Website Design & Dev for Dog Breeding Company
- Search Engine Optimization UX/UI Design Web Development
- $10,000 to $49,999
- Sep. - Oct. 2025
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 4.5
- Willing to Refer
- 5.0
"Their attention to detail, responsiveness, and willingness to tailor their services to our needs made them unique."
- Other industries
- Thomasville, Georgia
- 1-10 Employees
- Online Review
- Verified
Digital Software Labs designed and developed a WordPress website for a dog breeding company. They built the key pages, added media galleries, integrated lead capture tools, and set up local and on-page SEO.
Digital Software Labs helped the client secure first-page rankings for at least 5-10 targeted keywords, achieve a bounce rate of below 45%, increase conversion rate by 15%-20%, generate at least 10-15 qualified adoption inquiries monthly, and acquire 50-100 new newsletter subscribers.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of South Georgia Golden Doodle Ranch, LLC
Describe what your company does in a single sentence.
Dog Breeding
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Digital Software Labs to accomplish?
- To create a website
SOLUTION
How did you find Digital Software Labs?
Online Search
Why did you select Digital Software Labs over others?
- High ratings
- Pricing fit our budget
How many teammates from Digital Software Labs were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The South Georgia Golden Doodle Ranch website serves as an online platform to showcase the ranch’s breeding program, available Golden Doodle puppies, and adoption process, while building trust and providing information to potential adopters. The main objective of the site is to highlight the ranch’s reputation, promote its puppies, and simplify communication with interested buyers. A comprehensive scope of work for this website would involve organizing, designing, and optimizing every aspect of its structure, content, and functionality to create a professional, user-friendly, and search-optimized experience. The website should include key pages such as a home page with an engaging introduction and clear calls to action, an informational section about the ranch’s philosophy and breeding standards, an “Our Dogs” page featuring the breeding dogs and available puppies, an adoption process page detailing step-by-step instructions, a contact page with a functional inquiry form, and a blog section providing educational content on dog care, training, and ownership. Each page should be optimized for clear navigation, readability, and conversion, with strong visuals and calls to action guiding visitors toward adoption or contact. Functionally, the site should operate on a reliable content management system—such as WordPress—to allow easy updates to pages, posts, and dog listings. It should include interactive forms for adoption applications and general inquiries, both equipped with spam protection and automated confirmation responses. Additional lead capture tools like newsletter signups can be integrated for email marketing. Media galleries with high-quality images and videos will help showcase the dogs and facilities, while SEO optimization (including metadata, alt tags, and schema markup) will ensure visibility on search engines for local and national audiences. From a technical perspective, the website must be mobile-responsive, secure (using HTTPS and security plugins), and optimized for performance through caching, image compression, and clean code. Analytics integration, such as Google Analytics and Search Console, will allow for traffic monitoring and conversion tracking. For local SEO, the ranch’s Google Business profile and map embedding can help potential adopters find the physical location. The site can be further enhanced with features like testimonials, FAQs, downloadable puppy care guides, and optional live chat support. The project should follow a clear development process: discovery and planning (including a content audit and sitemap), design (creating responsive, branded mockups), development (building the CMS and custom templates), content population, testing across devices and browsers, launch, and ongoing maintenance. Deliverables will include a fully functional website, user documentation, security and backup systems, and analytics setup. In essence, the scope of work for the South Georgia Golden Doodle Ranch website encompasses all design, content, technical, and functional components necessary to deliver a high-quality, maintainable online presence that effectively promotes the ranch and supports its puppy adoption operations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1. Website Performance & Technical Metrics
Objective: Ensure the website operates efficiently across devices and platforms.
Page Load Speed: Achieve a fully loaded time of under 3 seconds on both desktop and mobile devices.
Mobile Optimization: Attain a Google Mobile-Friendly Test score of 100%, ensuring seamless user experience on smartphones and tablets.
Uptime Reliability: Maintain a 99.9% uptime, minimizing any potential disruptions to user access.
Security Measures: Implement SSL encryption (HTTPS), regular backups, and robust spam protection on forms to safeguard user data.
2. Search Engine Optimization (SEO) & Visibility
Objective: Enhance the website's visibility on search engines to attract organic traffic.
Keyword Rankings: Secure first-page rankings for at least 5–10 targeted keywords such as “Golden Doodle puppies in Georgia” within the first 6 months.
Organic Traffic Growth: Aim for a 20–30% increase in organic traffic within the first quarter post-optimization.
Local SEO: Optimize for local searches to appear in the Google Local Pack for relevant queries in the Thomasville, GA area.
Content Optimization: Regularly update and optimize content to align with SEO best practices, including proper use of meta tags, alt attributes, and structured data.
3. User Engagement & Experience
Objective: Provide an intuitive and engaging experience for visitors.
Session Duration: Target an average session duration of over 2 minutes, indicating that users are engaging with the content.
Bounce Rate: Achieve a bounce rate of below 45%, suggesting that visitors find the site relevant and are exploring multiple pages.
Conversion Rate: Increase the conversion rate for adoption inquiries and form submissions by 15–20% through improved calls-to-action and user-friendly forms.
4. Lead Generation & Conversion
Objective: Capture and convert leads effectively.
Adoption Inquiries: Generate at least 10–15 qualified adoption inquiries per month within the first quarter after launch.
Newsletter Subscribers: Acquire 50–100 new subscribers to the newsletter within the first 3 months, fostering a community and keeping potential adopters informed.
Lead Form Submissions: Optimize lead capture forms to achieve a conversion rate of 5–10%, turning site visitors into actionable leads.
5. Content Strategy & Social Media Integration
Objective: Build trust and community through valuable content and social media presence.
Blog Engagement: Publish at least 2–3 blog posts per month, focusing on topics like breed information, care tips, and adoption stories.
Social Media Followers: Grow social media followers on platforms like Instagram and Facebook by 20–30% within the first 6 months through consistent posting and engagement.
User-Generated Content: Encourage satisfied adopters to share testimonials and photos, aiming for 5–10 new testimonials within the first quarter.
6. Analytics & Reporting
Objective: Monitor and analyze website performance to inform decisions.
Google Analytics Setup: Implement and configure Google Analytics to track key metrics such as user demographics, behavior, and conversion paths.
Monthly Reporting: Provide monthly performance reports highlighting traffic trends, user engagement metrics, and conversion statistics.
Goal Tracking: Set up and monitor specific goals in Google Analytics, such as form submissions and newsletter sign-ups, to assess the effectiveness of marketing efforts.
7. Ongoing Maintenance & Updates
Objective: Ensure the website remains current and functional.
Content Updates: Regularly update content to reflect new litters, adoption success stories, and any changes in services or policies.
Software Maintenance: Perform monthly updates to the website's CMS, plugins, and security patches to ensure optimal performance and security.
User Feedback: Implement a system for collecting and analyzing user feedback to continuously improve the website's functionality and user experience.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Digital Software Labs demonstrated strong project management by delivering all website items on time and adhering to the agreed-upon schedule. They were highly responsive to our needs, providing clear communication and promptly addressing requests or adjustments. Their organized workflow and proactive updates ensured the project progressed smoothly without delays. Overall, their approach was professional, efficient, and client-focused.
What was your primary form of communication with Digital Software Labs?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about Digital Software Labs was their ability to combine creativity with technical expertise, delivering visually appealing and highly functional solutions. Their attention to detail, responsiveness, and willingness to tailor their services to our needs made them unique. They consistently went above and beyond to ensure the final product exceeded expectations.
Are there any areas for improvement or something Digital Software Labs could have done differently?
Not this time.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
4.5Value / within estimates
-
Willing to Refer
5.0NPS