Elespacio

BACKGROUND

Please describe your company and position.

I am the Senior UX Manager / Head of UX of Victorinox

Describe what your company does in a single sentence.

Victorinox are the makers of the original Swiss Army Knife who also make other premium products such as watches, cutlery, bags and luggage and fragrance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elespacio to accomplish?

• Increase conversion
• simplify user journey
• Elevate brand's image
• Showcase products in a premium way

SOLUTION

How did you find Elespacio?

• Referral
• Other

Why did you select Elespacio over others?

• Referred to me
• Company values aligned

How many teammates from Elespacio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work consisted of a user and data centric approach to the design and strategies that Victorinox are using to build their future. Key deliverables included: 

• Strategic content framework 
• User testing framework and results 
• wireframed web design 
• Information Architectural deliverable 
• UI designs 
• Prototype production

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Ecommerce Conversion Rate
• Increase in Ecommerce Revenue
• Increase in Average engagement time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided proactive project management. They challenge the narrative in the right way, helping the company see the need to change their internal mindset. They delivered items on time and provided good foresight when challenges throughout the project threatened delivery times. Most importantly, they have proved to be very responsive to our needs.

What was your primary form of communication with Elespacio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their agility and ability to go beyond the standard.

Are there any areas for improvement or something Elespacio could have done differently?

Not necessarily. I would encourage them to be even more data focused than they currently are.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Global Manager Digital Marketing of Victorinox. Victorinox is a global company with five product categories: Swiss Army Knives, Kitchen and Household knives, Watches, Travel Gear and Fragrances. The Swiss Army Knife is the core product and has a pioneering role in the development of all product categories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elespacio, and what were your goals?

We worked together with Elespacio to create a chat bot on Meta Messenger for our Christmas campaign to engage with the audience and test the effectiveness of chat bots in genernal.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on our previous good experience working with them on regular bassis. We wanted to try the chat bot again based on Elespacio's recommendation on improvements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Elespacio supported us with the brainstorming, budget proposal, copies for posts and advertising plus the writing of the entire conversation tree of the chat bot.

How many resources from the vendor's team worked with you, and what were their positions?

A copywriter, Social Media Marketeer, Partner and head of design and a data and content specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For our first meta messenger chatbot the outcome was satisfying. We gathered valuable insights into the performance of chat bots which was our main goal. Total link clicks: 60'992 which was above expected benchmark.

How effective was the workflow between your team and theirs?

It was straight forward and a very collaborate exchange with Elespacio. We could 100% rely on their support and on-time delivery.

What did you find most impressive or unique about this company?

They feel like an extension of our team and not just like "only an agency" we work with

Are there any areas for improvement or something they could have done differently?

Providing industry benchmarks.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager at Ghraoui, a luxury chocolate manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elespacio?

We asked Elespacio to develop a marketing & communication strategy that will ultimately position Ghraoui as a brand for premium chocolate in European markets.

SOLUTION

How did you select this vendor?

We selected Elespacio based on their client list and experience. After a couple of calls, it was clear that Elespacio is the best option.

Describe the scope of their work in detail.

In order to define the strategy roadmap, they conducted thorough market research in the UK market. They focused on major players in the business, conducted focus group sessions, and spoke to several key members of our team. They presented their findings and came up with a plan that included print and digital media efforts.

What was the team composition?

I've worked with several members of the Elespacio team, and each of them was easy to work with, extremely creative, and very fast!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to internal planning, the strategy is still waiting to be implemented.

How effective was the workflow between your team and theirs?

We had weekly meetings with the project manager to go over the progress and next steps. We also communicated via email regularly.

What did you find most impressive about this company?

The Elespacio team is very passionate about what they do! They were fully committed to learning about our business and did tons of research to back up their findings. We truly felt like they took care of our needs to reach our goals. I was personally amazed by their creativity and problem-solving.

Is there any area for improvement or anything that could have been done differently?

The cooperation went very smoothly, I wouldn't change a thing.

BACKGROUND

Introduce your business and what you do there.

I’m a performance marketing manager at Nespresso in Switzerland. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elespacio?

I’ve been working with Elespacio on various projects, including websites, landing pages, banners, dynamic banners, and social media banners, both for awareness consideration and performance.

SOLUTION

What was the scope of their involvement?

We have two tasks that we ask of our creative agencies. The first is pure creation. We brief them, and they answer back with a creative concept. On the other side, we work on a lot of adaptations. There is a main agency with Nespresso International that will create all the creative roots. Based on that, we will ask for Elespacio’s services to help us localize the content to be more related to cultural aspects — for instance, to give it a more Swiss look and feel.

The creative aspect is what I most like about Elespacio. We can brief them from scratch, and they will guide us with their understanding of the business and brand identity. They also have a strong knowledge of media. They’re specialists in their own discipline — creative production — but they also know how things work from a media standpoint. That’s perfect for me.  It’s really easy then to brainstorm with them while the media agency is creating the media brief, or at least working with us to create the media brief. Elespacio can provide some feedback and insights on both sides. That’s very useful and definitely worth it.

What is the team composition?

I have two points of contact on Elespacio’s side: one that’s more the agency lead and one that’s more the project lead. They dispatch the work within the agency, to 1–2 people. I usually have contact with the two during the brief, and, for the operational and review parts, I’m in contact with just one person.

How did you come to work with Elespacio?

They applied for the tender we submitted.

What is the status of this engagement?

The partnership started in February or March 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m definitely really happy with what Elespacio produces. They’re really high-quality in three things. The first is understanding the brief and brand identity guidelines and voice. They’ve saved me a lot of time because they really get the brand identity. Especially with brands like Nespresso, it’s possible to go really far in creativity, which is good, but we need to speak to what’s been decided on a brand level. They’re always straight to the point.

Secondly, Elespacio knows what they’re talking about. A specific project that they successfully handled was dynamic remarketing. They produced around 4,000 assets to be displayed on a dynamic level, and they entered the discussion with the media agency right from the beginning. We did a workshop with them and our media agency, which was really helpful.

The third is project coordination. We work on collaborative tools, and Elespacio is really available for any back-and-forth. If we’re drifting away from what we were asking in the beginning in the scope of work — which happens often at Nespresso — they’re always proactive in finding a way out or an answer to that. 

How did Elespacio perform from a project management standpoint?

They’re really good. They’re available each time I ask for something. Nespresso is full of projects and ideas, and it’s sometimes hard — even for us — to cope with the number of ventures. Each time I ask for a tight deadline, they’re available. I can count on them when I need an urgent task. They can make themselves available in 48 hours from sending the brief.

What did you find most impressive about them?

It’s definitely the human contact we have. Other agencies can do what they do, and we can discuss pricing, delivery, quality of work, and so on, but it’s really about the contacts in the end. I’m really close to them when it comes to projects, and I like their way of working: it’s fast and straight to the point. We use collaborative tools and don’t go into too much detail. It’s really about understanding each other and being aligned. When I start a project with Elespacio, I know that it will be seamless. They’re reliable, trustable, and really available.
 
Are there any areas they could improve?

It can be an issue if the scope of work isn’t clearly defined. We’ve been through some phases, especially in the beginning, where we had additional costs on a scope of work that wasn’t clearly defined in the beginning. That’s obviously on my side. It’s my responsibility to define the project correctly and assign a scope of work that reflects what I’m trying to achieve. However, it’s a small limitation; some clients may not want to see that they’d signed for one cost and there’s additional cost coming after. Again, though, I’m very satisfied with them, and it’s a matter of learning how to work together.

Do you have any advice for future clients of theirs?

I’d definitely recommend trying it out. I’m of the mindset of trying, doing, and failing fast. If the client has some budget and it’s not a critical campaign, they should try Elespacio out in a controlled environment just to get a feel for how they work. I’d definitely recommend them myself, but clients have to ask themselves where they are in terms of business and of digital. I wouldn’t say that Elespacio is ahead of the trend, but they can propose things that aren’t traditional and that may not align that much with the client’s expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital marketing at Victorinox, a Swiss Army knife manufacturer. We also make cutlery, travel gear, fragrances, and watches.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elespacio?

We needed a company to help us structure our digital marketing tactics specifically around display ads and retargeting in a much more data-driven way.

SOLUTION

What was the scope of their involvement?

Elespacio helps us with some of the creative work, data analytics, and programming work. They're helping us automate some of our display and programmatic campaigns. We were also looking to transition from some of the ad services we were doing before into the Google marketing platform.

When we first started talking to them, they showcased some of the case studies that they’d worked on with some of the other brands in our space. They’re solid on the creative side in design work. We started with a test campaign on a smaller scale to look at how we work with them and what the tactics are. We then worked with them to do our repackaging campaigns for our e-commerce business in three markets in Europe. 

Elespacio also was involved in making creative collateral. They created the templates that were engaging and automated HTML templates. They helped us to automate the process from having hundreds and thousands of individual materials to probably 8–9 automated templates. Once we had the proof of concept phase, they transitioned everything for us within a six week period.

What is the team composition?

One main point of contact is one of the partners who is head of the production team. We had an account manager and one or two technical guys coming in and out on a regular basis.

How did you come to work with Elespacio?

We were looking for a smaller agency that was certified, strong with data, and used Google marketing. Elespacio was more on the creative side than a reseller of the Google marketing platform, but they had what we were looking for.

How much have you invested with them?

We spend $10,000–$15,000 per month.

What is the status of this engagement?

We started working together in July 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Elespacio has improved our retargeting efficiency by 35% year on year. The hours we used to spend doing individual banners, target messaging, and other creative materials have dramatically dropped. They helped us improve our overall investment in our mid-funnel display campaigns: we were averaging 2.2 and we’ve picked it up to around 2.95.

How did Elespacio perform from a project management standpoint?

They’re structured in terms of how they work with us. We have a very clear definition that has been set up within Basecamp. They have two main points of contact through which everything is channeled. They’re on time: we haven’t had any delays, and if we have any, they’re very open in communicating that. About 80%-90% of our communication is daily via Basecamp. We have weekly status calls as well

What did you find most impressive about them?

I’m most impressed with their creative work and ideas and how they use and marry it with the data.

Are there any areas they could improve?

Elespacio spends a lot of time going into details and makes sure they’re doing the right thing and getting stuff done. However, sometimes they spend a bit too much time trying to get the most creative look and feel rather than moving fast. We work with them to try and balance it.

Do you have any advice for potential customers?

Have a clear idea of what you want to achieve and what measurable goals you’re going to be putting into place.

BACKGROUND

Introduce your business and what you do there.

I'm a former digital marketing manager at a company that designs smart cutting machines and crafting tools, paired with an easy-to-use app and materials, enabling users to create and personalize cards, apparel, and everyday items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elespacio?

We hired Elespacio to manage our paid search, display, and video activity to drive customer acquisition.

SOLUTION

What was the scope of work with Elespacio?

They worked on growing our brand awareness and driving machine sales.

What is the team composition?

We had four teammates from Elespacio.

How did you communicate with them?

We used video calls, emails, and Basecamp messages.

What was the timeline of the project?

We worked together from April 2018 and finished this year.

What expertise does Elespacio have?

They implemented a comprehensive, data-driven marketing strategy to enhance brand awareness and drive machine sales for our company in European markets, particularly the UK and Germany. Their approach combined advanced analytics, full-funnel advertising, and machine learning optimization to achieve significant results.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw increased revenue and machine sale volume, mainly around peak sales periods like Q4, Valentine’s Day, and Easter.

How did Elespacio perform from a project management standpoint?

Generally, they delivered on time and responded well to our needs.

What did you find most impressive about them?

They took feedback and adapted to business changes.

Are there any areas they could improve?

While their efforts with our company in the European markets yielded impressive quantitative results, such as notable ROAS improvements in both the UK and Germany, there were critical areas that could have been more strategically robust to ensure sustainable, long-term brand growth and market leadership.

BACKGROUND

Please describe your company and position.

I am the Performance Media Specialist of Nespresso

Describe what your company does in a single sentence.

Nespresso is a brand of coffee machines and coffee capsules that provide convenient and high-quality espresso beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elespacio to accomplish?

• Digital assets creation

SOLUTION

How did you find Elespacio?

Referral

Why did you select Elespacio over others?

Great culture fit

How many teammates from Elespacio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Production and localization of digotal assets for media and web. Set up and maintenance of a DCO campaign with the Google suite

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High quality and timely delivery

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deiver on time and try to adapt to our needs and requirements.

What was your primary form of communication with Elespacio?

Virtual Meeting

What did you find most impressive or unique about this company?

They are always very involved with the project and our brand's needs.

Are there any areas for improvement or something Elespacio could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the E-commerce Specialist of Nespresso Spain

Describe what your company does in a single sentence.

The world's largest food & beverage company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elespacio to accomplish?

To provide design, production and development support on a daily basis to the e-commerce team for their promotional digital campaigns.

SOLUTION

How did you find Elespacio?

It was already a vendor for other markets/areas

Why did you select Elespacio over others?

• Good value for cost
• Referred to me
• Company values aligned
• Great Service

How many teammates from Elespacio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Production of digital assets following the 2022 campaign calendar for the e-commerce team. Elespacio was responsible for adapting the creatives for our promotional campaigns into web and app banner formats in three languages (EN, ES, CA).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have always received their deliverables on time and without any reduction in quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always deliver the assets on time and respond to our needs or feedbacks.

What was your primary form of communication with Elespacio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a very professional and stable team, which makes my interlocutors know the brand in depth and provide viable solutions to certain eventualities.

Are there any areas for improvement or something Elespacio could have done differently?

Not really.