Effeect

BACKGROUND

Please describe your company and position.

I am the CMO of IC Markets

Describe what your company does in a single sentence.

CFD/ Forex Trading

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Google Ads
• SSM
• Conversion rate optimization

SOLUTION

How did you find Effeect?

Online Search

Why did you select Effeect over others?

• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for PPC and Social Media Management Services

1. PPC Management for AU Google + Microsoft Accounts

Full management of Google Ads and Microsoft Ads accounts for Australia.
Ongoing bid management, optimization, and fraud prevention 24/7.
Smart targeting, budget allocation, and cross-channel strategies for optimal performance.
Regular reporting, including real-time and weekly manual reports.
Compliance with all platform policies, especially in regulated industries.
2. PPC Management for EU Google + Microsoft Accounts

Full management of Google Ads and Microsoft Ads accounts for the European market.
Continuous optimization for maximum ROAS (Return on Ad Spend) and lower CPA (Cost per Acquisition).
Ongoing adjustments to targeting, budget management, and split testing.
Real-time performance reporting and detailed weekly updates.
Ensuring compliance with EU-specific regulations for digital advertising.
3. Social Media Management for IC Trading Profiles:

Comprehensive management of social media profiles for IC Trading.
Content creation, community engagement, and strategic posting across key platforms.
Focus on maintaining brand consistency and increasing audience engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Increase in ROAS: Target an increase of 20-30% in Return on Ad Spend (ROAS) within 6 months, driven by strategic optimization.
Decrease in CPA: Aim to reduce Cost per Acquisition (CPA) by at least 10-15% through continuous bid management, audience optimization, and smart targeting.
Click-Through Rate (CTR): Improve CTR by 15-20% by refining ad copy and leveraging advanced targeting.
Conversion Rate: Increase conversion rate by 10-15% over a 3-month period through split testing, landing page optimization, and remarketing strategies.
Fraud Prevention Metrics: Maintain fraud prevention efforts by ensuring 0% ad spend lost to fraudulent activities, tracked via platform security tools.
Ad Performance Reporting: Provide weekly reports showing a minimum of 95% of campaigns running with an optimal budget allocation and fully optimized bidding strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Super responsive.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this digital marketing agency is their deep specialization in regulated industries, particularly in finance, fintech, and B2B sectors. The fact that they ensure full compliance with platform policies and offer services tailored to high-risk finance products like forex, crypto, and trading platforms is a standout feature. They also provide a comprehensive, data-driven approach to PPC and social media management, with continuous optimization, fraud prevention, and real-time reporting. Their focus on scalable growth and advanced targeting across multiple channels, combined with a dedicated team of senior specialists, makes them well-equipped to drive measurable, long-term results.

Are there any areas for improvement or something Effeect could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of Aldi

Describe what your company does in a single sentence.

our company is one of the leading hardlines wholesalers with a globally recognized brand and over 70 years’ experience serving independent hardware retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

Our main goals in working with Effeect were to improve our email marketing and boost engagement and sales.

SOLUTION

How did you find Effeect?

Referral

Why did you select Effeect over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Effeect agency’s team provides us with a better path to generate more leads. 
• The weekly reviews, which highlight our accomplishments, are amazingly good. 
• We get top notch email marketing services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are having weekly meetings highlighting the best leads and the ways in which the email marketing campaign is working and metrics, increasing every month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They arrive on time for our weekly meetings, and in response to our requests and our communication and timing are impressive.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

Effeect's team is proactive and always gives insightful advises. They provide incisive recommendations that directly address the problems. In addition, Effeect's dedication to openness and ongoing development is demonstrated by the frequent weekly evaluations that showcase accomplishments and progress.

Are there any areas for improvement or something Effeect could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of C.Twain Method.

Describe what your company does in a single sentence.

I offer personalized holistic healthcare and science-driven tools for wellbeing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

setup email marketing

SOLUTION

How did you find Effeect?

Referral

Why did you select Effeect over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

setup email marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

These guys did in one morning what others could not do in days. I wish I knew about them earlier!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were super efficient and professional.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

Their efficiency.

Are there any areas for improvement or something Effeect could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I manage the organization’s digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect, and what were your goals?

We needed someone for our company’s PPC and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

They have contacted me via LinkedIn, and I was impressed with their well-researcged outreach

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After the pilot call we have provided all the onboarding details and started our cooperation.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with our account managers for PPC and SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with Effeect for 1+ year already and have around 300% ROI including their services fees.

Describe their project management style, including communication tools and timeliness.

The overall workflow is great and the Effeect team is very responsive.

What did you find most impressive or unique about this company?

This company has a great attention to the details and always meets our expectations

Are there any areas for improvement or something they could have done differently?

I don’t have anything in mind, everything is great.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of FinAdvisory LLC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect, and what were your goals?

We have reached out to Effeect for Google Adwords services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found their profile when searching for a reliable PPC company, and after a Zoom meeting, we decided to cooperate with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have asked several questions about our business and vision, after which started their work.

How many people from the vendor's team worked with you, and what were their positions?

We were working with our account manager, who was very responsive and shared a lot of new information with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Effeect we contoured a pleasign growth in the number of our customers. I would say that our ROI has grown by about 200%

Describe their project management style, including communication tools and timeliness.

The workflow was very effective and their team was really attentive and hard-working towards every aspect.

What did you find most impressive or unique about this company?

Responsiveness was at the highest level. We have worked with other agencies previously as well but never met such a great team! Everything was at the top level, 100% recommended!

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the CMO of CaratNewYork

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect, and what were your goals?

We needed PPC and social media ads for our brand, and Effeect did the job as expected!

SOLUTION

How did you select this vendor and what were the deciding factors?

We got an email from them with their previous campaigns, so after reviewing the portfolio we have decided to schedule a call with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The process of onboarding was clear and they helped to determine our goals through some questions. Then they shared the strategy and after approval started their work.

How many people from the vendor's team worked with you, and what were their positions?

We were working with one project manager directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got 1k+ conversions for only 2$ per conversion, which is really outstanding!

Describe their project management style, including communication tools and timeliness.

They have shared weekly and monthly reports to keep us updated about the work.

What did you find most impressive or unique about this company?

They are really good at social media and Google ads.

Are there any areas for improvement or something they could have done differently?

No, we will definitely continue working with them.

BACKGROUND

Please describe your company and your position there.

SEO services for martial arts platform

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect, and what were your goals?

We needed help with our website's SEO and Popups.

SOLUTION

How did you select this vendor and what were the deciding factors?

They applied to our job posting on one of the platforms, and their pricing and services were outstanding.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Every month they thoroughly analyze our website's on-site SEO and optimize it. They research our competitors and keywords and provide the best strategy, and finally, they optimize the website according to the new keywords and create high-quality backlinks.

How many people from the vendor's team worked with you, and what were their positions?

I am working directly with David, the founder of the agency.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The traffic to our website has significantly increased and we are getting more leads than previously.

Describe their project management style, including communication tools and timeliness.

The workflow between our teams is very effective

What did you find most impressive or unique about this company?

Their approach to the clients is really impressive.

Are there any areas for improvement or something they could have done differently?

I wish these guys the greatest of luck and totally recommend them.

BACKGROUND

Please describe your company and your position there.

I am the CEO of OnooOne events. We are an event organizing agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect, and what were your goals?

We have hired Effeect for our event’s marketing and advertising

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor has contacted us through email

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have started from social media marketing, and ended up by advertising

How many resources from the vendor's team worked with you, and what were their positions?

4-5 people have worked with us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have sold all the tickets we were planning to sell

How effective was the workflow between your team and theirs?

The workflow was very effective

What did you find most impressive or unique about this company?

Company is very professional

Are there any areas for improvement or something they could have done differently?

Everything was on a pro-level

BACKGROUND

Please describe your company and your position there.

Very helpful team! Helped me with social media management for the supermarkets chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect?

I have hired this agency to do social media management and advertisement.

SOLUTION

How did you select this vendor and what were the deciding factors?

They have done a very professional SMM and ands ad very good results.

Describe the project in detail and walk through the stages of the project.

They have researched the audience and gave us some ideas how to improve social media presence and what ads to run to drive more engagement.

How many resources from the vendor's team worked with you, and what were their positions?

Approximately 4 people worked on my project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients number increased

How effective was the workflow between your team and theirs?

The workflow was very effective

What did you find most impressive or unique about this company?

Company was very creative and friendly

Are there any areas for improvement or something they could have done differently?

No everything was ok

BACKGROUND

Please describe your company and your position there.

I am the owner of Avalon restaurant complex

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effeect?

We needed to improve our restaurant's presence on social media platform

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was offered by our friends.

Describe the project in detail and walk through the stages of the project.

They have developed content marketing and targeting for social media platforms

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with the project manager directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The clients of restaurant have increased in number

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

They researched our audience and competitors and made suggestions, boosting our building complex's online presence.

Are there any areas for improvement or something they could have done differently?

Everything was well organized