Dotlogics

BACKGROUND

Introduce your business and what you do there.

Entangled Publishing is a 100% Women-Owned Independent Publisher of Romantic Fiction, in both the Adult and Young Adult Markets. Since its first release in July 2011, Entangled has published more than 2,600 titles, including the Instant NY Times Bestselling Crave Series, which has also been optioned for film by Universal, as well as some of the biggest names in Adult and Young Adult Romance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

Our previous website was broken and very limited in terms of functionality and features. We needed a complete redesign. We needed a development company who could understand what we needed and build us a new site that we could easily manage.

SOLUTION

What was the scope of their involvement? 

Dotlogics redesigned the entire Entangled Publishing website, keeping in line with the designs we had but updating them. They also built a content management system for us from scratch. Dotlogics gave us recommendations about the website platform, and helped throughout the project to make sure that our new website would meet our needs.

What is the team composition?

The team we worked with consisted of two main points of contact, and other designers, developers, and the rest of the team worked behind the scenes.

How did you come to work with Dotlogics?

We had interviewed other website developers as well, but it seemed like they had their own way they wanted things done, and they weren’t necessarily wanting a collaboration. We were very specific in not wanting a WordPress website, so we needed to narrow it down to someone who could handle different types of websites and understood how to be collaborative.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project was a success because we have a working website now that does everything we need it to do. The new website is faster and our team can easily manage it.

How did Dotlogics perform from a project management standpoint?

There were no concerns with workflow.

Are there any areas they could improve?

The collaboration was impressive... I think in order to have a successful partnership in anything, you have to be able to hear each other and find a solution, and you can’t do that unless you do it together.

Are there any areas they could improve?

The project went pretty smoothly. Both teams had to collaborate to get feedback and key pieces of information to each other on time, and so it was a true partnership on both sides.

BACKGROUND

Please describe your company and your position there.

AmeriTV is a company that offers streaming services, and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics?

AmeriTV needed a website redesign. We wanted a fresh website, and a fresh look to promote the company’s streaming services. The site didn’t need to be very complex, but it was important that we found a collaborative partner who could get things done quickly.

What were your goals for this project?

I was looking for a team that I can rely on for fast changes, which made it really convenient as far as I am concerned. I needed someone I could reach out to to get stuff done.

SOLUTION

How did you select Dotlogics?

I found Dotlogics through a local search in Saratoga; I knew I wanted to deal with somebody local. 

Describe the project in detail.

Dotlogics built out a custom admin panel that provided easy editing and other content capabilities. They also created a customized reseller account for me, so that every time I need to create a reseller account I can do it on my own.

What was the team composition?

There were several people working on the design and development side, and then I also had two main points of contact for any day to day questions that came up. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website that I have works really well, with great performance. I’ve got all the capabilities I need to manage the website and be able to create reseller accounts. 

How effective was the workflow between your team and theirs?

Everything has been addressed in a timely manner: there’s good communication, easy access through email and phone, good availability -- I mean, we’ve even spoken on the weekends! 

What did you find most impressive about this company?

I would give the same answer as the one I just gave. 

Are there any areas for improvement?

I can’t think of any.

BACKGROUND

Please describe your company and your position there.

We're a leading customer management company allowing retailers and businesses to build happy relationships and increase their year after year customer retention and loyalty.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics?

We had a broken system where all of our teams were working on multiple different tools and softwares and none of them were properly connected. A lot of the work was manually done, reporting was poor and our back office was not organized.

What were your goals for this project?

We needed a business management expert to audit our infrastructure, the tools we're using today, understand what our current needs are and and build us the right technology so that all departments can be connected with one another. Finance, inventory, POS, accounting and others.

SOLUTION

How did you select Dotlogics?

Multiple conversations and a meeting with some key members on their team.

Describe the project in detail.

The project is an ongoing one. Dotlogics has integrated all of our systems so that our departments are now better connected, work isn't being done manually any more and we're using automation and their helping us lower costs by providing recommendations on better software or technology that its available to us.

What was the team composition?

Lead of technology, API engineer, project manager, developers, QAS.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to cut infrastructure costs within the first three months and the entire system was in place within six months. Our systems are now automated so we're seeing better data and can made better business decisions.

How effective was the workflow between your team and theirs?

We're still working with Dotlogics and are proud of our relationship with them. They're a great team.

What did you find most impressive about this company?

The ability solve very complex problems and provide a clear roadmap on how we can better accomplish our business goals.

Are there any areas for improvement?

We look forward to working with this team for years to come.

BACKGROUND

Please describe your company and your position there.

We are one of the largest retailers for health, beauty and wellness products. We're in the process of launching a new brand and are building a stronger presence for our existing brands by providing a better user experience and online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics?

We're working with Dotlogics on an ongoing project. It entails auditing our current websites, providing a/b testing, performing marketing research. They're helping with logistical recommendations and lastly, the work includes digital marketing on a monthly basis.

What were your goals for this project?

The goal for this project was to audit our work, see where we can improve and build a solid plan for us moving forward so that we can reach a larger audience.

SOLUTION

How did you select Dotlogics?

We were referred to Dotlogics by a team member.

Describe the scope of their work in detail.

Auditing our current websites and providing a plan for online growth. That was one part of their work. Now we are focused on working with them for online marketing and promotions.

What was the team composition?

I have one main point of contact. And then we have monthly calls with the rest of my team which includes the conversion specialist, the designer, and my marketing manager. Sometimes others if needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website conversions have gone up within 2 months. We're generating more traffic to the site over the last 6 months and we're seeing more and more people reach us via social media, then come to our website to make a purchase.

How effective was the workflow between your team and theirs?

Communication is one of the strongest I have ever seen in the agency world. The process is pretty organized and they communicate very well.

What did you find most impressive about this company?

Experience is most impressive because the entire team that is working in our project is one that has years and years of experience building small brands into global ones so overall, meeting my team and seeing the level of experience they provide is what's most impressive.

Are there any areas for improvement?

We're happy with their overall performance and partnership.

BACKGROUND

Please describe your company and your position there.

VP of Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics?

*A new ecommerce website *hosting *branding

What were your goals for this project?

Our previous website was really old and customers were having a hard time placing orders. Our goal was to redo the site to make if 100% easy for customers to browse, find products and easily shop online.

SOLUTION

How did you select Dotlogics?

Our marketing manager contacted 12 companies. We interviewed all of them and saw that Dotlogics truly understood what we needed.

Describe the project in detail.

The phase 1 project included our brand identity strategy, setting up wireframes for the site, designing the site, developing it and then launching it. The project also entailed product migration of over 50,000 products.

Everything was tested and then we went live. The phase 2 project will include building out a inventory management system and connecting to a few important tools we need like quickbooks.

What was the team composition?

We have one point of contact but my entire team is available to me if we have questions or want to discuss ideas. Communication is really strong on their end so if we send an email, we know we're going to get a reply in a few minutes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our conversion rates have gone up tremendously. And our customer retention is much higher as well. Those customers that bought from us once, now they come back to the site whereas in the past, the vast majority of customers were not placing repeat orders.

On a monthly basis we do a sit-down with the team to analyze what areas we can still improve on so it's an ongoing process to try and better ourselves each day.

How effective was the workflow between your team and theirs?

Communication really has been one of the best in class. Without good communication, I'm not sure how this project could have gotten done.

We have tons of ideas and needed lots of support so Dotlogics was really a good fit in all those areas. Like I said before, when I send an email, I usually get a reply within a few minutes.

What did you find most impressive about this company?

Their listening and strategy skills. They really become involved in the project, listen and ask tons of questions so I was most impressed with how involved they were in the entire process.

Are there any areas for improvement?

We are working on more projects with them. They're an excellent team.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a global jewelry brand. We sell B2B and B2C.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics, and what were your goals?

I was brought on to our team to take our online presence to new heights. I selected Dotlogics to assist in the new design and development of our website and to help us with our marketing growth. The goal was to generate more traffic and sales.

SOLUTION

How did you select Dotlogics and what were the deciding factors?

We selected Dotlogics because my previous company was using them for their web projects. I had seen a lot of improvement there so when I was assigned the task to research and provide recommendations, Dotlogics was on the top of my list. We did interview 2 other companies as well to help compare.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope included a new website design that was modern and appealing to our target audience. The goal was also to create a website that would serve the needs of our B2B and B2C customers.

Dotlogics helped us create a list of all the functions that our website would need so that we weren't over-doing it but has everything we needed to generate more sales. Now, they are doing our marketing for us (SEO, email marketing, content marketing and strategy)

How many people from the vendor's team worked with you, and what were their positions?

Project manager - Kelly. She leads the way with everything and is my go-to. There is an entire team that works on our project from developers to marketing strategist. I was introduced to everyone and we collaborate on the different facets and campaigns we're working on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our CEO is really happy with the new website, which is a delight. It took our company 2 years to finally move forward with the entire revamp so it was a big deal to get this right. Sales have increased each month thus far and overall, our customer retention is much higher.

Describe their project management style, including communication tools and timelines.

Kelly is all about process so day-1, she provided a timeline and key milestones for the project. Tools we used were: google drive, basecamp, slack.

What did you find most impressive or unique about this company?

The most impressive thing for me has been their ability to constructively listen and come back with new ideas. They also make recommendations that we'd never thought of. They're always looking to provide new ways to grow or new trends in the market so I'm impressed with the skill and expert advice they bring to the table.

Are there any areas for improvement?

They're doing a fine job.

BACKGROUND

Please describe your company and your position there.

We are global 3PL supply chain management and logistics company. I am the IT director and marketing lead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dotlogics?

We hired them to create a new brand for us, with logo and brand identity, along with a new website. The most important part was the sales strategy that they are working on.

What were your goals for this project?

We wanted to increase the number of monthly leads we are getting. The goal was to have a brand new website and online sales strategy that will generate more leads and conversations for us.

SOLUTION

How did you select Dotlogics?

We interviewed 10 different companies with a series of questions we had regarding their process, their cost, and timeframe. Dotlogics was selected from the batch because they stood out in terms of customer support, strategy and new ideas.

Describe the project in detail.

• New website
• New branding and logo
• New marketing and sales strategy

What was the team composition?

My main point of contact for day to day stuff was a project manager. I had monthly calls or meetings with the marketing lead, design lead, technology lead and my client success manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our bounce rate has dropped tremendously. We're generating twice as many leads a month at this point and we're continuously updating the website and our outreach campaign to make improvements where possible.

How effective was the workflow between your team and theirs?

Very effective. They are a very organized and process oriented team. My project manager has ever milestone clearly laid out for me and my team. And they are available via phone, email or face-to-face whenever I have a question.

What did you find most impressive about this company?

• Exceptional strategy, ideas and communication
• Great design skills
• New leads were generated

Are there any areas for improvement?

I don't know of any. We're happy and will continue with them on the ongoing work we need.

BACKGROUND

Introduce your business and what you do there.

For over 15 years, our company has provided store fixtures to help stores with traffic, control, management and upsell. I am an assistant to our PM.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

We have a very large inventory of over 40,000 products. We had to find the right e-commerce solution that would be able to manage our inventory, order management process and other important back office functions like sales tracking.

We had been using an outdated system which was not giving our customers the interface or experience we wanted to give. We needed something much more robust and advanced. Our goal was to revamp all existing tools and bring everything into one e-commerce platform so that our team could manage orders and sales without going crazy.

SOLUTION

What was the scope of their involvement?

Dotlogics built the entire website from start to end. This is a custom built e-commerce website with all sort of integrations for shipping, payments, tracking, inventory, etc.

How did you come to work with Dotlogics?

We sent out an RFP listing what we needed. Based on the responses we got, the timeline, the budget, we interviewed a few companies and then selected the one that we felt had the most experience and had the best understanding of what are looking for.

What is the status of this engagement?

The site is continuously being updated. We just added an entire ERP system to the website so it's really an ongoing process.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've become much more efficient now that the entire back office is automated and accounted for. Orders come in, they are tracked and marked and we don't have to manually manage the process. We know how many orders we are getting, which products are working for us and which are not and that kind of information has made it much easier to make sales and marketing decisions.

What did you find most impressive about them?

Our team and theirs is very closely knitted. They've become a trusted partner and are the helping hand we needed. We don't think we could ever get where we are today without them.

Are there any areas they could improve?

No. We are 100% happy with their services.

BACKGROUND

Introduce your business and what you do there.

Our company is a leading apparel manufacturer with three state of the art factories and over 30 years of experience serving many renowned international brands. Our facilities are well-equipped to serve the increased international demand of quality, quick deliveries, product variety, and customer service. I am the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

We wanted to project the right image of our company, the real size of the company. We wanted to show our capacity, our capabilities, and our range.

The previous website and brand did not meet our goals, so we wanted to work with a company that could optimize that for us. We needed a new facelift and a partner in the digital space.

SOLUTION

What was the scope of their involvement?

Dotlogics provided us with website design and development services.

How did you come to work with Dotlogics?

We had a close colleague tell us about Dotlogics. We interviewed them and then decided to work with them.

How much have you invested with them?

$23,000

What is the status of this engagement?

We completed the project in the last year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was completed on time and we were satisfied with Dotlogics’ performance. Our website helped us project our image, get us more leads, and we were able to increase the confidence of our clients.

What did you find most impressive about them?

We really liked working with Dotlogics. We already had someone give them a good recommendation, so I was sure we were working with a good team. Their team is organized and they’re always there when you need them.

Are there any areas they could improve?

No. We are happy with them and would definitely work with them again.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a manufacturer of knit tops and denim jeans. We have a facility that can produce 2,000 pieces a day and have over 50 full-time employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

For years, we have been manufacturing knit tops and jeans for brands around the world. We wanted to launch our own brand so that we can directly target the retail market and maximize our profits.

We were looking for a professional company that is not just familiar with website development but can also comprehend branding, and Dotlogics was the right fit for us.

SOLUTION

What was the scope of their involvement?

Our project was centered on design. We focused on branding, great visual appeal, and ease of use. It was also important to us that our collection was rightly represented with the colors and themes according to our preferences. Dotlogics provided exactly what we were looking for.

How did you come to work with Dotlogics?

We had shortlisted 3–4 companies and were looking at their design quality, size of the company, and pricing. We were searching for a creative team with a lot of talent. Dotlogics was very responsive and once they provided us with their information, we made the decision to hire them.

How much have you invested with them?

We invested approximately $15,000.

What is the status of this engagement?

The project ended a year ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Dotlogics laid out key performance indicators before starting the project, which were all based on the strategy and goals that we set out to accomplish. We have good traffic on the website and are getting continued growth, so we are satisfied with the overall performance. The project was completed on time and Dotlogics’ customer service was exceptional.

What did you find most impressive about them?

Their customer service, responsiveness, and design quality are the most impressive things about them.

Are there any areas they could improve?

Looking back, we assigned a mobile app project to another company—we should have assigned that project to Dotlogics. It was our mistake.