Evenbound

BACKGROUND

Please describe your company and position.

I am the Project Manager of The Vineyards at Stage Pass engaged Evenbound to achieve several key objectives: HubSpot Marketing and Sales Hub implementation and onboarding

Describe what your company does in a single sentence.

The Vineyards at Stage Pass is the first of three planned clusters of estate lots, featuring 10 homesites ranging from 2.3 to 3.2 acres, all nestled within a luxurious gated winery community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evenbound to accomplish?

• The Vineyards at Stage Pass engaged Evenbound to achieve several key objectives: HubSpot Marketing and Sales Hub implementation and onboarding
• Optimization of our WordPress website
• The execution of a comprehensive inbound marketing strategy.
• Our aim was to maximize HubSpot’s capabilities for both internal and external sales and marketing processes. During the sales process with Evenbound, we identified the specific services required, ultimately determining that our needs were best served through Evenbound’s Team-as-a-Service retainer.

SOLUTION

How did you find Evenbound?

Online Search

Why did you select Evenbound over others?

• High ratings
• Great culture fit
• Experience Marketing in our Industry (Real Estate)

How many teammates from Evenbound were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Throughout our engagement with Evenbound, we have been working in 90-day sprints, achieving a range of key deliverables through our Team-as-a-Service investment, as well as through additional external investments. The scope of work covered multiple workstreams, each targeting critical areas of our business. A few of these line items included: 

Workstream: HubSpot

• HubSpot Data Hygiene Cleanup: Addressed issues such as bounced emails, unengaged contacts, and duplicate entries.
• Pipeline Automation Updates: Enhanced the automation processes within our sales pipelines.
• Branded Sales Emails, Templates, and Sequences: Developed custom-branded materials to improve communication and streamline sales processes.
• HubSpot Sales Process Edits: Refined our sales processes within HubSpot for greater efficiency.
• Custom HubSpot Deals Pipelines and Stages: Created and optimized deal pipelines and stages tailored to our sales strategies.
• Custom HubSpot Reporting: Developed bespoke reports for tracking both sales and marketing metrics.
• Monthly Marketing Email Templates: Provided regularly updated templates to support ongoing marketing efforts.
• Sales Team Employee Training: Conducted training sessions to ensure our team could fully leverage HubSpot’s features.
• Contact Segmentation: Implemented advanced segmentation to better target our communications.

Workstream: Inbound Marketing Content

• Keyword Research: Conducted in-depth keyword research to optimize our content strategy.
• Brand Voice Guide Creation: Developed a guide to ensure consistent brand messaging across all platforms.
• Creation of Buyer Personas: Identified and detailed key buyer personas to tailor our marketing efforts.
• Monthly Blog Content Calendar: Created a content calendar to maintain a consistent blogging schedule.
• Custom Blog Content: Produced custom-designed and written blog posts on a monthly basis.
• Email Marketing Campaigns: Developed and executed custom email campaigns each month, including both design and content.
• Social Media Strategies: Crafted monthly strategies to enhance our social media presence.
• Content Calendar: Established a comprehensive content calendar to manage all marketing activities.
• Copy and Visual Creation: Produced compelling copy and visuals for various marketing campaigns.
• Email Drip Campaigns: Designed and launched automated email drip campaigns to nurture leads.
• Paid Ads Campaign Creation & Launch: Developed and launched paid ad campaigns to drive targeted traffic.
• Paid Media Maintenance and Optimization: Provided ongoing maintenance and optimization of paid media efforts.
• Landing Page Creation and Domain Setup: Designed and launched landing pages, including domain setup.

Workstream: Content Audit & Optimization – External from TAAS Retainer 

Comprehensive Content Inventory

• Cataloged all existing content assets, including blogs, case studies, and landing pages.

Assessed content by type, performance metrics, and target audience alignment.

• Performance Metrics Analysis
• Evaluated traffic, engagement, and conversion rates for each content piece using tools like Google Analytics, HubSpot, or SEMrush.
• Identified high-performing and underperforming content for further action.

SEO Optimization

• Conducted keyword gap analysis to align content with current SEO strategies.
• Updated metadata, alt text, and internal linking structure for improved search rankings.

Audience Alignment and Persona Mapping

• Cross-referenced existing content against updated buyer personas to identify gaps in addressing audience pain points and goals.
• Created a roadmap to produce new content tailored to high-priority personas.

Content Refresh and Updates

• Revised outdated or inaccurate information to ensure relevance and authority.
• Enhanced formatting, readability, and design elements for better user experience.

Optimization Implementation Plan

• Built a phased plan for content updates, refreshes, and new content creation, prioritized by impact and resource availability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of quality leads generated. Continued activity on our site from leads after they converted. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Evenbound's project management has always been fantastic. Jeralin and the rest of the team were always on top of any request we had and always a joy to work with. In almost 5 years, we never had an issue with delivareble not being completed on time. 

What was your primary form of communication with Evenbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Small but nimble. Unlike a larger marketing company, Evenbound account managers have a deeper understanding of our business and customers. Everything feels more personal, rather than just another client of the 30+, other account managers may have at a larger company. 

Are there any areas for improvement or something Evenbound could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Mixlab

Describe what your company does in a single sentence.

The leading modern veterinary-exclusive pharmacy for small and large animals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evenbound to accomplish?

• Move website to Hubspot CMS and manage
• Improve Hubspot data cleanliness and usage of Hubspot
• Manage paid media
• Drive more leads and MQLs

SOLUTION

How did you find Evenbound?

outreach email

Why did you select Evenbound over others?

• Pricing fit our budget
• Company values aligned
• capabilities aligned

How many teammates from Evenbound were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a partner who could help us move our website onto the Hubspot CMS, help us manage our Hubspot instance and improve our usage of it. We were also looking for a marketing services partner to help manage paid media, SEO, content strategy and more as an extension of our small marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Migrating to Hubspot CMS, improving brand awareness, bringing in new MQLs and new customers, improving the number of repeat orders from vet practices

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It's been great working with Evenbound, they listen to feedback and adjust as needed. They are very responsive and always willing to pivot which is essential for us as a growing company.

What was your primary form of communication with Evenbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Evenbound has the right capabilities and is always willing to figure problems out to give us what we need. They are well versed in Hubspot and are a great extension of our team. 

Are there any areas for improvement or something Evenbound could have done differently?

Staffing at the beginning was a bit rocky but since then, we've been smooth sailing!

BACKGROUND

Please describe your company and position.

I am the Sales Rep of Angstrom Technology

Describe what your company does in a single sentence.

Angstrom Technology offers premier design, installation, & service of cleanrooms, and modular offices, along with equipment, furniture & more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evenbound to accomplish?

• Improve website conversion rates
• Improve email open rates
• Improve lead generation

SOLUTION

How did you find Evenbound?

Personal Connection

Why did you select Evenbound over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Evenbound were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On a quarterly basis, Evenbound would complete an agreed upon scope of work. Key deliverables include paid media optimizations and reporting, blog posts, case studies, nurture campaigns, landing pages, content offers, and HubSpot optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We typically rely on vendors and suppliers to bring us leads, and they used to be the top lead generators. Our website leads are the top source of lead generation this year. Due to campaigns and paid media, we have surpassed our vendors and suppliers and not bring in more leads through our website.

With Evenbound, their blog posts, campaigns, and inbound marketing, our email open rate 26.5% which is very good and above average.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team is efficient, attentive, and good at listening to our needs/concerns. In addition, they segregate the topics and agendas appropriately so that each goal is identified and addressed in a thought-out manner. They respond very quickly and are always eager to set up a call or meeting to help us out. 

What was your primary form of communication with Evenbound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Evenbound's ability to understand our industry and immerse themselves in the details to build the best marketing campaigns is impressive. Our industry is unique and can be difficult to navigate, but Evenbound jumped right in and was never afraid to ask questions to better understand it. 

They are approchable and are very welcoming to our ideas. We always feel like we are team, collaborating on the goals at hand. 

Are there any areas for improvement or something Evenbound could have done differently?

We have worked with Evenbound for 7 years, and over this time period, we have always communicated our concerns in real time. They have listened and addressed them in a timely matter. This has been one of the reason's we have stayed with them and continue to be very happy with this partnership.

BACKGROUND

Please describe your company and your position there.

I am the manager of technology and my responsibilities include making sure all computer systems and servers are secure, stable providing the company with a dependable work environment using best practices. I am also responsible for driving the marketing strategy, planning, and execution across all systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evenbound, and what were your goals?

We hired Evenbound to help optimize our Google AdWords account and help us optimize our SEO. Our goals were to get more AdWord conversions with less budget while increasing our organic search results.

SOLUTION

How did you select Evenbound and what were the deciding factors?

I found Evenbound through various Google searches. The deciding factors were that they had to have a Google Certified Google AdWord person on staff. Evenbounds website and branding met and exceeded my standards of design (I was planning on using them for some redesign help so this was a strong consideration). They took me to lunch and I had a pretty amazing sandwich and pickle.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We created a monthly retainer and identified what work we should start with that was easy to execute and deliver a high value first. We started with our AdWord account and doing A/B testing.

We also came up with a strategy for our SEO and the steps we need to work on to help improve with the same concept of low effort and high value first. We moved to email strategy and content, setting up Google Shopping account, we are in the process of creating an automated metadata update across our systems.

I don't have the time to list everything we've been working on and the steps. It's a lot and I'm doing this much to help Spencer and the Evenbound team out because they're helping us out and yeah that's what you do.

How many people from the vendor's team worked with you, and what were their positions?

Spencer has been our Account Manager/Rep/Coordinator or whatever title you call him (I call him dude) and taking point because of the type of work we've been doing. Ben has been great and has one of the most challenging jobs of optimizing our SEO. Our company has been around since 1975 and it's taken some learning to move from print ad work to digitally optimized content. Laura

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have steadily been increasing our revenue and new users using half our budget. The budget we were using for AdWords along has been able to pay for Evenbounds services while increasing our metrics across the board. Sales have been increasing at least 10% per month for the last 6 months.

We had a 5 day 4th of July free shipping sale that had a 156% lift in sales year over year with a 30% increase in sales year over year. July 2020 was the best July sales in the history of the company.

Describe their project management style, including communication tools and timelines.

Evenbound's project management style is to communicate regularly, create action items, and do a quick check a few days before our next meeting to give us a chance to complete some tasks on our end. They use Google Suite (so do we so that works) and email which works for me. By communicating on a regular cadence it's hard to get off the rails too far and keeps projects moving.

What did you find most impressive or unique about this company?

Their passion for what they do stands out. I find that passionate people do the best work giving their best efforts.

Are there any areas for improvement?

Nothing any different from any other agency I've ever worked with. People get better, demands increase, and timelines get tighter. Good talent tries to do more with fewer people and then comes growth.

What happens when there's growth is that the new person comes on board and then there is project inertia where the best person has to slow down to bring the new person up to speed. Production goes down and timelines get stupid and projects start suffering.

I would say their area for improvement is to stay in front of their workload and either don't take on so much new work or hire top talent sooner giving staff 10% overhead to avoid burnout.

BACKGROUND

Please describe your company and your position there.

We sell and fabricate granite and Quartz and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evenbound, and what were your goals?

We needed a website that would help create more business. We pay them monthly to do inbound marketing.

SOLUTION

How did you select Evenbound and what were the deciding factors?

We found them through google and I read all their reviews. After meeting them, I knew for sure they were the perfect fit for company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings while developing the website and we have monthly marketing meetings.

How many people from the vendor's team worked with you, and what were their positions?

At the beginning about five - The owner, graphic designers, writers, SEO specialist. They were all very mindful of my needs and each person was wonderful to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our business has tripled since using Evenbound. I would highly recommend them to anyone.

Describe their project management style, including communication tools and timelines.

They are very easy to contact through phone calls, text, emails....... Whatever means you prefer. I talk to my account manager several times a month and the response time is very fast.

What did you find most impressive or unique about this company?

They are very kind and extremely willing to help with any task big or small. They never make me feel bad about asking questions and requests for changes. They are simply easy to work with and feel like friends.

Are there any areas for improvement or something they could have done differently?

Overall, I have been so happy. They took the time to learn about our business and ask questions. They take feedback well.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a real estate development company. We do a variety of projects including land development, residential and multifamily projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evenbound?

We hired Evenbound to build and manage our digital marketing function from the ground up.

What were your goals for this project?

We wanted to increase customers resulting from digital marketing efforts with a focus on developing a world-class website to rank highly on search engines.

SOLUTION

How did you select Evenbound?

We interviewed many freelancers who would each perform parts of what an agency like Evenbound handles all in house. We worked with many freelancers to perform these functions over the years but it was very management intensive and did not produce the best results. Working with an agency like Evenbound is great because they handle all of the aspects of digital marketing in house.

Describe the scope of their work in detail.

They developed our website and built a digital marketing strategy including monthly deliverables.

What was the team composition?

I've worked closely with their Marketing Manager, Paid Search Strategist as well as SEO and CRM specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site traffic and prospects coming from digital marketing have increased significantly since starting work with Evenbound.

How effective was the workflow between your team and theirs?

Excellent- the Evenbound team is great to work with and a great fit with our team.

What did you find most impressive about this company?

They have a great team of specialists in-house as well as top-notch account management to bring it all together in a cohesive way.

Are there any areas for improvement?

None that I can think of. Evenbound is open to feedback and improvement requests, and they give full transparency into their work and results.

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of Zeeland - Standard Lumber

Describe what your company does in a single sentence.

Lumber and Manufacturing 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evenbound to accomplish?

• Website Management
• Social Media
• Marketing

SOLUTION

How did you find Evenbound?

Was already a customer when I started over 5yrs

Why did you select Evenbound over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Evenbound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Evenbound helps our company streamline all of our internal compaines under one umbrella for social media and our websites so we stay aligned within our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are provided with reports monthly from Evenbound to keep us informed of our traffic via websites and social media 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always deliver on time with effeciency! 

What was your primary form of communication with Evenbound?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Evenbound's customer service was impressive, and they were always available to us!

Are there any areas for improvement or something Evenbound could have done differently?

No