Name: Effective Marketing
Address: 1764 W Cullom Ave, Chicago, United States, IL, 60613, US
Telephone: 773-841-6248
Price range: $200 - $300
Rating: 4.8

Full-service, data-driven marketing agency

At Effective Marketing we develop innovative media programs to achieve positive ROI. Digital and traditional, B2B and B2C media research, planning, buying, management, measurement, accounting. Key Differences: Big agency talent on-demand without big agency overhead. $1B+ media buying experience. Proprietary systems for budget setting, conversion modeling, partner selection and performance reporting Track record of innovative and creative media programs that increase brand engagement, achieve business goals and generate insights on the drivers of performance.

Min project size
$5,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
Chicago, IL
Year founded
Founded 2009
Languages
Timezones

No have been added yet...

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.6 /5

What Clients Have Said

Effective Marketing offers good value for cost, with clients appreciating their pricing flexibility and ability to deliver results within budget. Specific project costs mentioned include a $40,000 investment for video ads, highlighting their effectiveness across various client sizes and industries.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $49,999 based on 12 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Effective Marketing Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 4.9
Cost 4.6
Willing to Refer 4.8

Top Mentions

Review Highlights

High ROI and Effective Campaigns

Effective Marketing has delivered impressive ROI for clients, with campaigns achieving up to 16x ROAS. Their strategic approach and successful media placements have helped clients like Sleep Crown and SGK exceed their marketing goals.
Comprehensive Service Offering

Effective Marketing offers a wide range of services, from media planning and buying to SEO and digital marketing. Their versatility allows them to meet diverse client needs across various industries, enhancing their reputation as a one-stop solution for marketing services.
Transparent and Communicative

Clients praise Effective Marketing for their transparency and communication. They provide detailed reports and are always available to discuss strategies and outcomes, ensuring clients are well-informed and involved in the process.
Proven Expertise in Media Consulting

Effective Marketing has a strong reputation in media consulting, with clients noting their ability to audit digital media processes and create impactful strategies. They have helped companies like LoSasso and the American Dental Association to enhance their internal digital media setups and marketing performance.
Expertise in Targeted Advertising

Clients value Effective Marketing's ability to target specific audiences effectively. Their campaigns are known for precision in reaching the right customers, leading to increased conversions and improved engagement.

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Effective Marketing Reviews

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Media Planning & Buying Social Media Marketing
$1,000,000 to $9,999,999
Feb. - Oct. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were responsive at all times for additional questions."

Nov 22, 2024

VP Marketing & Brand Management, Beverage Company

Gloria Reynolds

Other industries
Calistoga, California
51-200 Employees
Online Review

Effective Marketing provided media planning and buying services for a bottled water company. The team was responsible for executing a paid media plan, increasing brand awareness, and driving revenue growth.

Thanks to Effective Marketing, the client's unaided brand awareness, revenue, and conversion rates increased. The team delivered work on time and was highly responsive to the client's questions and needs. They went above and beyond the project scope and were true partners.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP Marketing & Brand Management of a Beverage Company

Describe what your company does in a single sentence.

Manufacturer and marekting ready-to-drink beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

Media Planning / Buying / Placement / Optimization
Brand Awareness increase targets.
Help to drive revenue increase goals.

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

Referred to me
Met with the and appreciated their analystic approach to planning and problem solving.

How many teammates from Effective Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EMC was engaged to develop and execute an annual paid media plan to acheive the goals we set. We requested monthly metric reports and share outs to have visibility to the progress and to optimize when needed. Additionally, EMC was expected to collaborate with other agency partners when needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unaided brand awareness increase.

YoY revenue increase.

Conversion increase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

EMC delivered everything on time. They were responsive at all times for additional questions and pivots. They went above and beyond the project scope several times -- operating as true partners.

What was your primary form of communication with Effective Marketing?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The President -- very analytical and a problem solver.

Are there any areas for improvement or something Effective Marketing could have done differently?

RATINGS

5.0

"Highly recommend them to others."

Media Planning & Buying
Confidential
Jan. 2022 - Nov. 2023

4.0

Quality: 4.5

Schedule: 4.5

Cost: 4.0

Willing to Refer: 4.0

"Their expertise and client management were impressive."

Nov 9, 2023

VP of Marketing & Communications, Museum & Research Center

Anonymous

Non-profit
Chicago, Illinois
51-200 Employees
Online Review
Verified

Effective Marketing was hired by a museum and research center to provide media planning and buying services. The team was responsible for developing an awareness campaign.

Effective Marketing’s efforts helped increase media impressions, conversions, and impressions. The team was very responsive and communicative; they kept in touch through virtual meetings. Moreover, they were professional and easy to work with. Customers can expect a seamless experience.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing and Communications of a non-profit company

Describe what your company does in a single sentence.

A major museum and research center for Chicago and U.S. history, the Chicago History Museum strives to be a destination for learning, inspiration and civic engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

Media Planning

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

Close to my geographic location
Great culture fit
Good value for cost
Referred to me

How many teammates from Effective Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awareness Campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media impressions, conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - very responsive

What was your primary form of communication with Effective Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and client management were impressive

Are there any areas for improvement or something Effective Marketing could have done differently?

N/A

RATINGS

4.0

Media Planning & Buying
Confidential
Jan. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I'm impressed with their ability to be great partners."

Mar 15, 2023

CEO, Spool Marketing

Catherine Merritt

Advertising & marketing
Chicago, Illinois
11-50 Employees
Online Review
Verified

Effective Marketing is helping a PR agency understand their key audiences. The team aims to amplify the client's work and results for third-party clients.

The client is pleased with Effective Marketing's work. The team delivers exceptional results and serves as a great partner. They manage the engagement well by always delivering ahead of or on time. Moreover, their resources are responsive and proactive. Overall, the partnership has been successful.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Spool

Describe what your company does in a single sentence.

PR Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

Reach key audiences

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

High ratings
Great culture fit
Good value for cost
Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Effective on a number of clients to amplify our work and results and they're a great partner who always deliver exceptional results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reach
Tonality
Path to purchase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time or even in advance deadlines. Very responsive, proactive to work with.

What was your primary form of communication with Effective Marketing?

In-Person Meeting
Virtual Meeting
Email
Messaging App

What did you find most impressive or unique about this company?

Their ability to be great partners

Are there any areas for improvement or something Effective Marketing could have done differently?

Not in my opinion.

RATINGS

5.0

Social Media Marketing
Less than $10,000
Jan. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their agile work behavior impressed us the most. They were always open to pivoting based on results."

Oct 9, 2020

Head of Brand Partnerships, Internet Firm

Monique Filardi

Other industries
Chicago, Illinois
11-50 Employees
Online Review
Verified

Effective Marketing conducts paid social media campaigns for an internet company. The team's main objective is to increase the client's conversions using video content.

Thanks to Effective Marketing's efforts, the company's ROI and conversions soared. They were also able to provide analysis of their campaign results. Above all, they ensure that the CPA has reasonable rates. With their proven expertise, the client continues to collaborate with them.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am in charge of brand partnerships at a content and media company. We create engaging videos for brands to better market their products to make consumers more confident in their decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing?

Run and optimize paid media campaigns for our clients.

What were your goals for this project?

Drive conversions for client

SOLUTION

How did you select Effective Marketing?

They're our preferred choice

Describe the scope of their work in detail.

They create, execute and optimize campaigns using our video content and analyze the results.

What was the team composition?

our leadership team and their leadership team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

they've proven at low budgets they can drive ROI and conversions that satisfy the clients needs.

How effective was the workflow between your team and theirs?

very

What did you find most impressive about this company?

their agile work behavior always open to pivoting based on results. They keep the CPA very cost-effective

Are there any areas for improvement?

we can always drive more results...

RATINGS

5.0

Advertising
$50,000 to $199,999
Nov. 2019 - May 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The head of the company is intimately involved throughout the process, making sure everything goes smoothly."

Oct 9, 2020

Founder, Stratecution Marketing

Dee Hadley

Advertising & marketing
Newton, Massachusetts
1-10 Employees
Online Review
Verified

Effective Marketing was tasked with a marketing consultancy's media buying needs. The team crafted a media buying strategy, a comprehensive media plan for over 20 TV markets, and more.

Effective Marketing led a successful collaboration. They are experts when it comes to media buying strategies. Overall, they had an effective workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of Stratecution Marketing, a marketing consultancy. I was the acting CMO for a large restaurant chain (consulting engagement) when I hired Effective Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing?

TV media buying

What were your goals for this project?

I hired Effective Marketing to manage TV buy for my client.

SOLUTION

How did you select Effective Marketing?

I worked with Sam (owner of Effective Marketing) when I was the head of marketing at Bob Evans. He did a great job then, so I hired him again.

Describe the scope of their work in detail.

Develop the media buying strategy
Build a comprehensive media plan based on target TRPs and budget by market for 20+ TV markets
Work with the cable TV holding company to execute the buy per approved media plan
Track results and recommend adjustments to the media plan

What was the team composition?

I worked with the principal of Effective Marketing, Sam, and one other person from the same company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Effective Marketing did a great job managing the entire process from crafting the media buying strategy to building and executing the media plan effectively and efficiently.

How effective was the workflow between your team and theirs?

Very effective. We had weekly calls plus frequent phone calls and emails to coordinate.

What did you find most impressive about this company?

The head of the company is intimately involved throughout the process, making sure everything goes smoothly.

Are there any areas for improvement?

I can't think of anything.

RATINGS

5.0

"Great company to work with!"

Search Engine Optimization
$10,000 to $49,999
Jan. 2017 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are good people to work with."

Oct 9, 2020

Co-Owner, KidSnips

Jill Gordon

Arts, entertainment & music
Chicago, Illinois
51-200 Employees
Online Review
Verified

Effective Marketing manages the SEO optimization efforts of a hair salon catering to kids. The team specifically works on enhancing the company's Google rankings.

Thanks to Effective Marketing's efforts, the company has consistently ranked in the top 3-8 in several keywords. They always meet their deadlines. The team's consistent excellent results enable them to have an ongoing engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Co-Owner of a group of 8 Chicago area kids hair salons.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing, and what were your goals?

Effective Marketing is responsible for SEO work for us. Our Google rankings have improved tremendously.

SOLUTION

How did you select Effective Marketing and what were the deciding factors?

We selected Sam through our digital agency SmallGood. They knew Sam via other projects they have done with him. He came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Sam Karow's intelligence and knowledge of metrics keeps helping us refine our keywords and maximize the value of our $$$

How many people from the vendor's team worked with you, and what were their positions?

1- Sam Karow

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We consistently rank in the top 3-8 for various keywords.

Describe their project management style, including communication tools and timelines.

On time and on budget with good results. What more could you want. Until Covid we were meeting quarterly to review results.

What did you find most impressive or unique about this company?

They are good people to work with.

Are there any areas for improvement or something they could have done differently?

RATINGS

5.0

Showing 11-16 of 16 Reviews

Locations (1)

1764 W Cullom Ave Chicago, IL, United States 60613

2 - 5

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Effective Marketing

Full-service, data-driven marketing agency

1 Language that we service

6 Timezones that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Effective Marketing Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High ROI and Effective Campaigns

Comprehensive Service Offering

Transparent and Communicative

Proven Expertise in Media Consulting

Expertise in Targeted Advertising

Reviews mentioning:

Effective Marketing Reviews

Media Planning & Buying for Beverage Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Media Planning & Buying for Museum & Research Center

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Audience Research Services for PR Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Paid Social Campaigns for Internet Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Media Buying Services for Marketing Consultancy

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO Optimization for Kids Hair Salon

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connect with Effective Marketing on Social

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