eAccountable

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for a natural repellent supplier.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

We partnered with eAccountable to run a manager affiliate program. They started doing our PPC and now doing our Amazon. They're managing our marketing.

SOLUTION

What was the scope of their involvement?

They do general affiliates for our retail program for bloggers who want to promote our product, sell it, and get a cut. We're doing email campaigns for when the customer visits the site and gives them a promotion.

What is the team composition?

We just worked with one person.

How did you come to work with eAccountable?

Someone from our company researched and found eAccountable. They're easy to talk to.

What is the status of this engagement?

We began work in September 2020, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our PPC campaigns prior to eAccountable were failing. When they took over, we had a 700,000% increase. They also introduced us to a great new web design company that saved us.

How did eAccountable perform from a project management standpoint?

They're on the ball. I'll get three emails a day. They don't mess around, they're very professional.

What did you find most impressive about them?

They're willing to negotiate. They're in for the long term. They bet on your growth, which makes them succeed. They're not in it for a quick buck.

Are there any areas they could improve?

Not at the moment.

Do you have any advice for potential customers?

Be prepared for an increase in sales and be willing to work with them to get stuff done.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing sales for an e-commerce manufacturing and production company. We offer cold-pressed juices, cleansing smoothies, and other healthy products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

We first hired eAccountable to do performance marketing campaigns on our affiliate channels. 

SOLUTION

What was the scope of their involvement?

They built and managed our affiliate programs for us. We have been running programs on Pepperjam since the start of our collaboration. At one point, we also had programs on ShareASale and AvantLink.

Over time, we gave them an additional workload, specifically on running our paid search efforts. For our paid social campaigns, they have been managing our Facebook, Twitter, and Instagram. The team also conducts Amazon Marketplace management. 

What is the team composition?

I work with Jeremiah (Affiliate Program Manager) and Nicholas (Amazon Manager). We also work closely with Durk (Former President) and Michael (Current President).

How did you come to work with eAccountable?

They were referred to me by a colleague when I was still a consultant for other brands 8–9 years ago. I chose them because their skills in the affiliate space are second to none.

How much have you invested with them?

So far, we’ve spent $200,000–$1 million.

What is the status of this engagement?

We started working together in July 2016, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything we do has been measured. On average, between all the services eAccountable provides, we get 10-to-1 in return. Since the beginning of our engagement, we have been running successful campaigns and programs together.

How did eAccountable perform from a project management standpoint?

They have been proactive in coming up with strategies, recommendations, and ideas. So far, eAccountable has never missed a deadline that we’ve set up. They have been excellent at follow-ups. Whenever they need something from us, they make sure they ask. I’ve never had any complaints about them slacking in any of those pillars.

We have bi-weekly Zoom calls and everything else has been primarily on email. I have such a great relationship with them. They have my mobile number and they can text me if they need something right away. Overall, they have been very accessible.

What did you find most impressive about them?

Out of all the things they do, my favorite has been their proactivity. There's a lot of agencies that would just sit back and you have to dictate to them everything they need to do. 

Are there any areas they could improve?

Their scalability could improve. I don’t blame them but they like to scale us at a nice controlled pace. We aspire to scale in a more intelligent manner where we can receive a strong return and continually optimize that way. However, I accept that we have to do it slower. We can’t just spend $500,000 and expect to make $10 million. 

Do you have any advice for potential customers?

Despite eAccountable not being a bigger agency, they can offer you a personal level of service that other large agencies can't give you. The attention they can give you is what makes them so valuable. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior vice president of marketing and engineering at Excelligence. We are the largest company in the US that provides learning products, equipment, curriculum, and technology to the early childhood education space in the US. We also serve pre-K through sixth grade.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

We needed an agency that would manage our publishers and networks.

SOLUTION

What was the scope of their involvement?

eAccountable acts as an in-house agency conducting affiliate marketing that basically takes the work off of my hands. Each week they come to us with new publishers or new deals that publishers are looking at. They also help manage networks and the publishers that are inside those networks in terms of always looking for and optimizing different accounts. 

I get reporting from them each week that consolidates all of the reporting that I would get from two different networks and the publishers with them. Within a few seconds, I can view last week’s data, week-over-week (WoW), or year-over-year (YoY). I can also view incremental spend versus incremental sales and find out if the growth is acceptable to me or not.

What is the team composition?

I work with Kent (Sales & Marketing Professional) and he manages our account.

How did you come to work with eAccountable?

Our company was working with them prior to my joining.

How much have you invested with them?

We invest about $20 million per year.

What is the status of this engagement?

I believe the company started working with them around 2010, and we are currently still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They brought me a new publisher this year that will do close to $800,000 in incremental sales, which is all from one publisher I would have never known about. The quality that they bring to the table is incredibly high.

How did eAccountable perform from a project management standpoint?

They always meet deadlines and are easy to communicate with. Kent is always accessible and we meet regularly with standing meetings every other week. We also keep in contact through email.

What did you find most impressive about them?

It is one of the best-run agency relationships I have. It really helps that Kent has a long track record of experience and you don’t always get that with agencies. When the pandemic hit, they were able to pivot some things and it really helped.

Are there any areas they could improve?

I honestly can’t think of anything.

Do you have any advice for potential customers?

Agencies are only as good as what you can communicate. Hold them accountable and make sure they understand what you want to do. Treat agencies as if they’re your own people because essentially they are, but just paid by someone else.

BACKGROUND

Introduce your business and what you do there.

I'm the e-commerce director for Carolina Biological Supply Company. We supply science supplies for labs, classrooms and for other types of organizations that use research materials. We mostly service the education market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

The current vendor we had in place for the paid search was not performing at the level we wanted them to. We put significant efforts to get them to run our business and even helped them with some of their work, but they just couldn't get it done.

We also wanted to expand beyond paid search but we didn't want to do so with them. We wanted to switch to an agency that we could expand with.

SOLUTION

What was the scope of their involvement?

We started our engagement with eAccountable with paid search. We got that cleaned up and where we needed it to be, and then we opened up into affiliate marketing and retargeting marketing.

Some of our product divisions have very specific needs, which influences the level of collaboration. When something has to look, appear, or be communicated in a certain way, I communicate that. Other times, things are truly under the control of the e-commerce department. Sometimes it’s collaborative, and sometimes I can just say that we need something figured out.

What is the team composition?

I work with two people, but mostly one main point of contact. 

How did you come to work with eAccountable?

It was pretty easy; I didn't really search too hard. I had worked with eAccountable before at a company prior to the one I'm working at now and was always very pleased with their results, so I just called them.

How much have you invested with them?

Their agency fees are $100,000–$120,000 per year.
 
What is the status of this engagement?

We've been working with eAccountable for about over two years. We started working with them at the end of May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Affiliate marketing is where we've had the most success. We weren’t in it at all and started it up cold. Something we lack greatly internally is buy-in from C-level management to have some type of loyalty or rewards program; they're not willing to do that.

We went into the affiliate market with the eAccountable and they have done a great job at getting us a huge amount of business from the loyalty, rewards, and coupon-type sites that are in the affiliate channel.

We're in the Pepperjam network and the business we get from that is about 58% new customers, which is pretty high, and the rest are repeat customers. Our return on ad spend is about 18-to-1, which is also pretty high.

They greatly cleaned up our paid search account we were struggling with. Given our name — Carolina Biological Supply Company — the name Carolina means a lot of things to a lot of different companies. We pay a lot of money for branded search, which traditionally isn't true for a lot of companies; you usually pay minimal for your brand’s name.

Our spending was getting out of control, and our efficiency wasn't any better in our former relationship. eAccountable has really brought that full circle. We have seen significant savings on the brand while keeping the same ROI; we have spent 33% less, on average, which is huge.

We’re currently experiencing growth on the non-branded side of paid as well, even given today's conditions. They are able to get our return up to 5-to-1, whereas we couldn't get it past either a 1-to-1 or a 2-to-1 with our prior agency, which was at a loss for us.

How did eAccountable perform from a project management standpoint?

I would say that their project management is superior. Another reason why I chose them is that we don't have the time to pitch in on that kind of work and make sure they've dotted all their I's and crossed their T's. Once we come up with what has to happen, I just depend on them to make it happen.

If they need more information or something isn’t clear, they talk to me or other people in the company. That's something that I didn't get from our prior vendor. We communicate through email and phone calls. We also have a shared document to keep track of everything.

What did you find most impressive about them?

They are interested in a true partnership. They aren’t just an agency that checks the boxes and bills you; they really want to get to know your business. They want to help you in other ways if they have that expertise, even if it's stuff they aren't managing. They don’t have any expectations if they offer that extra help. For example, they gave me some help and insight with some of our Amazon marketing as well as shopping.

Right now, all of our Google Shopping and product listings are handled by another company and when our contract runs out, I'm going to also move that business to eAccountable. However, in the interim, they're pitching in and helping. They've even sat in on calls and have made some suggestions on how to improve the account. That's all at no value to them. That's just how they are because they're interested in our success. They’re more than happy to help.

Are there any areas they could improve?

No, I don't think so.

Do you have any advice for potential customers?

Share information about your business and take the time to explain everything, even if it isn't in a particular area that they might be working. Having the whole picture helps everything, and it also lends to one of their strengths, which is helping as a business partner and not just a digital marketing agency.

They have a research arm that they work with and they have some expertise in-house in all things marketing. They're very willing to share that expertise. My number one recommendation would be to not just focus on what you signed up for; rather, truly share what your business is about and what your future growth initiatives might be. Share as much as you're able to share.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce and digital advertising at Bronston Vitamins. We sell vitamins and supplements and have been around for 60 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

When I started with Bronston Vitamins about a year ago, the business had been failing for a while. The owner had hired several people over the last two years, and his revenue was going down while his costs were going up. He was losing money. So, we needed someone to help us turn the situation around and set up our marketing infrastructure correctly.

SOLUTION

What was the scope of their involvement?

We hired eAccountable to help us with our affiliate program. The previous one did not generate revenue, which is strange because affiliate programs are performance-based. Together with eAccountable, we developed a new affiliate program and presented a proposal for our plans to the owner. 

We have since expanded our partnership with them, and they are now helping us with retargeting ads to customers that come to our site. We are also looking to expand into other opportunities next year. They’re able to come up with options and solutions because they’ve taken the time to understand our brand.

What is the team composition?

We work with 1–2 people. Durk (Owner) checks in once a month with suggestions. He is involved, very knowledgeable, and always willing to give advice. It’s good to hear his input on how he can help the business, even if it isn’t an area that they’re getting paid for.

How did you come to work with eAccountable?

I was part of the digital council for the National Retail Federation. We would have a few meetings a year where members get together, discuss industry trends, and share vendors that they’ve successfully worked with. A few members mentioned eAccountable to me. I was introduced to the owner and that’s how we selected them.

How much have you invested with them?

We’ve invested between $25,000–$30,000.

What is the status of this engagement?

We started in December 2019 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the key things that eAccountable has helped us with is increasing our revenue through our affiliate program. They’ve done a really good job in helping us measure and grow our return on ad spend (ROAS). In general, a 3-to-1 return is considered good, but we’ve managed to achieve about 6-to-1 on average.

How did eAccountable perform from a project management standpoint?

We have weekly calls to go over the status of the project and numbers. They’re always proactively looking for ways to do things and growth opportunities — that’s what I love about them. I communicate with them once a day via email, and they're always following up with our vendors and other affiliates.

What did you find most impressive about them?

I’ve worked with other affiliate companies in the past that didn’t want to come up with solutions when things weren’t going up. In contrast, eAccountable genuinely looks for opportunities. They take the time to listen, see what works and what doesn’t, and leverage that knowledge to help us in growing our business.

Even when there are no challenges at all, they still try to find opportunities for us. I really enjoy working with them because of that proactiveness. They don’t just hear us; they listen and try to understand our business because they genuinely care.

Are there any areas they could improve?

No, I think they’ve done a great job.

Do you have any advice for potential customers?

Give them the opportunity to handle your challenges, especially for affiliate programs. eAccountable is very honest and upfront. They don’t trap your committee in a long-term engagement. They’re a company that’s willing to do the work. And, if things don’t work out, they’re fine with parting ways.

BACKGROUND

Introduce your business and what you do there.

I am the affiliate manager for Charlotte's Web. We are the number one CBD brand in the US. I manage our affiliate program, and I’m also responsible for our online wholesale and drop-shipping business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eAccountable?

eAccountable was working with us to manage the affiliate program before I was actually hired here two years ago. They helped get our affiliate program off the ground in mid-2017–early-2018.

SOLUTION

What was the scope of their involvement?

We work with Jason (Managing Director) very closely, one of the directors at eAccountable. He helps us manage the affiliate program from a financial standpoint. He also helps us manage our networks and commission structures that we're paying partners.

Jason negotiates deals with larger affiliate websites, whether that’s a larger coupon PR outlet or a review website. A lot of what Jason has helped us do is scale the program to the size it is today.

What is the team composition?

We mostly just work with Jason. I've had some interactions with Durk (Founder), the previous owner of eAccountable. At one point, there was an associate that I was working with who helped fill in for certain tasks and things like that. However, Jason has been the main person that we've been working with over there.

How did you come to work with eAccountable?

I don't really have that information. When I first started working for Charlotte's Web, I definitely reevaluated the agency partnerships, which is pretty standard for me to do with all agency partners when I join a new company.

From my standpoint, I reevaluated what type of value they were bringing in, how much revenue we were getting out of the partnership, and what additional advantages were there to keep them as part of the team. They checked all my boxes, so I’ve been working with them now for two years continuously.

How much have you invested with them?

We’ve invested around $100,000–$250,000.

What is the status of this engagement?

We started working with them around Q1 2018, and it’s ongoing. We have an indefinite contract with them, but the relationship has been going really strong. They’re really great partners for us and have been a tremendous asset in helping us scale our business. We really value their partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eAccountable has been with us since the founding of the affiliate program. They have helped us scale the affiliate channel for our business to over eight figures in revenue a year. They've done a tremendous job in working with both our internal teams and external affiliate partners.

These statistics really outline what they have helped build. We view them as a part of our team; they're just like another arm of Charlotte's Web. They will continue to help me build the affiliate program. They've been doing a fantastic job.

How did eAccountable perform from a project management standpoint?

They are available 24/7. If I ever need Jason, they're very readily available to hop on a call. We have an open Slack channel with them, so that makes it really easy to communicate with them and stay up to date with what's happening. From an agency standpoint, communication is essential; you can onboard agencies, but then they won't get back to you or do what they say that they're going to do. I really haven't had that issue with eAccountable. They've been very prompt and on top of all of the work that I've given them to do.

I would say that I might have a different management style than other folks; I like to set out major objectives or big goals, and then I let Jason really formulate his plan and how he wants to execute those bigger goals. I don’t like to get into the nitty-gritty details of everything because I have a lot going on, so it's very good from a project management standpoint. I can outline tasks for the week or top priorities for the month. They go out, do those tasks, and bring back results. I would say that from a project management standpoint, they're very good at keeping me up to date.

I feel very comfortable giving Jason that level of freedom and not micromanaging everything that he's doing. All in all, they have very good project management skills.

What did you find most impressive about them?

Besides communication, they've produced results. We're paying a decent amount of money per year to have them help us manage the affiliate program. I am also an affiliate manager at Charlotte's Web, so we have multiple people managing the program. From an ROI standpoint, they are able to justify their fees for us because they're bringing in certain partnerships or returns. That's been a really positive impact. Overall, the team is very friendly. I've met Durk and some other members here and there. They've always been very nice and helpful.

Are there any areas they could improve?

They are a growing company and are going through some leadership changes within the organization. I'm just looking to see how the new leadership handles their affiliate management and whether it will be the same or different. Jason has been really good about being transparent about the leadership changes that are happening within the company. If I were to say anything, it would be to put out a company newsletter to keep me updated on what's happening within the organization.

When dealing with agency partners, these larger shake-ups can sometimes really change the direction of the agency. They might be really affiliate-focused now, or that might be something that Jason is working on, but maybe they're trying to take the company in a different route.

If I knew that they were trying to take it in a different direction, that would allow me to properly prepare on my side to start looking for a new partner, or maybe Jason wouldn't have the same bandwidth as he does now to help me with my project. They could be a bit more transparent around what's happening internally.

Do you have any advice for potential customers?

I would say to have clear roles. If you're going to start working with eAccountable, know what you want to achieve with them. I would set out clear KPIs that they can measure results with. Also, understand the spend, because they're definitely not a cheap agency to operate with.

Overall, I think that they really do ask appropriate questions when they're onboarding partners to identify if they're a good fit for the company or not. Jason has run me through the questions that he asks new partners, and they're really good, solid questions. I feel like the client should really know what they're willing to spend and what they're looking for in terms of return from that spend.

BACKGROUND

Please describe your company and position.

I am an executive at IceMule Coolers

Describe what your company does in a single sentence.

At IceMule we manufacture and market the most functional backpack coolers on the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eAccountable to accomplish?

• Manage Affiliate marketing
• Manage performance public relations

SOLUTION

How did you find eAccountable?

Referral

Why did you select eAccountable over others?

• High ratings
• Pricing fit our budget

How many teammates from eAccountable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy development, program setup, pixel setup, partner outreach, recruiting and activation, marketing program development and delivery, creative services, paid media placements, influencer outreach, tracking and other digital PR services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew affiliate revenues and profits - great ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely well-prepared, knowledgeable, and always on the lookout for ways to excel

What was your primary form of communication with eAccountable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Preparation and knowledge of the space

Are there any areas for improvement or something eAccountable could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.
I am the Independent Contractor of a telecommunications company 

Describe what your company does in a single sentence.

We specialize in low cost cellular plans for seniors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eAccountable to accomplish?

• Affiliate marketing
• Affiliate strategy
• Affiliate recruitment

SOLUTION

How did you find eAccountable?

Other

Why did you select eAccountable over others?

Other

How many teammates from eAccountable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

eAccountable is our affiliate marketing agency that manages the day to day operations, reporting, recruitment and strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been able to scale and optimize the program to our most important KPIs, net new business and efficient CPAs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always available for our needs and deliver all items in a timely manner.

What was your primary form of communication with eAccountable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about eAccountable is the team; not only do they demonstrate industry expertise, but they are a good culture fit as well.

Are there any areas for improvement or something eAccountable could have done differently?

Recruitment and strategy are always areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Ecommerce Manager of Displays2go

Describe what your company does in a single sentence.

B2B e-commerce retailer for point-of-purchase display solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eAccountable to accomplish?

• Technical SEO audit and editorial consulting

SOLUTION

How did you find eAccountable?

• Referral
• Other

Why did you select eAccountable over others?

• Good value for cost
• Referred to me

How many teammates from eAccountable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Front-loaded technical SEO audit with recommendations, biweekly consultations and ad-hoc support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduction in spam search traffic impacting indexed page volume, root-cause diagnosis of SEO dropoff in key areas, traffic increase after remediating cannibalization issues 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team conducted a thorough technical audit on time. They took the time to explain their findings and interfaced directly with our web team. The team willingly met with us on a biweekly basis and always had an agenda or additional findings prepared. Emails were responded to in a timely manner.

What was your primary form of communication with eAccountable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They feel like an extension of our team and are fully invested in the outcome. The calls were always fun and the team brought a lot of energy and enthusiasm into our projects.

Are there any areas for improvement or something eAccountable could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the President of Ardent Tackle LLC

Describe what your company does in a single sentence.

Fishing Tackle Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eAccountable to accomplish?

• Structure our Amazon business

SOLUTION

How did you find eAccountable?

Referral

Why did you select eAccountable over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from eAccountable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

eAcountable has done a great job of building our brand on amzon.  Sales are increasing each month due to the great work performed on our product listings. This is producing a great number of possitive reviews further driving sales. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales Revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

eaccountable has delivered on all projecct elements

What was your primary form of communication with eAccountable?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their intimate knowledge of working within the Amazon system.

Are there any areas for improvement or something eAccountable could have done differently?

no