Website Design and Development for Electrical Manufacturing Company
- Web Development
- Less than $10,000
- June 2013 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Everyone was just floored by the results."
- Manufacturing
- La Grange, Illinois
- 11-50 Employees
- Phone Interview
- Verified
ePageCity redesigned an electrical manufacturer’s website with the goal of establishing a more modern look. The team worked to create an online catalog of products offered and to implement a new CMS.
The team provided training and was responsive to all needs. ePageCity offered a comprehensive package for a good price and was able to provide specialists for all different fields. There has been an increase in traffic and the site looks much cleaner as a result of the engagement.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Could you give some background information on your company?
We are a small manufacturing company. We make heavy-duty electrical connectors that are usually used in tunnels for lighting or power source. We also make mini connectors, more for [use] in factories. We have about 25 people in our factory. We’re in La Grange, Ill.
What is your role?
I’m in marketing. Actually, I’m the secretary for the company. That’s my official title. But, I do the marketing.
OPPORTUNITY / CHALLENGE
When you approached ePageCity, what was the business challenge that you were trying to address? What was the problem that you were trying to solve?
The problem is that we had a very old website, and we needed a complete renovation to be able to show what we have. We needed a complete working website [with] a catalog of all of our products. We had professional photography taken of our products, and we wanted to show them off. That was it: A whole new complete website.
Did you have any specific business goals for the project? Did you want more traffic or was it mostly just that you wanted the quality to improve?
We wanted the quality to improve. We did want more traffic. We have seen that considerably since we went live in September. We do one thing in our factory, but we have products. We have different values that can be added onto cable and wire. Our last website looked as though we only served one type of electrical connector. So, [with] this new website, we wanted to be able to show our products, give a description, and people could shop online, but not really order.
SOLUTION
Can you talk about the scope of the project and what it included? Was it design, development, training, support?
All of the above. We started from the very beginning with design, not necessarily concrete design, but ePageCity wanted to know if we had designs in mind, what look we wanted. They wanted us to give them samples of other websites that were out there, so they could get a feel of what we liked. The content, of course, they set that up at their part. We then submitted the content.
The website was great because we learned how to do the content management system. That was done in such an effective way. It was [set up] meeting, go to meeting, and then they would have slides that would give us the step by step on how to do the content management.
How long did the project take?
We contacted ePageCity on the 1st of May [in 2013]. That’s when we were doing our shopping around for different Web design companies. We started with ePageCity after the contract and everything was signed. It was around the 1st of June. We went live 1st of September.
I’m a neophyte on building a website. I guess some building of websites goes faster than [ours] did. We were very pleased with the length it took to do this. There were many times where I had to go back to them and ask them many times, “What am I doing again? I tried this; it didn’t work.” So, there was a lot of back and forth emails. Just helping on a day-to-day basis.
What was your process for selecting them to work with? Did you have some other candidates that you were looking at? What criteria were you using to decide?
We did have other companies. Price was a definite plus. ePageCity had a comprehensive package for the price. The other Web design companies we looked at gave you so much and then everything else was $100 an hour after that. But, ePageCity was comprehensive from A to Z, whereas with other [companies], we would have had to add on. I kept going to [ePageCity], “Are you sure that’s part of this?” Because we couldn’t find any other Web designers that had a comprehensive program like ePageCity’s.
Could you give a sense of the size of the initiative, in terms of dollars or personnel work hours?
It was $10,000. [ePageCity] worked with us on that in regard to, “You’re going to put a $3,000 website up there. It’s going to look like one.” His motto was, “I’ll always make you look bigger and better than you are.” It did happen that way.
As far as personnel time, how ePageCity sets it up is they met with all of us, grabbed all of our ideas, everybody’s input, which we also had ahead of time before they came in. But, they only wanted one person of contact, which was me, which was excellent because the training that went along with it was very difficult. If they had to bring in another person, they didn’t want to have to do it again. So, it was a lot of hours on my part.
Another thing that was hard, we did have our professional photographer take pictures of our products, but our product is used mostly in the ground. No tunnel builders wanted to take pictures of plugs. So, that was a very difficult thing for us to get across to viewers of our website: Yes, this is what we do. We’d never had that before. So, our slides on the homepage were difficult, but ePageCity helped me tremendously making it look as though everybody sends us pictures all the time of their plugs in the ground.
The photographer was someone that you hired separately, and then you submitted the photos to ePageCity?
Yes. They did have [photography services] to offer. But, we had already had someone come in because we knew we were going to do new brochures and a new website. They would’ve offered it, but we had it done.
RESULTS & FEEDBACK
What were the results of the project? Are there any metrics that you can share?
I’m trying to run through all the things that have happened. Everyone was just floored by the results. We get a grid, and it shows the traffic since September until now and it’s just climbing with the newsletter. You can sign up for our newsletter. It just climbs every week.
Because we work with contractors and distributors, we have seen an increase of independent people that are looking for electrical connectors. They go to our website, and they just send me the submission form, and I’m with them all the way until either they buy something or they need a quote. That has increased measurably.
Another thing is that we are so proud to tell everyone. Look us up; check out our website.
Do you feel like the platform is easy to use? Do you feel like it was the right type of technology for what you wanted to accomplish?
Absolutely. We have a few competitors but most of them, what our product is to them is more just a very small portion. Our competitors are worldwide. I look on their websites, and I don’t even know where to go. [With] ours, it’s clean and clear cut.
How did the company perform in terms of scope and responsiveness?
Responsiveness was within five minutes. Then, there were times when I just wasn’t getting it because terminology was difficult or new to me as far as website development. Then, they would call me if, through email, we were not understanding each other. In fact, someone just called me last week to see how I was doing with the content management.
[In terms of scope], right on target. Actually we ended up adding more in the end, not because ePageCity suggested it. It’s just we wanted to enhance it, just up a slightly bit more. It was very attainable.
When you were working with ePageCity, was there anything unique or special about them compared to other companies with which you may have worked?
What I liked, and we figured this out when we were looking at different companies, is that with ePageCity, we just didn’t work with one person. We worked with a content management specialist, we worked with a design specialist, we worked with the salesperson, and the overall manager. Then, there was someone [who] just did the education. They went to the point of showing me the slides, and [how to do the] next step.
The reason why we like that is because, with other companies, there was only going to be one contact that we would meet with, and that person would do everything. We just felt these people were specialized in those areas at ePageCity.
Is there any area that you think they could have improved on or that you would do differently?
They were so professional, almost to a fault, but it’s not a negative aspect. But, let’s put it this way. I just retired as a teacher, and then came here to work. So, I was the boss in my classroom. Now I was working with other professional business people, and it was different from when I was working in a school. So, it was more for me to see that change and work with such professional people as the ones at ePageCity.
There was one other aspect. They, of course, asked me these questions, too, when we were finished. When we first walked through the whole process of what it was going to take, what the steps were. I had asked them if those slides would stay up for me to be able to retrieve them when I got confused about something. They agreed that they should leave those up on their training website so that people can go back and look and see what’s the next step, what do I have to provide for them, and they agreed.
So, the overview of what was going to be expected from your end?
Absolutely.
It would have been nice to reference later on.
Correct. But we also had a URL to go to, to help me walk through most of the content management system. That’s still available to me. But, I wish [I’d had the training documents to reference] while I was going through it. Because by the time I had finished developing this website with ePageCity, I then knew how to do it. But, [at the time], it really didn’t feel like I could. Everything was so new to me.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS