We provide PPC marketing services for clients around the world. Many have been working with us for years, some for more than five. Even those who once left usually come back.
The reason is simple: we do not just run ads. We put ourselves into the success of our clients as if it were our own business. We pay attention to every detail and bring everything to perfection.
Perfectionism and dedication are the foundation of our culture and the reason for the trust we receive. Founded by Yulian Hrab, Excella PPC is recognized as one of the best boutique PPC agencies in Ukraine, with an additional presence in New York, USA. We help businesses in e-commerce and services scale profitably through paid ads.
Services we provide include Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Twitter Ads. Our team also performs in-depth PPC audits, conversion tracking setup, audience research, campaign restructuring, and ongoing optimization to ensure every dollar is invested effectively.
Over the last decade, we have managed hundreds of millions in ad spend for clients across North America and Europe. On Upwork, we are Top Rated with $400k+ earned, a proven record of delivering consistent results and building long-term partnerships.
Our philosophy is simple: treat every budget as if it were our own, focus on ROI, and build partnerships that last for years.
As a performance marketing agency, we specialize in driving ROI through paid search and paid social campaigns tailored to each industry.
Let’s set up a call to talk about your project, your goals, and how we can achieve them together.
Excella PPC is recognized for delivering good value for cost, with project investments typically under $10,000. Clients report significant improvements in ROAS and lead quality, emphasizing responsive communication and timely project management.
Excella PPC is praised for their flexibility and adaptability, willing to pivot strategies in response to client needs and market changes.
Exceeds Client Expectations
Excella PPC often exceeds client expectations, providing results that surpass initial goals and contributing to increased business success.
Areas for Improvement in Communication Structure
While communication is generally praised, some clients suggest that more structured communication could enhance collaboration, particularly in complex projects.
Strong Industry Knowledge and Expertise
Clients are impressed with Excella PPC's deep industry knowledge and expertise, particularly in Google and Meta Ads, contributing to successful campaign outcomes.
Strong Expertise in PPC Management
Excella PPC is highly regarded for their expertise in managing PPC campaigns, including Google Ads, Meta Ads, and more. Clients consistently report improved ROAS, conversion rates, and lead quality.
Improvements in Ad Spend Efficiency
Clients report improved efficiency in ad spend, with better budget allocation and reduced wasted spend, leading to higher profitability.
PPC Strategy Development for Hosting Services Provider
AdvertisingPay Per Click
$10,000 to $49,999
June 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Excella PPC's skills, experience, and communication were impressive."
May 29, 2024
CEO, ScalaHosting
Vlad G
Verified
Information technology
Dallas, Texas
51-200 Employees
Online Review
Verified
Excella PPC Agency has been hired by a hosting services provider to develop PPC strategies. The team handles keyword analysis, ad creatives, bid management, and regular performance and analytics reports.
Excella PPC has provided on-point suggestions, tailored to the client's needs, significantly boosting the effectiveness and structure of their account and increasing sales. The team excels in project management, ensuring on-time deliveries, effective communication, and adaptability.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of ScalaHosting
Describe what your company does in a single sentence.
ScalaHosting provides scalable cloud hosting, VPS, web hosting, reseller hosting, and email hosting. Trusted by customers from 120+ countries.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Expand our digital presence through Google Ads, Twitter Ads, and LinkedIn Ads. Set up accurate tracking measurements and website analytics.
SOLUTION
How did you find Excella PPC?
Linkedin
Why did you select Excella PPC over others?
They provide a deep and extremely comprehensive Google Ads, GA4, GTM audit for us.
How many teammates from Excella PPC were assigned to this project?
3-5
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC Agency gave our PPC efforts on the next level. They conducted a comprehensive market research to understand our industry landscape. They then formulated a strategic PPC plan tailored to our business objectives. Their suggestions were on point and totally tailored to our needs. Key deliverables included:
Keyword analysis
Ad creatives
Bid management
Regular performance and analytics reports to track campaigns effectiveness.
They've significantly boosted the effectiveness and structure of our account.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase in sales
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I was impressed by the communication of the team, Excella PPC excels in project management, ensuring on-time deliveries, effective communication, and adaptability.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Excella PPC's skills, experience, and communication were impressive.
Are there any areas for improvement or something Excella PPC could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Google Ads Campaign Implementation & Mgmt for Design Agency
Pay Per Click
Less than $10,000
Feb. - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Excella PPC was determined to deliver toward our goals and willing to pivot and change strategy if they didn't work."
May 2, 2024
Founder, Design Agency
Desi Velikova
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
Excella PPC was hired by a design agency to provide PPC services. The team implemented and managed Google Ads campaigns for the client.
Excella PPC quickly implemented and tested the campaigns, generating new leads. The team demonstrated determination towards the client's business goals, pivoting strategies for success. Excella PPC proved expertise and knowledge in Google Adwords and provided easy and almost instant communication.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of a design agency
Describe what your company does in a single sentence.
London-based design agency.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
PPC
SOLUTION
How did you find Excella PPC?
Online Search
Other
Why did you select Excella PPC over others?
High ratings
Good value for cost
Company values aligned
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Google Ads campaign set up and management for a London-based design agency.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Results from Google Ads / PPC campaign - new leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Campaigns were set up and tested quickly. Communication was easy and almost instant. even when on emails. We also had regular calls with frequent updates.
What was your primary form of communication with Excella PPC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Excella PPC was determined to deliver toward our goals and willing to pivot and change strategy if they didn't work. Also - their knowledge and expertise in Google Adswords
Are there any areas for improvement or something Excella PPC could have done differently?
n/a
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Google Ads Strategy Consulting for Swuimsuit Retailer
Pay Per Click
$10,000 to $49,999
Dec. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"I'm impressed by Excella PPC's communication and attention to detail."
Apr 15, 2024
Co-Founder, PiTAYA
Taisiia Pidmurniak
Verified
eCommerce
Ukraine
11-50 Employees
Online Review
Verified
Excella PPC provides Google Ads strategy consulting to a swimsuit retailer. Excella PPC assesses the client's existing Google Ads campaigns, pinpoints untapped opportunities, and executes a new strategy.
Excella PPC's work has increased the client's sales and boosted the effectiveness of their Google Ads account. The team showcases impressive attention to detail and responsibility level. Excella PPC's timeliness consistently surpasses agreed deadlines and is responsive via virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of PiTAYA
Describe what your company does in a single sentence.
We creates the perfect swimsuit to stay in the sun
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Improve our digital presence through Google Ads
SOLUTION
How did you find Excella PPC?
Linkedin
Why did you select Excella PPC over others?
They conducted the best Google Ads audit for us
Describe the scope of work in detail. Please include a summary of key deliverables.
Our main goal was to assess our existing Google Ads campaigns, pinpoint untapped opportunities and rectify any errors, formulate a concrete plan, and execute a new strategy, all while managing our account. We're thrilled with the outcomes achieved so far. They've significantly boosted the effectiveness and structure of our account.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase in sales
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their timeliness consistently surpasses our agreed-upon deadlines. Their level of responsibility is truly impressive
What was your primary form of communication with Excella PPC?
Virtual Meeting
What did you find most impressive or unique about this company?
I'm impressed by Excella PPC's communication and attention to detail.
Are there any areas for improvement or something Excella PPC could have done differently?
Not sure
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Marketing & Advertising for E-Commerce Mgmt Solutions Co
AdvertisingMarketing Strategy
$10,000 to $49,999
Apr. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They exhibited high flexibility and responsiveness to special requests."
Nov 5, 2023
CEO, E-Commerce Management Solutions Company
Anonymous
Verified
eCommerce
Israel
1-10 Employees
Online Review
Verified
Excella PPC has developed and managed marketing campaigns for an e-commerce management solutions company. The team has also conducted keyword research and overseen merchant accounts and Google and MS ads.
Thanks to Excella PPC, the client has witnessed a notable increase in ROAS and conversion rates. The service provider has been highly responsive to the client's needs and provided them with detailed monthly progress reports. Excella PPC's expertise, adaptability, and meticulousness are commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of an E-Commerce Management Solutions Company
Describe what your company does in a single sentence.
eCommerce management solutions
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Development and management of online ad campaigns
SOLUTION
How did you find Excella PPC?
Online Search
Upwork
Why did you select Excella PPC over others?
High ratings
Experience
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Excella PPC provides ad strategy, marketing campaigns development and managements services. Their work includes MS and Google ads and merchant accounts management, market analysis, keyword research and budget management.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase in ROAS and conversion rate
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Excella PPC team was very responsive and attuned to our needs and provide us with detailed monthly reports, tracking the progress of their work.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
Experience and exquisite attention to details. They exhibited high flexibility and responsiveness to special requests.
Are there any areas for improvement or something Excella PPC could have done differently?
Keep up the good work!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Services for E-Commerce Products Reseller
Pay Per Click
$50,000 to $199,999
Jan. 2020 - Oct. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Yulian was very responsive and answered all our questions."
Oct 24, 2023
President, Choose Your Life
Matt Triplett
eCommerce
Salt Lake City, Utah
1-10 Employees
Online Review
Excella PPC provided PPC services for an e-commerce product reseller. Their work included ad campaign management, budget management, and conversion tracking on Bing, Google Ads, and Google Shopping.
Thanks to Excella PPC, the client saw great results on their ROAS, cost per acquisition, and conversion rates. Excella PPC was very responsive, as they answered all questions quickly and provided monthly performance updates. Moreover, they provided and executed excellent recommendations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Choose Your Life
Describe what your company does in a single sentence.
Ecommerce Reseller
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Create and Manage Adwords Campaigns
SOLUTION
How did you find Excella PPC?
Upwork
Why did you select Excella PPC over others?
High ratings
Experience
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We worked with Yulian who created and managed all of our search engine marketing campaigns including Bing, Adwords, and Shopping campaigns. This included ad creation, bid adjustment, shopping feed maintenance, and conversion tracking through analytics. We had campaigns in USA, Canada, Australia, South America, and Europe.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
ROAS tracking, CPA, Conversion Rate
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yulian was very responsive and answered all our questions usually with in a couple hours and never more than one day. Yulian gave us monthly campaign updates to show how we were doing.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
Gave recommendations and executed with out much work needed from me, but made changes when I asked when budgets needed changing or certain campaigns to be focused on.
Are there any areas for improvement or something Excella PPC could have done differently?
Maybe more clear on what work was being done specifically, so I knew we were on same page.
RATINGS
5.0
"Yulian and I had a great business partnership and we really appreciate all the work he did to grow our business over the years."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-25 of
25 Reviews
Packages we offer:
Social Media Advertising
Maximize your impact on Facebook and Instagram with expertly managed Meta Ads campaigns. Our team develops comprehensive, data-driven strategies tailored to your business goals - from audience research and creative development to ongoing optimization. Increase conversions, strengthen your brand presence, and generate measurable ROI.
Excella PPC distinguishes itself in the digital marketing arena by cutting through corporate red tape and focusing on adaptable, bespoke strategies that cater to the specific demands of our partners. We're committed to delivering meticulous and expertly crafted pay-per-click campaigns whenever you need them.
Small
PPC Marketing Audit (one channel)
$300
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Dedicated Senior Strategist
2
day
delivery
Medium
Small to Medium-Sized PPC Accounts.
$1,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
1
month
delivery
Large
Large-Scale Google Ads Accounts
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
1
month
delivery
Features
Small
$300
/total
Medium
$1,000
/total
Large
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
–
✓ Complete PPC Ads Account Set-Up
–
✓ Ongoing Monthly PPC Ads Management
–
✓ Scheduled Monthly Calls and Performance Reporting
–
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
–
✓ Strategy + Execution
–
✓ Dedicated Senior Strategist
✓ Working Calls
–
✓ Competitor & Market Review
–
✓ Ad Copy Testing
–
✓ Merchant Center + Feed Optimization
–
✓ Remarketing Setup + Optimization
–
✓ Custom Reporting Dashboard
–
–
Small
$300
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
–
✓ Complete PPC Ads Account Set-Up
–
✓ Ongoing Monthly PPC Ads Management
–
✓ Scheduled Monthly Calls and Performance Reporting
–
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
✓ Strategy + Execution
–
✓ Dedicated Senior Strategist
✓ Working Calls
–
✓ Competitor & Market Review
–
✓ Ad Copy Testing
–
✓ Merchant Center + Feed Optimization
–
✓ Remarketing Setup + Optimization
–
✓ Custom Reporting Dashboard
–
Medium
$1,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
✓ Scheduled Monthly Calls and Performance Reporting
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
✓ Strategy + Execution
✓ Dedicated Senior Strategist
✓ Working Calls
✓ Competitor & Market Review
✓ Ad Copy Testing
✓ Merchant Center + Feed Optimization
✓ Remarketing Setup + Optimization
✓ Custom Reporting Dashboard
–
Large
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
✓ Scheduled Monthly Calls and Performance Reporting
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
✓ Strategy + Execution
✓ Dedicated Senior Strategist
✓ Working Calls
✓ Competitor & Market Review
✓ Ad Copy Testing
✓ Merchant Center + Feed Optimization
✓ Remarketing Setup + Optimization
✓ Custom Reporting Dashboard
Ecommerce Advertising (Google Ads, Meta, etc)
Excella PPC is a strong choice as a Google Ads agency for ecommerce and DTC brands. We help online stores grow with personalized Google Ads management services, including Google Shopping and Performance Max campaigns. We also work with the most common ecommerce platforms, including Shopify and WooCommerce
Small
Small Ecommerce, 1 ad channel. Google Ads or other
$1,000
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Medium
Mid-size ecommerce 1 ad channel. Google Ads etc
$1,500
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Large
Large ecommerce +1 ad channel. Google Ads + Bing
$3,000
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Features
Small
$1,000
/mo
Medium
$1,500
/mo
Large
$3,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
–
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Small
$1,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Medium
$1,500
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Large
$3,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
–
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Our Story
Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supports clients across e-commerce, SaaS, healthcare, finance, dental, local services and more. Clients stay with us for years because we treat every budget as our own.
Meet the Team
Yulian HrabFounder
I’m Yulian Hrab, a senior PPC expert from Ukraine and the founder of Excella PPC — a boutique digital marketing agency focused exclusively on paid ads. Over the last 10 years, I’ve managed millions in ad spend across Google, Meta, and Microsoft Ads.
Ivan UsenkoCo-Founder
I'm an experienced PPC and tracking expert and co-owner of Excella PPC. I've worked in various niches including e-commerce, lead generation, local businesses, SaaS and App projects.
Serhi ZaikaPPC Manager
Serhii joined Excella PPC bringing fresh energy and a strong passion for digital advertising. As a PPC Specialist, he works daily with Google and Meta Ads, focusing on building well-structured campaigns that deliver measurable growth.
What Sets Us Apart
Top PPC Agency in New York & Ukraine
Excella PPC is recognized as one of the top PPC agencies in New York and Ukraine. We specialize in Google Ads, Meta Ads, and Microsoft Ads management for brands that care about real growth. Our campaigns are built for ROI, lead quality, and long-term scalability.
Transparent and Hands-On Performance Marketing
We believe in complete transparency and daily involvement. Every account is managed directly by senior PPC specialists. No outsourcing, no automated set-and-forget campaigns. You’ll always know exactly what we’re optimizing and how it drives measurable
Proven Results for E-Commerce & Lead Generation
From e-commerce stores to local service businesses, we help clients achieve consistent growth through data-driven paid search and feed optimization strategies. Our work has increased ROAS, reduced CPA, and built strong customer pipelines for companies worldwide.
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