by a compatible smartphone, delivers a personalized daily message, such as a Bible verse
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Improve paid ads performance
SOLUTION
How did you find Excella PPC?
Online Search
Why did you select Excella PPC over others?
High ratings
Good value for cost
How many teammates from Excella PPC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC managed our Google Ads, Meta Ads, Microsoft Ads and Amazon Ads.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our sales have grown significantly since launching the campaigns
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time. Great Communication.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed with their honesty and experience.
Are there any areas for improvement or something Excella PPC could have done differently?
Not sure
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-11 of
21 Reviews
Our Story
Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supports clients across e-commerce, SaaS, healthcare, finance, dental, local services and more. Clients stay with us for years because we treat every budget as our own.
Meet the Team
Yulian HrabFounder
I’m Yulian Hrab, a senior PPC expert from Ukraine and the founder of Excella PPC — a boutique digital marketing agency focused exclusively on paid ads. Over the last 10 years, I’ve managed millions in ad spend across Google, Meta, and Microsoft Ads.
Ivan UsenkoCo-Founder
I'm an experienced PPC and tracking expert and co-owner of Excella PPC. I've worked in various niches including e-commerce, lead generation, local businesses, SaaS and App projects.
Serhi ZaikaPPC Manager
Serhii joined Excella PPC bringing fresh energy and a strong passion for digital advertising. As a PPC Specialist, he works daily with Google and Meta Ads, focusing on building well-structured campaigns that deliver measurable growth.
What Sets Us Apart
Top PPC Agency in New York & Ukraine
Excella PPC is recognized as one of the top PPC agencies in New York and Ukraine. We specialize in Google Ads, Meta Ads, and Microsoft Ads management for brands that care about real growth. Our campaigns are built for ROI, lead quality, and long-term scalability.
Transparent and Hands-On Performance Marketing
We believe in complete transparency and daily involvement. Every account is managed directly by senior PPC specialists. No outsourcing, no automated set-and-forget campaigns. You’ll always know exactly what we’re optimizing and how it drives measurable
Proven Results for E-Commerce & Lead Generation
From e-commerce stores to local service businesses, we help clients achieve consistent growth through data-driven paid search and feed optimization strategies. Our work has increased ROAS, reduced CPA, and built strong customer pipelines for companies worldwide.
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