UX/UI Design, Branding & Consulting for Travel Company
- Digital Strategy
- $10,000 to $49,999
- June - Dec. 2022
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“Their team provided us with great materials to follow moving forward.”
- Hospitality & leisure
- Millston, Wisconsin
- 11-50 Employees
- Phone Interview
- Verified
Digiruu helped a travel company design their app’s prototype on Figma, as well as their branding. Moreover, they conducted a discovery workshop to help them come up with an app marketing and launch strategy.
Digiruu’s workshop and designs have had a positive impact on the client’s launch efforts, as they now have great advice and materials to follow. The team was highly understanding and collaborative via Slack, Loom, and Figma. Moreover, they offered a human and lighthearted approach to the project.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a co-founder of a travel company. We're building a mobile app and web service to help travelers find more authentic travel experiences.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Digiruu?
My partner and I are both non-technical founders, so we hired Digiruu to guide us and give us a few insights regarding entering the technology industry. Our goal was to find out a bit more about how we could develop our product. Before getting in touch with them, we had done some UX design work ourselves, so we also wanted them to give our work a professional touch.
SOLUTION
What was the scope of their involvement?
Digiruu helped us with many different aspects of our app launch, such as project management, app strategy, marketing, and more — they really did a lot of things for us to help us get started. The project consisted of a discovery and design workshop, which included scoping out the app, understanding our users and goals, and developing a roadmap for our MVP.
After gathering the high-level requirements and understanding what our product needed to be functional and successful, Digiruu went through a UI/UX design process. During this process, their designer used Figma to create different designs for the app and get our feedback. The final deliverable was a Figma clickable prototype of our app.
In addition to that, Digiruu taught us how the app development process needs to go. We also had some insightful discussions regarding who our target audience might be in the future and how that might impact what the design needs to do.
We came prepared for the project with some branding assets of our own. However, through this process, we realized that the existing branding didn't meet our product’s needs. Therefore, Digiruu also defined a new color scheme to follow, designed a new logo, and gave us a new name that we could use for our clickable prototype.
What is the team composition?
We primarily dealt with Aman (Founder), but we also worked with a project owner, a UI/UX designer, and a branding specialist.
How did you come to work with Digiruu?
We found them through Clutch. For the vetting process, we shortlisted several vendors we found on Clutch and got in touch with a few of them. Ultimately, we decided to hire Digiruu. During our first meeting, Aman told us a little bit about his story, and I could tell that he went into this industry because he was passionate about it and he enjoyed his work. That was what sold us, and we were very glad to choose them. We came out of that meeting feeling like they were people who knew what they were talking about.
How much have you invested with them?
We spent £20,000 (approximately $24,000 USD).
What is the status of this engagement?
We started working together in June 2022, and their workshop ended around December 2022. The project could have been shorter, but we needed to prepare additional materials for them, which slowed things down and delayed the project a bit. Thus, our project wasn’t representative of their services’ usual timeframe.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The most significant impact of Digiruu’s work was the great advice they gave us on how to keep going with our app in the future. Their team provided us with great materials to follow moving forward, which will help us craft business decks and understand more about our app strategy.
Overall, Digiruu definitely delivered more than they promised. For example, they showed us how user acquisition works and put us in contact with some great people. Additionally, the branding wasn't part of the original agreement, but they were kind enough to provide that.
We’re still in the initial phases of our project. However, we’ve been getting a lot of positive feedback from new interested parties, both in terms of our app strategy and our understanding of what we want to do. Thus, we’ve definitely seen a tangible positive change after our collaboration with Digiruu.
How did Digiruu perform from a project management standpoint?
Compared to other technology companies we’ve worked with in the past, Digiruu was great at staying in touch and keeping us in the loop about the project status. We communicated via Slack, which allowed us to stay in touch with their team easily and daily. Additionally, we communicated via email.
Digiruu sent most of the deliverables through Figma. Still, Aman occasionally sent Loom videos to explain the written documents that they provided. It was nice being able to watch his videos and have them as a resource in case we need to see the information again in the future.
What did you find most impressive about them?
Overall, having the opportunity to collaborate with Digiruu’s teammates was great. Based on our previous experience, most technology professionals are a bit too mechanical. However, Digiruu knew a lot about technology and was also great at communicating.
They provided a human touch and facilitated nice conversations that weren’t necessarily related to technical things. Moreover, Aman was funny and always kept things lighthearted, making him enjoyable to deal with. Overall, communicating with them was a pleasure.
In addition to that, Aman and the rest of his team were really really passionate about technology and mobile apps. Other service providers focus more on the business side of engagements, and they show little interest and passion in their work. However, we never felt this way while working with Digiruu.
Are there any areas they could improve?
There was nothing Digiruu could have done differently; they did a great job. If anything, we initially considered that their work wasn’t perfect. However, we learned from them that we didn’t have to be perfectionists. Instead, we needed to move quickly to get things done, try them, and gather feedback. At first, we wanted to spend more time on certain things to ensure we got them right, but thanks to them, we learned to be more efficient.
Do you have any advice for potential customers?
Contact Digiruu and engage in a conversation with Aman and his team. Don’t be afraid to explain your vision and goals because that's the best way of getting the most out of your collaboration. Although we were initially shy about explaining our project, when we met Digiruu, we realized we could just explain in simple words what we wanted to do. They were great at translating that into a real technical layout.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
"They offer a pretty great value for the money — we were extremely satisfied with what we got for the price we paid."
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Willing to Refer
5.0NPS