If you’re a non-technical founder, chances are you’ve been burned by flaky devs, vague timelines, or code that doesn’t match the prototypes. That’s exactly why we built a model designed for trust.
At Designli, we pair non-technical software founders with full-time, founder-aligned product teams. Software engineers, designers and product owners who don’t just speak code, they speak human. We guide you through every step with clarity, structure, and care.
How it works, and what we can build:
Starting from Scratch? We turn your idea into a clickable, interactive prototype with a feature roadmap and estimates so you can align co-founders, test the market, or pitch investors before writing a single line of code. No dev required (yet).
Recovering from a Bad Build? Our team audits your codebase, cleans up what’s broken, and builds a plan for a second launch you can trust. We don't start over, we step in and make it better, fast.
Scaling What You’ve Built? We help you scale with purpose. That means feature roadmaps tied to real metrics and user insights, not gut instinct or guesswork.
Each path begins with a dedicated product team assigned full-time to your project. Whether you need a prototype, a clean codebase, or a smarter scaling strategy, we’ll guide you there with clarity, speed, and craftsmanship you’ll be proud of.
Designli's pricing ranges from $10,000 to over $180,000 per project, reflecting diverse client needs. Clients appreciate their value for cost, noting high-quality deliverables and strong communication throughout the development process.
Designli's SolutionLab is appreciated for its thoroughness, helping clients to refine their ideas and create detailed roadmaps for development. This process is highlighted as a critical step in ensuring project success and client satisfaction.
Collaborative and Responsive
Designli is lauded for their collaborative approach, working closely with clients to refine ideas and provide valuable insights. Their responsiveness to client feedback and willingness to implement changes quickly is frequently mentioned as a standout quality.
Competitive Pricing and Value
While some clients note that Designli's services are on the higher end of the cost spectrum, they acknowledge that the value received in terms of quality and service justifies the investment.
High-Quality Deliverables
Clients consistently report receiving high-quality deliverables from Designli. The team's attention to detail and commitment to excellence ensure that the final products meet or exceed client expectations.
Guidance for Non-Technical Clients
Designli is praised for guiding non-technical clients through the development process. Their ability to explain technical concepts in layman's terms helps clients feel comfortable and confident in the project's direction.
Effective Project Management
Clients consistently commend Designli for their effective project management. The team is noted for their organized approach, timely delivery of projects, and clear communication throughout the development process, ensuring projects stay on track and on budget.
"...they have their process down to a science and it works."
May 22, 2019
Founder and CEO, Infill, Inc
Willz Tolbert
Verified
Information technology
Greenville, South Carolina
1-10 Employees
Online Review
Verified
Designli designed a web application and its workflow roadmap.
Designli’s SolutionLab is invaluable; the process lays down the business and technical frameworks needed for a successful app. The team is cooperative and produces visible results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the founder and CEO of a SAAS company. We streamline commercial real-estate back-office tasks.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Designli?
We hired them to complete a concept roadmap and web app design.
What were your goals for this project?
We wanted tangible deliverables to guide our software development and explain our concept.
SOLUTION
How did you select this vendor?
We found Designli on Google and really liked the look and feel of the previous apps they've built.
Describe the project and the services they provided in detail.
We had an initial introduction meeting followed by a SolutionLab. We drilled into the feature stack, focused on core functionality for the MVP, documented how different user personas would interact with the product, considered the business economics, detailed each page action, and designed a beautiful interface.
What was the team composition?
We had a team of three with one outsourced designer who was fantastic. Keith (Partner, Designli) and Josh (Partner, Designli) epitomize professionalism and I would recommend them to anyone interested in developing software.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
After having poor experiences with the software development industry in the past, it was incredibly refreshing to meet Designli. They spoke in laymen’s terms, which allowed for constructive dialog and better ideas. The SolutionLab is very well organized. It isn't just about how many features your product can have and how shiny they can make it; it challenges you to think about the business side of things as well. At the end of the SolutionLab, you have a tangible, organized, and thorough set of documents that will allow you to clearly make decisions on the next steps. It also gives the product designers a roadmap to build your product exactly how you want. I am now confident that building software without going through this critical step is a huge mistake that will cost significant time, money, and headache down the road.
How was project management arranged and how effective was it?
Their project management skills and communication were flawless. Our teams worked very well together and the open dialog led to positive improvements to the product design
What did you find most impressive about this company?
I found their attention to detail, communication, ideas, and real-world business application very impressive.
Are there any areas for improvement?
No, they have their process down to a science and it works.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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71 Reviews
Our Story
There are many developers who 'hang a shingle' and start building apps and web-apps as a service for others. However, if you've ever spoken with someone who has paid a company to build custom software, you'll know that there are more horror stories than successes. This is what makes Designli different. Not only do we build bug-free, polished software, but we also do it with a very clear mission: to make your experience along the way an enjoyable one.
Meet the Team
Keith ShieldsCEO and Co-founder
Keith Shields is the CEO and Co-founder of Designli, a leading software and web development company. Keith is passionate about creating impactful digital experiences.
Tyler MortonAccount Executive
Tyler is the full-cycle Account Executive at Designli. Designli helps non-technical founders to spin up an on-demand product team to facilitate a successful launch of their software.
What Sets Us Apart
Communicative
People who are Communicative are quick, clear, and transparent. At Designli, this means our clients are kept in the know, feeling confident and informed about their software projects.
Proactive
People who are Proactive anticipate and overcome roadblocks. At Designli, we foresee and address technical, administrative, and timeline challenges before they hinder progress.
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