Ever Wonder

BACKGROUND

Please describe your company and position.

I am the VP of Pro Operations of HOMEE/MyCAT

Describe what your company does in a single sentence.

We provide technology solutions to property insurance carriers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ever Wonder to accomplish?

• Brand identity
• User experience - platform
• Marketing

SOLUTION

How did you find Ever Wonder?

I worked with Ever Wonder in the past.

Why did you select Ever Wonder over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• The found Brian is amazing to work with.

How many teammates from Ever Wonder were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Ever wonder to lead creating marketing assets particularly a website for MyCAT marketplace, pitch decks, and marketing flyers. In addition, we used Ever wonder to assist with optimizing our use of Hubspot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Produce a website for MyCAT that connected to Hubspot. Produce a pitch deck for MyCAT. Produce marketing flyers that identified the MyCAT product and value proposition. Trouble shoot and solve Hubspot issues as needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered all items before the deadline and they did not sacrifice quality to do so. They were always prompt in responding to our requests.

What was your primary form of communication with Ever Wonder?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the final product and speed in which it was delivered. Ever Wonder does a fantastic job of truly helping you with your marketing needs. They don't just perform the task given they actually analyze your business and needs and give you feedback on how to get a better end product. I always felt that Ever Wonder truly cared about the success of our business.

Are there any areas for improvement or something Ever Wonder could have done differently?

Not an area for improvement just emphasizing something they already do. Continue to give real and sometimes critical feedback on what you're being asked to do and deliver. Any company in your space worth their salt can spin up a fancy pitch deck but not many truly care about the success of the business and offer the feedback that you do.

BACKGROUND

Introduce your business and what you do there.

I was the VP of marketing at an HR service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ever Wonder?

We needed a website developed.

SOLUTION

What was the scope of their involvement?

Ever Wonder helped build and develop our website from scratch and continues to develop content for the platform. They initially interviewed the senior leadership in my company to come up with strategies on how to approach the web development project.

This included identifying user personas, implementing an ROI calculator, and utilizing HubSpot CRM.

I've left the company, but Ever Wonder continues to provide maintenance and hosting.

What is the team composition?

I was in contact with a project manager and lead developer.

How did you come to work with Ever Wonder?

I had worked with them before on three other website builds.

How much have you invested with them?

The company has invested about $70,000.

What is the status of this engagement?

This partnership started in July 2022, and it's still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ever Wonder is able to successfully optimize the website, enabling people to browse longer.

How did Ever Wonder perform from a project management standpoint?

They’re fantastic from a project management standpoint, as they're highly responsive when it comes to meeting deadlines. I used to email them daily and talk to them through Slack and by text.

What did you find most impressive about them?

I was impressed with how the team is able to understand our needs and deliver an accurate and fully-functioning website.

Are there any areas they could improve?

I don't have any constructive feedback because it was a great experience working with Ever Wonder.

Do you have any advice for potential customers?

I'd advise hiring them for your web development needs.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Realizeit, an e-learning platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ever Wonder?

Originally, we needed help with brand development and website redesign. The main need for our website redesign was that we wanted to pursue a new vertical in providing our services to the workforce industry.

SOLUTION

What was the scope of their involvement?

Ever Wonder first engaged with us to help us with a website redesign and development project. Initially, they worked closely with our senior leadership and interviewed them to understand their goals and vision for the new site. During this process, the company decided that it was a good time to rebrand.

Thus, Ever Wonder also helped us design a new logo and everything that stemmed from it. They provided us with multiple versions of the logo to choose from, as well as with color schemes and the general look and feel of the new brand. We iterated on their input until we defined the brand we wanted to go with. The deliverables included our logo, brand colors, new visual assets, collateral and template designs, and a new style guide.

Ever Wonder then applied that branding to our new site and built it on WordPress. However, later after launch, they helped us migrate it to HubSpot because they’re a HubSpot-certified agency.

Over time, our partnership evolved, and Ever Wonder now helps us in five key areas: business strategy and consulting, ongoing brand development, continuous website design, collateral and graphic design, and content creation. As part of these efforts, they help us with our SEO and manage our paid media, including Google and LinkedIn Ads. We also work closely with their team on keyword research. Still, this is a freshly-launched project, and we’re just ramping it up.

What is the team composition?

Brian (Founder & Principal) is our main point of contact, strategy partner, and consultant, so he is in charge of listening to our requirements and working with us on our brainstorming sessions. We also work with a project manager, a graphic designer, a web designer, an SEO specialist, and a paid media manager.

How did you come to work with Ever Wonder?

I wasn’t involved in the hiring process because I hadn’t joined the company yet. However, I know that Ever Wonder was recommended to us by a mutual contact who was working with them at the time.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working together around April 2020, and our engagement is ongoing. However, I didn’t join the company until August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before we started working together, we only had two workforce clients, and we weren’t known in that space. Thanks to the site and collateral created by Ever Wonder, we’ve generated interest, followers, and a lot of leads. For example, we’ve gone from 100 workforce contacts in HubSpot to over 12,000. This result has been possible thanks to all the work done by their team, including design, advertising, and strategic thinking — they’ve been in charge of all the heavy-lifting work.

As for the website itself, we now have visitors coming in and learning about the solution we offer. Migrating our site to HubSpot was also successful. It has allowed us to use that platform to manage both our website and our digital marketing efforts.

As general feedback, we’ve had a very good experience working with Ever Wonder. For example, we’ve never done paid advertising before, so it has been great to see how much they’ve accomplished with a small budget. They always tweak the ads to ensure that we’re getting leads without spending too much.

How did Ever Wonder perform from a project management standpoint?

Ever Wonder is very responsive and great at sticking to deadlines. We’re not an easy client because we always go through a lot of revisions, so if the timeline ever slides, it’s very likely to be because of us. Still, they’re very patient, and they quickly implement changes we request.

We use Monday and Asana to manage the project, and we’ve also used BugHerd during the web development to provide feedback. Additionally, we use email, phone, and Zoom to communicate.

What did you find most impressive about them?

Ever Wonder is vested in our success. They don’t just deliver what we ask them for, but they actually provide guidance whenever they think of a better way to do things. We truly appreciate it when they provide us with better options to move forward. Brian is extremely knowledgeable and has a very dynamic mind. Now, he’s considered one of our team members thanks to how well he treats us and the great recommendations he provides us with to help us achieve success.

Are there any areas they could improve?

No, not really. They’ve done so much for us that I wish I could clone them and have more of them!

Do you have any advice for potential customers?

If you’re looking for a reliable agency thoughtful about what they do, go with Ever Wonder; you will find them extremely reliable and effective.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of Digital Asset Redemption. We work with cybersecurity companies, insurance carriers, and lawyers to help victims of ransomware recover from ransomware attacks. Specially, we help victims by facilitating cryptocurrency payments. The result of the payment is a decryption key. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ever Wonder?

I'd describe our engagement with Ever Wonder as an overhaul of our branding. 

SOLUTION

What was the scope of their involvement?

Ever Wonder completely redesigned our branding and related materials using Figma. At the beginning of our partnership, we provided Ever Wonder's team with an overview of our expectations. We wanted to make a splash at a conference we were attending — they had two months to execute the project. They gave us a myriad of options for the logo and branding colors. Their team is on top of trending advertising materials and what will stay relevant down the line. 

Their team thought the logo should have a key theme to relate to our primary services. Ever Wonder presented several options of how the key could look, from skeleton keys to video game keys. They thought it would be best to present a logo with a retro aesthetic. So, Ever Wonder incorporated our name and key theme into the logo, along with a cursor, which we'd requested. We wanted the cursor because we thought it was relevant to our company. 

Ever Wonder then redesigned the layout and feel of our website; the site was built on top of HubSpot. This project also included another company we'd aligned with, but Ever Wonder ensured the site incorporated both companies, making them thematically similar without any overlap. They implemented feedback we provided immediately; they turned around project pieces very quickly. 

Ever Wonder's team also produced a marketing video for the cybersecurity conference, along with business cards, paper materials, and booth materials like banners and backdrops. We had particular requests for the fonts on the business cards — we wanted to use a font we'd used before. 

What is the team composition?

We've interacted with four teammates, but I believe more teammates have worked on our project, including a video designer. Brian (Founder & Principal) is on every call with us and is our primary point of contact. Paul (Creative Director), Sabina (Marketing & Accounts Coordinator), and Mariana (Brand Designer) also work on our project.

How did you come to work with Ever Wonder?

We found Ever Wonder through a referral from one of our advising partners. 

How much have you invested with them?

We've invested around $30,000 with Ever Wonder.

What is the status of this engagement?

Our ongoing partnership began in March 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The final result of our partnership with Ever Wonder is spectacular, and it is a joy to work with Brian and his team. However, it is too early to tell whether or not the project was a success because we just debuted the new branding and website five days ago.

How did Ever Wonder perform from a project management standpoint?

Ever Wonder's project management has been phenomenal. They've been extremely communicative and engaged in the entire process. The team has turned everything around in roughly two months — they've been fantastic to work with. We usually communicate through email; we also have a dedicated Slack channel.

What did you find most impressive about them?

Ever Wonder's dedication to being hands-on was amazing. Brian, in particular, went above and beyond the scope of work — he handled all the delivery and implementation logistics for the conference. He used his own money to travel down to the conference and helped with booth setup and breakdown, coordinating with the conference organizers on electrical equipment. 

Are there any areas they could improve?

Honestly, our engagement has been phenomenal. The deliverables are exactly what we wanted, and anything that didn't turn out the way we wanted was due to our error or the other vendors.

Do you have any advice for potential customers?

This advice probably applies to most partnerships, but the more customers are willing to engage with Ever Wonder, the better the results will be. Their team is always ready to engage and respond to our needs — they are always on top of our questions. 

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director of a SaaS company with a global payroll platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EverWonder?

We needed a web development partner to help us redevelop our website, creating a kind of lead generation machine. We needed the website to educate our visitors on how our services could improve their businesses, then provide them with a streamlined way to contact us. We also wanted to be able to update the site with new pages, forms, and content on our own.

SOLUTION

What was the scope of their involvement?

EverWonder has built our modular WordPress website from scratch, conducting a complete redesign and rebrand. On the backend, they’ve integrated our website with other systems such as Salesforce. They’ve also implemented lead capture forms through Pardot, including backend marketing automation.

They’ve documented every part of the new site and trained us on how the website’s modules work so we can add content ourselves. We’ve used BugHerd for bug tracking. EverWonder also helps us with strategy and SEO, including keyword research.

What is the team composition?

I’ve mostly been in contact with Mat (Senior Creative Technologist) and Brian (Founder & CEO). I’ve also worked with an SEO expert from EverWonder’s team.

How did you come to work with EverWonder?

Our CMO has worked with them for nine years, and she’s found them to be the best partner she’s ever had.

How much have you invested with them?

We’ve invested between $50,000–$100,000 with EverWonder.

What is the status of this engagement?

We began this ongoing engagement around June 2020. We currently have retainers with EverWonder for web development and SEO.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

EverWonder helped us deliver a beautifully built new website in less than three months, and we've seen massive results. The website that EverWonder built has increased conversions by 500%. The previous site's conversion rate was 0.4%, and the new site's conversion rate is 2.5%. Metrics such as time on site and pages per visit have massively increased, and our bounce rate has improved as well.

In terms of SEO, we have seen incredible results. Our organic traffic has gone from 400 visitors per month to 4,000 per month, a tenfold increase. People across our entire business have been amazed, even at the executive level. We're number one on Google for several keyword terms that we've targeted around global payroll, and we have several long-tail keywords on the first page of SERPs. We've seen an amazing turnaround on SEO, thanks to EverWonder.

We've improved our Alexa rank from 2.9 million down to 1.3 million, which is just incredible. Our domain rating and URL rating have improved by 20%–21%.

The WordPress build's documentation is amazing; we have a living document for the website. That's been very empowering for our marketing team because they are able to independently build landing pages. I'm able to build a new landing page in half an hour if I have the content.

How did EverWonder perform from a project management standpoint?

Their project management, execution, and delivery have been fantastic across all of the services they've provided. We've collaborated with them on everything, and they've been incredible to work with. 

I talk with Mat and Brian on a call every week. We've communicated constantly to make sure that everything aligns with our business needs and the realities of the market. If I ping Mat about something in the morning, it's done in the afternoon — he's incredible. If the matter is urgent, he jumps on a call straight away. They're very responsive. We've coordinated via calls, spreadsheets, Google Docs, and videos recorded by EverWonder's team.

What did you find most impressive about them?

I've worked in digital marketing for 20 years, and they're the best web partner I've ever worked with. I've never had a partner who combines technical ability with communication and management skills to such a high level. 

Their strategic thinking and execution are brilliant. They don't just carry out work as dictated — they think about everything in terms of how it will affect UX and SEO. They're incredibly lovely and supportive people to work with. They have industry-leading skills, but they're also very humble.

Are there any areas they could improve?

Maybe they could give us more access to their project management tools to view project milestones with a little more clarity. They offered us access to Asana, as they use it internally, but they haven't really exposed it externally to us. The way we've been communicating on projects has worked for us, though.

Do you have any advice for potential customers?

Come with an open mind. If you're willing to listen and learn from them, you'll get great results.

They have industry-leading skills in what they do. If you come to them with a project, stay open to new approaches based on their strategic feedback. Through listening to their input on our project, we've seen the best possible results.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of One Click Code, a B2B firm working in the insurance technology and construction sector. Our software automates the estimation process for construction, specifically around the exteriors of residential properties such as roofing, sidings, gutters, and more. 

For insurance companies, we sell to them because they estimate and pay about 3 million exterior projects per year. As a result, they’re a very large industry that is looking for automation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EverWonder?

EverWonder was hired to address our education and conversion challenges. Specifically, we were trying to educate and make our potential customers understand why our product stands out against others. We also wanted to show why our automation was more precise than others.

For the conversion part, we wanted to get our customers in the door and nurture them in multiple ways. For example, we wanted our website to be clear enough to help our customers through the buying process by giving them solid call to actions (CTAs) throughout our platform.

SOLUTION

What was the scope of their involvement?

The EverWonder team designed our site from scratch, and we provided them with documentation around what we were looking for as part of our website. Then, we had developers on our side who were in charge of building the website.

We requested a couple of things to be integrated into our platform. First, we asked EverWonder to dig deep and figure out a great way to show enterprise customers our products through our recently launched enterprise page. Second, we requested them to integrate free calculators to allow users to quickly and easily do things on our site in order to encourage them to come to our website over and over again.

What is the team composition?

We’re working with 5–6 people from EverWonder, including 2–3 designers, a project manager, and a developer.

How did you come to work with EverWonder?

They were referred to me by another larger entity that we partnered with. I was impressed by EverWonder's designs so I asked our partner about the name of their vendor. In the end, they introduced EverWonder to me.

How much have you invested with them?

We’ve probably spent $125,000.

What is the status of this engagement?

Our ongoing collaboration began in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we started working with EverWonder, our conversion rate of free to paid users has dramatically increased from 3.5% to 15%. They’ve also done a great job with our calculators because we’ve seen a huge increase in people coming over to our website for that.

How did EverWonder perform from a project management standpoint?

From a project management standpoint, they’re really good, and for the most part, they’re on budget. On top of that, they’re very timely. We communicate through Zoom and Slack, but we also get in touch in person from time to time.

What did you find most impressive about them?

In a way, they're a boutique firm that's large enough to do big projects. Additionally, they have an entrepreneurial mindset, which is another great reason to work with them.

Are there any areas they could improve?

They should spend more time planning upfront so that they could execute projects faster and better.

Do you have any advice for potential customers?

Think about the end in mind. Identify what’s your MVP and clearly define your intentions so that you can plan well and achieve your goals.